![]() |
市场调查报告书
商品编码
1764973
欧洲冷冻烘焙产品市场预测(2031年)-区域分析-按产品类型、类别和配销通路Europe Frozen Bakery Products Market Forecast to 2031 - Regional Analysis - by Product Type, Category, and Distribution Channel |
2023 年欧洲冷冻烘焙产品市场价值为 36.8489 亿美元,预计到 2031 年将达到 51.0051 亿美元;预计 2023 年至 2031 年的复合年增长率为 4.1%。
主要市场参与者的策略性倡议推动欧洲冷冻烘焙产品市场
消费者在准备或购买烘焙食品时越来越追求便利、营养和手工製作的品质,这促使製造商提高产品品质并开发创新产品以满足不断变化的消费者需求。製造商正在大力投资策略发展计划,如产品创新、研发、併购和业务扩展,以吸引广泛的客户群并提升其市场地位。 2024 年,Golden Bake 为其冷冻烘焙产品系列推出了全新面貌。 Golden Bake 成立于 1987 年,已发展成为爱尔兰最大的冷冻麵包店之一,其位于都柏林 Coolock 的工厂专营酥皮和饼干产品。 2022 年,欧洲烘焙产品製造商 Baker & Baker 推出了其首条纯素食产品系列。这家英国公司表示,推出该系列产品是为了满足欧洲各地对纯素食产品日益增长的需求。 2024年,西班牙证券市场监管机构CNMV批准了总部位于巴塞隆纳的冷冻烘焙食品生产商Europastry即将进行的首次公开发行(IPO)招股说明书,这标誌着该公司第四次尝试在马德里证券交易所上市。因此,主要参与者不断推出新产品和创新产品,推动冷冻烘焙食品市场的发展。
欧洲冷冻烘焙产品市场概况
根据泰特莱尔 2023 年 11 月进行的研究,45% 的欧洲年轻人每天都会购买烘焙食品,因为他们认为烘焙食品是日常饮食的重要组成部分。在欧洲,由于生活节奏明快,准备餐点的时间有限,冷冻食品为人们提供了一个方便易得的解决方案。新鲜农产品的供应受到运输和仓储过程中变质、国内生产不足以及价格高昂等因素的影响。根据国际冷冻学会的数据显示,2022 年德国冷冻食品的销售量增加了 3.6%,达到约 400 万公吨。在过去几年中,由于英国食品价格上涨,消费者已从新鲜食品转向冷冻食品。在 ASDA、Metro AG、Mercadona、Aldi、J. Sainsbury、Auchan、Magnit、Intermarche 等大型超市的推动下,欧洲零售业预计将强劲成长; X5零售集团、E. Leclerc、Edeka-Gruppe、家乐福、乐购、Aldi、Rewe集团和Schwarz集团。欧洲超市的广泛存在为主要市场参与者创造了丰厚的利润,使他们能够利用广泛的门市网路进行产品分销。因此,消费者对冷冻食品的偏好日益增长以及零售基础设施的发展是推动该地区市场成长的几个因素。
欧洲冷冻烘焙产品市场收入及预测(2031年)(百万美元)
欧洲冷冻烘焙产品市场细分
欧洲冷冻烘焙产品市场分为产品类型、类别、配销通路和国家。
根据产品类型,欧洲冷冻烘焙产品市场细分为麵包和捲饼、蛋糕和糕点、饼干和曲奇以及其他产品。 2023年,麵包和捲饼占据了最大的市场。
就类别而言,欧洲冷冻烘焙产品市场分为无麸质和传统两类。 2023年,传统烘焙产品占据了更大的市场。
依配销通路划分,欧洲冷冻烘焙产品市场分为超市和大卖场、便利商店、线上零售和其他通路。 2023年,超市和大卖场占据了最大的市场。
按国家/地区划分,欧洲冷冻烘焙产品市场分为德国、法国、义大利、英国、西班牙和欧洲其他地区。 2023年,欧洲其他地区占据了欧洲冷冻烘焙产品市场份额的主导地位。
Grupo Bimbo SAB de CV、Rhodes International Inc、General Mills Inc、Pepperidge Farm Inc、Bridgford Foods Corp、Conagra Brands Inc、Cole's Quality Foods Inc、Sara Lee Frozen Bakery LLC、T. Marzetti Company 和 The Edwards Baking Company 是欧洲冷冻产品市场的一些领先公司。
The Europe frozen bakery products market was valued at US$ 3,684.89 million in 2023 and is expected projected to reach US$ 5,100.51 million by 2031; it is estimated to register a CAGR of 4.1% from 2023 to 2031.
Strategic Initiatives by Key Market Players Fuels Europe Frozen Bakery Products Market
Consumers increasingly seek convenience, nutrition, and artisanal quality while preparing or purchasing baked goods, prompting manufacturers to enhance product quality and develop innovative products to cater to evolving consumer demands. Manufacturers are investing significantly in strategic development initiatives such as product innovation, research and development, mergers and acquisitions, and business expansion to attract a broad customer base and enhance their market position. In 2024, Golden Bake introduced a fresh new look for its range of frozen baking products. Established in 1987, Golden Bake has grown into one of Ireland's largest frozen bakeries, specializing in puff pastry and cookie products from its facility in Coolock, Dublin. In 2022, Baker & Baker, a European manufacturer of bakery products, introduced its first line of vegan offerings. The UK-based company states that this range was launched in response to the growing demand for vegan products across Europe. In 2024, the Spanish stock market regulator CNMV approved the prospectus of Barcelona-based frozen bakery producer Europastry for its upcoming initial public offering-marking its fourth attempt at a listing on the Madrid stock exchange. Thus, increasing product innovations and launches by key players drive the frozen bakery products market.
Europe Frozen Bakery Products Market Overview
As per the research conducted by Tate and Lyle in November 2023, 45% of young people in Europe are buying baked goods daily as they see them as an important part of their diet. In Europe, with busy lifestyles and limited time for meal preparation, frozen food offers a convenient and accessible solution for individuals. The availability of fresh produce is impacted by factors such as spoilage during transportation and warehousing, lack of domestic production, and high prices. As per the International Institute of Refrigeration, in Germany, the sales of frozen foods rose by 3.6% in volume to reach ~4 million metric tons in 2022. In the past few years, consumers have switched from fresh to frozen food due to food price inflation in the UK. The European retail sector is poised for robust growth, driven by the presence of major supermarkets such as ASDA, Metro AG, Mercadona, Aldi, J. Sainsbury, Auchan, Magnit, Intermarche; X5 Retail Group, E. Leclerc, Edeka-Gruppe, Carrefour, Tesco, Aldi, Rewe Group, and Schwarz Group. The significant presence of supermarkets in Europe creates lucrative opportunities for key market players to leverage the extensive store networks for product distribution. Thus, the rise in the preference for frozen food and the development of retail infrastructure are a few factors fueling the market growth in the region.
Europe Frozen Bakery Products Market Revenue and Forecast to 2031 (US$ Million)
Europe Frozen Bakery Products Market Segmentation
The Europe frozen bakery products market is categorized into product type, category, distribution channel, and country.
Based on product type, the Europe frozen bakery products market is segmented into breads and rolls, cakes and pastries, biscuits and cookies, and others. The breads and rolls segment held the largest market share in 2023.
In terms of category, the Europe frozen bakery products market is bifurcated into gluten-free and conventional. The conventional segment held a larger market share in 2023.
By distribution channel, the Europe frozen bakery products market is categorized into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2023.
By country, the Europe frozen bakery products market is segmented into Germany, France, Italy, the UK, Spain, and the Rest of Europe. The Rest of Europe dominated the Europe frozen bakery products market share in 2023.
Grupo Bimbo SAB de CV, Rhodes International Inc, General Mills Inc, Pepperidge Farm Inc, Bridgford Foods Corp, Conagra Brands Inc, Cole's Quality Foods Inc, Sara Lee Frozen Bakery LLC, T. Marzetti Company, and The Edwards Baking Company are some of the leading companies operating in the Europe frozen bakery products market.