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市场调查报告书
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1833487

2032 年宠物人性化市场预测：按产品、宠物类型、通路和地区进行的全球分析

Pet Humanization Market Forecasts to 2032 - Global Analysis By Product (Pet Food, Pet Grooming Products, Pet Healthcare Products, Pet Accessories, Pet Services), Pet Type, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球宠物人性化市场预计在 2025 年达到 3,467 亿美元，到 2032 年将达到 5,603 亿美元，预测期内的复合年增长率为 7.10%。

宠物人性化是指将宠物视为家庭成员而非单纯的动物的一种日益增长的趋势。这个概念包括赋予宠物类似人类的情感、行为和需求，这通常饲主用奢侈品、特殊饮食、服装甚至生日节庆来奖励它们。它反映了人们之间深厚的情感连结以及社会对动物陪伴态度的转变。宠物人性化正在影响宠物护理、时尚和医疗保健等行业，推动对奢侈品和服务的需求。最终，它凸显了宠物在人类生活中不断演变的角色，宠物越来越被人们视为挚爱的伙伴，而不仅仅是动物。

优质化宠物产品

宠物产品的优质化是宠物人性化市场的关键驱动力，反映了人们对高品质专业产品日益增长的需求。消费者越来越多地为宠物寻求奢侈品，例如美食、名牌配件和健康服务。这种趋势源自于宠物作为家庭成员的理念，鼓励饲主投资更优质的照护。可支配收入的增加和更深厚的情感纽带使得奢侈品变得不可或缺，从而刺激了宠物护理、时尚和医疗保健领域的市场扩张。

负担能力问题

负担能力问题是宠物人性化市场发展的一大限制因素，尤其是在中低收入家庭。虽然高端产品和服务需求旺盛，但高昂的价格限制了其普及性。经济波动和通货膨胀进一步影响了消费者在非宠物用品上的支出。这些经济障碍可能会减缓市场成长，尤其是在新兴地区，这些地区消费者专注于预算，优先考虑宠物的基本需求而非奢侈品。

技术整合

科技的融合正在为宠物照护和互动带来创新解决方案，为宠物人性化市场创造巨大的机会。 GPS追踪器、自动餵食器和健康监测穿戴式装置等智慧型装置提升了宠物的幸福感，也为主饲主带来了便利。数位平台提供个人化建议、虚拟兽医咨询和订阅服务。随着科技爱好者逐渐接受连网生活方式，将人工智慧和物联网融入宠物产品，可以加深情感纽带，简化宠物管理，并创造新的收益来源和市场差异化。

监管挑战

监管挑战对宠物人性化市场的成长构成威胁，因为它们限制了产品的开发和分销。严格的安全标准、标籤要求以及进出口法规阻碍了创新，并增加了合规成本。不同地区宠物相关法律的差异也使製造商的全球扩张变得更加复杂。此外，宠物治疗和销售实务中的伦理问题也可能导致监管增加。

COVID-19的影响：

新冠疫情的爆发对宠物人性化市场产生了多方面的影响。虽然封锁措施促进了宠物收养，并增加了宠物照护支出，但经济不确定性导致消费者趋于谨慎。远距办公增强了人们与宠物的情感联繫，推动了对配件和保健产品的需求。然而，供应链中断和零售活动减少导致产品供应减少。疫情凸显了数位管道和电子商务的重要性，加速了宠物产业的创新，并重塑了消费者的偏好。

宠物配件市场预计将成为预测期内最大的市场

由于消费者对时尚、实用且个性化的宠物用品的兴趣日益浓厚，预计宠物配件领域将在预测期内占据最大的市场份额。项圈、宠物床、玩具和服装等产品越来越被认为是宠物舒适和表达的必需品。饲主寻求能够体现宠物个性和生活方式的配件，这推动了对高端订製产品的需求。该领域受益于时尚潮流、送礼文化以及社交媒体的影响，推动了持续成长。

小型哺乳动物市场预计将在预测期内实现最高复合年增长率

由于都市化加快和空间限制，小型哺乳动物细分市场预计将在预测期内实现最高成长率。兔子、仓鼠和天竺鼠等宠物因其易于饲养且能够适应紧凑的生活空间而备受青睐。它们在家庭和年轻人群中日益流行，这推动了对专用食品、栖息地和配件的需求。人们对小型哺乳动物护理意识的不断提升，促使製造商不断扩展产品线，使其成为一个充满活力的成长细分市场。

占比最大的地区：

由于宠物拥有量的成长、都市化以及可支配收入的提高，预计亚太地区将在预测期内占据最大的市场份额。中国、日本和印度等国家正经历着向宠物拥有的文化转变，这推动了对高级产品和服务的需求。不断壮大的中产阶级数位化进一步推动了市场成长。本土品牌和国际公司正在投资客製化产品，使亚太地区成为宠物人性化创新和扩张的关键枢纽。

复合年增长率最高的地区：

由于消费者认知度高且宠物照护基础设施完善，北美预计在预测期内将实现最高的复合年增长率。该地区根深蒂固的宠物生活文化支撑着奢侈品、医疗保健和科技解决方案的高支出。宠物健康、营养和娱乐领域的创新持续吸引投资。此外，主要市场参与者的加入和强大的电商平台也提升了宠物的可及性，使北美成为宠物人性化发展领域的领导者。

免费客製化服务：

此报告的订阅者可以使用以下免费自订选项之一：

  • 公司简介
    • 对最多三家其他市场公司进行全面分析
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球宠物人性化市场（依产品）

  • 宠物食品
    • 优质宠物食品
    • 功能性宠物食品
    • 有机/天然宠物食品
  • 宠物美容产品
    • 洗髮精和护髮素
    • 刷子和梳子
  • 宠物保健产品
    • 维生素和补充剂
    • 药品和疫苗
    • 健康服务
  • 宠物配件
    • 服装和穿戴式设备
    • 床上用品和家具
    • 玩具和益智产品
  • 宠物服务
    • 兽医服务
    • 宠物训练服务
    • 宠物饭店及日间照顾中心

6. 全球宠物人性化市场（依宠物类型）

  • 狗
  • 鱼
  • 猫
  • 小型哺乳动物
  • 鸟
  • 其他宠物类型

7. 全球宠物人性化市场（依分销管道）

  • 网路零售
  • 兽医诊所
  • 专卖店
  • 超级市场/大卖场
  • 其他分销管道

8. 全球宠物人性化市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第九章：主要进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十章：企业概况

  • Mars Inc.
  • Pawbo
  • Nestle Purina PetCare
  • Garmin Ltd.
  • Colgate-Palmolive（Hill's Pet Nutrition）
  • Archer Daniels Midland Company（ADM）
  • Spectrum Brands（Tetra, FURminator）
  • Petcube
  • General Mills（Blue Buffalo）
  • JustFoodForDogs
  • Petco Health and Wellness Company
  • Zoetis Inc.
  • JM Smucker Company
  • Chewy Inc.
  • PetSmart
Product Code: SMRC31320

According to Stratistics MRC, the Global Pet Humanization Market is accounted for $346.7 billion in 2025 and is expected to reach $560.3 billion by 2032 growing at a CAGR of 7.10% during the forecast period. Pet humanization refers to the growing trend of treating pets as family members rather than just animals. This concept involves attributing human-like emotions, behaviors, and needs to pets, often leading owners to provide them with luxury items, specialized diets, clothing, and even birthday celebrations. It reflects a deep emotional bond and a shift in societal attitudes toward animal companionship. Pet humanization influences industries such as pet care, fashion, and healthcare, driving demand for premium products and services. Ultimately, it highlights the evolving role of pets in human lives, where they are cherished not just as animals but as beloved companions.

Market Dynamics:

Driver:

Premiumization of Pet Products

The premiumization of pet products is a key driver of the pet humanization market, reflecting the growing demand for high-quality, specialized items. Consumers increasingly seek luxury goods for their pets, including gourmet food, designer accessories, and wellness services. This trend stems from viewing pets as family members, prompting owners to invest in superior care. As disposable incomes rise and emotional bonds deepen, premium offerings become essential, fueling market expansion across pet care, fashion, and healthcare sectors.

Restraint:

Affordability Concerns

Affordability concerns pose a significant restraint in the pet humanization market, especially among middle- and lower-income households. While premium products and services are in demand, their high cost can limit accessibility. Economic fluctuations and inflation further impact consumer spending on non-essential pet items. This financial barrier may slow market growth, particularly in emerging regions, where budget-conscious consumers prioritize basic pet needs over luxury.

Opportunity:

Technology Integration

Technology integration presents a major opportunity in the pet humanization market, enabling innovative solutions for pet care and engagement. Smart devices like GPS trackers, automated feeders, and health-monitoring wearables enhance pet well-being and convenience for owners. Digital platforms offer personalized recommendations, virtual vet consultations, and subscription services. As tech-savvy consumers embrace connected lifestyles, integrating AI and IoT into pet products fosters deeper emotional bonds and streamlines pet management, creating new revenue streams and market differentiation.

Threat:

Regulatory Challenges

Regulatory challenges threaten the growth of the pet humanization market by imposing constraints on product development and distribution. Stringent safety standards, labeling requirements, and import/export regulations can delay innovation and increase compliance costs. Variability in pet-related laws across regions complicates global expansion for manufacturers. Additionally, ethical concerns around pet treatment and marketing practices may prompt tighter oversight.

Covid-19 Impact:

The Covid-19 pandemic had a mixed impact on the pet humanization market. While lockdowns spurred pet adoptions and increased spending on pet care, economic uncertainty led to cautious consumer behavior. Remote work strengthened emotional bonds with pets, boosting demand for accessories and wellness products. However, supply chain disruptions and reduced retail activity affected product availability. The pandemic underscored the importance of digital channels and e-commerce, accelerating innovation and reshaping consumer preferences in the pet industry.

The pet accessories segment is expected to be the largest during the forecast period

The pet accessories segment is expected to account for the largest market share during the forecast period due to rising consumer interest in stylish, functional, and personalized items for pets. Products such as collars, beds, toys, and apparel are increasingly viewed as essential for pet comfort and expression. Owners seek accessories that reflect their pets' personalities and lifestyles, driving demand for premium and customized offerings. This segment benefits from fashion trends, gifting culture, and social media influence, fueling sustained growth.

The small mammals segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the small mammals segment is predicted to witness the highest growth rate due to increasing urbanization and space constraints. Pets like rabbits, hamsters, and guinea pigs are favored for their low maintenance and suitability for compact living environments. Their rising popularity among families and young adults contributes to demand for specialized diets, habitats, and accessories. As awareness of small mammal care grows, manufacturers are expanding product lines, making this segment a dynamic growth area.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising pet ownership, urbanization, and disposable income. Countries like China, Japan, and India are witnessing a cultural shift toward pet companionship, with growing demand for premium products and services. Expanding middle-class populations and digital adoption further support market growth. Local brands and international players are investing in tailored offerings, making Asia Pacific a key hub for pet humanization innovation and expansion.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR owing to strong consumer awareness and established pet care infrastructure. The region's deep-rooted culture of pet companionship supports high spending on luxury items, healthcare, and tech-enabled solutions. Innovations in pet wellness, nutrition, and entertainment continue to attract investment. Additionally, the presence of leading market players and robust e-commerce platforms enhances accessibility, positioning North America as a frontrunner in pet humanization growth.

Key players in the market

Some of the key players in Pet Humanization Market include Mars Inc., Pawbo, Nestle Purina PetCare, Garmin Ltd., Colgate-Palmolive (Hill's Pet Nutrition), Archer Daniels Midland Company (ADM), Spectrum Brands (Tetra, FURminator), Petcube, General Mills (Blue Buffalo), JustFoodForDogs, Petco Health and Wellness Company, Zoetis Inc., J.M. Smucker Company, Chewy Inc., and PetSmart.

Key Developments:

In August 2025, Mars and Pairwise have partnered: Mars licensed Pairwise's Fulcrum(R) CRISPR platform to accelerate cacao trait development. This aims to help cacao adapt to climate stress, disease pressures, and environmental challenges faster than traditional breeding.

In August 2024, Mars, Incorporated announced its acquisition of Kellanova. This strategic move brings iconic brands like Pringles(R), Cheez-It(R), and Pop-Tarts(R) into Mars's portfolio, enhancing its position in the global snacking industry. The acquisition aims to accelerate innovation, expand market reach, and meet evolving consumer preferences, aligning with Mars's vision to shape the future of snacking.

Products Covered:

  • Pet Food
  • Pet Grooming Products
  • Pet Healthcare Products
  • Pet Accessories
  • Pet Services

Pet Types Covered:

  • Dogs
  • Fish
  • Cats
  • Small Mammals
  • Birds
  • Other Pet Types

Distribution Channels Covered:

  • Online Retail
  • Veterinary Clinics
  • Specialty Stores
  • Supermarkets/Hypermarkets
  • Other Channels

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Pet Humanization Market, By Product

  • 5.1 Introduction
  • 5.2 Pet Food
    • 5.2.1 Premium Pet Food
    • 5.2.2 Functional Pet Food
    • 5.2.3 Organic/Natural Pet Food
  • 5.3 Pet Grooming Products
    • 5.3.1 Shampoos & Conditioners
    • 5.3.2 Brushes & Combs
  • 5.4 Pet Healthcare Products
    • 5.4.1 Vitamins & Supplements
    • 5.4.2 Medicines & Vaccines
    • 5.4.3 Wellness Services
  • 5.5 Pet Accessories
    • 5.5.1 Apparel & Wearables
    • 5.5.2 Bedding & Furniture
    • 5.5.3 Toys & Enrichment Products
  • 5.6 Pet Services
    • 5.6.1 Veterinary Services
    • 5.6.2 Pet Training Services
    • 5.6.3 Pet Boarding & Daycare

6 Global Pet Humanization Market, By Pet Type

  • 6.1 Introduction
  • 6.2 Dogs
  • 6.3 Fish
  • 6.4 Cats
  • 6.5 Small Mammals
  • 6.6 Birds
  • 6.7 Other Pet Types

7 Global Pet Humanization Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Online Retail
  • 7.3 Veterinary Clinics
  • 7.4 Specialty Stores
  • 7.5 Supermarkets/Hypermarkets
  • 7.6 Other Channels

8 Global Pet Humanization Market, By Geography

  • 8.1 Introduction
  • 8.2 North America
    • 8.2.1 US
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 Italy
    • 8.3.4 France
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 Japan
    • 8.4.2 China
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 New Zealand
    • 8.4.6 South Korea
    • 8.4.7 Rest of Asia Pacific
  • 8.5 South America
    • 8.5.1 Argentina
    • 8.5.2 Brazil
    • 8.5.3 Chile
    • 8.5.4 Rest of South America
  • 8.6 Middle East & Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 Qatar
    • 8.6.4 South Africa
    • 8.6.5 Rest of Middle East & Africa

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 Mars Inc.
  • 10.2 Pawbo
  • 10.3 Nestle Purina PetCare
  • 10.4 Garmin Ltd.
  • 10.5 Colgate-Palmolive (Hill's Pet Nutrition)
  • 10.6 Archer Daniels Midland Company (ADM)
  • 10.7 Spectrum Brands (Tetra, FURminator)
  • 10.8 Petcube
  • 10.9 General Mills (Blue Buffalo)
  • 10.10 JustFoodForDogs
  • 10.11 Petco Health and Wellness Company
  • 10.12 Zoetis Inc.
  • 10.13 J.M. Smucker Company
  • 10.14 Chewy Inc.
  • 10.15 PetSmart

List of Tables

  • Table 1 Global Pet Humanization Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Pet Humanization Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Pet Humanization Market Outlook, By Pet Food (2024-2032) ($MN)
  • Table 4 Global Pet Humanization Market Outlook, By Premium Pet Food (2024-2032) ($MN)
  • Table 5 Global Pet Humanization Market Outlook, By Functional Pet Food (2024-2032) ($MN)
  • Table 6 Global Pet Humanization Market Outlook, By Organic/Natural Pet Food (2024-2032) ($MN)
  • Table 7 Global Pet Humanization Market Outlook, By Pet Grooming Products (2024-2032) ($MN)
  • Table 8 Global Pet Humanization Market Outlook, By Shampoos & Conditioners (2024-2032) ($MN)
  • Table 9 Global Pet Humanization Market Outlook, By Brushes & Combs (2024-2032) ($MN)
  • Table 10 Global Pet Humanization Market Outlook, By Pet Healthcare Products (2024-2032) ($MN)
  • Table 11 Global Pet Humanization Market Outlook, By Vitamins & Supplements (2024-2032) ($MN)
  • Table 12 Global Pet Humanization Market Outlook, By Medicines & Vaccines (2024-2032) ($MN)
  • Table 13 Global Pet Humanization Market Outlook, By Wellness Services (2024-2032) ($MN)
  • Table 14 Global Pet Humanization Market Outlook, By Pet Accessories (2024-2032) ($MN)
  • Table 15 Global Pet Humanization Market Outlook, By Apparel & Wearables (2024-2032) ($MN)
  • Table 16 Global Pet Humanization Market Outlook, By Bedding & Furniture (2024-2032) ($MN)
  • Table 17 Global Pet Humanization Market Outlook, By Toys & Enrichment Products (2024-2032) ($MN)
  • Table 18 Global Pet Humanization Market Outlook, By Pet Services (2024-2032) ($MN)
  • Table 19 Global Pet Humanization Market Outlook, By Veterinary Services (2024-2032) ($MN)
  • Table 20 Global Pet Humanization Market Outlook, By Pet Training Services (2024-2032) ($MN)
  • Table 21 Global Pet Humanization Market Outlook, By Pet Boarding & Daycare (2024-2032) ($MN)
  • Table 22 Global Pet Humanization Market Outlook, By Pet Type (2024-2032) ($MN)
  • Table 23 Global Pet Humanization Market Outlook, By Dogs (2024-2032) ($MN)
  • Table 24 Global Pet Humanization Market Outlook, By Fish (2024-2032) ($MN)
  • Table 25 Global Pet Humanization Market Outlook, By Cats (2024-2032) ($MN)
  • Table 26 Global Pet Humanization Market Outlook, By Small Mammals (2024-2032) ($MN)
  • Table 27 Global Pet Humanization Market Outlook, By Birds (2024-2032) ($MN)
  • Table 28 Global Pet Humanization Market Outlook, By Other Pet Types (2024-2032) ($MN)
  • Table 29 Global Pet Humanization Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 30 Global Pet Humanization Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 31 Global Pet Humanization Market Outlook, By Veterinary Clinics (2024-2032) ($MN)
  • Table 32 Global Pet Humanization Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 33 Global Pet Humanization Market Outlook, By Supermarkets/Hypermarkets (2024-2032) ($MN)
  • Table 34 Global Pet Humanization Market Outlook, By Other Channels (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.