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封面
市场调查报告书
商品编码
1812260

功能性饮料市场－全球产业规模、份额、趋势、机会和预测（按产品类型、按销售管道、按地区和竞争情况，2020-2030 年）

Functional Beverages Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Sales Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年全球功能性饮料市场价值为 2,232.6 亿美元，预计到 2030 年将成长到 3,249.6 亿美元，预测期内的复合年增长率为 6.51%。受消费者健康意识不断增强的推动，全球功能性饮料市场正在强劲成长。消费者正在积极寻求具有额外好处的饮料，例如增强能量、改善消化、增强免疫力和保湿。这导致对能量饮料、益生菌饮料、草本茶和富含维生素的水等产品的需求不断增长。人们越来越倾向于使用天然植物成分，以及对清洁标籤和低糖配方的偏好，进一步推动了市场创新。由于生活方式的改变、日程繁忙以及人们对预防性医疗保健和健身导向的消费习惯的兴趣日益浓厚，功能性饮料也越来越受欢迎。

市场概况
预测期 2026-2030
2024年市场规模 2232.6亿美元
2030年市场规模 3249.6亿美元
2025-2030年复合年增长率 6.51%
成长最快的领域 在线的
最大的市场 北美洲

关键市场驱动因素

健康意识不断提升

主要市场挑战

法规和标籤合规性

主要市场趋势

植物基和天然成分重点

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球功能性饮料市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 依产品类型（能量饮料、运动饮料、果汁、其他）
    • 依销售管道（超市/大卖场、便利商店、网路、其他）
    • 按地区
    • 按公司分类（2024 年）
  • 市场地图

第六章：北美功能性饮料市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲功能性饮料市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 法国
    • 德国
    • 西班牙
    • 义大利
    • 英国

第八章：亚太功能饮料市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国
    • 日本
    • 印度
    • 韩国
    • 印尼

第九章：中东和非洲功能饮料市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第十章：南美功能性饮料市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品发布（如有）
  • 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 15 章：竞争格局

  • 公司简介
    • PepsiCo Inc.
    • Bull GmbH
    • Danone SA
    • Monster Beverage Corporation
    • The Coca-Cola Company
    • Suntory Holdings Limited
    • Nestle SA
    • Otsuka Holdings
    • Blue Diamond Growers
    • Oatly Group AB

第 16 章：策略建议

第 17 章：关于我们与免责声明

简介目录
Product Code: 30272

Global Functional Beverages Market was valued at USD 223.26 billion in 2024 and is expected to grow to USD 324.96 billion by 2030 with a CAGR of 6.51% during the forecast period. The global functional beverages market is experiencing robust growth, driven by increasing consumer awareness of health and wellness. Consumers are actively seeking drinks that offer added benefits such as energy enhancement, improved digestion, immunity support, and hydration. This has led to rising demand for products like energy drinks, probiotic beverages, herbal infusions, and vitamin-enriched waters. The shift towards natural, plant-based ingredients, along with preferences for clean-label and low-sugar formulations, is further fueling innovation in the market. Functional beverages are also gaining traction due to changing lifestyles, busy schedules, and a growing interest in preventive healthcare and fitness-oriented consumption habits.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 223.26 Billion
Market Size 2030USD 324.96 Billion
CAGR 2025-20306.51%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Rising Health and Wellness Awareness

One of the primary drivers fueling the growth of the global functional beverages market is the increasing emphasis on health and wellness. With the rise in lifestyle-related diseases such as obesity, diabetes, and cardiovascular disorders, consumers are becoming more health-conscious and proactive about their dietary choices. This shift in behavior has led to a surge in demand for functional beverages that offer specific health benefits beyond basic nutrition. Products enriched with vitamins, minerals, probiotics, antioxidants, and other functional ingredients are gaining popularity as consumers seek beverages that can support immune health, digestive function, cognitive performance, and overall well-being. In a 2024 as per study, more than 70% of respondents reported choosing beverages that offer functional health benefits, highlighting a clear shift toward preventative wellness. This trend is especially prominent among younger demographics and urban populations, who are more informed and willing to pay a premium for beverages that align with their health goals.

Key Market Challenges

Regulatory and Labeling Compliance

One of the primary challenges in the global functional beverages market is navigating complex regulatory frameworks and ensuring compliance with food safety and labeling standards across different regions. Functional beverages often contain a wide range of bioactive compounds, vitamins, minerals, herbal extracts, and novel ingredients that are subject to varying regulations depending on the country or region. Claims related to health benefits, such as "boosts immunity," "improves digestion," or "enhances cognitive function," must be substantiated by scientific evidence and approved by relevant authorities like the U.S. FDA, EFSA in Europe, or FSSAI in India.

Failure to meet these requirements can result in product recalls, legal issues, fines, or bans on marketing specific claims. Additionally, different countries have different definitions for what constitutes a "functional" ingredient or beverage, which further complicates international expansion. The lack of standardization in health claim approvals and ingredient acceptance poses a significant hurdle for manufacturers looking to scale their products globally. This regulatory complexity requires companies to invest heavily in compliance, documentation, and legal expertise, increasing operational costs and time-to-market.

Key Market Trends

Plant-Based and Natural Ingredient Focus

A significant trend reshaping the functional beverages market is the growing preference for plant-based and natural ingredients. Consumers are increasingly drawn to drinks formulated with recognizable, clean, and nature-derived components such as herbs, botanicals, fruits, vegetables, seeds, and plant proteins. The shift is fueled by rising health awareness, ethical considerations, and environmental concerns. Ingredients like turmeric, ginger, moringa, green tea, matcha, and adaptogens such as ashwagandha and maca are gaining popularity for their perceived health benefits, including anti-inflammatory, stress-relieving, and immunity-boosting properties.

According to the Plant Based Foods Association (PBFA), as of early 2024, 71% of U.S. consumers are seeking more plant-based products, including beverages, to support healthier and more sustainable diets. Plant-based functional beverages appeal especially to vegan, vegetarian, and flexitarian consumers who are seeking alternatives to animal-derived or synthetic ingredients. This trend aligns with broader clean-label preferences, as buyers increasingly seek transparency and simplicity in their purchases. As a result, manufacturers are reformulating products to exclude artificial additives, colors, and preservatives while highlighting natural health-enhancing ingredients on product labels.

Key Market Players

  • PepsiCo Inc.
  • Red Bull GmbH
  • Danone SA
  • Monster Beverage Corporation
  • The Coca-Cola Company
  • Suntory Holdings Limited
  • Nestle SA
  • Otsuka Holdings
  • Blue Diamond Growers
  • Oatly Group AB

Report Scope:

In this report, the Global Functional Beverages Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Functional Beverages Market, By Product Type:

  • Energy Drinks
  • Sports Drinks
  • Juice
  • Others

Functional Beverages Market, By Sales Channel:

  • Supermarket/Hypermarket
  • Convenience Stores
  • Online
  • Others

Functional Beverages Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Functional Beverages Market.

Available Customizations:

Global Functional Beverages Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influence Purchase Decision

5. Global Functional Beverages Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Energy Drinks, Sports Drinks, Juice, Others)
    • 5.2.2. By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Functional Beverages Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Functional Beverages Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Functional Beverages Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Functional Beverages Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Functional Beverages Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Functional Beverages Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. Germany Functional Beverages Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. Spain Functional Beverages Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Functional Beverages Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. United Kingdom Functional Beverages Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia-Pacific Functional Beverages Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Functional Beverages Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2.Japan Functional Beverages Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. India Functional Beverages Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Functional Beverages Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Indonesia Functional Beverages Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Functional Beverages Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Functional Beverages Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. Saudi Arabia Functional Beverages Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. UAE Functional Beverages Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel
    • 9.3.4. Turkey Functional Beverages Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Sales Channel

10. South America Functional Beverages Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Functional Beverages Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Argentina Functional Beverages Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Colombia Functional Beverages Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. PepsiCo Inc.
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. Bull GmbH
    • 15.1.3. Danone SA
    • 15.1.4. Monster Beverage Corporation
    • 15.1.5. The Coca-Cola Company
    • 15.1.6. Suntory Holdings Limited
    • 15.1.7. Nestle SA
    • 15.1.8. Otsuka Holdings
    • 15.1.9. Blue Diamond Growers
    • 15.1.10. Oatly Group AB

16. Strategic Recommendations

17. About Us & Disclaime