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市场调查报告书
商品编码
1856794

功能性发酵饮料市场预测至2032年：按产品类型、功能、包装、通路和地区分類的全球分析

Functional Fermented Beverages Market Forecasts to 2032 - Global Analysis By Product Type, Function, Packaging, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，预计到 2025 年，全球功能性发酵饮料市场规模将达到 1,545 亿美元，到 2032 年将达到 2,613 亿美元，预测期内复合年增长率为 7.8%。

功能性发酵饮料是指透过可控微生物发酵生产的饮料，例如康普茶、Kefir和益生菌苏打水。发酵过程会自然产生有机酸、酵素和活性细菌。这些饮料定位为益生菌、益生元和其他生物活性化合物的来源，并添加了有益健康的成分。其核心在于传统发酵与现代营养科学的协同作用，最终製成的饮料被宣传为对消化器官系统健康和整体健康有益。

据食品科技专家协会称，发酵可增强益生菌的效力和营养吸收，推动消费者对支持肠道健康和免疫力的机能饮料的偏好。

益生菌饮料需求不断成长

随着消费者寻求消化健康、免疫力和平衡肠道菌群，益生菌饮料的需求日益增长，显着推动了功能性发酵饮料市场的发展。康普茶、Kefir和植物基发酵饮料等发酵饮料富含活性菌和生物活性化合物，提升了营养价值。发酵製程、品管和风味优化的技术进步进一步增强了产品的吸引力。消费者对功能性健康益处的认知不断提高，以及对天然、低加工饮料的日益青睐，将有助于提升功能性发酵饮料在都市区和注重健康的消费者群体中的市场渗透率。

复杂的发酵标准化要求

复杂的发酵标准化要求仍然是功能性发酵饮料市场的重要限制因素。维持批次间微生物活性、风味特征和货架稳定性的一致性，为生产作业带来了许多挑战。发酵时间、温度控制和原料品质的差异都会影响产品的安全性和功效。有关微生物含量和标籤的监管合规性进一步加剧了生产的复杂性。这些标准化的挑战会增加生产成本，限制扩充性生产，阻碍小型生产商进入市场，并减缓整体扩张速度。

将产品多样化，转向植物来源产品

产品多元化，拓展至植物性饮料领域，为功能性发酵饮料市场带来了巨大的成长机会。从传统的乳製品和茶基发酵扩展到燕麦、杏仁、大豆和椰子等植物性原料，能够吸引纯素、乳糖不耐受者和注重健康的消费者。这项策略有助于实现口味创新、功能增强和品牌差异化。与健康导向配方结合，例如添加维生素、适应原和抗氧化剂，可以提升市场吸引力，帮助产品打入全球注重健康的零售管道，并持续推动消费者需求。

保健功能食品相关法规的监测

监管机构对健康声明的审查对功能性发酵饮料市场构成重大威胁。益生菌、增强免疫力和消化器官系统等声明需要科学检验并符合当地食品安全标准。违规可能导致产品召回、罚款和品牌声誉受损。标籤不一致和资讯误导会削弱消费者信任，阻碍产品推广。製造商必须投资于以研究为依据的证据、透明的行销和品质保证通讯协定，以降低监管和法律风险，同时维护市场信誉和消费者信任。

新冠疫情的影响：

新冠疫情对功能性发酵饮料市场产生了积极影响，因为消费者更加重视免疫力、肠道健康和整体健康。富含益生菌和营养强化机能饮料的需求激增，线上零售通路成为主要的销售管道。製造商纷纷推出宅配模式、预包装即饮产品以及数位行销宣传活动，以吸引註重健康的消费者。虽然供应链中断最初导致生产放缓，但总体而言，疫情凸显了市场的韧性，并强化了发酵饮料在以预防和健康为导向的消费模式中的作用。

预计在预测期内，机能饮料细分市场将是最大的细分市场。

预计在预测期内，机能饮料细分市场将占据最大的市场份额，这主要得益于消费者对能够提供能量、提神醒脑和补充水分的机能饮料的需求不断增长。这类饮料通常将咖啡因、电解质和天然适应原与发酵基底结合，深受年轻人、运动员和职场人士的喜爱。该细分市场强大的品牌影响力、较高的复购率以及在零售通路的广泛覆盖，都为其占据显着市场份额做出了贡献，使以能量为重点的功能性发酵饮料成为全球市场的重要收入驱动力。

预计在预测期内，健康和保健领域将以最高的复合年增长率成长。

在消费者对免疫支持、肠道健康和整体营养日益增长的兴趣推动下，健康与保健品类预计将在预测期内实现最高增长率。此类别中的功能性发酵饮料通常含有益生菌、益生元、维生素和植物适应原，迎合了注重健康的消费族群。数位媒体、生活风格部落客和健康宣传活动不断提升消费者意识，加速了此类产品的普及。口味、产品形式和天然成分的持续创新，使健康与保健品类成为成长最快的品类，并迅速占领新兴市场和高端消费群体。

比最大的地区

预计亚太地区将在预测期内占据最大的市场份额，这主要得益于城市人口的成长、可支配收入的增加以及健康意识的提高。中国、日本和印度等国家对机能饮料（包括发酵食品和益生菌产品）的需求强劲。零售通路的渗透、电子商务的兴起以及消费者对康普茶和Kefir传统发酵饮料的熟悉程度，都推动了市场成长。综上所述，这些因素使得亚太地区成为全球功能性发酵饮料销售的主导地区。

复合年增长率最高的地区：

在预测期内，北美预计将呈现最高的复合年增长率，这主要得益于消费者对消化器官系统和免疫健康的日益重视、先进的零售基础设施以及对机能饮料创新产品的接受度。强大的分销网络、数位化销售平台以及千禧世代和职场人士的健康生活方式正在推动市场成长。监管机构对创新产品上市的支持，加上消费者对品牌的忠诚度和重复购买率，使北美成为功能性发酵饮料成长最快的区域市场。

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目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究资讯来源
    • 初级研究资讯来源
    • 次级研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球功能性发酵饮料市场（依产品类型划分）

  • 能量饮料
  • 运动饮料
  • 含大麻的饮料
  • 康普茶
  • 无酒精开胃酒
  • 营养补充品
  • 强化水

6. 全球功能性发酵饮料市场（依功能划分）

  • 健康与保健
  • 体重管理

7. 全球功能性发酵饮料市场（依包装类型划分）

  • 瓶子
  • 能
  • 小袋
  • 其他包装

8. 全球功能性发酵饮料市场（依通路划分）

  • 便利商店
  • 线上零售
  • 药局
  • 超级市场/大卖场

9. 全球功能性发酵饮料市场（按地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与併购
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十一章 企业概况

  • Essentia
  • Vitamin Well
  • Propel
  • Gatorade Fit
  • Prime Hydration
  • BodyArmor
  • Liquid IV
  • Ultima Replenisher
  • Nuun
  • DripDrop
  • Pedialyte
  • Electrolit
  • Core Hydration
  • Smartwater
  • Vitaminwater
Product Code: SMRC31666

According to Stratistics MRC, the Global Functional Fermented Beverages Market is accounted for $154.5 billion in 2025 and is expected to reach $261.3 billion by 2032 growing at a CAGR of 7.8% during the forecast period. Functional Fermented Beverages are drinks produced through controlled microbial fermentation, such as kombucha, kefir, and probiotic sodas. The fermentation process inherently creates organic acids, enzymes, and live bacteria. These beverages are characterized by their added health-oriented ingredients, positioning them as a source of probiotics, prebiotics, and other bioactive compounds. The core definition lies in the synergy between traditional fermentation and modern nutritional science, resulting in a drink marketed for its potential benefits to digestive health and overall wellness.

According to the Institute of Food Technologists, fermentation elevates probiotic potency and nutrient absorption, fueling consumer preference for functional beverages that support gut health and immune resilience.

Market Dynamics:

Driver:

Increasing demand for probiotic-based beverages

Increasing demand for probiotic-based beverages has significantly driven the Functional Fermented Beverages Market, as consumers seek digestive health, immunity support, and gut microbiome balance. Fermented drinks such as kombucha, kefir, and cultured plant-based beverages provide live cultures and bioactive compounds, enhancing nutritional value. Technological advancements in fermentation processes, quality control, and flavor optimization further improve product appeal. Growing awareness of functional health benefits and rising adoption of natural and minimally processed beverages strengthen market penetration across urban and wellness-focused demographics.

Restraint:

Complex fermentation standardization requirements

Complex fermentation standardization requirements remain a critical restraint in the Functional Fermented Beverages Market. Maintaining consistent microbial activity, flavor profiles, and shelf-life stability across batches presents operational challenges. Variability in fermentation times, temperature control, and ingredient quality can affect product safety and efficacy. Regulatory compliance for microbial content and labeling further complicates production. These standardization issues may increase manufacturing costs, limit scalability, and create barriers for smaller producers attempting to enter the market, slowing overall expansion.

Opportunity:

Product diversification into plant-based bases

Product diversification into plant-based bases presents significant growth opportunities for the Functional Fermented Beverages Market. Expanding from traditional dairy or tea-based fermentation to plant sources such as oat, almond, soy, and coconut allows access to vegan, lactose-intolerant, and health-conscious consumers. This strategy enables flavor innovation, functional fortification, and brand differentiation. Integration with wellness-focused formulations, such as added vitamins, adaptogens, or antioxidants, can increase market appeal, facilitate entry into global health-oriented retail channels, and drive recurring consumer demand.

Threat:

Regulatory scrutiny on health benefit claims

Regulatory scrutiny on health benefit claims poses a notable threat to the Functional Fermented Beverages Market. Claims regarding probiotics, immunity, or digestive health require scientific validation and adherence to regional food safety standards. Non-compliance may lead to product recalls, fines, or brand reputation damage. Inconsistent labeling and misinformation can reduce consumer trust and hinder adoption. Manufacturers must invest in research-backed evidence, transparent marketing, and quality assurance protocols to mitigate regulatory and legal risks while maintaining market credibility and consumer confidence.

Covid-19 Impact:

The Covid-19 pandemic positively influenced the Functional Fermented Beverages Market, as consumers prioritized immunity, gut health, and overall wellness. Demand for probiotic-rich, fortified, and functional drinks surged, with online retail channels becoming key distribution avenues. Manufacturers adapted by launching home delivery models, pre-packaged and ready-to-drink products, and digital marketing campaigns to reach health-conscious customers. Supply chain disruptions initially slowed production, but the overall effect emphasized the market's resilience and reinforced the role of fermented beverages in preventive and wellness-focused consumption patterns.

The energy drinks segment is expected to be the largest during the forecast period

The energy drinks segment is expected to account for the largest market share during the forecast period, owing to rising consumer preference for functional beverages that provide energy, mental alertness, and hydration. These beverages often combine caffeine, electrolytes, and natural adaptogens with fermented bases, appealing to young adults, athletes, and working professionals. The segment's strong brand presence, high repeat purchase potential, and widespread retail availability contribute to substantial market share, positioning energy-focused functional fermented beverages as the primary revenue driver in the global market.

The health & wellness segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the health & wellness segment is predicted to witness the highest growth rate, reinforced by growing consumer interest in immune support, gut health, and holistic nutrition. Functional fermented beverages in this category often include probiotics, prebiotics, vitamins, and plant-based adaptogens, catering to health-conscious demographics. Rising awareness through digital media, lifestyle influencers, and wellness campaigns accelerates adoption. Continuous innovation in flavors, formats, and natural ingredients positions the health & wellness segment as the fastest-growing area, capturing emerging markets and premium consumer segments.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to expanding urban populations, rising disposable incomes, and increasing health consciousness. Countries such as China, Japan, and India show strong demand for functional beverages, including fermented and probiotic products. Growing retail penetration, e-commerce adoption, and familiarity with fermented traditional drinks like kombucha and kefir support market growth. Collectively, these factors establish Asia Pacific as the dominant contributor to global functional fermented beverage revenue.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with high consumer awareness of digestive and immune health, advanced retail infrastructure, and adoption of functional beverage innovations. Strong distribution networks, digital sales platforms, and a health-conscious lifestyle among millennials and working professionals drive market acceleration. Regulatory support for innovative product launches, combined with established brand loyalty and repeat purchases, positions North America as the fastest-growing regional market in the functional fermented beverages sector.

Key players in the market

Some of the key players in Functional Fermented Beverages Market include Essentia, Vitamin Well, Propel, Gatorade Fit, Prime Hydration, BodyArmor, Liquid I.V., Ultima Replenisher, Nuun, DripDrop, Pedialyte, Electrolit, Core Hydration, Smartwater, and Vitaminwater.

Key Developments:

In August 2025, Essentia Water announced the launch of its new "Essentia Probiotic Sparkling" line, a functional fermented beverage infused with live probiotics and electrolytes, designed to support gut health and hydration simultaneously.

In July 2025, Liquid I.V. introduced the new "Hydration & Gut Health Multiplier," a dual-functional powder stick that leverages a fermentation process to enhance the bioavailability of its prebiotic and probiotic blend for digestive support.

In June 2025, Nestle Health Science launched its "Make in the UK" initiative for the Garden of Life(R) Dr. Formulated Probiotic Soda line, supporting the local production and distribution of its organic, fermented wellness drinks across Europe.

Product Types Covered:

  • Energy Drinks
  • Sports Drinks
  • Cannabis-Infused Beverages
  • Kombucha
  • Non-Alcoholic Aperitif
  • Nutraceutical Drinks
  • Enhanced Water

Functions Covered:

  • Health & Wellness
  • Weight Management

Packagings Covered:

  • Bottles
  • Cans
  • Sachets
  • Other Packagings

Distribution Channels Covered:

  • Convenience Stores
  • Online Retail
  • Pharmacies
  • Supermarket/Hypermarket

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Functional Fermented Beverages Market, By Product Type

  • 5.1 Introduction
  • 5.2 Energy Drinks
  • 5.3 Sports Drinks
  • 5.4 Cannabis-Infused Beverages
  • 5.5 Kombucha
  • 5.6 Non-Alcoholic Aperitif
  • 5.7 Nutraceutical Drinks
  • 5.8 Enhanced Water

6 Global Functional Fermented Beverages Market, By Function

  • 6.1 Introduction
  • 6.2 Health & Wellness
  • 6.3 Weight Management

7 Global Functional Fermented Beverages Market, By Packaging

  • 7.1 Introduction
  • 7.2 Bottles
  • 7.3 Cans
  • 7.4 Sachets
  • 7.5 Other Packagings

8 Global Functional Fermented Beverages Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Convenience Stores
  • 8.3 Online Retail
  • 8.4 Pharmacies
  • 8.5 Supermarket/Hypermarket

9 Global Functional Fermented Beverages Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Essentia
  • 11.2 Vitamin Well
  • 11.3 Propel
  • 11.4 Gatorade Fit
  • 11.5 Prime Hydration
  • 11.6 BodyArmor
  • 11.7 Liquid I.V.
  • 11.8 Ultima Replenisher
  • 11.9 Nuun
  • 11.10 DripDrop
  • 11.11 Pedialyte
  • 11.12 Electrolit
  • 11.13 Core Hydration
  • 11.14 Smartwater
  • 11.15 Vitaminwater

List of Tables

  • Table 1 Global Functional Fermented Beverages Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Functional Fermented Beverages Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Functional Fermented Beverages Market Outlook, By Energy Drinks (2024-2032) ($MN)
  • Table 4 Global Functional Fermented Beverages Market Outlook, By Sports Drinks (2024-2032) ($MN)
  • Table 5 Global Functional Fermented Beverages Market Outlook, By Cannabis-Infused Beverages (2024-2032) ($MN)
  • Table 6 Global Functional Fermented Beverages Market Outlook, By Kombucha (2024-2032) ($MN)
  • Table 7 Global Functional Fermented Beverages Market Outlook, By Non-Alcoholic Aperitif (2024-2032) ($MN)
  • Table 8 Global Functional Fermented Beverages Market Outlook, By Nutraceutical Drinks (2024-2032) ($MN)
  • Table 9 Global Functional Fermented Beverages Market Outlook, By Enhanced Water (2024-2032) ($MN)
  • Table 10 Global Functional Fermented Beverages Market Outlook, By Function (2024-2032) ($MN)
  • Table 11 Global Functional Fermented Beverages Market Outlook, By Health & Wellness (2024-2032) ($MN)
  • Table 12 Global Functional Fermented Beverages Market Outlook, By Weight Management (2024-2032) ($MN)
  • Table 13 Global Functional Fermented Beverages Market Outlook, By Packaging (2024-2032) ($MN)
  • Table 14 Global Functional Fermented Beverages Market Outlook, By Bottles (2024-2032) ($MN)
  • Table 15 Global Functional Fermented Beverages Market Outlook, By Cans (2024-2032) ($MN)
  • Table 16 Global Functional Fermented Beverages Market Outlook, By Sachets (2024-2032) ($MN)
  • Table 17 Global Functional Fermented Beverages Market Outlook, By Other Packagings (2024-2032) ($MN)
  • Table 18 Global Functional Fermented Beverages Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 19 Global Functional Fermented Beverages Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 20 Global Functional Fermented Beverages Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 21 Global Functional Fermented Beverages Market Outlook, By Pharmacies (2024-2032) ($MN)
  • Table 22 Global Functional Fermented Beverages Market Outlook, By Supermarket/Hypermarket (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.