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市场调查报告书
商品编码
1856802
针对活跃宠物客製化营养包的市场预测(至2032年):按产品类型、个人化类型、成分类型、分销管道、最终用户和地区分類的全球分析Custom Nutrition Packs For Active Pets Market Forecasts to 2032 - Global Analysis By Product Type, Personalization Type, Ingredient Type, Distribution Channel, End User and By Geography |
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根据 Stratistics MRC 的数据,2025 年全球活跃宠物客製化营养包市场规模预计将达到 7.368 亿美元,到 2032 年将达到 17.55 亿美元,预测期内复合年增长率为 13.2%。
活力宠物订製营养包是专为满足高活跃度宠物特定营养需求而配製的个人化饮食方案。这些营养包包含针对犬、猫及其他从事运动、工作和户外活动的动物量身定制的蛋白质、维生素、矿物质和补充剂。产品在优化宠物健康、活力和表现的同时,充分考虑了年龄、品种、体重和生活方式等因素。该平台结合了数据驱动的营养分析、订阅服务和便利的包装,为寻求精准营养解决方案的饲主提供服务。
根据 Packaged Facts 的一份报告,高所得宠物饲主越来越要求根据宠物的特定品种、年龄和活动水平量身定制营养计划,以达到最佳健康状态。
对以性能为导向的宠物营养的需求
人们越来越重视宠物的健身和能量优化,这迅速推动了对高性能营养包的需求。宠物饲主,尤其是饲主饲养活跃犬种的主人,更倾向于选择能够增强耐力、促进恢復和维护肌肉健康的客製化营养配方。宠物日益人性化,使得富含蛋白质、胺基酸和超级食品的产品越来越受欢迎。兽医的建议以及宠物运动参与度的提高进一步推动了这一趋势。因此,个人化的优质营养解决方案正在重塑现代宠物的饮食。
市场发展意识弱
新兴市场对宠物专用营养科学的认知不足限制了相关产品的普及。开发中国家的许多饲主由于成本敏感和产品供应有限,只能依赖普通宠物食品或自製食品。此外,缺乏兽医主导的客製化饮食方面的知识也阻碍了市场渗透。低温运输物流和电子商务基础设施的不足进一步限制了个人化营养包的普及。因此,进行宣传宣传活动和製定在地化的行销策略对于释放这些服务不足地区的成长潜力至关重要。
与房地产开发商合作
与住宅开发人员和宠物友善社区建立策略伙伴关係,为市场参与者提供了丰厚的商机。在多用户住宅引进客製化营养自动贩卖机或订阅服务亭,可以提升都市区宠物主人的便利性。此类合作透过直接触达目标消费者,有助于提升品牌知名度并培养长期忠诚度。此外,市场开发商也越来越多地将宠物健康设施纳入住宅建设,以吸引居住者,从而创造协同行销机会。此类合作还能实现数据主导的个人化服务,结合生活方式和位置讯息,有效客製化营养服务。
消防安全和合规性问题
对生产和包装安全性的日益严格审查对市场稳定构成潜在威胁。高能耗包装器材和营养保藏系统的使用必须符合严格的消防和安全法规。不合规可能导致停产、产品召回和法律诉讼。此外,小型製造商往往面临合规成本的负担,进而影响利润率。随着全球法律规范的日益收紧,持续的设施审核和食品级安全认证的遵守变得愈发重要。因此,合规韧性仍然是该市场中关键的竞争优势。
疫情初期扰乱了原料供应链,减缓了产品客製化物流。然而,由于宠物饲养量的激增以及饲主健康意识的提高,市场已显着復苏。消费者越来越多地使用提供订阅式非接触营养包配送服务的线上平台。专注于优化免疫力、消化和活动水平的个人化饮食方案备受关注。製造商加快了数位化互动和远端营养服务的步伐,以维繫客户信任。疫情后,人们对宠物卫生预防和便利的个人化营养的日益重视将推动市场持续成长。
预计在预测期内,新鲜食材自煮包细分市场将成为最大的细分市场。
由于其便利性、新鲜度和高营养价值,预计在预测期内,新鲜食材自煮包市场将占据最大的市场份额。这些套件吸引了注重健康的宠物饲主,他们希望使用符合人类食用标准的食材,并根据宠物的活动量进行个人化。各大品牌强调冷藏和预先分装的配方,以维持营养完整性。此外,线上订阅模式的兴起提高了产品的可及性和客製化灵活性。兽医核准的无防腐剂产品的日益普及,进一步增强了消费者的信心,并巩固了该细分市场在主要经济体的领先地位。
预计在预测期内,按产品类型分類的客製化细分市场将以最高的复合年增长率成长。
由于基因分析和活动监测技术的进步,预计在预测期内,品种客製化宠物食品市场将迎来最高的成长率。针对代谢、体型和运动表现等特征的个人化营养方案正日益受到宠物爱好者的青睐。数据驱动的营养应用程式能够根据品种的特定需求即时调整饮食。此外,生技公司与宠物营养公司之间的合作也提高了配方的精准度。随着宠物饲主越来越重视宠物的个人化健康,在技术创新的主导下,该领域有望实现指数级成长。
由于快速的都市化、可支配收入的增长以及活跃伴侣动物数量的增加,亚太地区预计将在预测期内占据最大的市场份额。日本、中国和韩国等国家正经历高端宠物营养订阅服务的激增。宠物日益人性化以及人们对健身饮食意识的提高进一步推动了主导趋势。本土新兴企业正在创新研发符合当地文化习惯的营养解决方案。电子商务的兴起和宠物零售商的扩张进一步巩固了该地区的市场主导。
预计北美地区在预测期内将实现最高的复合年增长率,这主要得益于消费者对个人化、数据驱动型宠物健康解决方案的强烈需求。先进的研发能力和高端营养品牌的存在为这一增长提供了支撑。该地区较高的宠物消费支出以及对订阅模式的偏好将进一步推动市场扩张。人工智慧驱动的膳食分析技术的整合将提升个人化程度。此外,强大的兽医网络和数位化健康生态系统也将促进相关解决方案的普及,使北美成为关键的成长前沿。
According to Stratistics MRC, the Global Custom Nutrition Packs For Active Pets Market is accounted for $736.8 million in 2025 and is expected to reach $1755.0 million by 2032 growing at a CAGR of 13.2% during the forecast period. Custom Nutrition Packs for Active Pets are personalized dietary solutions formulated to meet the specific nutritional needs of pets with high activity levels. These packs include tailored portions of proteins, vitamins, minerals, and supplements designed for dogs, cats, or other animals engaged in sports, work, or outdoor activities. The products optimize health, energy, and performance while addressing age, breed, weight, and lifestyle. The market combines data-driven nutritional profiling, subscription services, and convenient packaging for pet owners seeking precision nutrition solutions.
According to a Packaged Facts report, high-income pet owners increasingly seek bespoke nutrition plans tailored to their pet's specific breed, age, and activity level for optimal wellness.
Demand for performance-focused pet nutrition
Driven by the growing emphasis on pet fitness and energy optimization, the demand for performance-oriented nutrition packs is rapidly increasing. Pet owners, especially those with active breeds, are prioritizing tailored nutrient blends that enhance endurance, recovery, and muscle health. Spurred by the humanization of pets, products enriched with proteins, amino acids, and superfoods are gaining traction. Veterinary recommendations and rising participation in pet sports further fuel adoption. Consequently, premium personalized nutrition solutions are reshaping modern pet dietary practices.
Limited awareness in developing markets
Constrained by low awareness regarding pet-specific nutritional science, adoption in emerging markets remains limited. Many owners in developing economies still rely on generic or home-prepared diets due to cost sensitivity and limited product availability. Additionally, the lack of veterinarian-led education on tailored diets curtails market penetration. Infrastructural gaps in cold-chain logistics and e-commerce further restrict access to personalized nutrition packs. Consequently, awareness campaigns and localized marketing strategies are essential to unlock growth potential in these underpenetrated regions.
Partnerships with property developers
Strategic partnerships with residential property developers and pet-friendly communities present a lucrative opportunity for market players. Integrating customized nutrition vending units or subscription kiosks within housing complexes enhances convenience for urban pet owners. Such collaborations foster brand visibility and long-term loyalty through direct access to target consumers. Moreover, developers are increasingly including pet wellness amenities to attract residents, creating synergistic marketing potential. These partnerships also enable data-driven personalization, combining lifestyle and location insights to tailor nutrition offerings effectively.
Fire safety and compliance concerns
Rising scrutiny over manufacturing and packaging safety poses a potential threat to market stability. The use of energy-intensive packaging machinery and nutrient preservation systems must comply with stringent fire and safety regulations. Non-adherence could lead to operational halts, product recalls, or legal repercussions. Additionally, smaller manufacturers often face compliance cost burdens impacting profit margins. As regulatory frameworks tighten globally, continuous facility audits and adherence to food-grade safety certifications become critical. Hence, compliance resilience remains a key competitive differentiator in this market.
The pandemic initially disrupted ingredient supply chains and delayed product customization logistics. However, the surge in pet adoption and heightened health consciousness among owners significantly revived market momentum. Consumers increasingly turned to online platforms offering subscription-based, contactless nutrition pack deliveries. Personalized diets focusing on immunity, digestion, and activity optimization gained prominence. Manufacturers accelerated digital engagement and tele-nutrition services to sustain customer trust. Post-pandemic, the emphasis on preventive pet health and convenient personalized nutrition continues to drive sustained market growth.
The fresh meal kits segment is expected to be the largest during the forecast period
The fresh meal kits segment is expected to account for the largest market share during the forecast period, owing to its convenience, freshness, and high nutritional value. These kits appeal to health-conscious pet owners seeking human-grade ingredients tailored to activity levels. Brands are emphasizing refrigerated, pre-portioned formulations to maintain nutrient integrity. Moreover, growing online subscription models enhance accessibility and customization flexibility. The increasing availability of vet-approved, preservative-free options further reinforces consumer trust and segment dominance across major economies.
The breed-specific customization segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the breed-specific customization segment is predicted to witness the highest growth rate, reinforced by advancements in genetic profiling and activity monitoring. Personalized nutrient matrices addressing metabolism, size, and performance traits are gaining traction among pet enthusiasts. Data-driven nutrition apps are facilitating real-time dietary adjustments based on breed-specific needs. Additionally, collaborations between biotech and pet nutrition firms are enhancing formulation precision. As pet owners prioritize individualized wellness, this segment is poised for exponential, innovation-led expansion.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to rapid urbanization, rising disposable incomes, and an expanding population of active companion animals. Countries such as Japan, China, and South Korea are witnessing a surge in premium pet nutrition subscriptions. Increasing humanization of pets and growing awareness of fitness-driven diets further propel adoption. Local startups are innovating culturally tailored nutrition solutions. E-commerce proliferation and pet retail expansions further consolidate regional market leadership.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong consumer inclination toward personalized and data-backed pet health solutions. Advanced R&D capabilities and the presence of premium nutrition brands underpin this growth. The region's high pet expenditure and preference for subscription-based models further stimulate market expansion. Integration of AI-driven dietary analytics enhances customization depth. Moreover, robust veterinary networks and digital wellness ecosystems amplify adoption, positioning North America as a key growth frontier.
Key players in the market
Some of the key players in Custom Nutrition Packs For Active Pets Market include Nestle S.A., Mars, Incorporated, General Mills, Inc., H&H Group, Virbac Corporation, Zoetis Inc., Elanco Animal Health Incorporated, Trupanion, Inc., PetMed Express, Inc., PetIQ, Inc., Chewy, Inc., Freshpet, Inc., Central Garden & Pet Company, Petco Health and Wellness Company, Inc., Pet Supplies Plus, and PetSmart.
In September 2025, Nestle Purina PetCare launched its new "Pro Plan Custom Bites" program, a direct-to-consumer service creating personalized dry food blends based on a pet's breed, activity tracker data, and health goals, delivered in monthly recyclable packs.
In August 2025, Mars Petcare introduced its "Royal Canin ActiveFit Custom Mix", a tailored nutrition system that combines proprietary kibble shapes and formulas for joint support and energy, determined by an online veterinary-designed activity assessment quiz.
In July 2025, Chewy, Inc. announced the nationwide rollout of its "Chewy Health Custom Packs" service, leveraging its pharmacy data to auto-generate supplement and vitamin pouches that complement a pet's existing prescriptions and dietary profile for holistic care.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.