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市场调查报告书
商品编码
1822457
2032 年客製化宠物营养市场预测:按产品、宠物类型、配方、成分类型、分销管道和地区进行的全球分析Customized Pet Nutrition Market Forecasts to 2032 - Global Analysis By Product (Customized Food and Customized Supplements), Pet Type, Formulation, Ingredient Type, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,全球客製化宠物营养市场预计在 2025 年达到 6.509 亿美元,到 2032 年将达到 15.503 亿美元,预测期内的复合年增长率为 13.2%。
客製化宠物营养是指根据宠物的独特需求(包括品种、年龄、体型、活动量、健康状况和偏好)客製化餵食方式。与普通宠物食品不同,客製化营养计画旨在优化宠物的整体健康状况,支持特定的健康目标,并预防饮食相关问题。这些计划可能包括客製化的膳食配方、补充剂和餵食时间表。兽医学和宠物科技的进步使得数据驱动的定製成为可能,确保您的宠物获得均衡、高品质的营养。客製化营养使饲主能够做出明智的选择,并透过科学支持的餵食策略来提高宠物的寿命、活力和生活品质。
宠物人性化趋势
宠物人性化趋势正在彻底改变客製化宠物营养市场,推动对符合人类健康标准的高端客製化饮食的需求。宠物饲主越来越寻求针对宠物种类、年龄、过敏和生活方式的客製化解决方案,这推动了功能性成分和科技赋能营养计画的创新。与宠物的情感联繫使它们成为家庭成员,并提高了对品质和透明度的期望。因此,品牌正在扩展其产品线,并利用数据来提供更聪明、更注重健康的宠物食品体验。
客製化产品成本高
客製化宠物营养产品的高昂成本限制了富裕消费者的购买,严重阻碍了市场成长。这种定价障碍阻碍了产品的广泛普及,尤其是在中等收入宠物饲主群体中,从而降低了整体需求。此外,由于小品牌难以与高端定价模式竞争,定价障碍也抑制了竞争和创新。因此,该市场仍然处于利基市场,抑制了规模经济,并减缓了价格实惠的客製化宠物营养解决方案的开发。
技术进步
技术进步正在彻底改变客製化宠物营养市场,使精准的、数据主导的饮食方案能够根据每隻宠物的个体情况进行客製化。人工智慧健康追踪、基于DNA的营养分析和智慧餵食器等创新技术使宠物饲主能够优化宠物的健康。製造技术和电商平台的改进也简化了产品的个人化和配送。这些突破性的技术不仅改善了宠物的健康,还透过满足消费者对透明、便利且科学的营养解决方案日益增长的需求,推动了市场的成长。
监管挑战
监管挑战是市场成长的一大障碍。复杂的核准流程、不一致的全球标准以及成分法规的不明确性,阻碍了产品的发布和创新。这些障碍增加了营运成本,阻碍了新兴企业进入市场。此外,频繁的政策变化带来了不确定性,使企业难以进行长期规划。因此,消费者获得客製化宠物营养解决方案的管道仍然有限,阻碍了市场扩张和竞争力的提升。
COVID-19的影响
新冠疫情加速了电商的普及,并增加了对客製化宠物食品的需求,重塑了客製化宠物营养市场。封锁措施刺激了宠物饲养,提高了人们对宠物健康的认识,并激发了人们对特殊营养的兴趣。然而,供应链中断和经济不确定性给生产和分销带来了挑战。然而,自那以后,技术创新和数位化兽医服务蓬勃发展,推动了客製化宠物营养市场的持续成长。
预测期内预计类型细分市场规模最大
由于人们对与物种相关的健康倾向和饮食需求的认识不断提高,预计在预测期内,针对特定物种的细分市场将占据最大的市场份额。宠物饲主越来越多地寻求针对特定物种特征(例如新陈代谢、体型和遗传易感性)的客製化营养计划。兽医诊断和数据分析技术的进步使得精准处方成为可能,而这一细分市场也因此受益。随着宠物变得越来越人性化,消费者更愿意投资于针对特定物种的解决方案,以改善宠物的健康、寿命和整体生活品质。
客製化补充剂市场预计将在预测期内实现最高复合年增长率
预计在预测期内,定製补充剂细分市场将实现最高成长率,这得益于对有针对性的健康解决方案需求的不断增长。这些补充剂针对关节健康、消化、免疫和皮肤状况等特定问题,并根据每隻宠物的个体情况进行客製化。宠物健康意识的不断增强,加上营养补充剂和给药方式的创新,正在推动市场成长。越来越多的饲主选择循证的、主动的补充剂来预防慢性疾病并增强活力,这使得该细分市场成为客製化宠物营养市场成长的关键驱动力。
由于快速的都市化、不断增长的可支配收入以及宠物拥有量的增加,预计亚太地区将在预测期内占据最大的市场份额。中国、日本和印度等国家正经历宠物文化向人性化的转变,消费者更青睐注重健康的高端宠物产品。该地区不断壮大的中产阶级和精通科技的人群正在拥抱数据主导的营养平台。此外,人们对宠物健康和保健的认识日益增强,也推动了针对不同宠物特性客製化餵食解决方案的需求。
在预测期内,由于宠物人性化趋势和宠物科技的广泛应用,北美预计将实现最高的复合年增长率。美国和加拿大消费者对个人化健康解决方案的接受度很高,对基于DNA的营养、穿戴式健康追踪器和订阅式饮食计画的兴趣日益浓厚。该地区强大的兽医基础设施和对宠物健康创新的监管支持将进一步推动成长。人们对预防保健和优质营养的认识不断提高,也推动了市场扩张。
According to Stratistics MRC, the Global Customized Pet Nutrition Market is accounted for $650.9 million in 2025 and is expected to reach $1,550.3 million by 2032 growing at a CAGR of 13.2% during the forecast period. Customized pet nutrition refers to a tailored approach to feeding pets based on their unique needs, including breed, age, size, activity level, health conditions, and preferences. Unlike generic pet food, customized nutrition plans are designed to optimize a pet's overall well-being, support specific health goals, and prevent diet-related issues. These plans may include personalized meal formulations, supplements, and feeding schedules. Advances in veterinary science and pet tech have enabled data-driven customization, ensuring pets receive balanced, high-quality nutrients. Customized nutrition empowers pet owners to make informed choices, enhancing their pets' longevity, vitality, and quality of life through scientifically backed dietary strategies.
Pet Humanization Trend
The pet humanization trend is revolutionizing the customized pet nutrition market by fueling demand for premium, tailored diets that mirror human wellness standards. Pet owners increasingly seek personalized solutions addressing breed, age, allergies, and lifestyle, driving innovation in functional ingredients and tech-enabled nutrition plans. This emotional bond with pets transforms them into family members, elevating expectations for quality and transparency. As a result, brands are expanding offerings and leveraging data to deliver smarter, health-focused pet food experiences.
High Cost of Custom Products
The high cost of custom pet nutrition products significantly hinders market growth by limiting accessibility to affluent consumers. This pricing barrier discourages widespread adoption, especially among middle-income pet owners, reducing overall demand. It also stifles competition and innovation, as smaller brands struggle to compete with premium pricing models. Consequently, the market remains niche, preventing economies of scale and slowing the development of affordable, personalized pet nutrition solutions.
Technological Advancements
Technological advancements are revolutionizing the customized pet nutrition market by enabling precise, data-driven dietary solutions tailored to individual pets. Innovations like AI-powered health tracking, DNA-based nutrition profiling, and smart feeding devices empower pet owners to optimize their pets' well-being. Enhanced manufacturing techniques and e-commerce platforms also streamline product personalization and delivery. These breakthroughs not only improve pet health outcomes but also fuel market growth by meeting rising consumer demand for transparency, convenience, and scientifically backed nutrition solutions.
Regulatory Challenges
Regulatory challenges significantly hinder the growth of the market. Complex approval processes, inconsistent global standards, and limited clarity on ingredient regulations delay product launches and innovation. These barriers increase operational costs and discourage startups from entering the market. Additionally, frequent policy changes create uncertainty, making long-term planning difficult for companies. As a result, consumer access to personalized pet nutrition solutions remains restricted, stalling market expansion and competitiveness.
Covid-19 Impact
The COVID-19 pandemic reshaped the customized pet nutrition market by accelerating e-commerce adoption and increasing demand for tailored pet diets. Lockdowns spurred pet ownership and heightened awareness of pet health, driving interest in specialized nutrition. However, supply chain disruptions and economic uncertainty challenged production and distribution. Despite setbacks, innovation and digital veterinary services flourished, positioning the market for sustained growth in personalized pet food solutions.
The breed-specific segment is expected to be the largest during the forecast period
The breed-specific segment is expected to account for the largest market share during the forecast period, due to growing awareness of breed-related health predispositions and dietary needs. Pet owners increasingly seek tailored nutrition plans that address specific breed characteristics such as metabolism, size, and genetic vulnerabilities. This segment benefits from advances in veterinary diagnostics and data analytics, enabling precise formulations. As pet humanization rises, consumers are more willing to invest in breed-targeted solutions that enhance their pets' health, longevity, and overall quality of life.
The customized supplements segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the customized supplements segment is predicted to witness the highest growth rate, due to rising demand for targeted health solutions. These supplements address specific concerns like joint health, digestion, immunity, and skin conditions, tailored to individual pet profiles. The surge in pet wellness awareness, combined with innovations in nutraceuticals and delivery formats, fuels growth. Owners increasingly prefer proactive, science-backed supplementation to prevent chronic issues and support vitality, making this segment a key driver of personalized pet nutrition expansion.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rapid urbanization, rising disposable incomes, and growing pet ownership. Countries like China, Japan, and India are witnessing a cultural shift toward pet humanization, with consumers prioritizing premium, health-focused pet products. The region's expanding middle class and tech-savvy population are embracing data-driven nutrition platforms. Additionally, increasing awareness of pet health and wellness is propelling demand for personalized feeding solutions across diverse pet demographics.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong pet humanization trends and widespread adoption of pet tech. Consumers in the U.S. and Canada are highly receptive to personalized wellness solutions, with growing interest in DNA-based nutrition, wearable health trackers, and subscription-based meal plans. The region's robust veterinary infrastructure and regulatory support for pet health innovations further accelerate growth. Rising awareness of preventive care and premium nutrition drives market expansion.
Key players in the market
Some of the key players profiled in the Customized Pet Nutrition Market include Royal Canin, JustFoodForDogs, Hill's Pet Nutrition, PetPlate, Nestle Purina PetCare, Ollie, Blue Buffalo, Nom Nom, Mars Petcare, The Farmer's Dog, Tailored Pet, Pawfectly Made, PawPeye, Drools, Captain Zack, Heads Up for Tails, Furrbites and PetStrong
In August 2024, Mars, Incorporated announced its acquisition of Kellanova for $35.9 billion. This strategic move unites two iconic businesses with complementary footprints and portfolios of beloved brands, including Pringles, Cheez-It, and Pop-Tarts. The transaction aims to further solidify Mars's position in the global snacking industry, enhancing its ability to deliver more choice and innovation to consumers and customers.
In April 2024, GXO Logistics has renewed its 15-year partnership with Mars in France, enhancing supply chain operations through advanced automation solutions. The collaboration focuses on storage, distribution, and value-added services for Mars brands, including Petcare, Snacking, and Food & Nutrition segments. GXO plans to implement additional innovations on-site to further improve efficiency and productivity.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.