![]() |
市场调查报告书
商品编码
1904681
个人化营养食品饮料市场预测至2032年:全球产品类型、个人化方法、形式、分销管道、应用、最终用户和区域分析Personalized Nutrition Foods & Drinks Market Forecasts to 2032 - Global Analysis By Product Type (Personalized Foods and Personalized Drinks), Personalization Approach, Form, Distribution Channel, Application, End User and By Geography |
||||||
根据 Stratistics MRC 的一项研究,全球个人化营养食品和饮料市场预计到 2025 年价值 226.4 亿美元,到 2032 年达到 539.2 亿美元,在预测期内以 13.2% 的复合年增长率增长。
个人化营养食品和饮料是根据个人资料(包括基因资讯、健康状况、活动量和生物标记)专门配製,以满足个人特定营养需求的消费品。这些产品利用数位健康工具、微生物组检测和生活方式分析的洞察,提供客製化的营养方案。这种方法旨在透过以精准的个人化营养策略取代标准化的饮食建议,从而改善健康状况、支持预防保健并提升整体健康水平。
数位化和可穿戴设备集成
消费者越来越依赖智慧型设备即时追踪膳食摄取、健康指标和代谢反应。这种整合使得食品和饮料解决方案能够根据数据进行个性化定制,以满足个人营养需求。人工智慧和机器学习的进步正在增强预测分析能力,从而实现更精准的膳食建议。注重健康的消费者正在寻找与自身生活方式、基因和活动水平相匹配的产品。市场参与者正在利用行动应用程式、穿戴式感测器和云端平台提供全面的营养管理。这一趋势正在加速从「一刀切」的饮食模式转变为高度个人化的营养干预。
数据解读的复杂性
生物特征和饮食指标的复杂性可能导致消费者难以理解相关建议。製造商和服务提供者必须确保分析结果具有可操作性、准确性和易于解读。跨多个装置和平台的整合可能导致资料品质不一致。监管机构对健康声明和数位工具的审查进一步增加了复杂性。中小企业通常缺乏有效处理和利用消费者数据的专业知识,这些挑战可能会减缓个人化营养服务的普及速度,并限制其发展潜力。
高度个人化的交付模式
订阅模式和直接面向消费者的服务正在实现精准的按需营养,满足特定需求。企业正透过可客製化的食材自煮包、强化饮料和机能性食品进行创新,以满足个人目标。人工智慧驱动的配方引擎使品牌能够开发出根据回馈和健康指标随时间推移而调整的产品。与医疗保健机构和健康计划的合作正在扩大个人化营养的覆盖范围。物流和包装技术的进步确保了产品的新鲜度、品质和便利性。这种模式正在开闢新的市场收入来源,并有助于提高消费者忠诚度。
资料隐私和伦理问题
消费者越来越意识到其机密资讯可能被企业和第三方滥用的风险。诸如GDPR和HIPAA等法规结构对资料处理和储存制定了严格的准则。资料外洩和管理不善可能导致企业声誉受损并承担法律责任。透明度和用户同意管理对于维护用户信任至关重要。企业必须实施强而有力的网路安全措施来保护消费者资讯。未能解决这些问题可能会阻碍市场成长和个人化营养技术的普及应用。
疫情加速了全球对健康、免疫力和个人化营养解决方案的关注。封锁和远距办公的普及导致人们对线上平台和直接面向消费者的营养服务依赖性增强。消费者健康意识的提升推动了对机能饮料、营养补充品和客製化食材自煮包的需求。各大品牌纷纷推出数位健康工具和远距营养服务,以维繫客户参与。供应链中断初期影响了产品供应,但物流创新稳定了市场。疫情后,企业正着力提升韧性、推动自动化以及运用技术实现个人化策略。
预计在预测期内,即饮饮料(RTD)细分市场将占据最大的市场份额。
由于忙碌的消费者对健康饮品的便利性需求日益增长,即饮品(RTD)饮品预计将在预测期内占据最大的市场份额。都市生活方式以及人们对个人营养需求的日益关注,正在推动消费者对即饮型产品的偏好。此外,配方技术的进步使製造商能够提供针对特定健康目标的机能饮料,例如补充能量、增强免疫力和改善肠道健康。数位化平台的整合进一步推动了个人化营养即饮型饮品的普及。
预计在预测期内,企业健康计划细分市场将实现最高的复合年增长率。
在企业日益重视员工健康和生产力的推动下,企业健康计画领域预计将在预测期内实现最高成长率。企业越来越意识到,个人化营养计画可以降低员工缺勤率、提高专注力并提升整体员工效率。不断上涨的医疗保健成本和日益增长的文明病预防需求正促使企业进一步实施客製化饮食方案。此外,数位健康工具和穿戴式科技的进步使得精准监测员工营养状况成为可能,进一步促进了个人化健康计画的推广和实施。
预计在预测期内,北美将占据最大的市场份额,这主要得益于消费者健康意识的不断提高,以及肥胖、糖尿病和心血管疾病等文明病的日益增多。可支配收入的增加和对客製化饮食方案的偏好正在推动个人化食品和饮料的需求。人工智慧营养管理应用程式、基因检测和穿戴式装置等技术进步,使得制定个人化营养计画变得更加便利。此外,电子商务和线上健康平台的快速发展也提升了便利性,进一步推动了该地区的市场成长。
预计亚太地区在预测期内将实现最高的复合年增长率,这主要得益于人们健康意识的提高和可支配收入的增加。快速的都市化和快节奏的生活方式促使消费者寻求便利且个人化的饮食解决方案。人工智慧营养平台和穿戴式健康设备等技术进步使得个人化推荐成为可能。此外,政府为促进健康和预防性医疗保健而采取的倡议,以及不断发展的电子商务环境,进一步推动了全部区域对客製化营养产品的需求。
According to Stratistics MRC, the Global Personalized Nutrition Foods & Drinks Market is accounted for $22.64 billion in 2025 and is expected to reach $53.92 billion by 2032 growing at a CAGR of 13.2% during the forecast period. Personalized Nutrition Foods & Drinks are specially formulated consumables designed to match an individual's specific nutritional requirements based on personal data such as genetics, health status, activity levels, and biological markers. Using insights from digital health tools, microbiome testing, and lifestyle analysis, these products provide customized nourishment. The approach focuses on improving health outcomes, supporting preventive care, and enhancing wellbeing by replacing standardized dietary recommendations with precise, individualized nutrition strategies.
Digitalization & wearable integration
Consumers increasingly rely on smart devices to track dietary intake, health metrics, and metabolic responses in real time. This integration allows for data-driven customization of food and beverage solutions tailored to individual nutritional needs. Advances in AI and machine learning are enhancing predictive analytics, enabling more precise dietary recommendations. Health-conscious consumers are demanding products that align with their lifestyle, genetics, and activity levels. Market players are leveraging mobile apps, wearable sensors, and cloud platforms to offer holistic nutrition management. This trend is accelerating the shift from generic diets to highly individualized nutrition interventions.
Complexity in data interpretation
Consumers may struggle to understand recommendations due to the complexity of biometric and dietary metrics. Manufacturers and service providers must ensure that analytics are actionable, accurate, and easily interpretable. Integration across multiple devices and platforms can lead to inconsistencies in data quality. Regulatory scrutiny regarding health claims and digital tools adds further complexity. Small and mid-sized companies often lack the expertise to process and utilize consumer data effectively. These challenges can slow adoption rates and limit the potential for fully personalized nutrition offerings.
Hyper-personalized delivery models
Subscription models and direct-to-consumer delivery services are enabling precise, on-demand nutrition tailored to specific needs. Companies are innovating with customizable meal kits, fortified beverages, and functional foods designed for individual goals. AI-driven formulation engines allow brands to create products that adapt over time based on feedback and health metrics. Collaborations with healthcare providers and wellness programs are expanding the reach of personalized nutrition. Advances in logistics and packaging ensure freshness, quality, and convenience for consumers. This approach is opening new revenue streams and enhancing consumer loyalty in the market.
Data privacy & ethical concerns
Consumers are increasingly aware of potential misuse of sensitive information by companies or third parties. Regulatory frameworks such as GDPR and HIPAA impose strict guidelines on data handling and storage. Breaches or mismanagement of data can lead to reputational damage and legal consequences. Transparency and consent management are critical to maintaining trust with users. Companies must implement robust cybersecurity measures to safeguard consumer information. Failure to address these concerns may hinder market growth and adoption of personalized nutrition technologies.
The pandemic accelerated interest in health, immunity, and personalized nutrition solutions globally. Lockdowns and remote lifestyles increased the reliance on online platforms and direct-to-consumer nutrition services. Consumers became more conscious of wellness, driving demand for functional beverages, supplements, and tailored meal kits. Brands responded by integrating digital health tools and tele-nutrition services to maintain engagement. Supply chain disruptions initially slowed product availability, but innovations in logistics helped stabilize the market. Post-pandemic, companies are focusing on resilience, automation, and tech-enabled personalization strategies.
The ready-to-drink (RTD) segment is expected to be the largest during the forecast period
The ready-to-drink (RTD) segment is expected to account for the largest market share during the forecast period, fueled by the increasing demand for convenience among busy consumers seeking health-focused beverages. Urban lifestyles, coupled with rising awareness of individualized nutrition needs, are driving preference for ready-to-consume options. Additionally, advancements in formulation technology allow manufacturers to offer functional drinks targeting specific health goals, such as energy, immunity, or gut health. The integration of digital platforms for customization further supports the adoption of RTD personalized nutrition products.
The corporate wellness programs segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the corporate wellness programs segment is predicted to witness the highest growth rate, due to rising awareness among organizations about employee health and productivity. Companies increasingly recognize that tailored nutrition programs can reduce absenteeism, enhance focus, and improve overall workforce efficiency. Growing healthcare costs and the desire to prevent lifestyle-related illnesses further push firms to adopt customized dietary solutions. Additionally, advancements in digital health tools and wearable technology enable precise monitoring of employee nutrition, making personalized wellness programs more accessible and effective.
During the forecast period, the North America region is expected to hold the largest market share, driven by growing consumer awareness about health and wellness, coupled with increasing lifestyle-related health issues such as obesity, diabetes, and cardiovascular diseases. Rising disposable incomes and a preference for customized dietary solutions fuel demand for personalized foods and beverages. Technological advancements, including AI-driven nutrition apps, genetic testing, and wearable devices, facilitate tailored nutrition plans. Moreover, a surge in e-commerce and online health platforms ensures convenient access, further boosting market growth in the region.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, owing to increasing health awareness and rising disposable incomes. Rapid urbanization and busy lifestyles are driving consumers to seek convenient, tailored dietary solutions. Technological advancements, such as AI-driven nutrition platforms and wearable health devices, enable personalized recommendations. Additionally, government initiatives promoting wellness and preventive healthcare, coupled with a growing e-commerce landscape, are further fueling demand for customized nutrition products across the region.
Key players in the market
Some of the key players in Personalized Nutrition Foods & Drinks Market include Nestle Health Science, GenoPalate, Herbalife, Atlas Biomed, Amway Corp, DayTwo, Abbott Laboratories, DNAfit Ltd, BASF SE, Nutrigenomix, DSM-Firmenich, Persona Nutrition, Viome Life Sciences, Care/of, and ZOE Limited.
In November 2025, Nestle Health Science to collaborated with universities in the U.S. and Australia to further the science of nutrition. The collaborations with the Food & Nutrition Innovation Institute at the Gerald J. and Dorothy R. Friedman School of Nutrition Science and Policy at Tufts University, the University of California Davis Innovation Institute for Food & Health, and Australia Catholic University are focused on advancing promising innovations in the science of nutrition. Through the strategic alliances, Nestle Health Science will provide mentorship, internships, professional development, and scientific advisory support.
In October 2024, Abbott announced it has achieved new major milestones to support the company's growing suite of pulsed field ablation (PFA) solutions in electrophysiology: early completion of enrollment in the VOLT-AF IDE Study supporting the Volt(TM) PFA System, and the launch of the FOCALFLEX trial to assess the company's TactiFlex(TM) Duo Ablation Catheter, Sensor Enabled(TM) (SE), which will be used in the treatment of patients with paroxysmal atrial fibrillation.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.