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市场调查报告书
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1818110

全球机能饮料市场：预测（至 2032 年）－按类型、成分、通路和地区分析

Functional Beverages Market Forecasts to 2032 - Global Analysis By Type (Energy Drinks, Sports Drinks, Functional Water, Fortified Juices, Functional Dairy & Alternatives, and Other Types), Ingredient, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球机能饮料市场预计在 2025 年达到 1,655 亿美元，到 2032 年将达到 3,351 亿美元，预测期内的复合年增长率为 10.6%。

机能饮料市场涵盖了旨在提供超越基本营养的健康益处的饮料，旨在提升身心健康、能量、免疫力和消化器官系统。这类饮料包括机能饮料、强化水、益生菌饮料和草本饮料，这些饮料通常添加维生素、矿物质、草本和其他生物活性成分。日益增强的健康意识、消费者生活方式的改变以及对便利营养的需求不断增长，正在推动市场扩张。有关健康声明和安全标准的法律规范正在影响产品开发。

对便利营养解决方案的需求

人们日益意识到维生素、矿物质、益生菌和植物抽取物等功能性成分的健康益处，这推动了对便利营养解决方案的需求。此外，都市化和快节奏的生活方式也是推动因素，消费者越来越青睐那些既能保持健康又能节省时间的便利饮料。此外，市场主要企业积极的行销策略和产品创新也进一步激发了消费者的兴趣。最尖端科技在产品开发中的融合正在提升产品的功效和吸引力，有效满足消费者多样化的营养需求，并推动市场扩张。

产品开发成本高

开发添加功能性成分的饮料需要在研发、配方、稳定性测试和合规性方面投入大量资金，以确保其功效和安全性。此外，加工敏感生物活性化合物所需的精密设备和技术也增加了生产成本。此外，各地区严格的法律规范也带来了与测试、认证和标籤要求相关的额外财务负担。这些因素共同导致了机能饮料的成本高于传统饮料，使得机能饮料。因此，市场发展面临挑战，尤其是在价格竞争激烈的细分市场和新兴地区。

发展中地区的发展

在亚太、拉丁美洲和中东等地区，可支配收入的增加、健康意识的增强以及零售基础设施的改善为市场成长提供了肥沃的土壤。此外，越来越多的都市区中阶正在寻求便利且有益健康的产品。此外，与当地经销商合作并利用电商平台，市场参与者可以接触到更广泛的消费者群体。推出符合当地偏好的创新产品（例如，采用地理风味和与当地文化相关的食材）将进一步提升市场认可。

与传统饮料的竞争

儘管消费者的健康意识日益增强，但仍有相当一部分消费者仍偏好传统的软性饮料、果汁和能量饮料，因为它们市场地位稳固且价格低廉。此外，传统饮料行业的现有品牌往往垄断市场货架空间和分销管道，为机能饮料製造商设置了进入障碍。此外，在某些市场，尤其是新兴经济体，价格敏感度使得机能饮料产品难以广泛认可。

COVID-19的影响：

新冠疫情对机能饮料市场既有正面影响，也有负面影响。注重健康的消费者越来越多地寻求能够增强免疫力和整体健康的产品，这推动了对含有维生素、矿物质和益生菌的机能饮料的需求。此外，电商的蓬勃发展使品牌能够在封锁限制下触及消费者，创造了新的分销管道。然而，供应链中断、原材料短缺和生产停顿对产能产生了负面影响。此外，经济不确定性导致消费支出下降，暂时阻碍了市场成长。儘管面临这些挑战，但疫情增强了消费者的健康意识，这很可能在后疫情时代维持对机能饮料的需求，从而推动长期市场扩张。

预计机能饮料市场在预测期内将占据最大份额

预计机能饮料将在预测期内占据最大的市场份额。这一主导地位归因于消费者对快速补充能量和增强体能的需求日益增长，尤其是在年轻一代和职场人士中。此外，融入咖啡因、牛磺酸、B群维生素和草本萃取物等功能性成分的产品创新正在扩大其吸引力。此外，积极的营销策略、体育赛事赞助和社交媒体宣传活动也进一步激发了消费者的兴趣。便利的行动消费，加上健身潮流的兴起，使能量饮料成为首选。

预计在预测期内，线上零售领域将以最高的复合年增长率成长。

预计线上零售领域将在预测期内实现最高成长率。数位转型的加速、消费者购买习惯的改变以及宅配的便利性是推动该领域发展的关键因素。此外，新冠疫情极大地推动了电子商务的普及，并因其高效性和广泛的产品选择而持续成长。此外，线上平台使消费者能够接触到实体店中并不常见的小众和创新机能饮料品牌。有针对性的数位行销、个人化建议和订阅模式进一步增强了消费者的留存率。智慧型手机普及率的提高以及各地区（尤其是亚太地区）支付基础设施的完善，也支持了该领域的快速扩张。

比最大的地区

预计北美将在预测期内占据最大的市场份额。这得益于其消费者对健康保健的高度重视、先进的零售基础设施以及确保产品安全的强大法规结构。此外，领先的机能饮料製造商在研发和创新方面的大力投入，也巩固了其市场主导地位。此外，完善的分销网络和成熟的电商环境也促进了高效率的市场渗透。该地区注重健康的人口以及对能量饮料、强化蛋白质饮料和增强免疫力饮料日益增长的需求，进一步推动了市场的成长。

复合年增长率最高的地区：

预计亚太地区在预测期内的复合年增长率最高。快速的都市化、不断增长的可支配收入以及消费者日益增强的健康意识是主要驱动因素。此外，不断扩大的零售和电子商务基础设施正在扩大市场进入，尤其是在中国和印度等新兴经济体。此外，不断增长的年轻人口和健身趋势也推动了对能量饮料、强化果汁和草本机能饮料的需求不断增长。此外，市场相关人员越来越多地将其产品在地化以适应地区和文化偏好，这进一步推动了其普及。

成分

  • 维生素和矿物质
  • 益生菌和益生元
  • 胺基酸
  • 草本萃取物
  • 其他成分

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  • 公司简介
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  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第 2 章 简介

  • 概述
  • 相关利益者
  • 分析范围
  • 分析方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 分析方法
  • 分析材料
    • 主要研究资料
    • 二手研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 市场机会
  • 威胁
  • 新兴市场
  • COVID-19的感染疾病

第四章 波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代产品的威胁
  • 新参与企业的威胁
  • 企业之间的竞争

第五章全球机能饮料市场（按类型）

  • 能量饮料
  • 运动饮料
  • 功能水
  • 强化果汁
  • 功能性乳製品/替代品
  • 其他类型

6. 全球机能饮料市场（依成分）

  • 维生素和矿物质
  • 益生菌和益生元
  • 胺基酸
  • 草本萃取物
  • 其他成分

7. 全球机能饮料市场（依分销管道）

  • 超级市场/大卖场
  • 健康食品店
  • 网路零售
  • 便利商店
  • 其他分销管道

8. 全球机能饮料市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第九章：主要进展

  • 合约、商业伙伴关係和合资企业
  • 企业合併（M&A）
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十章：企业概况

  • PepsiCo Inc.
  • The Coca-Cola Company
  • Red Bull GmbH
  • Danone SA
  • Monster Beverage Corporation
  • Nestle SA
  • Keurig Dr Pepper
  • Suntory Holdings Limited
  • Glanbia plc
  • Fonterra Co-operative Group Limited
  • The Hain Celestial Group
  • Abbott Laboratories
  • Campbell Soup Company
  • Unilever
  • Nongfu Spring
  • Celsius Holdings Inc.
  • Yakult Honsha Co., Ltd.
Product Code: SMRC31073

According to Stratistics MRC, the Global Functional Beverages Market is accounted for $165.5 billion in 2025 and is expected to reach $335.1 billion by 2032 growing at a CAGR of 10.6% during the forecast period. The Functional Beverages Market comprises drinks formulated to provide health benefits beyond basic nutrition, targeting wellness, energy, immunity, and digestive health. This category includes energy drinks, fortified waters, probiotic drinks, and herbal infusions, often enhanced with vitamins, minerals, herbs, or other bioactive compounds. Rising health consciousness, changing consumer lifestyles, and growing demand for convenient nutrition drive market expansion. Regulatory frameworks around health claims and safety standards are influencing product development.

Market Dynamics:

Driver:

Demand for convenient nutrition solutions

Rising awareness of the health benefits associated with functional ingredients such as vitamins, minerals, probiotics, and plant extracts has fueled demand for convenient nutrition solutions. Additionally, urbanization and fast-paced lifestyles are contributing factors, as consumers increasingly prefer on-the-go beverages that support their health without compromising time. Moreover, aggressive marketing strategies and product innovations by key market players have further stimulated consumer interest. The integration of cutting-edge technologies in product development has enhanced product efficacy and appeal, thus propelling market expansion while meeting diverse consumer nutritional needs effectively.

Restraint:

High product development costs

Developing beverages enriched with functional ingredients requires substantial investment in research, formulation, stability testing, and regulatory compliance to ensure efficacy and safety. Additionally, the necessity for sophisticated equipment and technology for processing sensitive bioactive compounds increases production expenses. Moreover, stringent regulatory frameworks across different regions impose additional financial burdens related to testing, certification, and labeling requirements. These factors collectively elevate the cost of functional beverages compared to traditional drinks, making them less accessible to price-sensitive consumers. Consequently, market penetration faces challenges, particularly in price-competitive segments and developing regions.

Opportunity:

Expansion into developing regions

Increasing disposable income, rising health consciousness, and improving retail infrastructure in regions such as Asia Pacific, Latin America, and the Middle East present a fertile ground for market growth. Additionally, the growing urban middle-class population is seeking convenient, health-promoting products. Moreover, partnerships with local distributors and leveraging e-commerce platforms enable market players to reach a broader consumer base. Innovative product launches tailored to regional preferences, including localized flavors and culturally relevant ingredients, further facilitate market acceptance.

Threat:

Competition from traditional beverages

Despite growing health awareness, a substantial portion of consumers continues to prefer conventional soft drinks, juices, and energy drinks due to their established presence and lower costs. Additionally, established brands in the traditional beverage sector often dominate market shelf space and distribution channels, creating entry barriers for functional beverage producers. Moreover, price sensitivity in several markets, particularly in developing economies, makes it difficult for functional beverage products to gain widespread acceptance.

Covid-19 Impact:

The COVID-19 pandemic influenced the functional beverages market both positively and negatively. Health-conscious consumers increasingly sought products boosting immunity and overall wellness, thereby driving demand for functional beverages containing vitamins, minerals, and probiotics. Moreover, the surge in e-commerce adoption enabled brands to reach consumers despite lockdown restrictions, creating new distribution channels. However, supply chain disruptions, raw material shortages, and manufacturing halts negatively impacted production capacities. Additionally, reduced consumer spending during economic uncertainty temporarily hindered market growth. Despite these challenges, the pandemic reinforced consumer focus on health, this is likely to sustain demand for functional beverages in the post-pandemic era, supporting long-term market expansion.

The energy drinks segment is expected to be the largest during the forecast period

The energy drinks segment is expected to account for the largest market share during the forecast period. This dominance is attributed to rising consumer demand for instant energy and enhanced physical performance, particularly among younger demographics and working professionals. Moreover, product innovations incorporating functional ingredients such as caffeine, taurine, B-vitamins, and herbal extracts have broadened appeal. Additionally, aggressive marketing strategies, sponsorship of sporting events, and social media campaigns further elevate consumer engagement. The convenience of on-the-go consumption, coupled with growing fitness trends, has made energy drinks a preferred choice.

The online retail segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the online retail segment is predicted to witness the highest growth rate. Accelerated digital transformation, changing consumer purchasing habits, and the convenience of home delivery are key factors propelling this segment. Moreover, the COVID-19 pandemic significantly boosted e-commerce adoption, which remains sustained due to its efficiency and broad product selection. Additionally, online platforms allow consumers to access niche and innovative functional beverage brands not widely available in physical stores. Targeted digital marketing, personalized recommendations, and subscription models further enhance consumer retention. The rise in smartphone penetration and improved payment infrastructures across regions, particularly in Asia Pacific, also support rapid segment expansion.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. This is driven by high consumer awareness about health and wellness, advanced retail infrastructure, and strong regulatory frameworks ensuring product safety. Moreover, the presence of leading functional beverage manufacturers investing heavily in research and innovation contributes to market dominance. Additionally, established distribution networks, coupled with a mature e-commerce landscape, facilitate efficient market penetration. The region's health-conscious population and increasing demand for energy drinks, protein-enriched beverages, and immunity-boosting drinks further drive growth.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid urbanization, rising disposable income, and growing health awareness among consumers are primary drivers. Moreover, expanding retail and e-commerce infrastructures enable greater market access, particularly in emerging economies such as China and India. Additionally, a young population base and increasing fitness trends contribute to heightened demand for energy drinks, fortified juices, and herbal-based functional beverages. Furthermore, market players are increasingly localizing products to match regional tastes and cultural preferences, driving adoption.

Key players in the market

Some of the key players in Functional Beverages Market include PepsiCo Inc., The Coca-Cola Company, Red Bull GmbH, Danone SA, Monster Beverage Corporation, Nestle SA, Keurig Dr Pepper, Suntory Holdings Limited, Glanbia plc, Fonterra Co-operative Group Limited, The Hain Celestial Group, Abbott Laboratories, Campbell Soup Company, Unilever, Nongfu Spring, Celsius Holdings Inc., and Yakult Honsha Co., Ltd.

Key Developments:

In July 2025, PepsiCo introduced Pepsi(R) Prebiotic Cola, a cola variant containing 3 grams of prebiotic fiber, 5 grams of cane sugar, and 30 calories per serving. This product is designed to combine the classic taste of cola with functional health benefits.

In April 2025, Nestle expanded its Nescafe Ready-to-Drink cold coffee range to India, the Middle East, North Africa (MENA) region, and Brazil, catering to the growing demand for convenient coffee beverages.

In February 2025, Coca-Cola launched Simply Pop, a prebiotic soda aimed at promoting gut health. The product is available in various flavors and contains functional ingredients to support digestive wellness.

In January 2025, Danone announced the acquisition of a majority stake in Kate Farms, a leading plant-based nutrition company in the U.S., enhancing its offerings in medical and everyday nutrition.

Types Covered:

  • Energy Drinks
  • Sports Drinks
  • Functional Water
  • Fortified Juices
  • Functional Dairy and Alternatives
  • Other Types

Ingredients:

  • Vitamins and Minerals
  • Probiotics and Prebiotics
  • Amino Acids
  • Herbal Extracts
  • Other Ingredients

Distribution Channels Covered:

  • Supermarkets/Hypermarkets
  • Health Stores
  • Online Retail
  • Convenience Stores
  • Other Distribution Channels

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Emerging Markets
  • 3.7 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Functional Beverages Market, By Type

  • 5.1 Introduction
  • 5.2 Energy Drinks
  • 5.3 Sports Drinks
  • 5.4 Functional Water
  • 5.5 Fortified Juices
  • 5.6 Functional Dairy and Alternatives
  • 5.7 Other Types

6 Global Functional Beverages Market, By Ingredient

  • 6.1 Introduction
  • 6.2 Vitamins and Minerals
  • 6.3 Probiotics and Prebiotics
  • 6.4 Amino Acids
  • 6.5 Herbal Extracts
  • 6.6 Other Ingredients

7 Global Functional Beverages Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Supermarkets/Hypermarkets
  • 7.3 Health Stores
  • 7.4 Online Retail
  • 7.5 Convenience Stores
  • 7.6 Other Distribution Channels

8 Global Functional Beverages Market, By Geography

  • 8.1 Introduction
  • 8.2 North America
    • 8.2.1 US
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 Italy
    • 8.3.4 France
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 Japan
    • 8.4.2 China
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 New Zealand
    • 8.4.6 South Korea
    • 8.4.7 Rest of Asia Pacific
  • 8.5 South America
    • 8.5.1 Argentina
    • 8.5.2 Brazil
    • 8.5.3 Chile
    • 8.5.4 Rest of South America
  • 8.6 Middle East & Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 Qatar
    • 8.6.4 South Africa
    • 8.6.5 Rest of Middle East & Africa

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 PepsiCo Inc.
  • 10.2 The Coca-Cola Company
  • 10.3 Red Bull GmbH
  • 10.4 Danone SA
  • 10.5 Monster Beverage Corporation
  • 10.6 Nestle SA
  • 10.7 Keurig Dr Pepper
  • 10.8 Suntory Holdings Limited
  • 10.9 Glanbia plc
  • 10.10 Fonterra Co-operative Group Limited
  • 10.11 The Hain Celestial Group
  • 10.12 Abbott Laboratories
  • 10.13 Campbell Soup Company
  • 10.14 Unilever
  • 10.15 Nongfu Spring
  • 10.16 Celsius Holdings Inc.
  • 10.17 Yakult Honsha Co., Ltd.

List of Tables

  • Table 1 Global Functional Beverages Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Functional Beverages Market Outlook, By Type (2024-2032) ($MN)
  • Table 3 Global Functional Beverages Market Outlook, By Energy Drinks (2024-2032) ($MN)
  • Table 4 Global Functional Beverages Market Outlook, By Sports Drinks (2024-2032) ($MN)
  • Table 5 Global Functional Beverages Market Outlook, By Functional Water (2024-2032) ($MN)
  • Table 6 Global Functional Beverages Market Outlook, By Fortified Juices (2024-2032) ($MN)
  • Table 7 Global Functional Beverages Market Outlook, By Functional Dairy and Alternatives (2024-2032) ($MN)
  • Table 8 Global Functional Beverages Market Outlook, By Other Types (2024-2032) ($MN)
  • Table 9 Global Functional Beverages Market Outlook, By Ingredient (2024-2032) ($MN)
  • Table 10 Global Functional Beverages Market Outlook, By Vitamins and Minerals (2024-2032) ($MN)
  • Table 11 Global Functional Beverages Market Outlook, By Probiotics and Prebiotics (2024-2032) ($MN)
  • Table 12 Global Functional Beverages Market Outlook, By Amino Acids (2024-2032) ($MN)
  • Table 13 Global Functional Beverages Market Outlook, By Herbal Extracts (2024-2032) ($MN)
  • Table 14 Global Functional Beverages Market Outlook, By Other Ingredients (2024-2032) ($MN)
  • Table 15 Global Functional Beverages Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 16 Global Functional Beverages Market Outlook, By Supermarkets/Hypermarkets (2024-2032) ($MN)
  • Table 17 Global Functional Beverages Market Outlook, By Health Stores (2024-2032) ($MN)
  • Table 18 Global Functional Beverages Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 19 Global Functional Beverages Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 20 Global Functional Beverages Market Outlook, By Other Distribution Channels (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.