市场调查报告书
商品编码
1372991
共享出行市场 - 2018-2028 年全球产业规模、份额、趋势、机会与预测,按车辆类型、推进类型、移动类型、区域、竞争细分Shared Mobility Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028 Segmented By Vehicle Type, By Propulsion Type, By Mobility Type, By Regional, Competition |
全球共享旅游市场到2022 年价值将达到1,630 亿美元,预计将在预测期内实现强劲成长,预计到2028 年复合年增长率将达到14.7%。该市场目前正在经历重大转型,彻底改变人们获取交通服务的方式。其特点是共享车辆和乘车,近年来在城市化、不断变化的消费者偏好、技术进步、环境问题和监管支援等因素的推动下经历了大幅增长。
共享出行涵盖多种服务,包括共乘、汽车共享、自行车共享、踏板车共享以及新兴形式的共享自主出行。这些服务为使用者提供了比传统汽车所有权更灵活、更具成本效益的替代方案,减少了城市地区对私家车所有权的依赖。
全球人口的快速城市化一直是共享旅游服务成长的主要动力。随着越来越多的人向城市迁移,交通拥挤、空气污染、停车难等问题日益突出。共享出行提供了一个可行的解决方案,提供便利的交通选择,减少道路上对私家车的需求。这种趋势在人口稠密的城市中心尤其明显,那里的居民正在积极寻求传统汽车所有权的替代方案。
市场概况 | |
---|---|
预测期 | 2024-2028 |
2022 年市场规模 | 1630亿美元 |
2028 年市场规模 | 3684.3亿美元 |
2023-2028 年复合年增长率 | 14.7% |
成长最快的细分市场 | 电的 |
最大的市场 | 亚太 |
主要市场驱动因素
共享出行成长背后的一个重要驱动因素是消费者偏好的变化,尤其是年轻一代。千禧世代和 Z 世代优先考虑体验而非财产,他们对拥有汽车的兴趣正在下降。相反,他们更喜欢与他们的数位生活方式一致的按需、基于应用程式的行动服务。共享出行选项(例如共享乘车、共享自行车和共享滑板车)的便利性和成本效益使其对这些人群特别有吸引力。消费者行为的转变正在重塑交通格局,共享出行逐渐成为城市出行的主要选择。
共享出行市场的快速成长很大程度上归功于技术进步。行动应用程式、GPS 追踪和即时资料优化彻底改变了人们存取和使用交通服务的方式。智慧型手机应用程式可让用户轻鬆预订乘车、定位附近的车辆并进行付款,所有这些都可以透过其设备实现。此外,先进的资料分析和演算法优化车辆分配,减少等待时间并增强整体用户体验。这些技术创新使共享出行变得更加便捷、高效和用户友好,推动了其广泛采用。
环境议题与永续性:
日益增强的环保意识以及对空气污染、温室气体排放和气候变迁的担忧是将共享出行推向前线的重要驱动力。许多共享旅游提供者正在有意识地努力将环保选项纳入其车队中。这包括采用电动车 (EV)、混合动力车和其他低排放交通方式。透过这样做,共享出行不仅可以减少个人汽车的排放,还可以鼓励更多永续的交通选择。各国政府和环保组织支持这些倡议,为提供者和使用者提供激励,选择更干净的共享旅游方案,与全球永续发展目标保持一致。
监理支持与政策措施:
世界各地的政府和监管机构越来越认识到共享出行在应对城市出行挑战方面的好处。为了促进共享出行的发展,许多政府推出了支持和促进这些服务的政策和法规。一些城市为共乘或汽车共享车辆指定了专用车道或停车区。其他一些国家则实施了定价机制,以鼓励共享乘车并阻止单人乘坐车辆。这些监管变化促进了共享出行的发展,并激励用户选择更永续的交通选择。
共享出行提供者和各利害关係人之间的合作是另一个重要驱动力。例如,共享旅游公司和公共交通机构之间的合作创建了无缝的多式联运网路。这种整合允许用户规划整个行程并支付费用,将共享旅行与巴士和火车等传统公共交通方式结合。这种合作关係透过为用户提供全面、高效的交通解决方案,增强了共享出行服务的吸引力,进一步推动市场成长。
经济因素在共享出行的成长中发挥关键作用。共享旅游服务通常为拥有私家车提供更具成本效益的替代方案。负担能力因素特别有吸引力,特别是在城市地区,那里的汽车拥有成本(包括停车、保险和维护)可能很高。许多消费者发现,共享出行选择(例如共乘和共乘自行车)使他们可以在需要时使用交通,而无需承担拥有车辆的巨大经济负担。这种经济优势扩大了市场的吸引力并促进其持续成长。
主要市场挑战
监理复杂性和合规性:
共享旅游提供者面临的最重要挑战之一是应对复杂的监管环境。不同地区和国家之间有关运输服务、安全标准、资料隐私和僱佣关係的法规可能存在很大差异。遵守这些法规可能是一项复杂且成本高昂的工作。例如,共乘平台经常面临与司机分类(独立承包商或员工)、保险要求和许可相关的法律纠纷和监管障碍。应对这些复杂的法律和监管需要大量的资源和专业知识。
安全问题和责任问题:
安全是共享出行的首要关注点。确保乘客和司机的安全是一项严峻的挑战。共乘和其他共享出行服务必须实施强大的安全协议,包括驾驶员背景调查、车辆检查和事件回应机制。如果发生涉及共享出行车辆的事故或事件,责任问题可能会特别复杂。确定责任和保险范围可能会引起争议并具有法律挑战性,需要仔细管理并遵守相关法规。
劳工权利和公平报酬:
共享旅游提供者经常面临与劳工权利和司机公平报酬相关的审查和法律挑战。在许多地区,将司机归类为独立承包商而不是僱员一直是一个有争议的问题。有些人认为,司机应该获得与传统员工类似的福利和保护,包括最低工资、医疗保健和工人赔偿。在司机的负担能力和灵活性需求与公平报酬和劳工权利之间取得平衡仍然是一个复杂且持续的挑战。
市场竞争与整合:
共享出行市场竞争激烈,许多新创公司和老牌公司都在争夺市场份额。这种激烈的竞争可能会导致价格战和利润率下降,从而使供应商实现可持续盈利面临挑战。此外,市场整合是一种趋势,较大的公司收购或合併较小的竞争对手以获得市场主导地位。在这种竞争格局中驾驭需要创新、差异化和策略伙伴关係才能保持活力。
基础设施的限制,特别是在发展中地区,可能会阻碍共享出行服务的扩展。道路网路、停车设施和公共交通选择不足可能会限制共享旅游解决方案的可行性和便利性。例如,在自行车道和指定停车区不足的城市,自行车共享和踏板车共享服务可能难以有效运作。共享出行提供者必须与地方当局密切合作,并投资改善基础设施,以解决这些限制。
在共享旅游市场中,建立和维持消费者信任至关重要。安全漏洞、诈欺或隐私问题可能会削弱人们对这些服务的信任。用户必须确信他们的个人资讯是安全的,他们的付款是安全处理的,他们的旅程没有安全风险。共享出行提供者必须投资强大的安全措施、资料保护协议和透明度倡议,以建立和维持消费者的信任。
技术挑战与可靠性:
共享出行服务严重依赖技术平台来连接用户与车辆、促进支付和优化营运。技术故障、应用程式停机或网路安全威胁可能会中断服务并使用户感到沮丧。保持技术基础设施的可靠性和弹性是一项持续的挑战。此外,随着共享行动服务探索电动车和自动驾驶汽车等新兴技术,它们必须解决与车辆维护、充电基础设施和车辆自动驾驶相关的技术挑战,以确保无缝且可靠的用户体验。
主要市场趋势
电气化和永续交通:
共享出行的一个突出趋势是电动车 (EV) 的日益普及以及对永续性的关注。共享旅游提供者正在将其车队转变为电动或混合动力汽车,以减少碳排放并推广环保的交通选择。这一趋势符合全球环境目标,并体现了减少共享旅游服务生态足迹的承诺。
多式联运一体化正在为用户提供无缝的端到端运输解决方案。共享旅游提供者正在与公共交通机构和其他交通方式(例如巴士、火车)甚至共享自行车和共享滑板车等微型旅行服务合作。这些合作关係使用户能够规划并支付整个行程,使共享出行成为城市交通网络便捷而全面的一部分。
微移动和最后一英里解决方案:
包括共享自行车和共享滑板车在内的微型出行服务出现了显着增长。它们解决了「最后一哩路」的挑战,缩小了公共交通枢纽和最终目的地之间的差距。用户非常欣赏这些城市内短途旅行服务的便利性。许多共享旅游提供者已将微出行选项纳入其平台,或收购了专门的微出行新创公司,以提供多样化的交通选择。
自动驾驶汽车(AV)的开发和部署正逐渐成为共享移动领域的一部分。虽然广泛采用仍待实现,但试点计画和测试正在各个地区进行。共享自动驾驶出行有可能进一步降低交通成本并提高可及性。然而,它也面临一系列技术、监管和安全挑战,必须解决这些挑战才能成功实施。
基于订阅的模式在共享出行领域越来越受欢迎。用户无需按次付费,而是可以订阅月度套餐,在指定区域或网路内无限制地使用各种交通服务。该模型提高了用户忠诚度并鼓励更频繁地使用共享行动服务,同时为提供者提供可预测的收入流。
数据驱动的见解与个人化:
共享出行提供者越来越依赖资料分析和人工智慧来优化其服务。他们收集并分析与使用者行为、交通模式和车辆利用率相关的大量资料。这种数据驱动的方法可以帮助提供者改善营运、增强用户体验并提供个人化服务。例如,演算法可以建议最佳路线或预测高峰需求时间,确保有效的资源分配。
不断发展的商业模式和多元化:
共享旅游供应商正在探索新的商业模式并使其产品多样化,以保持竞争力并适应不断变化的用户需求。一些提供者已经从共乘服务扩展到食品配送或包裹递送服务等领域。此外,点对点汽车共享等创新方法正在兴起,个人可以在其中共享其私人车辆。这些不断发展的商业模式反映了共享旅游市场对创新和灵活性的承诺。
细分市场洞察
车型分析
汽车将主导细分市场的成长,但两轮车将以最快的复合年增长率成长。预计汽车将主导共享旅游产业并占据最大的收入份额。由于四轮车能够同时为多个消费者提供服务而日益普及,该细分市场的主导地位可能会在预测期内持续下去。此外,主要公司中不断成长的电动车队可能会进一步推动细分市场的成长。使用者习惯电动车后,他们会发现每公里的出行成本比汽油车便宜 4-5 倍。由于都市化进程不断加快,预计两轮车在整个预测期内将以最快的复合年增长率成长。
区域洞察
欧洲、南美洲、亚太地区、北美洲、中东和非洲都是市场研究的地区。至2022年,亚太地区已成为全球共享旅游产业最大的市场。中国引领全球共享交通市场。约33%的中国人选择共享出行作为交通方式,私家车则位居第二。此外,他们希望将来过渡到机器人计程车和班车。中国的滴滴出行和美国的优步是最大的共享旅游公司,占共享旅游预订总量的 40% 以上。从收入来看,亚太地区的共享旅游市场发展速度相当可观。共乘和共乘服务在中国、印度和东协国家很受欢迎,这推动了该地区的产业发展。 OLA、UBER、Grab SG 和滴滴出行等亚太地区的服务提供者控制着共享旅游产业的相当大一部分。此外,城市人口的增加、工薪阶层客户的增加以及公共交通的过度拥挤是推动共享出行解决方案需求的一些主要因素。此外,该地区每日通勤人数的增加以及通勤人数的下降每千人汽车保有量是推动共享交通需求的重要变数。
The Global Shared Mobility Market, valued at USD 163 billion in 2022, is poised for robust growth in the forecast period, with a projected CAGR of 14.7% through 2028. This market is currently undergoing a significant transformation, revolutionizing how people access transportation services. It is characterized by the sharing of vehicles and rides and has experienced substantial growth in recent years, driven by a combination of factors such as urbanization, evolving consumer preferences, technological advancements, environmental concerns, and regulatory support.
Shared mobility encompasses a diverse range of services, including ridesharing, car sharing, bike sharing, scooter sharing, and emerging forms of shared autonomous mobility. These services offer users more flexible and cost-effective alternatives to traditional car ownership, reducing the reliance on private vehicle ownership in urban areas.
The rapid urbanization of the global population has been a major driver of the growth of shared mobility services. As more people migrate to cities, issues such as traffic congestion, air pollution, and parking difficulties become increasingly pronounced. Shared mobility presents a viable solution by offering convenient transportation options that mitigate the need for private vehicles on the road. This trend is particularly noticeable in densely populated urban centers, where residents are actively seeking alternatives to conventional car ownership.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 163 Billion |
Market Size 2028 | USD 368.43 Billion |
CAGR 2023-2028 | 14.7% |
Fastest Growing Segment | Electric |
Largest Market | Asia-Pacific |
Key Market Drivers
Urbanization and Congestion Relief:
The process of urbanization has led to a surge in global urban populations. As cities become increasingly crowded, traffic congestion and pollution have become pervasive challenges. Shared mobility solutions present a practical and sustainable response to these issues. By offering alternatives to private vehicle ownership, shared mobility reduces the number of cars on the road, mitigating congestion and its associated problems. It promotes more efficient and eco-friendly transportation systems, which are essential for the well-being of urban environments.
A significant driver behind the growth of shared mobility is the changing preferences of consumers, particularly among younger generations. Millennials and Generation Z, who prioritize experiences over possessions, have demonstrated a decreasing interest in car ownership. Instead, they favor on-demand, app-based mobility services that align with their digital lifestyles. The convenience and cost-effectiveness of shared mobility options like ride sharing, bike sharing, and scooter sharing make them particularly appealing to these demographics. This shift in consumer behavior is reshaping the transportation landscape, with shared mobility emerging as a primary choice for urban travel.
The shared mobility market's rapid growth owes much to technological advancements. Mobile apps, GPS tracking, and real-time data optimization have revolutionized the way people access and utilize transportation services. Smartphone applications allow users to easily book rides, locate nearby vehicles, and make payments, all from the convenience of their devices. Furthermore, advanced data analytics and algorithms optimize vehicle allocation, reducing wait times and enhancing overall user experiences. These technological innovations have made shared mobility more accessible, efficient, and user-friendly, driving its widespread adoption.
Environmental Concerns and Sustainability:
Growing environmental awareness and concerns about air pollution, greenhouse gas emissions, and climate change are significant drivers pushing shared mobility to the forefront. Many shared mobility providers are making conscious efforts to incorporate eco-friendly options into their fleets. This includes the adoption of electric vehicles (EVs), hybrid cars, and other low-emission transportation modes. By doing so, shared mobility not only reduces individual car emissions but also encourages more sustainable transportation choices. Governments and environmental organizations support these initiatives, providing incentives for both providers and users to opt for cleaner shared mobility options, aligning with global sustainability goals.
Regulatory Support and Policy Initiatives:
Governments and regulatory bodies worldwide are increasingly recognizing the benefits of shared mobility in addressing urban mobility challenges. To foster the growth of shared mobility, many governments have introduced policies and regulations that support and facilitate these services. Some cities have designated dedicated lanes or parking areas for ride sharing or carsharing vehicles. Others have implemented pricing mechanisms to encourage shared rides and discourage single-occupancy vehicles. These regulatory changes promote the development of shared mobility and incentivize users to opt for more sustainable transportation options.
Collaboration between shared mobility providers and various stakeholders is another significant driver. Partnerships between shared mobility companies and public transit agencies, for instance, create seamless, multi-modal transportation networks. This integration allows users to plan and pay for entire journeys, combining shared mobility with traditional public transportation modes like buses and trains. Such partnerships enhance the attractiveness of shared mobility services by providing users with comprehensive and efficient transportation solutions, further driving market growth.
Economic factors play a pivotal role in the growth of shared mobility. Shared mobility services often offer more cost-effective alternatives to private car ownership. The affordability factor is particularly appealing, especially in urban areas where the costs of car ownership, including parking, insurance, and maintenance, can be high. Many consumers find that shared mobility options, like ride sharing and bike sharing, allow them to access transportation when needed without the substantial financial burden of owning a vehicle. This economic advantage has expanded the market's appeal and contributed to its continued growth.
Key Market Challenges
Regulatory Complexity and Compliance:
One of the foremost challenges for shared mobility providers is navigating the complex regulatory landscape. Regulations governing transportation services, safety standards, data privacy, and employment relationships can vary significantly between regions and countries. Compliance with these regulations can be a complex and costly endeavor. For instance, ridesharing platforms often face legal battles and regulatory hurdles related to driver classification (as independent contractors or employees), insurance requirements, and licensing. Navigating these legal and regulatory complexities requires substantial resources and expertise.
Safety Concerns and Liability Issues:
Safety is a paramount concern in shared mobility. Ensuring the safety of both passengers and drivers is a critical challenge. Ridesharing and other shared mobility services must implement robust safety protocols, including background checks for drivers, vehicle inspections, and incident response mechanisms. Liability issues can be particularly complex in the event of accidents or incidents involving shared mobility vehicles. Determining responsibility and insurance coverage can be contentious and legally challenging, requiring careful management and compliance with relevant regulations.
Labor Rights and Fair Compensation:
Shared mobility providers often face scrutiny and legal challenges related to labor rights and fair compensation for drivers. The classification of drivers as independent contractors rather than employees has been a contentious issue in many regions. Some argue that drivers should receive benefits and protections akin to traditional employees, including minimum wages, healthcare, and workers' compensation. Balancing the need for affordability and flexibility for drivers with fair compensation and labor rights remains a complex and ongoing challenge.
Market Competition and Consolidation:
The shared mobility market is highly competitive, with numerous startups and established companies vying for market share. This intense competition can lead to price wars and lower profit margins, making it challenging for providers to achieve sustainable profitability. Additionally, market consolidation is a trend, with larger companies acquiring or merging with smaller competitors to gain market dominance. Navigating this competitive landscape requires innovation, differentiation, and strategic partnerships to remain viable.
Infrastructure limitations, particularly in developing regions, can hinder the expansion of shared mobility services. Inadequate road networks, parking facilities, and public transportation options can limit the feasibility and convenience of shared mobility solutions. For instance, bike sharing and scooter sharing services may struggle to operate effectively in cities with inadequate bike lanes and designated parking areas. Shared mobility providers must work closely with local authorities and invest in infrastructure improvements to address these limitations.
Building and maintaining consumer trust is crucial in the shared mobility market. Instances of safety breaches, fraud, or privacy concerns can erode trust in these services. Users must feel confident that their personal information is secure, their payments are processed safely, and their journeys are free from safety risks. Shared mobility providers must invest in robust security measures, data protection protocols, and transparency initiatives to build and maintain consumer trust.
Technological Challenges and Reliability:
Shared mobility services heavily rely on technology platforms to connect users with vehicles, facilitate payments, and optimize operations. Technical glitches, app downtime, or cybersecurity threats can disrupt services and frustrate users. Maintaining the reliability and resilience of technology infrastructure is a continual challenge. Additionally, as shared mobility services explore emerging technologies like electric and autonomous vehicles, they must address technical challenges related to vehicle maintenance, charging infrastructure, and vehicle autonomy to ensure a seamless and reliable user experience.
Key Market Trends
Electrification and Sustainable Mobility:
A prominent trend in shared mobility is the increasing adoption of electric vehicles (EVs) and a focus on sustainability. Shared mobility providers are transitioning their fleets to electric or hybrid vehicles to reduce carbon emissions and promote eco-friendly transportation options. This trend aligns with global environmental goals and demonstrates a commitment to reducing the ecological footprint of shared mobility services.
Multi-modal integration is gaining traction to provide users with seamless, end-to-end transportation solutions. Shared mobility providers are collaborating with public transit agencies and other transportation modes such as buses, trains, and even micro mobility services like bike sharing and scooter sharing. These partnerships enable users to plan and pay for entire journeys, making shared mobility a convenient and comprehensive part of urban transportation networks.
Micro-Mobility and Last-Mile Solutions:
Micro-mobility services, including bike sharing and scooter sharing, have seen significant growth. They address the "last-mile" challenge, bridging the gap between public transportation hubs and final destinations. Users appreciate the convenience of these services for short trips within cities. Many shared mobility providers have incorporated micro-mobility options into their platforms or have acquired specialized micro-mobility startups to offer diverse transportation choices.
The development and deployment of autonomous vehicles (AVs) are gradually becoming a part of the shared mobility landscape. While widespread adoption is still on the horizon, pilot programs and testing are underway in various regions. Shared autonomous mobility has the potential to further reduce transportation costs and enhance accessibility. However, it comes with its own set of technological, regulatory, and safety challenges that must be addressed for successful implementation.
Subscription-based models are gaining popularity in shared mobility. Instead of paying per ride, users can subscribe to monthly plans that offer unlimited access to various transportation services within a defined area or network. This model enhances user loyalty and encourages more frequent use of shared mobility services while providing predictable revenue streams for providers.
Data-Driven Insights and Personalization:
Shared mobility providers are increasingly relying on data analytics and artificial intelligence to optimize their services. They collect and analyze vast amounts of data related to user behavior, traffic patterns, and vehicle utilization. This data-driven approach helps providers improve operations, enhance user experiences, and personalize services. For instance, algorithms may suggest optimal routes or predict peak demand times, ensuring efficient resource allocation.
Evolving Business Models and Diversification:
Shared mobility providers are exploring new business models and diversifying their offerings to remain competitive and adapt to changing user needs. Some providers have expanded beyond ride sharing into areas like food delivery or parcel delivery services. Additionally, innovative approaches such as peer-to-peer car sharing, where individuals can share their privately-owned vehicles, are emerging. These evolving business models reflect a commitment to innovation and flexibility within the shared mobility market.
Segmental Insights
Vehicle Type Analysis
Cars will dominate segment growth, but two-wheelers will grow at the fastest CAGR. Cars are predicted to dominate the Shared Mobility industry and grab the largest revenue share. The segment's dominance is likely to continue during the projection period, owing to the increasing popularity of four-wheelers due to their capacity to service several consumers at the same time. Furthermore, the growing EV fleet among the major companies is likely to drive segmental growth even further.After a user becomes acclimated to electric cars, they would see that the cost of travel per km is 4-5 times cheaper than that of its gas equivalent. Due to rising urbanisation, two-wheelers are predicted to expand at the quickest CAGR throughout the projection period.
Regional Insights
Europe, South America, Asia Pacific, North America, the Middle East, and Africa are among the areas studied for the market. Asia Pacific has emerged as the largest market for the worldwide shared mobility industry,in 2022. China leads the global market for shared transportation. Around 33% of Chinese choose shared mobility as a means of transportation, with private automobiles coming in second. In addition, they want to transition to robotaxi and shuttles in the future. Didi Chuxing of China and Uber of the United States are the biggest ride-hailing shared mobility firms, accounting for over 40% of all shared mobility reservations. In terms of revenue, the Asia Pacific area's shared mobility market developed at a considerable rate . Ride sharing and ride sourcing services are popular in China, India, and ASEAN nations, which boosts the industry in the region. Service providers in Asia Pacific, such as OLA, UBER, Grab SG, and DIDI Chuxing, control a sizable portion of the shared mobility industry. Furthermore, increased urban population, rising working-class customers, and overcrowded public transport are some of the primary elements driving demand for shared mobility solutions.Furthermore, an increase in the number of daily commuters across the region, as well as a drop in the number of automobiles per thousand persons, are important variables driving the demand for shared transportation.
Uber Technologies Inc.
ANI Technologies Pvt. Ltd.
Lyft, Inc.
Careem
Bolt Technology OU
Gett
Enterprise Holdings Inc.
Europcar
Curb Mobility
BlaBlaCar
In this report, the Global Shared Mobility Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below: