![]() |
市场调查报告书
商品编码
1859816
全球宠物健康与行为技术市场:预测至 2032 年—按产品、动物类型、技术、应用、最终用户和地区分類的分析Pet Wellness & Behavioral Tech Market Forecasts to 2032 - Global Analysis By Product (Wearable Devices, Non-Wearable Devices and Software Platforms), Animal Type, Technology, Application, End User and By Geography |
||||||
根据 Stratistics MRC 的数据,全球宠物健康和行为技术市场预计到 2025 年将达到 148 亿美元,到 2032 年将达到 442 亿美元,预测期内复合年增长率为 16.9%。
宠物健康与行为科技是指宠物照护产业的一个专门领域,它利用科技手段来监测、提升和支持宠物的身心健康。该领域涵盖了追踪宠物活动、营养和生命体征的设备、软体和平台,以及应对焦虑、攻击性和认知衰退等行为问题的工具。透过结合数据主导的洞察和行为科学,这些技术能够帮助宠物饲主和专业人士提供个人化护理,提高宠物的生活质量,并加强人与动物之间的情感纽带。它代表了健康、科技和人性化宠物管理的融合。
宠物拟人化程度不断提高
宠物日益拟人化,这股变革力量正推动着宠物健康和行为科技市场的发展。随着宠物越来越被视为家庭成员,人们对个人化健康监测、情绪支持工具和行为矫正技术的需求也随之飙升。饲主正在寻求符合人类健康标准的解决方案——智慧穿戴装置、缓解焦虑的设备和远端医疗平台。这种观念的转变正在推动创新和消费,促使全球科技供应商开发出以人为本、数据驱动的产品,从而提升宠物福祉,加深人与动物之间的情感纽带。
前期成本高
高昂的前期成本是宠物健康和行为科技市场推广的一大障碍,尤其阻碍了小型宠物饲主和注重预算的消费者接受相关产品。昂贵的设备和订阅服务会阻碍产品普及,减缓市场成长。新兴企业和小型企业难以与资金雄厚的成熟品牌竞争。这不仅阻碍了创新技术的推广,还可能导致潜在客户推迟或放弃投资,从而抑制了整体市场扩张和普及。
技术进步
科技进步正在革新市场,催生出更聪明、更个人化的照护解决方案。人工智慧、物联网和生物感测器等创新技术能够即时追踪宠物的健康、行为和情绪状态,为饲主提供切实可行的建议。行动整合和云端基础平台提升了服务的便利性和互动性,而预测分析则支援早期疗育和预防性护理。这些突破性技术透过数据驱动、充满人文关怀的技术,提升宠物福利、改善兽医诊疗效果,并促进人与动物之间更深层的联繫,从而推动市场成长。
资料隐私问题
资料隐私问题正严重阻碍宠物健康和行为科技市场的发展,宠物饲主越来越谨慎地共用自身及宠物的敏感资讯。对资料外洩、行为洞察被滥用以及缺乏明确的监管保护的担忧,降低了智慧项圈、监控应用程式和人工智慧驱动平台的普及率。这种不信任感减缓了市场扩张,限制了创新,并迫使企业将大量资金投入合规而非产品研发。
新冠疫情的影响
新冠疫情推动了宠物饲养量的激增,并加速了宠物照护生态系统的数位转型。封锁和远距办公加剧了人们对宠物的依赖,从而带动了对健康监测和行为支援工具的需求。远端兽医服务和基于应用程式的训练广受欢迎,但供应链中断一度限制了设备的供应。疫情过后,宠物饲养量的持续增长和人们对预防性护理日益增长的关注,进一步巩固了技术在长期宠物护理策略中的作用。
预计在预测期内,GPS技术领域将成为最大的领域。
由于GPS技术在宠物安全和行为追踪方面发挥着至关重要的作用,预计在预测期内,该技术领域将占据最大的市场份额。配备GPS功能的项圈和穿戴式装置提供即时位置监控、地理围篱和行为分析功能,帮助饲主防止宠物走失并管理它们的户外活动。这些解决方案对于活跃的犬种和城市环境尤其重要。随着GPS设备与健康指标和行动平台的整合日益紧密,它们正逐渐发展成为多功能的健康中心,进一步巩固了其在宠物科技行业的领先地位。
预计在预测期内,兽医院板块的复合年增长率将最高。
预计在预测期内,兽医院领域将实现最高成长率。诊所正越来越多地整合智慧型设备、基于人工智慧的症状检查工具和远端监控平台,以增强客户参与。这些技术简化了工作流程,改善了治疗效果,并支持早期疗育。随着宠物饲主寻求更个人化、数据驱动的兽医护理服务,诊所正成为健康科技的重要通路,推动着都市区和半都市区市场的成长。
由于宠物拥有量增加、都市化加快以及可支配收入成长,预计亚太地区将在预测期内占据最大的市场份额。中国、日本和印度等国家正经历一场重视宠物陪伴的文化转变,从而推动了对宠物健康和行为技术的需求。政府支持智慧医疗和数位生态系统的措施进一步促进了这些技术的应用。该地区精通技术的消费者群体和不断完善的兽医基础设施,使亚太地区成为宠物健康解决方案创新、投资和可扩展部署的战略中心。
预计在预测期内,北美将呈现最高的复合年增长率,这主要得益于先进的数位基础设施、高昂的宠物消费以及健全的法规结构。该地区成熟的宠物护理市场正在迅速采用人工智慧主导的诊断、行为分析和远端医疗平台。科技公司与兽医网路之间的策略联盟正在加速创新。此外,人们对宠物心理健康和预防保健的日益重视也推动了综合健康解决方案的普及。北美生态系统支援高级产品,使其成为该行业成长的引擎。
According to Stratistics MRC, the Global Pet Wellness & Behavioral Tech Market is accounted for $14.8 billion in 2025 and is expected to reach $44.2 billion by 2032 growing at a CAGR of 16.9% during the forecast period. Pet Wellness & Behavioral Tech refers to a specialized segment of the pet care industry that leverages technology to monitor, enhance, and support the physical and psychological well-being of pets. This field encompasses devices, software, and platforms that track activity, nutrition, and vital signs, as well as tools that address behavioral challenges such as anxiety, aggression, or cognitive decline. By combining data-driven insights with behavioral science, these technologies empower pet owners and professionals to provide personalized care, improve quality of life, and strengthen the human-animal bond. It represents a convergence of health, technology, and compassionate pet management.
Rising Pet Humanization
Rising pet humanization is a transformative force driving the Pet Wellness & Behavioral Tech market. As pets are increasingly treated as family, demand for personalized health monitoring, emotional support tools, and behavior-modifying technologies has surged. Owners seek solutions that mirror human wellness standards-smart wearables, anxiety-reducing devices, and telehealth platforms. This emotional shift fuels innovation and spending, encouraging tech providers to develop empathetic, data-driven products that enhance pet well-being and deepen the human-animal bond across global markets.
High Upfront Costs
High upfront costs act as a significant barrier in the Pet Wellness & Behavioral Tech Market, limiting adoption among smaller pet owners and budget-conscious consumers. Expensive devices and subscription services discourage widespread usage, slowing market growth. Startups and smaller companies struggle to compete against established brands with deeper pockets. Consequently, innovation diffusion is hindered, and potential customers may postpone or avoid investment, stalling overall market expansion and accessibility.
Technological Advancements
Technological advancements are revolutionizing the market by enabling smarter, more personalized care solutions. Innovations in AI, IoT, and biosensors allow real-time tracking of pet health, behavior, and emotional states, empowering owners with actionable insights. Mobile integration and cloud-based platforms enhance accessibility and engagement, while predictive analytics support early intervention and preventive care. These breakthroughs are driving market growth by elevating pet well-being, improving veterinary outcomes, and fostering deeper human-animal connections through data-driven, compassionate technology.
Data Privacy Concerns
Data privacy concerns significantly hinder the growth of the Pet Wellness & Behavioral Tech market, as pet owners grow wary of sharing sensitive information about themselves and their pets. Fear of data breaches, misuse of behavioral insights, and lack of clear regulatory protections reduce adoption of smart collars, monitoring apps, and AI-driven platforms. This mistrust slows market expansion, limits innovation, and compels companies to invest heavily in compliance rather than product development.
Covid-19 Impact
The COVID-19 pandemic catalyzed a surge in pet ownership and accelerated digital adoption across the pet care ecosystem. Lockdowns and remote work heightened emotional reliance on pets, driving demand for wellness monitoring and behavioral support tools. Tele-veterinary services and app-based training gained traction, while supply chain disruptions temporarily constrained device availability. Post-pandemic, the market continues to benefit from sustained pet companionship trends and a heightened focus on preventive health, solidifying tech's role in long-term pet care strategies.
The GPS technology segment is expected to be the largest during the forecast period
The GPS technology segment is expected to account for the largest market share during the forecast period, due to its critical role in pet safety and activity tracking. GPS-enabled collars and wearables offer real-time location monitoring, geofencing, and behavioral analytics, empowering owners to prevent loss and manage outdoor routines. These solutions are particularly valuable for active breeds and urban settings. As integration with health metrics and mobile platforms improves, GPS devices are evolving into multifunctional wellness hubs, reinforcing their leadership within the pet tech landscape.
The veterinary clinics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the veterinary clinics segment is predicted to witness the highest growth rate, due to rising adoption of tech-enabled diagnostics and behavioral tools. Clinics are increasingly integrating smart devices, AI-based symptom checkers, and remote monitoring platforms to enhance client engagement. These technologies streamline workflows, improve treatment outcomes, and support early intervention. As pet owners seek more personalized and data-backed veterinary services, clinics are becoming pivotal distribution channels for wellness tech, accelerating growth across both urban and semi-urban markets.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising pet ownership, urbanization, and growing disposable incomes. Countries like China, Japan, and India are witnessing a cultural shift toward pet companionship, driving demand for wellness and behavioral technologies. Government initiatives supporting smart healthcare and digital ecosystems further bolster adoption. The region's tech-savvy consumer base and expanding veterinary infrastructure position APAC as a strategic hub for innovation, investment, and scalable deployment of pet wellness solutions.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to advanced digital infrastructure, high pet expenditure, and strong regulatory frameworks. The region's mature pet care market is rapidly embracing AI-driven diagnostics, behavioral analytics, and telehealth platforms. Strategic partnerships between tech firms and veterinary networks are accelerating innovation. Additionally, heightened awareness of pet mental health and preventive care is driving adoption of integrated wellness solutions. North America's ecosystem supports premium offerings, making it a growth engine for the sector.
Key players in the market
Some of the key players profiled in the Pet Wellness & Behavioral Tech Market include Petcube, The Farmer's Dog, Tractive, Airvet, Mars Petcare, Wild Earth, Invoxia, Felcana, Vetster, Pawscout, Dacadoo, Dogtra Company, Smart Eye, CleverPet and Embark Veterinary.
In February 2024, Petcube expanded its product lineup by launching a GPS Tracker designed to enhance pet safety and well-being. It offers real-time location tracking, activity monitoring, and health insights through the Petcube mobile app. Features include customizable geofences, a built-in buzzer, an LED light, and a 30-day battery life. The tracker is water-resistant and compatible with various collars. This launch reflects Petcube's commitment to providing comprehensive care for pets beyond interactive cameras.
In January 2024, Invoxia introduced the Minitailz Smart Pet Tracker, an AI-powered wearable designed for dogs and cats. This device combines GPS tracking with health monitoring, measuring respiratory and heart rates, and detecting anomalies such as atrial fibrillation. It offers real-time alerts and detailed health reports through a companion app.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.