市场调查报告书
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2030 年亚太地区游戏控制器市场预测 - 区域分析 - 按产品类型、相容性、连接性、配销通路和最终用途Asia Pacific Gaming Controller Market Forecast to 2030 - Regional Analysis - by Product Type, Compatibility, Connectivity, Distribution Channel, and End use |
2022年亚太地区游戏控制器市值为10.7688亿美元,预计2030年将达到22.5101亿美元;预计2022年至2030年复合年增长率为9.7%。
职业游戏玩家数量的增加推动亚太游戏控制器市场
专业游戏的兴起提高了对具有竞争优势的控制器的需求。专业级控制器大多配备可自订的按钮、附加功能和强大的建造质量,以满足专业游戏玩家的特定需求。职业游戏玩家需要精确控制自己的游戏动作。製造商透过开发具有高级功能的控制器来应对,例如可自订按钮、可调节触发灵敏度和可编程设定檔。例如,SCUF Gaming 等品牌的控制器提供可自订的选项,以满足职业玩家的特定偏好。许多职业游戏玩家受到游戏週边公司的赞助,在比赛期间推广和使用特定的游戏控制器。此外,全球游戏联赛和锦标赛的数量也显着增加,国际邀请赛(Dota 2)和英雄联盟世界锦标赛等赛事吸引了大量观众。许多职业游戏玩家在 Twitch 等平台上进行直播,展示自己的游戏玩法。随着职业游戏玩家成为内容创作者,他们使用的控制器在粉丝群中获得了知名度。这反过来又会影响其他游戏玩家的偏好,从而推动特定控制器的采用。因此,职业游戏玩家数量的增加预计将为游戏控制器市场提供成长机会。随着电子竞技的不断蓬勃发展,对具有高级功能、自订选项和耐用性的控制器的需求不断增加,影响着休閒和竞技游戏玩家。製造商正在透过开发满足专业游戏玩家特定需求的控制器来应对这些趋势,进一步推动游戏控制器市场的成长。
亚太地区游戏控制器市场概况
亚太地区的网路游戏产业经历了蜕变,逐渐发展成为影响力日益显着的经济强国。行动和 PC 游戏玩家都正在成为全球场景中的顶级玩家,游戏玩家甚至可以透过该细分市场内的串流媒体和内容创作来赚钱。然而,亚洲游戏玩家的游戏技能不仅限于乐趣和内容创作;他们还将游戏作为一种合法的职业道路。惠普最近对印度游戏格局进行的一项研究显示,近一半的职业游戏玩家透过追求对游戏的热情获得了可观的收入。该研究涵盖了来自印度 15 个一二线城市的 3500 名受访者,其中包括 500 名家长。参与者中,70%是PC用户,30%是手机游戏玩家。此外,人口统计显示,75% 的受访者为男性,25% 为女性。此外,多家公司正在亚太地区推出新的游戏控制器。例如,2024 年 1 月,Machenike 推出了新款游戏控制器 G6 Pro。该控制器在中国电子商务平台京东上的售价为 39 美元(279 元人民币)。同样,2023 年 2 月,以 Nitro Deck 闻名的 CRKD 推出了 NEO S 无线收藏控制器,扩大了其高端游戏阵容,该控制器专为 Switch、PC、行动装置和智慧电视而设计。因此,亚太地区的游戏控制器市场正在显着成长。
亚太地区游戏控制器市场收入及 2030 年预测(百万美元)
亚太地区游戏控制器市场区隔
亚太地区游戏控制器市场按产品类型、相容性、连接性、配销通路、最终用途和国家/地区进行分类。
根据产品类型,亚太地区游戏控制器市场分为游戏手把、操纵桿、轨迹球、方向盘、油门象限等。 2022 年,游戏手把细分市场占据最大市场份额。
就相容性而言,亚太游戏控制器市场分为个人电脑、游戏机和行动装置。个人电脑细分市场在 2022 年占据最大的市场。
根据连接性,亚太地区游戏控制器市场分为有线和无线。 2022 年,有线细分市场将占据更大的市场份额。
根据配销通路,亚太地区游戏控制器市场分为线下和线上。 2022年,线下细分市场占据了更大的市场份额。
就最终用途而言,亚太地区游戏控制器市场分为个人和商业。 2022 年,个人细分市场占有更大的市场份额。
依国家/地区划分,亚太地区游戏控制器市场分为澳洲、中国、印度、日本、韩国和亚太地区其他地区。 2022 年,中国在亚太地区游戏控制器市场占有率中占据主导地位。
Guillemot Corp SA、Microsoft Corp、Logitech International SA、Corsair Gaming Inc、ACCO Brands Corp、Mad Catz Global Ltd、Sabrent、Sony Group Corp、Razer Inc 和 Nintendo Co Ltd 是亚太地区游戏领域的一些领先公司控制器市场。
The Asia Pacific gaming controller market was valued at US$ 1,076.88 million in 2022 and is expected to reach US$ 2,251.01 million by 2030; it is estimated to register a CAGR of 9.7% from 2022 to 2030.
Rise in Number of Professional Gamers Boosts Asia Pacific Gaming Controller Market
The rise of professional gaming has heightened the demand for controllers that offer competitive advantages. Pro-level controllers mostly come with customizable buttons, additional features, and robust build quality to meet the specific needs of professional gamers. Professional gamers require precise control over their in-game actions. Manufacturers respond by developing controllers with advanced features such as customizable buttons, adjustable trigger sensitivity, and programmable profiles. For instance, controllers from brands such as SCUF Gaming offer customizable options to meet the specific preferences of professional players. Many professional gamers are sponsored by gaming peripheral companies to promote and use specific gaming controllers during competitions. Also, the number of gaming leagues and tournaments worldwide has increased significantly, with events such as The International (Dota 2) and the League of Legends World Championship drawing massive viewership. Many professional gamers live stream on platforms such as Twitch, where they showcase their gameplay. As professional gamers become content creators, the controllers they use gain visibility among their fan bases. This, in turn, influences other gamers' preferences, driving the adoption of specific controllers. Thus, the rising number of professional gamers is expected to provide growth opportunities for the gaming controller market. The demand for controllers with advanced features, customization options, and durability has increased as esports continue to thrive, influencing both casual and competitive gamers. Manufacturers are responding to these trends by developing controllers that meet the specific needs of professional gamers, further fueling the growth of the gaming controller market.
Asia Pacific Gaming Controller Market Overview
The online gaming industry in APAC has experienced a metamorphosis, evolving into an economic powerhouse with increasingly noteworthy influence. Both mobile and PC gamers are emerging as top players in global scenarios, and gamers are even earning through streaming and content creation within the segment. However, Asian gamers are not merely confining their gaming skills to fun and content creation; they are also pursuing gaming as a legitimate career path. A recent study on the Indian gaming landscape conducted by HP revealed that nearly half of professional gamers are generating significant income by pursuing their passion for gaming. The study included 3500 respondents, including 500 parents, from 15 Tier-1 and Tier-2 cities across India. Among the participants, 70% were PC users, and 30% were mobile gamers. Additionally, the demographic breakdown revealed that 75% of the respondents were male, while 25% were female. Also, various companies are launching new gaming controllers in APAC. For instance, in January 2024, Machenike unveiled its new gaming controller, the G6 Pro. The controller is listed on the Chinese e-commerce platform JD.com for US$ 39 (CNY 279). Similarly, in February 2023, CRKD, known for the Nitro Deck, expanded its premium gaming lineup with the launch of the NEO S Wireless Collectible Controller, designed for use with Switch, PC, mobile devices, and Smart TVs. Therefore, the gaming controller market is growing significantly in APAC.
Asia Pacific Gaming Controller Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Gaming Controller Market Segmentation
The Asia Pacific gaming controller market is categorized into product type, compatibility, connectivity, distribution channel, end use, and country.
Based on product type, the Asia Pacific gaming controller market is segmented into gamepad, joystick, trackball, steering wheel, throttle quadrant, and others. The gamepad segment held the largest market share in 2022.
In terms of compatibility, the Asia Pacific gaming controller market is categorized into pcs, console, and mobile. The pcs segment held the largest market share in 2022.
By connectivity, the Asia Pacific gaming controller market is bifurcated into wired and wireless. The wired segment held a larger market share in 2022.
Based on distribution channel, the Asia Pacific gaming controller market is bifurcated into offline and online. The offline segment held a larger market share in 2022.
In terms of end use, the Asia Pacific gaming controller market is bifurcated into personal and commercial. The personal segment held a larger market share in 2022.
By country, the Asia Pacific gaming controller market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. China dominated the Asia Pacific gaming controller market share in 2022.
Guillemot Corp SA, Microsoft Corp, Logitech International SA, Corsair Gaming Inc, ACCO Brands Corp, Mad Catz Global Ltd, Sabrent, Sony Group Corp, Razer Inc, and Nintendo Co Ltd. are some of the leading companies operating in the Asia Pacific gaming controller market.