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市场调查报告书
商品编码
1856805
以肠道健康为重点的碳酸饮料市场预测至2032年:按成分类型、口味、包装、甜味剂类型、最终用户和地区分類的全球分析Gut-Health-Focused Fizzy Drinks Market Forecasts to 2032 - Global Analysis By Ingredient Type (Probiotics, prebiotics, botanicals, enzymes, and vitamins), Flavor, Packaging, Sweetener Type, End User and By Geography |
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根据 Stratistics MRC 的数据,预计到 2025 年,全球以肠道健康为重点的碳酸饮料市场规模将达到 256 亿美元,到 2032 年将达到 473 亿美元,预测期内复合年增长率为 9.1%。
以肠道健康为核心的碳酸饮料,是指添加了益生菌、益生元和植物纤维等成分的碳酸饮料,旨在支持消化平衡和肠道菌丛健康。这类饮料力求改善消化、减少腹胀,并在不添加人工添加物的情况下促进整体健康。它们通常采用天然香料,吸引追求功能性保湿和健康益处的消费者。其气泡丰富的口感带来清爽感受,同时促进消化,将乐趣与健康完美融合。
消费者对消化器官系统健康的兴趣日益浓厚
消费者对消化器官系统健康的日益关注正在推动以肠道健康为重点的碳酸饮料市场成长。在益生菌、益生元和机能饮料认知度不断提高的推动下,消费者正在寻找能够支持肠道菌丛和整体消化健康的碳酸饮料。健康意识的增强、电子商务通路的拓展以及采用天然成分配製的创新产品的推出,都进一步强化了这一趋势。此外,生活方式的改变和预防性健康措施的普及也促进了全球都市区和半都市区市场对这类产品的接受度。
保存期限短及储存问题
保存期限短和储存方面的挑战对以肠道健康为重点的碳酸饮料构成重大限制。益生菌和益生元配方对温度、光照和氧气暴露非常敏感,需要严格控制的低温运输物流。此限制影响分销效率,增加营运成本,并限制产品覆盖范围,尤其是在冷藏基础设施有限的地区。各公司正在投资稳定技术和创新包装,以延长保质期,同时保持微生物活性和功能功效,从而确保零售和直销通路的产品品质始终如一。
益生元和益生菌风味创新
益生元和益生菌风味创新为碳酸软性饮料领域带来了巨大的成长机会。各公司正尝试透过添加水果、植物萃取物和功能性甜味剂来提升口感,同时保持其健康益处。这些创新迎合了消费者多样化的偏好,从而提高了復购率和品牌忠诚度。此外,与营养师和机能饮料专家的合作,能够实现更有针对性的健康宣称和个性化的产品定位,从而在全球不断增长的健康饮料市场中培育高端和差异化细分市场。
严格的健康和标籤法规
严格的健康和标籤法规对市场成长构成重大威胁。针对功能性声明、益生菌供应和成分透明度的法律规范因地区而异,给合规性带来挑战。标籤错误和违规可能导致产品召回、罚款和声誉损害。为降低风险,製造商采用严格的测试通讯协定、第三方认证和清晰的消费者传播策略。确保符合监管标准对于增强市场信誉和维持消费者对肠道健康碳酸饮料的信任至关重要。
新冠疫情期间,消费者更加重视自体免疫力和消化器官系统健康,因此对以肠道健康为重点的碳酸饮料的需求激增。封锁措施和健康意识的提高推动了线上销售,而生鲜食品供应受限则导致人们对机能饮料的依赖性增强。各大品牌纷纷回应,扩大电商通路,并推出便利的即饮产品。疫情过后,消费者对预防性卫生措施的日益重视将维持市场需求,而创新口味和功能性配方将进一步推动全球零售和直销通路的市场成长。
预计益生菌细分市场在预测期内将成为最大的细分市场。
由于消费者对肠道菌群健康的日益关注,益生菌产品预计将在预测期内占据最大的市场份额。益生菌碳酸饮料因其有助于消化、增强免疫力和促进整体健康,而备受青睐,成为机能饮料的首选。此外,科学检验和精准的行销宣传活动也增强了消费者的信心。不断拓展的冷藏配送网络以及与注重健康的零售商建立合作关係,进一步巩固了该领域的领先地位,确保了益生菌产品在不同人群中的广泛普及和应用。
预计柑橘类水果细分市场在预测期内将实现最高的复合年增长率。
由于柑橘类水果清爽的口感、天然的吸引力以及与益生菌配方的兼容性,预计在预测期内,柑橘类水果市场将呈现最高的成长率。柑橘风味不仅能提升感官体验,还能增强健康益处,进而提升消费者的偏好。此外,柑橘在碳酸饮料配方中的多功能性也为产品创新和季节性宣传活动提供了支持。柑橘类水果在城市地区的快速普及以及与即饮包装形式的融合,进一步加速了全球柑橘风味益生菌碳酸饮料的成长势头。
预计亚太地区将在预测期内占据最大的市场份额,这主要得益于人们健康意识的增强、机能饮料文化的蓬勃发展以及中产阶级人口的壮大。中国、印度、日本和韩国等国家益生菌和益生元饮料的普及率显着提高。此外,低温运输的完善、都市化的加快以及电子商务的兴起,都促进了产品更广泛的分销,使亚太地区成为以肠道健康为导向的碳酸饮料消费的领先地区。
在预测期内,北美预计将呈现最高的复合年增长率,这主要得益于消费者对机能饮料和健康型饮料的强劲需求。美国和加拿大正在引领益生菌注入、口味多样化和即饮包装等创新。此外,日益增强的健康生活方式、广泛的零售管道以及监管机构对功能性声明的支持,都在加速此类产品的普及。数位化行销和订阅式配送模式进一步提升了市场可及性,使北美成为以肠道健康为重点的碳酸饮料的关键成长热点地区。
According to Stratistics MRC, the Global Gut-Health-Focused Fizzy Drinks Market is accounted for $25.6 billion in 2025 and is expected to reach $47.3 billion by 2032 growing at a CAGR of 9.1% during the forecast period. Gut-Health-Focused Fizzy Drinks are carbonated beverages infused with ingredients like probiotics, prebiotics, and plant-based fibers that support digestive balance and gut microbiome health. These drinks aim to improve digestion, reduce bloating, and promote overall wellness without artificial additives. Often crafted with natural flavors, they appeal to consumers seeking functional hydration and wellness benefits. Their bubbly texture provides a refreshing experience while delivering digestive support, merging enjoyment with health-conscious consumption.
Rising consumer focus on digestive wellness
Rising consumer focus on digestive wellness is driving growth in the gut-health-focused fizzy drinks market. Spurred by increasing awareness of probiotics, prebiotics, and functional beverages, consumers are seeking carbonated drinks that support gut microbiota and overall digestive health. This trend is reinforced by a growing health-conscious population, expanding e-commerce channels, and innovative product launches integrating natural ingredients. Additionally, lifestyle changes and preventive wellness practices are fueling adoption across urban and semi-urban markets globally.
Short shelf life and storage issues
Short shelf life and storage issues pose significant restraints for gut-health-focused fizzy drinks. Probiotic and prebiotic formulations are sensitive to temperature, light, and oxygen exposure, requiring controlled cold-chain logistics. This limitation affects distribution efficiency, increases operational costs, and restricts product reach, particularly in regions with limited refrigeration infrastructure. Companies are investing in stabilization technologies and innovative packaging to enhance shelf life while maintaining microbial viability and functional efficacy, ensuring consistent product quality across retail and direct-to-consumer channels.
Prebiotic and probiotic flavor innovations
Prebiotic and probiotic flavor innovations offer substantial growth opportunities in the fizzy drinks segment. Companies are experimenting with fruit infusions, botanical extracts, and functional sweeteners to enhance taste while maintaining health benefits. These innovations cater to diverse consumer preferences, increasing repeat purchases and brand loyalty. Furthermore, collaboration with nutritionists and functional beverage experts enables targeted health claims and personalized product positioning, fostering a premium and differentiated segment poised for global expansion in the health-conscious beverage market.
Strict health and labeling regulations
Strict health and labeling regulations present a significant threat to market growth. Regulatory frameworks governing functional claims, probiotic viability, and ingredient transparency vary across regions, creating compliance challenges. Mislabeling or non-compliance can lead to recalls, fines, and reputational damage. To mitigate risks, manufacturers are adopting rigorous testing protocols, third-party certifications, and clear consumer communication strategies. Ensuring adherence to regulatory standards is essential for market credibility and sustained consumer trust in gut-health-focused fizzy drinks.
The COVID-19 pandemic amplified demand for gut-health-focused fizzy drinks as consumers prioritized immunity and digestive wellness. Lockdowns and health awareness drove online sales, while limited access to fresh foods increased reliance on functional beverages. Brands adapted by expanding e-commerce distribution and launching convenient, ready-to-consume products. Post-pandemic, heightened consumer focus on preventive health continues to sustain demand, with innovative flavors and functional formulations further driving market growth in both retail and direct-to-consumer channels globally.
The probiotics segment is expected to be the largest during the forecast period
The probiotics segment is expected to account for the largest market share during the forecast period, owing to growing consumer awareness of gut microbiome health. Probiotic-infused fizzy drinks support digestion, immunity, and overall wellness, making them a preferred functional beverage. Additionally, scientific validation and targeted marketing campaigns have increased consumer confidence. Expansion of refrigerated distribution networks and partnerships with health-focused retail outlets further strengthen this segment's dominance, ensuring widespread availability and adoption across multiple demographics.
The citrus segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the citrus segment is predicted to witness the highest growth rate, reinforced by its refreshing taste, natural appeal, and compatibility with probiotic formulations. Citrus flavors enhance sensory experience while complementing health benefits, driving consumer preference. Additionally, the versatility of citrus in sparkling beverage formulations supports product innovation and seasonal campaigns. Rapid adoption in urban centers and integration into ready-to-drink packaging formats further accelerate the growth trajectory of citrus-flavored gut-health fizzy drinks globally.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to rising health awareness, expanding functional beverage culture, and a growing middle-class population. Countries such as China, India, Japan, and South Korea are witnessing significant adoption of probiotic and prebiotic beverages. Additionally, increasing cold-chain infrastructure, urbanization, and e-commerce penetration are facilitating wider distribution, positioning Asia Pacific as the leading region for gut-health-focused fizzy drink consumption.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong consumer preference for functional and wellness-focused beverages. The U.S. and Canada are driving innovation in probiotic formulations, flavor diversity, and ready-to-drink packaging. Additionally, growing health-conscious lifestyles, widespread retail penetration, and regulatory support for functional claims accelerate adoption. Digital marketing and subscription-based delivery models further enhance market accessibility, making North America a key growth hotspot for gut-health-focused fizzy drinks.
Key players in the market
Some of the key players in Gut-Health-Focused Fizzy Drinks Market include Danone, PepsiCo, Nestle, The Coca-Cola Company, Keurig Dr Pepper, Red Bull GmbH, Monster Beverage Corporation, Ocean Spray, Suntory Beverage & Food Ltd., Dr Pepper Snapple Group, National Beverage Corp., Bai Brands, Reed's Inc., BioSteel Sports Nutrition Inc., and GT's Living Foods.
In October 2025, PepsiCo launched its new "SodaPresso" appliance and proprietary prebiotic & probiotic pods. The countertop device allows consumers to carbonate water and instantly infuse it with specific, live probiotic strains and prebiotic fibers, creating a customized gut-health sparkling drink.
In September 2025, The Coca-Cola Company announced a major overhaul of its "Smartwater" brand, introducing "Smartwater Gut Balance," a new line of sparkling waters infused with a proprietary postbiotic ingredient and zinc, designed to support digestive health without the need for refrigeration to maintain live cultures.
In August 2025, Danone (maker of Activia) entered the beverage aisle with "Activia Sparkling Probiotic Drinks." Leveraging its decades of probiotic research, the new line features Bifidobacterium lactis in a lightly carbonated, low-sugar juice base, marketed as a daily functional refreshment.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.