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市场调查报告书
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1848419

宠物焦虑和健康产品市场预测至2032年：按产品类型、成分、宠物类型、最终用户和地区分類的全球分析

Pet Anxiety & Wellness Products Market Forecasts to 2032 - Global Analysis By Product Type (Supplements, Pressure Wraps, Aromatherapy, Noise-Canceling Devices, Pheromone Collars, and Sensory Toys), Ingredient, Pet Type, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，2025 年全球宠物焦虑和健康产品市场价值为 13 亿美元，预计到 2032 年将达到 21 亿美元，预测期内复合年增长率为 6.3%。

这个市场涵盖了旨在缓解宠物压力、改善其情绪健康的各类产品。这些产品包括抗焦虑背心（例如 ThunderShirt）、镇静费洛蒙扩散器（例如 Adaptil、Feliway）、CBD 零食、镇静补充剂以及提供智力刺激的互动式智慧玩具。这些产品有助于将宠物拟人化，帮助管理因分离、雷雨、旅行等因素引发的行为问题，为希望改善宠物生活品质的饲主提供非药物解决方案。

据美国宠物用品协会称，人们对宠物心理健康的日益关注正在推动各种创新，例如镇静零食、穿戴式装置和感官增强工具，以减轻宠物的压力。

人们越来越关注宠物心理健康

随着宠物越来越被拟人化，人们对动物心理健康的关注度也日益提高。宠物饲主现在更加关注伴侣动物的压力、焦虑和行为问题。这一趋势刺激了对舒缓补充剂、防焦虑包裹和信息素扩散器等健康产品的需求。此外，社群媒体和兽医的建议在推动宠物心理健康话题的正常化讨论方面发挥了关键作用。因此，人们对动物心理健康护理的日益了解持续推动着全球市场的稳定成长。

成分法规

宠物保健配方中草药萃取物、CBD和合成化合物的使用受到严格监管，这给生产商带来了挑战。各国核准标准的差异进一步加剧了产品商业化的复杂性。品牌商必须投入大量资金进行合规性测试和文件编制，推高了整体生产成本。此外，认证延迟和成分法规的变更也会阻碍市场准入。这些合规障碍限制了创新，延缓了新配方的上市，并限制了宠物焦虑和健康领域的市场扩充性和全球覆盖范围。

线上宠物商店的成长

线上宠物护理平台的快速扩张为市场成长带来了巨大的机会。电子商务管道提高了消费者对小众健康产品的认知度，并使他们能够直接接触到这些产品。订阅模式和精准的数位广告有助于实现重复销售和品牌忠诚度。此外，全球市场平台使小型品牌能够有效率地触达国际宠物饲主。便利的送货上门服务，加上人工智慧驱动的个人化产品推荐，正在改变全球宠物照护和健康产品的零售格局。

仿冒品品

网路上假冒仿冒品保健品氾滥，严重威胁品牌信誉和消费者信任。劣质保健品和标籤错误的镇静剂可能对宠物造成不良影响，因此备受关注。此外，未经授权的电商平台卖家破坏了合法定价和通路。这不仅损害品牌声誉，还会降低信誉良好的製造商的市场份额。透过二维码溯源和认证标誌确保产品真实性，对于维护消费者信任和遵守监管规定至关重要。

COVID-19的影响：

疫情加速了全球宠物饲养的普及，居家隔离期间人们对宠物的心理依赖也随之增强。然而，疫情后的变化，例如饲主重返职场，加剧了宠物的焦虑情绪，推动了对镇静和行为管理类营养补充剂的需求。供应链中断初期限制了产品的供应，但线上零售弥补了销售缺口。因此，疫情再形成了消费者的偏好，促使他们转向整体健康和压力缓解方案，从而巩固了宠物焦虑和健康产品市场的长期成长势头。

预计在预测期内，膳食补充剂细分市场将成为最大的细分市场。

由于咀嚼片、油剂和粉末等缓解焦虑和行为问题的产品的广泛应用，预计在预测期内，营养补充剂领域将占据最大的市场份额。宠物饲主青睐这些产品，因为它们方便易用、剂量精准且起效迅速。此外，兽医推荐的日益增多以及人们对营养保健成分兴趣的不断增长，也进一步推动了营养补充品的需求。随着功能性健康逐渐成为宠物预防保健的重要组成部分，这一领域将继续在宠物焦虑和健康市场中占据主导地位。

预计在预测期内，天然成分细分市场将实现最高的复合年增长率。

预计在预测期内，天然成分细分市场将实现最高成长率，这主要得益于消费者对草本、植物性和有机配方产品的偏好。消费者对合成添加剂的质疑日益加深，促使各大品牌开发使用洋甘菊、缬草根和麻提取物的洁净标示产品。这些成分与更安全的长期使用和更少的副作用有关。宠物整体健康概念的日益普及，以及注重永续性的品牌建设，正在推动全球健康产品组合中天然替代品的快速普及。

比最大的地区

预计亚太地区将在预测期内占据最大的市场份额，这主要得益于中国、印度和日本宠物饲养量的激增以及居民可支配收入的增长。该地区的製造商正不断推出符合当地文化习惯的健康产品，以满足当地消费者的偏好。都市化和社群媒体的普及也推动了宠物保健品的广泛接受度。此外，电子商务平台和本地分销网路的蓬勃发展提高了产品的可及性，进一步巩固了亚太地区在全球市场的领先地位。

复合年增长率最高的地区：

在预测期内，北美预计将实现最高的复合年增长率，这主要得益于消费者在高端宠物健康解决方案和行为健康产品上的支出不断增长。强大的兽医基础设施和消费者对宠物焦虑相关疾病的高度关注是关键的成长驱动因素。此外，成熟品牌的存在以及CBD舒缓产品的持续创新也增强了市场吸引力。远距兽医咨询和直销模式的日益普及进一步加速了美国和加拿大产品的市场推广。

免费客製化服务：

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  • 区域细分
    • 根据客户兴趣对主要国家进行市场估算、预测和复合年增长率分析（註：基于可行性检查）
  • 竞争基准化分析
    • 基于产品系列、地域覆盖和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 原始研究资料
    • 二手研究资料
    • 先决条件

第三章 市场趋势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 终端用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球宠物焦虑与健康产品市场（依产品类型划分）

  • 补充
  • 压力包装
  • 芳香疗法
  • 降噪装置
  • 信息素项圈
  • 感官玩具

6. 全球宠物焦虑和健康产品市场（按成分划分）

  • 天然成分
  • 合成成分
  • 含CBD
  • 益生菌

7. 全球宠物焦虑与健康产品市场（依宠物类型划分）

  • 狗
  • 猫
  • 小型哺乳动物
  • 马
  • 鸟

8. 全球宠物焦虑和健康产品市场（按最终用户划分）

  • 兽医诊所
  • 医院
  • 宠物饲主

9. 全球宠物焦虑与健康产品市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十一章 企业概况

  • ThunderShirt
  • Adaptil
  • Feliway
  • PetMD
  • Zesty Paws
  • VetriScience
  • Bach Rescue Remedy
  • Calming Collar
  • Furbo
  • Petcube
  • Anxitane
  • Solliquin
  • Nature's Miracle
  • Serene-um
  • Happy Hoodie
  • Earth Rated
Product Code: SMRC31584

According to Stratistics MRC, the Global Pet Anxiety & Wellness Products Market is accounted for $1.3 billion in 2025 and is expected to reach $2.1 billion by 2032 growing at a CAGR of 6.3% during the forecast period. This market encompasses products designed to alleviate stress and improve the emotional well-being of pets. It includes items like anxiety-relief vests (e.g., ThunderShirt), calming pheromone diffusers (e.g., Adaptil, Feliway), CBD treats, calming supplements, and interactive smart toys that provide mental stimulation. Driven by the humanization of pets, these products help manage behaviors triggered by separation, thunderstorms, or travel, offering non-pharmaceutical solutions for pet owners seeking to improve their companion's quality of life.

According to the American Pet Products Association, rising awareness of pet mental health is fueling innovation in calming treats, wearables, and sensory enrichment tools for stress reduction.

Market Dynamics:

Driver:

Rising awareness of pet mental health

The increasing humanization of pets has led to heightened awareness regarding animal mental well-being. Pet owners are now more conscious of stress, anxiety, and behavioral issues among companion animals. This trend has spurred demand for wellness products such as calming supplements, anxiety wraps, and pheromone diffusers. Additionally, social media and veterinary endorsements have played a key role in normalizing mental health discussions for pets. Consequently, the growing understanding of emotional care for animals continues to drive steady market expansion globally.

Restraint:

Regulatory restrictions on ingredients

Stringent regulations governing the use of herbal extracts, CBD, and synthetic compounds in pet wellness formulations pose challenges for manufacturers. Regional variations in approval standards across countries further complicate product commercialization. Brands must invest heavily in compliance testing and documentation, raising overall production costs. Moreover, delays in certification or changing ingredient regulations can hinder market entry. These compliance hurdles restrict innovation and slow the launch of new formulations, limiting market scalability and global reach in the pet anxiety and wellness segment.

Opportunity:

Growth of online pet stores

The rapid expansion of online pet care platforms presents a major opportunity for market growth. E-commerce channels provide enhanced visibility and direct consumer access for niche wellness products. Subscription-based models and targeted digital advertising enable recurring sales and brand loyalty. Additionally, global marketplaces allow smaller brands to reach international pet owners efficiently. The convenience of doorstep delivery, coupled with personalized product recommendations powered by AI, is reshaping the retail landscape for pet anxiety and wellness products worldwide.

Threat:

Counterfeit or low-quality products

The proliferation of counterfeit and unregulated wellness products online poses a significant threat to brand credibility and consumer trust. Poor-quality supplements or mislabeled calming aids can cause adverse effects in pets, leading to stricter oversight. Additionally, unauthorized sellers on e-commerce platforms undermine legitimate pricing and distribution channels. This not only damages brand reputation but also erodes market share for trusted manufacturers. Ensuring authenticity through QR-based traceability and certification marks becomes crucial for maintaining consumer confidence and regulatory compliance.

Covid-19 Impact:

The pandemic accelerated pet adoption globally, with rising emotional dependence on animals during lockdowns. However, post-pandemic transitions such as owners returning to workplaces triggered increased anxiety among pets. This led to heightened demand for calming products and behavior management supplements. Supply chain disruptions initially constrained product availability, but digital retail compensated for sales gaps. Consequently, the pandemic reshaped consumer preferences toward holistic wellness and stress-relief solutions, reinforcing the long-term growth trajectory of the pet anxiety and wellness products market.

The supplements segment is expected to be the largest during the forecast period

The supplements segment is expected to account for the largest market share during the forecast period, resulting from widespread adoption of chewable tablets, oils, and powders addressing anxiety and behavioral issues. Pet owners prefer these formulations for their convenience, dosage accuracy, and fast efficacy. Additionally, expanding veterinary recommendations and growing interest in nutraceutical ingredients further bolster supplement demand. As functional wellness becomes integral to preventive pet care, this segment continues to dominate the overall pet anxiety and wellness landscape.

The natural ingredients segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the natural ingredients segment is predicted to witness the highest growth rate, propelled by consumer preference for herbal, plant-based, and organic formulations. Increasing skepticism toward synthetic additives has encouraged brands to develop clean-label products with chamomile, valerian root, and hemp extracts. These ingredients are associated with safer long-term use and fewer side effects. The growing trend of holistic pet health, coupled with sustainability-focused branding, is driving rapid adoption of natural alternatives across global wellness portfolios.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to a surge in pet ownership and growing disposable incomes across China, India, and Japan. Regional manufacturers are increasingly introducing culturally adapted wellness products to cater to local preferences. Urbanization and social media awareness have enhanced acceptance of pet health supplements. Furthermore, the proliferation of e-commerce platforms and regional distribution networks has improved product accessibility, solidifying Asia Pacific's leadership in the global market.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with rising consumer spending on premium pet wellness solutions and behavioral health products. Strong veterinary infrastructure and high awareness of anxiety-related disorders in pets are key growth enablers. Moreover, the presence of established brands and continuous innovation in CBD-infused calming products strengthen market traction. Increasing adoption of tele-veterinary consultations and direct-to-consumer models further accelerates product adoption across the U.S. and Canada.

Key players in the market

Some of the key players in Pet Anxiety & Wellness Products Market include ThunderShirt, Adaptil, Feliway, PetMD, Zesty Paws, VetriScience, Bach Rescue Remedy, Calming Collar, Furbo, Petcube, Anxitane, Solliquin, Nature's Miracle, Serene-um, Happy Hoodie, and Earth Rated.

Key Developments:

In September 2025, ThunderShirt launched the new "ThunderShirt Pro," a smart calming wrap integrated with a patented, micro-vibration technology. The device uses gentle, rhythmic pulses that can be controlled via a smartphone app to mimic a calming heartbeat, providing a high-tech solution for noise phobias and separation anxiety.

In August 2025, Adaptil (Ceva Sante Animale) introduced the "Adaptil Smart Diffuser with Home Monitoring." The plug-in diffuser not only releases a dog-appeasing pheromone but also includes a built-in camera and microphone, allowing owners to check on their pets and dispense calming pheromone on-demand through an app.

In July 2025, Furbo announced a partnership with Zesty Paws to launch the "Furbo Wellness System." The system combines the Furbo dog camera with a smart dispenser for Zesty Paws' Calming Bites, allowing owners to remotely toss treats that contain calming ingredients like melatonin and L-Theanine when they see their dog showing signs of anxiety.

Product Types Covered:

  • Supplements
  • Pressure Wraps
  • Aromatherapy
  • Noise-Canceling Devices
  • Pheromone Collars
  • Sensory Toys

Ingredients Covered:

  • Natural Ingredients
  • Synthetic Ingredients
  • CBD-infused
  • Probiotics

Pet Types Covered:

  • Dogs
  • Cats
  • Small Mammals
  • Horses
  • Birds

End Users Covered:

  • Veterinary Clinics
  • Hospitals
  • Pet Owners

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Pet Anxiety & Wellness Products Market, By Product Type

  • 5.1 Introduction
  • 5.2 Supplements
  • 5.3 Pressure Wraps
  • 5.4 Aromatherapy
  • 5.5 Noise-Canceling Devices
  • 5.6 Pheromone Collars
  • 5.7 Sensory Toys

6 Global Pet Anxiety & Wellness Products Market, By Ingredient

  • 6.1 Introduction
  • 6.2 Natural Ingredients
  • 6.3 Synthetic Ingredients
  • 6.4 CBD-infused
  • 6.5 Probiotics

7 Global Pet Anxiety & Wellness Products Market, By Pet Type

  • 7.1 Introduction
  • 7.2 Dogs
  • 7.3 Cats
  • 7.4 Small Mammals
  • 7.5 Horses
  • 7.6 Birds

8 Global Pet Anxiety & Wellness Products Market, By End User

  • 8.1 Introduction
  • 8.2 Veterinary Clinics
  • 8.3 Hospitals
  • 8.4 Pet Owners

9 Global Pet Anxiety & Wellness Products Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 ThunderShirt
  • 11.2 Adaptil
  • 11.3 Feliway
  • 11.4 PetMD
  • 11.5 Zesty Paws
  • 11.6 VetriScience
  • 11.7 Bach Rescue Remedy
  • 11.8 Calming Collar
  • 11.9 Furbo
  • 11.10 Petcube
  • 11.11 Anxitane
  • 11.12 Solliquin
  • 11.13 Nature's Miracle
  • 11.14 Serene-um
  • 11.15 Happy Hoodie
  • 11.16 Earth Rated

List of Tables

  • Table 1 Global Pet Anxiety & Wellness Products Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Pet Anxiety & Wellness Products Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Pet Anxiety & Wellness Products Market Outlook, By Supplements (2024-2032) ($MN)
  • Table 4 Global Pet Anxiety & Wellness Products Market Outlook, By Pressure Wraps (2024-2032) ($MN)
  • Table 5 Global Pet Anxiety & Wellness Products Market Outlook, By Aromatherapy (2024-2032) ($MN)
  • Table 6 Global Pet Anxiety & Wellness Products Market Outlook, By Noise-Canceling Devices (2024-2032) ($MN)
  • Table 7 Global Pet Anxiety & Wellness Products Market Outlook, By Pheromone Collars (2024-2032) ($MN)
  • Table 8 Global Pet Anxiety & Wellness Products Market Outlook, By Sensory Toys (2024-2032) ($MN)
  • Table 9 Global Pet Anxiety & Wellness Products Market Outlook, By Ingredient (2024-2032) ($MN)
  • Table 10 Global Pet Anxiety & Wellness Products Market Outlook, By Natural Ingredients (2024-2032) ($MN)
  • Table 11 Global Pet Anxiety & Wellness Products Market Outlook, By Synthetic Ingredients (2024-2032) ($MN)
  • Table 12 Global Pet Anxiety & Wellness Products Market Outlook, By CBD-infused (2024-2032) ($MN)
  • Table 13 Global Pet Anxiety & Wellness Products Market Outlook, By Probiotics (2024-2032) ($MN)
  • Table 14 Global Pet Anxiety & Wellness Products Market Outlook, By Pet Type (2024-2032) ($MN)
  • Table 15 Global Pet Anxiety & Wellness Products Market Outlook, By Dogs (2024-2032) ($MN)
  • Table 16 Global Pet Anxiety & Wellness Products Market Outlook, By Cats (2024-2032) ($MN)
  • Table 17 Global Pet Anxiety & Wellness Products Market Outlook, By Small Mammals (2024-2032) ($MN)
  • Table 18 Global Pet Anxiety & Wellness Products Market Outlook, By Horses (2024-2032) ($MN)
  • Table 19 Global Pet Anxiety & Wellness Products Market Outlook, By Birds (2024-2032) ($MN)
  • Table 20 Global Pet Anxiety & Wellness Products Market Outlook, By End User (2024-2032) ($MN)
  • Table 21 Global Pet Anxiety & Wellness Products Market Outlook, By Veterinary Clinics (2024-2032) ($MN)
  • Table 22 Global Pet Anxiety & Wellness Products Market Outlook, By Hospitals (2024-2032) ($MN)
  • Table 23 Global Pet Anxiety & Wellness Products Market Outlook, By Pet Owners (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.