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市场调查报告书
商品编码
1857054
全球功能性补水饮料市场:预测至2032年-依产品类型、成分、包装类型、消费者群、功能、通路和地区进行分析Functional Hydration Beverages Market Forecasts to 2032 - Global Analysis By Product Type, Ingredient, Packaging Type, Consumer Demographic, Function, Distribution Channel, and By Geography |
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根据 Stratistics MRC 的数据,预计 2025 年全球功能性补水饮料市场规模将达到 148 亿美元,到 2032 年将达到 283 亿美元,预测期内复合年增长率为 9.7%。
功能性补水饮料超越了基本的补水功能,提供融合其他功能益处的饮品,例如为运动员补充电解质、添加精神活性物质以提升专注力、以及添加适应原以缓解压力。这标誌着饮料产品从传统的运动饮料转变为面向日常消费者的健康补水饮品。在健康潮流的推动下,这些产品满足了消费者的特定需求,例如提升运动表现、增强免疫力和放鬆身心,从而在更广泛的饮料行业中形成了一个高端细分市场。
据饮料行销公司称,2023年北美功能性补水饮料的销量成长了18%。
健康意识的增强和对机能饮料的需求增加
消费者越来越重视健康和保健,除了保湿之外,他们还寻求能够提供电解质、维生素和植物萃取物等特定功效的产品。这一趋势促使零售商和品牌拓展其功能性补水产品线,加大研发投入,并强调「洁净标示」定位。此外,健身文化、人口老化以及对预防性医疗保健的关注也推动了重复购买和优质化。为了充分利用持续的需求和针对性的消费者教育,製造商正在透过改进产品和推出便利的包装形式来应对,并透过电子商务和零售合作扩大分销管道。
监管机构对健康声明和成分安全性的审查
日益严格的监管和不断变化的指导方针为功能性补水品牌的行销和产品开发带来了挑战。监管机构越来越要求对新成分提供确凿的功效声明、透明的标籤和安全文件,这推高了合规成本并延长了产品上市时间。小规模製造商在检验临床疗效和满足添加剂阈值方面面临不成比例的负担。此外,允许使用的成分在各国之间存在差异,也使国际扩张变得更加复杂。
开发个人化补水方案
诊断技术、穿戴式感测器和数据分析技术的进步使得根据个人需求客製化补水方案成为可能。基于活动量、汗水成分或健康目标的个人化补水方案可以卖出更高的价格,并培养客户忠诚度。饮料公司、技术提供者和医疗保健合作伙伴之间的合作正在催生订阅模式、应用程式主导的建议以及客製化的袋装和浓缩饮料。此外,针对运动员、老年人和临床人群的解决方案也正在开闢新的收入来源。
人工添加物和甜味剂的负面声誉
消费者对人工成分的怀疑态度可能会抑制功能性补水饮料的需求。媒体通报和社群媒体宣传活动将甜味剂和防腐剂与健康风险联繫起来,促使零售商下架相关产品,并加速消费者转向天然替代品。面临信任危机的品牌必须投资透明的采购流程、更清晰的标籤和第三方认证,以重建信任。此外,持续的负面情绪可能导致市场份额向小规模的洁净标示参与企业转移,从而挤压现有企业的利润空间和行销成本,并削弱消费者参与度。
疫情促使消费者将焦点转向健康、卫生和免疫力提升,从而推动了对富含电解质和维生素的功能性补水产品的需求。初期供应链中断和包装短缺导致短期缺货,但製造商透过供应商多元化和加强物流应对了这一局面。同时,外来消费的减少导致通路组合向零售和电商转移,加速了直销模式和订阅服务的发展,这些趋势在疫情后仍在延续。这刺激了全球范围内的产品配方改良、新产品上市、电商通路扩张和订阅服务的普及。
预计在预测期内,电解质细分市场将成为最大的细分市场。
预计在预测期内,电解质产品将占据最大的市场份额。消费者对电解质益处的认知度高,且重复使用频率高,支撑了其市场主导。这些产品满足不同的生理需求,广泛应用于运动、临床补水以及高温环境的职业场所。品牌忠诚度、有效的商店陈列以及与运动组织的合作,都有助于提升市场渗透率。製造商持续投资于临床检验、改善口味和研发低卡路里配方,以留住现有用户并扩大主流零售通路。
预计在预测期内,功能性果汁和冰沙细分市场将以最高的复合年增长率成长。
预计在预测期内,功能性果汁和冰沙市场将实现最高成长率。消费者对全食物营养、便利健康以及高端零食的日益关注,推动了对强化果汁和冰沙的需求。製造商利用冷压、高压加工和极简加工等製程来保留营养成分,从而支撑其高端定价。与营养师合作、名人代言以及创新且便利的包装设计,吸引了许多忙碌的消费者。儘管生产成本高昂,但利润空间和高单价使得该领域对投资和全球快速扩张都极具吸引力。
预计北美将在预测期内占据最大的市场份额。消费者在健康饮品上的高支出、先进的零售基础设施以及浓厚的运动营养文化,都支撑着对功能性补水产品的需求。大规模的分销网络、成熟的品牌以及广泛的健身趋势,都促进了这些产品在On-Trade和零售通路的普及。此外,清晰的监管环境、强大的临床研究以及积极的行销投入,也推动了产品的优质化。这些因素,加上大规模的研发投入和自有品牌活动,共同协助北美在市场价值和创新方面保持领先地位。
预计亚太地区在预测期内将实现最高的复合年增长率。快速的都市化、不断增长的可支配收入以及日益增强的健康意识正在推动中国、印度和东南亚等主要市场对功能性补水产品的需求。电子商务的扩张、健身文化的兴起以及年轻化人口结构正在加速创新饮料形式的普及。本土新兴企业和跨国品牌正利用行动行销和价格亲民的产品单品来客製化产品,以满足区域偏好。政府的健康措施和对低温运输物流的投资进一步推动了可扩展的分销管道和市场的快速成长。
According to Stratistics MRC, the Global Functional Hydration Beverages Market is accounted for $14.8 billion in 2025 and is expected to reach $28.3 billion by 2032 growing at a CAGR of 9.7% during the forecast period. Functional hydration beverages go beyond basic hydration, offering beverages infused with additional functional benefits. These include electrolytes for athletes, nootropics for mental focus, or adaptogens for stress relief. It represents an evolution from traditional sports drinks to wellness-focused hydration for everyday consumers. Driven by health and wellness trends, these products cater to specific consumer needs like enhanced performance, immune support, or relaxation, creating a premium segment within the broader beverage industry.
According to the Beverage Marketing Corporation, functional hydration beverage sales increased by 18% in North America in 2023.
Rising health consciousness and demand for functional beverages
Consumers increasingly prioritise health and wellness, seeking products that offer hydration plus targeted benefits such as electrolytes, vitamins, and botanicals. This trend pushes retailers and brands to expand functional hydration lines, invest in research, and highlight clean-label positioning. Moreover, fitness culture, aging populations, and preventive healthcare awareness drive repeat purchases and premiumisation. Manufacturers respond with reformulations and convenient formats, widening distribution through e-commerce and retail partnerships to capitalise on sustained demand and targeted consumer education.
Regulatory scrutiny on health claims and ingredient safety
Tighter regulations and evolving guidelines challenge functional hydration brands' marketing and product development. Authorities increasingly demand substantiated claims, transparent labelling, and safety dossiers for novel ingredients, driving up compliance costs and elongating time-to-market. Smaller producers face disproportionate burdens when validating clinical benefits or meeting additive thresholds. Additionally, cross-border variations in permitted ingredients complicate international expansion.
Development of personalized hydration solutions
Advances in diagnostics, wearable sensors, and data analytics enable tailored hydration offerings for individual needs. Personalised formulations based on activity level, sweat composition, or health goals can command premium pricing and foster customer loyalty. Collaborations between beverage firms, tech providers, and healthcare partners are creating subscription models, app-driven recommendations, and bespoke sachets or concentrates. Furthermore, targeted solutions for athletes, older adults, and clinical populations open niche revenue streams.
Negative publicity about artificial additives and sweeteners
Consumer scepticism over artificial ingredients can dent demand for functional hydration beverages. High-profile reports or social media campaigns linking sweeteners or preservatives to health risks prompt retailers to delist products and accelerate reformulation toward natural alternatives. Brands facing credibility gaps must invest in transparent sourcing, cleaner labels, and third-party certifications to rebuild trust. Moreover, sustained negative sentiment can shift market share to smaller clean-label entrants, pressuring margins and marketing spend for incumbents and proactive consumer engagement.
The pandemic shifted consumer priorities toward health, hygiene, and immune support, boosting demand for functional hydration products that promise electrolytes and vitamins. Initial supply-chain disruptions and packaging shortages caused short-term stockouts, but manufacturers adapted by diversifying suppliers and strengthening logistics. At the same time, reduced out-of-home consumption altered channel mix toward retail and e-commerce, accelerating direct-to-consumer initiatives and subscription services that persist post-pandemic. They spurred reformulation, new SKUs, expanded e-commerce, and subscriptions globally.
The electrolytes segment is expected to be the largest during the forecast period
The electrolytes segment is expected to account for the largest market share during the forecast period. Strong consumer recognition of electrolyte benefits and recurrent usage patterns underpin market share leadership. These products address clear physiological needs and are widely recommended in sports, clinical rehydration, and occupational settings exposed to heat. Brand loyalty, effective point-of-sale placement, and partnerships with sports organisations reinforce market penetration. Manufacturers continue to invest in clinical validation, taste improvement, and lower-calorie formulations to retain users and expand into mainstream retail channels.
The functional juices & smoothies segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the functional juices & smoothies segment is predicted to witness the highest growth rate. Rising interest in whole-food nutrition, on-the-go wellness, and premium snacking occasions drives demand for fortified juices and smoothies. Manufacturers leverage cold-pressing, high-pressure processing, and minimal processing claims to preserve nutrients, supporting premium pricing. Collaborations with nutritionists, celebrity endorsements, and innovative packaging for portability attract busy consumers. Despite higher production costs, margin opportunities and strong per-unit pricing make this segment attractive for investment and rapid expansion globally.
During the forecast period, the North America region is expected to hold the largest market share. High consumer spending on wellness beverages, advanced retail infrastructure, and strong sports nutrition culture sustain demand for functional hydration products. Large distribution networks, established brands, and pervasive fitness trends contribute to adoption across on-trade and off-trade channels. Additionally, regulatory clarity, robust clinical research, and active marketing investments help premiumise offerings. These factors, combined with significant R&D and private-label activity, maintain North America's leadership in market value and innovation.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid urbanisation, rising disposable incomes, and increasing health awareness fuel demand for functional hydration across key markets like China, India, and Southeast Asia. Expanding e-commerce, growing fitness culture, and younger demographics accelerate adoption of innovative beverage formats. Local startups and multinational brands tailor products to regional tastes, leveraging mobile marketing and affordable SKUs. Government health initiatives and investments in cold-chain logistics further support scalable distribution and market growth rapidly.
Key players in the market
Some of the key players in Functional Hydration Beverages Market include The Coca-Cola Company, PepsiCo Inc., Nestle S.A., Danone S.A., Red Bull GmbH, Monster Beverage Corporation, Keurig Dr Pepper Inc., Glanbia PLC, Suntory Holdings Limited, Unilever PLC, Otsuka Pharmaceutical Co., Ltd., Abbott Laboratories, The Hain Celestial Group, Inc., Fonterra Co-operative Group Limited, The Kraft Heinz Company, Associated British Foods plc, Celsius Holdings Inc., Health-Ade LLC, GT's Kombucha, and Liquid I.V. (Unilever).
In October 2025, The Coca-Cola Company launched the new "POWERADE Power Water" line zero-sugar flavored water with 50% more electrolytes than the leading electrolyte water, positioned as an enhanced hydration option, initially regionally then nationwide in 2026.
In July 2025, PepsiCo Inc. introduced "Pepsi(R) Prebiotic Cola" - a traditional-cola variant with 30 calories, 5 g cane sugar and 3 g of prebiotic fiber, as an entry into the functional hydration category.
In August 2024, Danone S.A. China introduced "Mizone Electrolyte+" grapefruit-flavored electrolyte water containing five essential electrolytes (potassium, calcium, sodium, magnesium, chloride) targeted at active consumers.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.