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市场调查报告书
商品编码
1859817
全球宠物认知健康营养市场:预测至2032年-按产品、成分类型、动物类型、通路和地区分類的分析Pet Nutrition for Cognitive Health Market Forecasts to 2032 - Global Analysis By Product (Supplements, Functional Food & Treats and Other Products), Ingredient Type, Animal Type, Distribution Channel and By Geography |
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根据 Stratistics MRC 的数据,全球宠物认知健康营养市场预计到 2025 年将达到 13 亿美元,到 2032 年将达到 23 亿美元,预测期内复合年增长率为 8.8%。
宠物认知健康营养是指透过策略性地使用饮食和补充剂来支持宠物的大脑功能,延缓与老龄化相关的衰退,并提升其心理健康。随着动物年龄的增长,它们可能会出现类似人类失智症的认知障碍。营养介入措施,例如补充Omega-3脂肪酸、抗氧化剂、B群维生素和中链三酸甘油酯,有助于维持记忆力、学习能力和行为能力。益生菌和多酚在缓解焦虑和改善情绪方面也显示出一定的效果。量身订製的饮食不仅能滋养身体,还能保护神经通路,因此,营养是维持老年宠物警觉性、情绪健康和生活品质的重要手段。
宠物拟人化程度不断提高
宠物拟人化的趋势日益增长,是推动宠物认知健康营养市场发展的主要动力。随着宠物饲主越来越将宠物视为家庭成员,他们对能够支持认知功能和整体健康的、经科学验证的优质营养配方的需求也日益增长。这种转变正在推动膳食补充剂、功能性成分和特殊食品领域的创新。因此,各公司都在加大研发和行销投入,以满足注重宠物健康的宠物主人的需求,从而促进市场扩张,并为专注于认知功能的高端宠物食品创造机会。
有限的临床检验
宠物认知健康营养市场缺乏有效的临床检验,导致消费者信任度下降,专家认可度降低,严重阻碍了市场成长。宠物饲主和兽医在缺乏可靠科学证据的情况下,往往对产品持谨慎态度,并可能认为这些产品不可靠或无效。这种缺乏有效研究的情况,减缓了市场接受度,抑制了创新投资,降低了整体需求,并为努力建立信誉和扩大市场份额的製造商创造了充满挑战的环境。
营养补充品创新
宠物认知健康营养品市场的蓬勃发展,正得益于营养补充品创新浪潮的推动。富含抗氧化剂、ω脂肪酸和生物活性化合物的先进配方,正在提升宠物的认知功能和整体健康水平。持续的研发和产品开发,不断推出以科学为依据的针对性解决方案,从而赢得消费者的信任和认可。这波创新浪潮不仅丰富了市场产品,也加速了市场成长,并使该产业在改善宠物健康方面处于领先地位。
优质保健品高成本
高端营养补充品的高价是宠物认知健康营养市场的一大障碍。许多宠物饲主无力或不愿投资购买昂贵的认知健康食品,限制了此类产品的普及。这种价格敏感度减缓了市场成长,抑制了创新,并限制了中小企业的进入。因此,获得先进营养解决方案的途径仍然有限,阻碍了市场整体扩张和消费者覆盖率的扩大。
新冠疫情的影响
新冠疫情显着改变了市场格局。随着宠物收养的增加以及疫情封锁期间人与人之间情感纽带的加深,对健脑食品和营养补充剂的需求激增。消费者更加关注老年宠物的心理健康,推动了富含Omega-3、维生素和情绪调节成分产品的成长。儘管供应链中断和关键地区的生产放缓,但电子商务的蓬勃发展和预防保健意识的提高仍然加速了市场渗透。
预计在预测期内, Omega-3脂肪酸细分市场将成为最大的细分市场。
由于Omega-3脂肪酸将占据最大的市场份额。这些必需脂肪酸,尤其是DHA和EPA,已被临床证实能够改善老年宠物的记忆力、学习能力和行为稳定性。 ω Omega-3脂肪酸被广泛添加到高端宠物食品和营养补充剂中,加上消费者对大脑健康的日益关注,它们已成为认知功能相关产品配方中的关键成分,可用于治疗和预防疾病。
预计维生素将在预测期内达到最高的复合年增长率。
预计在预测期内,维生素领域将实现最高成长率,这主要得益于市场对特定微量营养素需求的不断增长。特别是B群维生素,它们在神经传导物质合成和能量代谢中发挥关键作用,直接影响认知能力和情绪调节。随着宠物饲主越来越倾向于寻求整体性的干预措施,富含维生素的配方因其价格实惠、易于获取且便于日常餵食而日益受到欢迎。这一增长反映了宠物主人对功能性营养和积极的心理健康策略的普遍关注。
预计亚太地区将在预测期内占据最大的市场份额,这主要得益于中国、日本和印度等主要经济体宠物拥有率的上升以及可支配收入的增加。该地区不断壮大的中产阶级正在推动对高端宠物护理产品的需求,包括认知增强宠物食品和营养补充品。人们日益重视宠物的人性化观念以及兽医意识的提高,进一步加速了这些产品的普及。此外,本地製造商也不断创新,采用符合当地需求的成分和产品形式,使亚太地区成为市场扩张和产品多元化的活力中心。
预计北美地区在预测期内将呈现最高的复合年增长率,这主要得益于消费者对预防性护理的强烈偏好。该地区在宠物营养补充品的研发领域蓬勃发展,针对老年宠物认知能力下降的产品层出不穷。人们对犬类认知功能障碍(CCD)等疾病的认识不断提高,以及宠物保险的影响,都推动了健脑营养品的早期普及。此外,电子商务的兴起和个人化营养补充品的出现正在重塑消费者的购买行为,从而推动美国和加拿大市场的持续成长。
According to Stratistics MRC, the Global Pet Nutrition for Cognitive Health Market is accounted for $1.3 billion in 2025 and is expected to reach $2.3 billion by 2032 growing at a CAGR of 8.8% during the forecast period. Pet nutrition for cognitive health refers to the strategic use of diet and supplements to support brain function, reduce age-related decline, and enhance mental well-being in pets. As animals age, they may experience cognitive dysfunction, similar to dementia in humans. Nutritional interventions-such as omega-3 fatty acids, antioxidants, B vitamins, and medium-chain triglycerides-can help preserve memory, learning, and behavior. Probiotics and polyphenols also show promise in reducing anxiety and improving mood. Tailored diets not only nourish the body but also protect neural pathways, making nutrition a vital tool in maintaining alertness, emotional stability, and quality of life for aging pets.
Rising Pet Humanization
The rising trend of pet humanization is significantly fueling growth in the Pet Nutrition for Cognitive Health Market. As pet owners increasingly treat their pets as family members, there is a stronger demand for premium, science-backed nutrition that supports cognitive function and overall well-being. This shift encourages innovation in nutraceutical formulations, functional ingredients, and specialized diets. Consequently, companies are investing in research and marketing to cater to health-conscious pet owners, driving market expansion and creating opportunities for advanced cognitive health-focused pet foods.
Limited Clinical Validation
Limited clinical validation in the Pet Nutrition for Cognitive Health market significantly hampers growth by undermining consumer trust and professional endorsement. Pet owners and veterinarians may hesitate to adopt products without robust scientific evidence, perceiving them as unreliable or ineffective. This lack of validated research slows market acceptance, discourages investment in innovation, and reduces overall demand, creating a challenging environment for manufacturers striving to establish credibility and expand their market presence.
Innovation in Nutraceuticals
The surge of innovation in nutraceuticals is profoundly driving the Pet Nutrition for Cognitive Health Market. Advanced formulations, enriched with antioxidants, omega fatty acids, and bioactive compounds, are enhancing pets' cognitive function and overall well-being. Continuous research and product development are introducing targeted, science-backed solutions, boosting consumer confidence and adoption. This wave of innovation not only expands market offerings but also accelerates growth, positioning the sector as a forefront of pet health advancement.
High Cost of Premium Supplements
The high cost of premium supplements poses a significant barrier in the Pet Nutrition for Cognitive Health market. Many pet owners are unable or unwilling to invest in costly cognitive health products, limiting widespread adoption. This price sensitivity slows market growth, discourages innovation, and constrains smaller companies from entering the sector. As a result, the accessibility of advanced nutritional solutions remains restricted, hindering overall market expansion and consumer reach.
Covid-19 Impact
The COVID-19 pandemic significantly reshaped the market. With increased pet adoption and deeper emotional bonds formed during lockdowns, demand surged for brain-supportive diets and supplements. Consumers prioritized mental well-being for aging pets, driving growth in omega-3s, vitamins, and mood-enhancing formulations. E-commerce expansion and heightened awareness of preventive care accelerated market penetration, despite initial supply chain disruptions and manufacturing slowdowns across key regions.
The omega-3 fatty acids segment is expected to be the largest during the forecast period
The omega-3 fatty acids segment is expected to account for the largest market share during the forecast period, due to its well-established role in supporting neural integrity and reducing inflammation. These essential fatty acids, particularly DHA and EPA, are clinically linked to improved memory, learning capacity, and behavioral stability in aging pets. Their widespread inclusion in premium pet diets and supplements, coupled with rising consumer awareness of brain health, positions omega-3s as the cornerstone of cognitive-focused formulations across both therapeutic and preventive applications.
The vitamins segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the vitamins segment is predicted to witness the highest growth rate, due to growing demand for targeted micronutrients. B-complex vitamins, in particular, play a critical role in neurotransmitter synthesis and energy metabolism, directly influencing cognitive performance and emotional regulation. As pet owners increasingly seek holistic interventions, vitamin-enriched formulations are gaining traction for their affordability, accessibility, and compatibility with daily feeding routines. This surge reflects a broader shift toward functional nutrition and proactive mental wellness strategies in companion animals.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising pet ownership and growing disposable incomes across key economies such as China, Japan, and India. The region's expanding middle class is driving demand for premium pet care products, including cognitive-enhancing diets and supplements. Cultural shifts toward pet humanization and increased veterinary awareness are further accelerating adoption. Local manufacturers are also innovating with region-specific ingredients and formats, making Asia Pacific a dynamic hub for market expansion and product diversification.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong consumer inclination toward preventive wellness. The region benefits from robust R&D in pet nutraceuticals, with frequent product launches targeting cognitive decline in senior pets. Rising awareness of conditions like Canine Cognitive Dysfunction (CCD) and the influence of pet insurance coverage are encouraging early adoption of brain-supportive nutrition. Additionally, e-commerce penetration and personalized supplement offerings are reshaping purchasing behavior, driving sustained growth across the U.S. and Canada.
Key players in the market
Some of the key players profiled in the Pet Nutrition for Cognitive Health Market include Mars Petcare, Affinity Petcare S.A., Nestle Purina PetCare, PetIQ Inc., Hill's Pet Nutrition, FoodScience Corporation, Royal Canin, Zesty Paws, Zoetis, Nutramax Laboratories, Elanco Animal Health, Kemin Industries, Virbac, Ceva Sante Animale and Bayer Animal Health.
In June 2025, Mars Petcare, in collaboration with Big Idea Ventures, launched the 2025 Global Next Generation Pet Food Program. This initiative aims to accelerate sustainable innovation in the pet food sector by supporting startups with novel ingredients, sustainable fats and proteins, and advanced processing technologies.
In March 2025, Elanco signed a research agreement with WEDterinary LLC, co-founded by William Doyle, to explore novel therapies for chronic kidney disease in cats and investigate approaches to extend the healthy lifespan of pets. The collaboration aims to leverage gene therapy and AI technologies to advance pet healthcare.