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市场调查报告书
商品编码
1406550

产品资讯管理市场 - 2018-2028 年全球产业规模、份额、趋势、机会和预测，按部署、企业类型、最终用户、地区和竞争细分

Product Information Management Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Deployment, By Enterprise Type, By End User, By Region, and By Competition, 2018-2028
出版日期: | 出版商: TechSci Research | 英文 178 Pages | 商品交期: 2-3个工作天内

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简介目录

在高效资料管理需求不断增长以及电子商务和零售业不断扩张的推动下，全球产品资讯管理 (PIM) 市场正在经历快速成长和转型。 PIM 解决方案已成为组织跨各种管道和接触点集中、标准化和优化其产品资料的重要工具。市场扩张的主要驱动力之一是产品目录日益复杂，企业需要处理大量的产品和变体。

尤其是零售和电子商务企业，处于采用 PIM 的最前线。他们依靠 PIM 系统来管理大量的产品库存，并在多个销售管道（包括线上市场、行动应用程式和实体店）中保持一致的最新资讯。该行业的主导地位归因于其对增强客户体验、动态定价策略、快速产品推出以及遵守严格资料治理法规的需求。

此外，基于云端的 PIM 解决方案因其可扩展性、可存取性和成本效益而受到关注。云端部署为企业提供了适应不断变化的市场条件的灵活性以及远端存取资料的能力，这在 COVID-19 大流行期间变得尤为重要。

市场概况
预测期 2024-2028
2022 年市场规模 112.6亿美元
2028 年市场规模 279.5亿美元
2023-2028 年CAGR 16.19%
成长最快的细分市场 中小企业
最大的市场 北美洲

随着各行业的企业认识到简化资料管理的重要性，PIM 市场将继续保持上升趋势。此外，人工智慧和机器学习等技术的进步正在增强 PIM 系统的功能，从而实现更好的资料品质和预测分析。在这个动态的环境中，PIM 供应商不断创新，以满足组织不断变化的需求并支援其数位转型计划。随着企业寻求有效的方法来管理其产品资料并透过多种管道和平台为客户提供引人注目的一致性体验，全球 PIM 市场预计将持续成长。

数据品质和准确性：

确保产品资料的品质和准确性是 PIM 市场中持续存在的挑战。不准确或不完整的产品资讯可能会导致客户不满意、退货和失去销售机会。维护资料品质涉及解决手动资料输入或不同来源的资料整合可能引起的资料重复、不一致和错误等问题。随着组织累积大量产品资料，保持资料准确性变得越来越具有挑战性。 PIM 解决方案预计将提供强大的资料验证和清理工具，但实施有效的资料品质措施需要持续的努力，包括资料治理和监控流程。

数据品质还包括处理多语言和特定地区产品资讯的挑战。全球营运的公司必须以多种语言管理产品资料并遵守不同的监管要求，这进一步使资料的准确性和一致性变得复杂。

资料整合复杂性：

在当今互联的数位生态系统中，组织通常依赖多个系统，包括电子商务平台、ERP（企业资源规划）系统、CRM（客户关係管理）软体等，每个系统都包含重要的产品资讯。将这些不同的资料来源整合到集中式 PIM 系统可能既复杂又耗时。相容性问题、资料格式变更以及对自订连接器的需求可能会带来重大的整合挑战。

此外，併购可能会导致不同 IT 系统和资料库的整合，使整合过程更加复杂。对于实施 PIM 解决方案的组织来说，实现这些系统之间的无缝资料同步并确保所有产品资料都是最新且准确的是一个持续的挑战。

可扩充性和效能：

随着组织扩大其产品目录和客户群，PIM 系统的可扩展性和效能变得越来越重要。如果 PIM 系统无法处理不断增加的资料量和使用者活动，快速发展的电子商务企业或拥有广泛产品组合的製造商可能会遇到效能瓶颈。确保 PIM 解决方案能够有效扩展以适应未来的成长，同时保持高效能是一项持续的挑战。

可扩展性也扩展到管理各种销售管道的产品资料，包括网站、行动应用程式、社群媒体和实体店。 PIM 系统必须有效地将产品资料分发到这些管道，尤其是在购物旺季，为客户提供即时资讯。

资料治理和合规性：

资料治理和合规性已成为处理敏感客户资料和遵守 GDPR（一般资料保护规范）和 CCPA（加州消费者隐私法案）等资料保护法规的组织的首要关注点。确保 PIM 系统遵守这些法规并有效管理资料使用的同意设定可能是一项艰鉅的挑战。

资料治理涉及建立资料处理的策略和程序、定义资料所有权以及维护资料沿袭以追踪变更并保持清晰的审计追踪。挑战在于在 PIM 系统中实施强大的资料治理实践，确保在整个产品资料生命週期中维护资料隐私和安全。

使用者采用与培训：

引进 PIM 系统通常需要组织内部进行文化转变。从产品管理和行销到 IT 和销售，跨部门的使用者需要接受系统并了解其价值。由于抵制变革、缺乏对 PIM 优势的认识或认为系统过于复杂，可能会出现用户采用方面的挑战。

有效的使用者培训计画对于克服这些挑战至关重要。组织必须投资于全面的培训和支持，使用户具备有效导航和利用 PIM 系统所需的技能和知识。此外，解决使用者关注的问题和回馈，并不断改进系统的使用者介面和功能，可以提高采用率。

主要市场趋势

越来越重视全通路商务与客户体验：

在快节奏的电子商务世界中，跨各种管道提供无缝且一致的客户体验已变得至关重要。这一趋势推动了 PIM 解决方案的采用，该解决方案充当产品资料的中央储存库，确保在所有客户接触点（从网站和行动应用程式到社交媒体和实体店）传播准确和最新的资讯。 PIM 系统使零售商和品牌能够创建丰富、引人注目的产品内容，包括图像、影片和详细描述，这对于吸引客户和推动转换至关重要。随着消费者越来越多地在线上和线下管道之间切换，PIM 解决方案有助于提供现代购物者所需的产品资讯一致性。

整合人工智慧 (AI) 和机器学习 (ML) 以丰富数据：

将人工智慧和机器学习技术整合到 PIM 系统中正在彻底改变产品资料的丰富、分类和管理方式。这些技术透过自动识别和纠正错误、对产品进行分类，甚至产生产品描述来提高资料品质。人工智慧驱动的图像识别有助于对产品图像进行标记和分类，使客户更容易找到他们想要的东西。此外，人工智慧驱动的聊天机器人和虚拟助理可以依靠 PIM 系统中储存的准确产品资讯即时回答客户的疑问。随着人工智慧和机器学习的不断发展，它们在 PIM 中的作用必将扩大，使产品资料管理更加高效和智慧。

关注资料治理和合规性：

GDPR（一般资料保护规范）和 CCPA（加州消费者隐私法案）等资料隐私法规增强了组织内部对稳健资料治理的需求。这一趋势已转化为 PIM 领域，各公司都强调其 PIM 系统内的资料安全、同意管理和合规性。 PIM 解决方案现在配备的功能可协助组织维护资料变更的全面审核追踪、管理客户资料使用的同意设定并确保资料保护合规性。随着全球监管格局的不断发展，PIM 解决方案将在帮助组织应对复杂的资料治理要求方面发挥关键作用。

PIM 扩展到零售之外：

虽然 PIM 最初在零售领域获得了广泛关注，但其应用现在正在扩展到各个行业。製造商、分销商、医疗保健组织甚至政府机构都认识到集中式产品资料管理的价值。例如，在医疗保健领域，PIM 用于管理复杂的医疗设备目录和药物资讯。在製造中，PIM 有助于处理广泛的产品变化和规格。 PIM 用例的多样化反映了其在不同领域简化产品资料管理的适应性和能力。

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与本地解决方案相比，基于云端的 PIM 解决方案因其可扩展性、灵活性和较低的前期成本而得到越来越多的采用。组织被基于云端的 PIM 提供的敏捷性所吸引，使他们能够快速适应不断变化的市场动态并根据需要扩展其产品资料管理功能。此外，基于云端的 PIM 解决方案通常具有内建资料安全功能和定期更新，从而减轻内部 IT 团队的负担。随着云端技术不断成熟并赢得信任，跨产业向基于云端的 PIM 的迁移预计将加速，从而促进更轻鬆地存取高级 PIM 功能。

细分市场洞察

部署见解

到 2022 年，云端细分市场将在全球产品资讯管理市场中占据主导地位。基于云端的 PIM 解决方案提供无与伦比的可扩展性和灵活性，让企业可以根据需要调整其资源和基础设施。这种可扩展性对于处理大量产品资料至关重要，特别是对于拥有大量产品目录或经历快速成长的组织。基于云端的 PIM 系统可以轻鬆适应增加的资料负载，确保组织能够适应不断变化的市场动态和扩展计划，而无需昂贵的硬体投资。

透过网路连线从任何地方存取云端变得越来越重要，尤其是随着远端工作的兴起。基于云端的 PIM 解决方案使团队能够无缝存取产品资料并进行协作，无论其实体位置为何。事实证明，这种程度的可访问性对于保持业务连续性和效率非常宝贵，特别是在发生像 COVID-19 大流行这样的不可预见的中断期间。

云端部署消除了企业投资和维护本地基础架构的需求。这种经济高效的方法可大幅减少前期资本支出，使各种规模的组织都更容易使用 PIM 解决方案。借助基于云端的 PIM，企业可以选择基于订阅的定价模式，只需为他们使用的资源和功能付费。这种灵活性使其成为寻求先进资料管理功能、注重预算的企业的有吸引力的选择。

基于云端的 PIM 解决方案可提供快速实施和更新。与可能需要冗长的设定和维护过程的传统本地安装不同，云端部署可以在很短的时间内启动并运行。此外，云端供应商可以无缝地推出更新和增强功能，确保组织始终能够存取最新的功能和安全补丁，而无需手动升级的麻烦。

企业类型洞察

到 2022 年，大型企业细分市场将在全球产品资讯管理市场中占据主导地位。大型企业通常拥有广泛且多样化的产品组合，涵盖多个类别、品牌和变体。手动管理和维护这些广泛的产品目录成为一项艰鉅的挑战。 PIM 解决方案提供了一个集中平台来整合、组织和丰富产品资料，确保所有产品的一致性和准确性。产品资料管理的这种复杂程度是大型企业采用 PIM 系统的推动力。

大型企业通常跨各种销售管道经营，包括实体店、电子商务网站、行动应用程式和线上市场。此外，他们通常在全球范围内开展业务，为多个地区和语言的客户提供服务。为了在这些不同的通路和地区保持一致和标准化的产品体验，大型企业转向 PIM 解决方案。 PIM 使他们能够有效地将产品资讯分发到所有接触点，确保客户无论在何处与品牌互动，都能收到一致且最新的详细资讯。

管理产品资料涉及多个利害关係人，包括产品经理、行销团队、供应商和经销商。大型企业需要复杂的工作流程和协作功能来简化资料建立、验证和批准流程。 PIM 解决方案提供强大的工作流程管理功能，可促进团队之间的协作、增强资料治理并加快新产品和更新的上市时间。

资料治理和安全对于大型企业来说至关重要，尤其是那些在医疗保健和金融等受监管行业中运作的企业。 PIM 系统提供高阶资料治理功能，例如基于角色的存取控制、稽核追踪和资料品质检查。这些功能可确保敏感产品资讯受到保护、满足合规性要求并在整个产品生命週期中保持资料完整性。

区域洞察

到 2022 年，北美将主导全球产品资讯管理市场。北美拥有高度发展的技术基础设施，其中包括强大的网路连线和广泛的数位资源存取权。这种先进的技术环境为采用 PIM 解决方案提供了肥沃的土壤。北美的企业拥有支援 PIM 系统的资料密集要求所需的基础设施，使他们能够更轻鬆地有效实施和管理这些解决方案。

北美是电子商务的早期采用者，该地区的公司认识到线上销售管道的潜力。这种积极主动的电子商务方法导致人们更加关注数位行销，从而需要全面的 PIM 解决方案。零售、製造和分销等各行业的企业都采用 PIM 来管理和优化其线上销售产品目录，从而推动 PIM 市场的成长。

北美拥有多元化的商业格局，拥有广泛的行业，从零售巨头到技术创新者。这种多样性创造了一个高度竞争的市场环境，组织不断寻求使自己脱颖而出并获得竞争优势的方法。 PIM 解决方案已成为增强产品资料管理、优化行销工作和提供卓越客户体验的重要工具，为该地区在 PIM 采用方面的领先地位做出了贡献。

北美拥有众多创新中心和研究中心，包括美国硅谷和加拿大技术集群。这些中心推动 PIM 领域的持续创新，从而推动尖端 PIM 解决方案的开发。市场领先的 PIM 软体供应商通常来自北美或在北美占有重要地位，从而提高了该地区在全球 PIM 市场的影响力。

北美企业是最早采用全通路零售和行销策略的企业之一。跨多种管道（包括电子商务网站、行动应用程式和实体店）提供一致且准确的产品资讯的需求刺激了 PIM 解决方案的采用。 PIM 已成为执行成功的全通路策略不可或缺的一部分，进一步推动了其在该地区的采用和成长。

目录

第 1 章：服务概述

  • 市场定义
  • 市场范围
    • 涵盖的市场
    • 考虑学习的年份
    • 主要市场区隔

第 2 章：研究方法

  • 基线方法
  • 主要产业伙伴
  • 主要协会和二手资料来源
  • 预测方法
  • 数据三角测量与验证
  • 假设和限制

第 3 章：执行摘要

第 4 章：COVID-19 对全球产品资讯管理市场的影响

第 5 章：客户之声

第 6 章：全球产品资讯管理市场概述

第 7 章：全球产品资讯管理市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按部署（云端、本机）
    • 依企业类型（中小企业、大型企业）
    • 按最终用户（零售和电子商务、製造、IT 和电信、医疗保健、汽车、其他）
    • 按地区（北美、欧洲、南美、中东和非洲、亚太地区）
  • 按公司划分 (2022)
  • 市场地图

第 8 章：北美产品资讯管理市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按部署
    • 依企业类型
    • 按最终用户
    • 按国家/地区

第 9 章：欧洲产品资讯管理市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按部署
    • 依企业类型
    • 按最终用户
    • 按国家/地区

第 10 章：南美洲产品资讯管理市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按部署
    • 依企业类型
    • 按最终用户
    • 按国家/地区

第 11 章：中东和非洲产品资讯管理市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按部署
    • 依企业类型
    • 按最终用户
    • 按国家/地区

第 12 章：亚太地区产品资讯管理市场展望

  • 市场规模及预测
    • 按价值
  • 市场规模及预测
    • 按部署
    • 依企业类型
    • 按最终用户
    • 按国家/地区

第 13 章：市场动态

  • 司机
  • 挑战

第 14 章：市场趋势与发展

第 15 章：公司简介

  • 婆罗门参公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services Offered
  • 阿肯尼奥公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services Offered
  • 河沙科技有限公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services Offered
  • 因河公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services Offered
  • 斯蒂博系统公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services Offered
  • 内容服务有限公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services Offered
  • EnterWorks 公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services Offered
  • 甲骨文公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services Offered
  • IBM公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services Offered
  • SAP系统公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services Offered

第 16 章：策略建议

关于我们及免责声明

简介目录
Product Code: 19279

The global Product Information Management (PIM) market is witnessing rapid growth and transformation, driven by the escalating demand for efficient data management and the ever-expanding e-commerce and retail sectors. PIM solutions have emerged as a crucial tool for organizations to centralize, standardize, and optimize their product data across various channels and touchpoints. One of the primary drivers behind the market's expansion is the increasing complexity of product catalogs, with businesses dealing with a vast array of products and variations.

Retail and e-commerce businesses, in particular, are at the forefront of PIM adoption. They rely on PIM systems to manage their extensive product inventories and maintain consistent, up-to-date information across multiple sales channels, including online marketplaces, mobile apps, and physical stores. This sector's dominance is attributed to its need for enhanced customer experiences, dynamic pricing strategies, rapid product introductions, and compliance with strict data governance regulations.

Moreover, cloud-based PIM solutions have gained prominence due to their scalability, accessibility, and cost-effectiveness. Cloud deployment offers businesses the flexibility to adapt to changing market conditions and the ability to access data remotely, which became especially vital during the COVID-19 pandemic.

Market Overview
Forecast Period2024-2028
Market Size 2022USD 11.26 Billion
Market Size 2028USD 27.95 Billion
CAGR 2023-202816.19%
Fastest Growing SegmentSmall & Medium Enterprises
Largest MarketNorth America

As businesses across various industries recognize the importance of streamlined data management, the PIM market is set to continue its upward trajectory. Furthermore, advancements in technologies such as artificial intelligence and machine learning are enhancing the capabilities of PIM systems, enabling better data quality and predictive analytics. In this dynamic landscape, PIM providers are continuously innovating to meet the evolving needs of organizations and support their digital transformation initiatives. The global PIM market is poised for sustained growth as businesses seek efficient ways to manage their product data and deliver compelling, consistent experiences to their customers across a multitude of channels and platforms.

Key Market Drivers

Rapid E-Commerce Growth and Omnichannel Strategies:

The explosive growth of e-commerce has reshaped the retail landscape, making product information management a critical factor for success. As consumers increasingly turn to online shopping, retailers and brands are expanding their digital presence and adopting omnichannel strategies. This trend is driving the demand for robust PIM solutions to manage and distribute product data seamlessly across various digital touchpoints, including websites, mobile apps, social media, and online marketplaces.

Effective PIM enables retailers to create rich, engaging product listings with high-quality images, detailed descriptions, and real-time inventory updates. By providing consistent and accurate product information, PIM solutions enhance the customer experience and drive conversions. As e-commerce continues to flourish globally, the need for comprehensive PIM systems to support omnichannel retailing remains a powerful driver in the market.

Increasing Emphasis on Customer Experience:

In today's highly competitive business landscape, delivering exceptional customer experiences is a top priority for organizations across industries. PIM plays a crucial role in this endeavor by enabling companies to curate compelling product content and deliver it to customers in a personalized and consistent manner. Modern consumers expect detailed product information, including high-resolution images, videos, and customer reviews, to make informed purchase decisions.

PIM solutions empower organizations to create and manage enriched product content that enhances customer engagement and satisfaction. By tailoring product data to individual preferences and needs, businesses can build stronger customer relationships and drive brand loyalty. As customer experience continues to be a key differentiator in the market, PIM's role in enabling personalized and engaging interactions becomes a significant driver for its adoption.

Globalization and Expansion into New Markets:

In an era of globalization, businesses are increasingly expanding their operations into new markets and regions. This expansion brings with it the challenge of managing diverse product catalogs, localized content, and compliance with regional regulations. PIM solutions are essential for streamlining this process, as they offer centralized control over product data while accommodating multilingual content and regional variations.

Global organizations rely on PIM systems to maintain consistent branding, product information, and pricing across borders. These solutions help in adapting product data to meet local market needs, ensuring that customers in different regions receive relevant and culturally appropriate content. As companies continue to pursue international growth opportunities, PIM's role in facilitating efficient global expansion remains a prominent driver.

Data-Driven Decision-Making and Analytics:

In today's data-driven business environment, organizations require access to accurate and up-to-date product information to make informed decisions. PIM solutions serve as data hubs that consolidate product-related data, enabling businesses to analyze performance, track customer behavior, and identify market trends. This data-driven approach empowers organizations to optimize product offerings, pricing strategies, and marketing campaigns.

PIM systems often integrate with analytics tools, providing real-time insights into product performance and customer preferences. By harnessing these insights, organizations can refine their product strategies, identify cross-selling and upselling opportunities, and respond swiftly to changing market dynamics. The demand for data-driven decision-making and analytics is a compelling driver for adopting PIM solutions, as businesses strive to gain a competitive edge in the market.

Regulatory Compliance and Data Security:

Data privacy regulations, such as GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act), have placed increased scrutiny on how organizations handle customer data, including product information. Ensuring compliance with these regulations and protecting sensitive customer data is paramount. PIM solutions play a crucial role in achieving compliance by providing robust data governance, consent management, and audit trail capabilities.

Additionally, PIM solutions offer enhanced data security measures to safeguard product data against breaches and unauthorized access. As regulatory requirements continue to evolve globally, organizations recognize the importance of adopting PIM solutions that offer comprehensive data protection and compliance features. The need to adhere to data privacy regulations and ensure data security acts as a driving force behind PIM adoption, particularly in industries dealing with sensitive customer data.

Key Market Challenges

Data Quality and Accuracy:

Ensuring the quality and accuracy of product data is a persistent challenge in the PIM market. Inaccurate or incomplete product information can lead to customer dissatisfaction, returns, and lost sales opportunities. Maintaining data quality involves addressing issues such as data duplication, inconsistency, and errors that can arise from manual data entry or data integration from various sources. As organizations accumulate vast volumes of product data, it becomes increasingly challenging to maintain data accuracy. PIM solutions are expected to offer robust data validation and cleansing tools, but implementing effective data quality measures requires ongoing efforts, including data governance and monitoring processes.

Data quality also encompasses the challenge of handling multilingual and region-specific product information. Companies operating globally must manage product data in multiple languages and adhere to different regulatory requirements, which further complicates data accuracy and consistency.

Data Integration Complexity:

In today's interconnected digital ecosystem, organizations often rely on multiple systems, including e-commerce platforms, ERP (Enterprise Resource Planning) systems, CRM (Customer Relationship Management) software, and more, each containing crucial product information. Integrating these disparate data sources into a centralized PIM system can be complex and time-consuming. Compatibility issues, data format variations, and the need for custom connectors can pose significant integration challenges.

Additionally, mergers and acquisitions can result in the consolidation of diverse IT systems and databases, further complicating the integration process. Achieving seamless data synchronization across these systems and ensuring that all product data is up-to-date and accurate is a continuous challenge for organizations implementing PIM solutions.

Scalability and Performance:

The scalability and performance of PIM systems become increasingly critical as organizations expand their product catalogs and customer base. Rapidly growing e-commerce businesses or manufacturers with extensive product portfolios may experience performance bottlenecks if their PIM system cannot handle the increasing volume of data and user activity. Ensuring that the PIM solution can scale effectively to accommodate future growth while maintaining high performance is a constant challenge.

Scalability also extends to managing product data across various sales channels, including websites, mobile apps, social media, and physical stores. PIM systems must efficiently distribute product data to these channels, especially during peak shopping seasons, to provide customers with real-time information.

Data Governance and Compliance:

Data governance and compliance have become paramount concerns for organizations handling sensitive customer data and adhering to data protection regulations such as GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act). Ensuring that PIM systems comply with these regulations and effectively manage consent settings for data usage can be a daunting challenge.

Data governance involves establishing policies and procedures for data handling, defining data ownership, and maintaining data lineage to track changes and maintain a clear audit trail. The challenge lies in implementing robust data governance practices within the PIM system, ensuring that data privacy and security are upheld throughout the product data lifecycle.

User Adoption and Training:

Introducing a PIM system often requires a cultural shift within organizations. Users across departments, from product management and marketing to IT and sales, need to embrace the system and understand its value. User adoption challenges may arise due to resistance to change, lack of awareness of PIM benefits, or the perception that the system is too complex.

Effective user training programs are crucial to overcoming these challenges. Organizations must invest in comprehensive training and support to empower users with the skills and knowledge needed to navigate and utilize the PIM system effectively. Additionally, addressing user concerns and feedback, and continuously improving the system's user interface and functionality, can enhance adoption rates.

Key Market Trends

Growing Emphasis on Omnichannel Commerce and Customer Experience:

In the fast-paced world of e-commerce, delivering a seamless and consistent customer experience across various channels has become paramount. This trend has fueled the adoption of PIM solutions, which act as central repositories for product data, ensuring that accurate and up-to-date information is disseminated across all customer touchpoints, from websites and mobile apps to social media and physical stores. PIM systems enable retailers and brands to create rich, compelling product content, including images, videos, and detailed descriptions, which are vital for engaging customers and driving conversions. As consumers increasingly switch between online and offline channels, PIM solutions are instrumental in delivering the product information consistency that modern shoppers demand.

Integration of Artificial Intelligence (AI) and Machine Learning (ML) for Data Enrichment:

The integration of AI and ML technologies into PIM systems is revolutionizing how product data is enriched, classified, and managed. These technologies enhance data quality by automatically identifying and correcting errors, categorizing products, and even generating product descriptions. AI-driven image recognition helps in tagging and categorizing product images, making it easier for customers to find what they are looking for. Furthermore, AI-powered chatbots and virtual assistants can answer customer queries in real-time, relying on the accurate product information stored within the PIM system. As AI and ML continue to advance, their role in PIM is set to expand, making product data management more efficient and intelligent.

Focus on Data Governance and Compliance:

Data privacy regulations such as GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) have intensified the need for robust data governance within organizations. This trend has translated into the PIM landscape, with companies emphasizing data security, consent management, and compliance within their PIM systems. PIM solutions are now equipped with features that help organizations maintain a comprehensive audit trail of data changes, manage consent settings for customer data usage, and ensure data protection compliance. As the regulatory landscape continues to evolve globally, PIM solutions will play a pivotal role in helping organizations navigate the complex data governance requirements.

Expansion of PIM Beyond Retail:

While PIM initially gained prominence in the retail sector, its applications are now expanding across various industries. Manufacturers, distributors, healthcare organizations, and even government agencies are recognizing the value of centralized product data management. For example, in healthcare, PIM is used to manage complex medical device catalogs and pharmaceutical product information. In manufacturing, PIM helps in handling extensive product variations and specifications. This diversification of PIM's use cases reflects its adaptability and ability to streamline product data management in diverse sectors.

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Cloud-based PIM solutions are witnessing increased adoption due to their scalability, flexibility, and lower upfront costs compared to on-premises alternatives. Organizations are drawn to the agility offered by cloud-based PIM, allowing them to quickly adapt to changing market dynamics and scale their product data management capabilities as needed. Additionally, cloud-based PIM solutions often come with built-in data security features and regular updates, reducing the burden on internal IT teams. As cloud technology continues to mature and gain trust, the migration to cloud-based PIM is expected to accelerate across industries, facilitating easier access to advanced PIM functionalities.

Segmental Insights

Deployment Insights

Cloud segment dominates in the global product information management market in 2022. Cloud-based PIM solutions offer unparalleled scalability and flexibility, allowing businesses to adjust their resources and infrastructure as needed. This scalability is crucial in handling large volumes of product data, especially for organizations with extensive product catalogs or those experiencing rapid growth. Cloud-based PIM systems can effortlessly accommodate increased data loads, ensuring that organizations can adapt to changing market dynamics and expansion plans without costly hardware investments.

The cloud's accessibility from anywhere with an internet connection has become increasingly important, especially with the rise of remote work. Cloud-based PIM solutions enable teams to access and collaborate on product data seamlessly, regardless of their physical location. This level of accessibility has proven invaluable in maintaining business continuity and efficiency, particularly during unforeseen disruptions like the COVID-19 pandemic.

Cloud deployment eliminates the need for businesses to invest in and maintain on-premise infrastructure. This cost-effective approach significantly reduces upfront capital expenditures, making PIM solutions more accessible to organizations of all sizes. With cloud-based PIM, businesses can opt for subscription-based pricing models, paying only for the resources and features they use. This flexibility makes it an attractive choice for budget-conscious enterprises seeking advanced data management capabilities.

Cloud-based PIM solutions offer rapid implementation and updates. Unlike traditional on-premise installations, which may require lengthy setup and maintenance processes, cloud deployments can be up and running in a fraction of the time. Moreover, cloud vendors can seamlessly roll out updates and enhancements, ensuring that organizations always have access to the latest features and security patches without the hassle of manual upgrades.

Enterprise Type Insights

Large Enterprises segment dominates in the global product information management market in 2022. Large enterprises often have expansive and diverse product portfolios spanning multiple categories, brands, and variations. Managing and maintaining these extensive product catalogs manually becomes a formidable challenge. PIM solutions provide a centralized platform to consolidate, organize, and enrich product data, ensuring consistency and accuracy across all offerings. This level of complexity in product data management is a driving force behind large enterprises' adoption of PIM systems.

Large enterprises typically operate across various sales channels, including physical stores, e-commerce websites, mobile apps, and online marketplaces. Additionally, they often have a global presence, serving customers in multiple regions and languages. To maintain a cohesive and standardized product experience across these diverse channels and regions, large enterprises turn to PIM solutions. PIM enables them to efficiently distribute product information to all touchpoints, ensuring that customers receive consistent and up-to-date details regardless of where they interact with the brand.

Managing product data involves multiple stakeholders, including product managers, marketing teams, suppliers, and distributors. Large enterprises require sophisticated workflows and collaboration capabilities to streamline data creation, validation, and approval processes. PIM solutions offer robust workflow management features that facilitate collaboration among teams, enhance data governance, and accelerate time-to-market for new products and updates.

Data governance and security are paramount for large enterprises, especially those operating in regulated industries like healthcare and finance. PIM systems provide advanced data governance features, such as role-based access controls, audit trails, and data quality checks. These capabilities ensure that sensitive product information is protected, compliance requirements are met, and data integrity is maintained throughout the product lifecycle.

Regional Insights

North America dominates the Global Product Information Management Market in 2022. North America boasts a highly developed technological infrastructure, which includes robust internet connectivity and widespread access to digital resources. This advanced technological environment provides a fertile ground for the adoption of PIM solutions. Businesses in North America have the infrastructure needed to support PIM systems' data-intensive requirements, making it easier for them to implement and manage these solutions effectively.

North America was an early adopter of e-commerce, with companies in the region recognizing the potential of online sales channels. This proactive approach to e-commerce led to an increased focus on digital merchandising, necessitating comprehensive PIM solutions. Businesses across various industries, including retail, manufacturing, and distribution, embraced PIM to manage and optimize their product catalogs for online sales, thereby driving the growth of the PIM market.

North America boasts a diverse business landscape with a wide array of industries, ranging from retail giants to technology innovators. This diversity has created a highly competitive market environment where organizations constantly seek ways to differentiate themselves and gain a competitive edge. PIM solutions have emerged as essential tools to enhance product data management, optimize marketing efforts, and deliver exceptional customer experiences, contributing to the region's leadership in PIM adoption.

North America is home to numerous innovation hubs and research centers, including Silicon Valley in the United States and technology clusters in Canada. These centers drive continuous innovation in the PIM space, leading to the development of cutting-edge PIM solutions. Market-leading PIM software vendors often originate from or have a significant presence in North America, contributing to the region's influence in the global PIM market.

North American businesses were among the first to adopt omnichannel retail and marketing strategies. The need to deliver consistent and accurate product information across multiple channels, including e-commerce websites, mobile apps, and physical stores, spurred the adoption of PIM solutions. PIM has become integral to executing successful omnichannel strategies, further fueling its adoption and growth in the region.

Key Market Players

Salsify, Inc.

Akeneo SAS

Riversand Technologies, Inc.

Inriver, Inc.

Stibo Systems A/S

Contentserv GmbH

EnterWorks, Inc.

Oracle Corporation

IBM Corporation

SAP SE

Report Scope:

In this report, the Global Product Information Management Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Product Information Management Market, By Deployment:

  • Cloud
  • On-premise

Product Information Management Market, By Enterprise Type:

  • Small & Medium Enterprises
  • Large Enterprises

Product Information Management Market, By End User:

  • Retail & E-commerce
  • Manufacturing
  • IT & Telecommunication
  • Healthcare
  • Automotive
  • Others

Product Information Management Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Asia-Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa

Competitive Landscape

  • Company Profiles: Detailed analysis of the major companies present in the Global Product Information Management Market.

Available Customizations:

  • Global Product Information Management Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Service Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Baseline Methodology
  • 2.2. Key Industry Partners
  • 2.3. Major Association and Secondary Sources
  • 2.4. Forecasting Methodology
  • 2.5. Data Triangulation & Validation
  • 2.6. Assumptions and Limitations

3. Executive Summary

4. Impact of COVID-19 on Global Product Information Management Market

5. Voice of Customer

6. Global Product Information Management Market Overview

7. Global Product Information Management Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Deployment (Cloud, On-premise)
    • 7.2.2. By Enterprise Type (Small & Medium Enterprises, Large Enterprises)
    • 7.2.3. By End User (Retail & E-commerce, Manufacturing, IT & Telecommunication, Healthcare, Automotive, Others)
    • 7.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
  • 7.3. By Company (2022)
  • 7.4. Market Map

8. North America Product Information Management Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Deployment
    • 8.2.2. By Enterprise Type
    • 8.2.3. By End User
    • 8.2.4. By Country
      • 8.2.4.1. United States Product Information Management Market Outlook
        • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
        • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By Deployment
        • 8.2.4.1.2.2. By Enterprise Type
        • 8.2.4.1.2.3. By End User
      • 8.2.4.2. Canada Product Information Management Market Outlook
        • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
        • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By Deployment
        • 8.2.4.2.2.2. By Enterprise Type
        • 8.2.4.2.2.3. By End User
      • 8.2.4.3. Mexico Product Information Management Market Outlook
        • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
        • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By Deployment
        • 8.2.4.3.2.2. By Enterprise Type
        • 8.2.4.3.2.3. By End User

9. Europe Product Information Management Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Deployment
    • 9.2.2. By Enterprise Type
    • 9.2.3. By End User
    • 9.2.4. By Country
      • 9.2.4.1. Germany Product Information Management Market Outlook
        • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
        • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By Deployment
        • 9.2.4.1.2.2. By Enterprise Type
        • 9.2.4.1.2.3. By End User
      • 9.2.4.2. France Product Information Management Market Outlook
        • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
        • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By Deployment
        • 9.2.4.2.2.2. By Enterprise Type
        • 9.2.4.2.2.3. By End User
      • 9.2.4.3. United Kingdom Product Information Management Market Outlook
        • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value
        • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By Deployment
        • 9.2.4.3.2.2. By Enterprise Type
        • 9.2.4.3.2.3. By End User
      • 9.2.4.4. Italy Product Information Management Market Outlook
        • 9.2.4.4.1. Market Size & Forecast
        • 9.2.4.4.1.1. By Value
        • 9.2.4.4.2. Market Share & Forecast
        • 9.2.4.4.2.1. By Deployment
        • 9.2.4.4.2.2. By Enterprise Type
        • 9.2.4.4.2.3. By End User
      • 9.2.4.5. Spain Product Information Management Market Outlook
        • 9.2.4.5.1. Market Size & Forecast
        • 9.2.4.5.1.1. By Value
        • 9.2.4.5.2. Market Share & Forecast
        • 9.2.4.5.2.1. By Deployment
        • 9.2.4.5.2.2. By Enterprise Type
        • 9.2.4.5.2.3. By End User

10. South America Product Information Management Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Deployment
    • 10.2.2. By Enterprise Type
    • 10.2.3. By End User
    • 10.2.4. By Country
      • 10.2.4.1. Brazil Product Information Management Market Outlook
        • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value
        • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By Deployment
        • 10.2.4.1.2.2. By Enterprise Type
        • 10.2.4.1.2.3. By End User
      • 10.2.4.2. Colombia Product Information Management Market Outlook
        • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value
        • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By Deployment
        • 10.2.4.2.2.2. By Enterprise Type
        • 10.2.4.2.2.3. By End User
      • 10.2.4.3. Argentina Product Information Management Market Outlook
        • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value
        • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By Deployment
        • 10.2.4.3.2.2. By Enterprise Type
        • 10.2.4.3.2.3. By End User

11. Middle East & Africa Product Information Management Market Outlook

  • 11.1. Market Size & Forecast
    • 11.1.1. By Value
  • 11.2. Market Share & Forecast
    • 11.2.1. By Deployment
    • 11.2.2. By Enterprise Type
    • 11.2.3. By End User
    • 11.2.4. By Country
      • 11.2.4.1. Saudi Arabia Product Information Management Market Outlook
        • 11.2.4.1.1. Market Size & Forecast
        • 11.2.4.1.1.1. By Value
        • 11.2.4.1.2. Market Share & Forecast
        • 11.2.4.1.2.1. By Deployment
        • 11.2.4.1.2.2. By Enterprise Type
        • 11.2.4.1.2.3. By End User
      • 11.2.4.2. UAE Product Information Management Market Outlook
        • 11.2.4.2.1. Market Size & Forecast
        • 11.2.4.2.1.1. By Value
        • 11.2.4.2.2. Market Share & Forecast
        • 11.2.4.2.2.1. By Deployment
        • 11.2.4.2.2.2. By Enterprise Type
        • 11.2.4.2.2.3. By End User
      • 11.2.4.3. South Africa Product Information Management Market Outlook
        • 11.2.4.3.1. Market Size & Forecast
        • 11.2.4.3.1.1. By Value
        • 11.2.4.3.2. Market Share & Forecast
        • 11.2.4.3.2.1. By Deployment
        • 11.2.4.3.2.2. By Enterprise Type
        • 11.2.4.3.2.3. By End User

12. Asia Pacific Product Information Management Market Outlook

  • 12.1. Market Size & Forecast
    • 12.1.1. By Value
  • 12.2. Market Size & Forecast
    • 12.2.1. By Deployment
    • 12.2.2. By Enterprise Type
    • 12.2.3. By End User
    • 12.2.4. By Country
      • 12.2.4.1. China Product Information Management Market Outlook
        • 12.2.4.1.1. Market Size & Forecast
        • 12.2.4.1.1.1. By Value
        • 12.2.4.1.2. Market Share & Forecast
        • 12.2.4.1.2.1. By Deployment
        • 12.2.4.1.2.2. By Enterprise Type
        • 12.2.4.1.2.3. By End User
      • 12.2.4.2. India Product Information Management Market Outlook
        • 12.2.4.2.1. Market Size & Forecast
        • 12.2.4.2.1.1. By Value
        • 12.2.4.2.2. Market Share & Forecast
        • 12.2.4.2.2.1. By Deployment
        • 12.2.4.2.2.2. By Enterprise Type
        • 12.2.4.2.2.3. By End User
      • 12.2.4.3. Japan Product Information Management Market Outlook
        • 12.2.4.3.1. Market Size & Forecast
        • 12.2.4.3.1.1. By Value
        • 12.2.4.3.2. Market Share & Forecast
        • 12.2.4.3.2.1. By Deployment
        • 12.2.4.3.2.2. By Enterprise Type
        • 12.2.4.3.2.3. By End User
      • 12.2.4.4. South Korea Product Information Management Market Outlook
        • 12.2.4.4.1. Market Size & Forecast
        • 12.2.4.4.1.1. By Value
        • 12.2.4.4.2. Market Share & Forecast
        • 12.2.4.4.2.1. By Deployment
        • 12.2.4.4.2.2. By Enterprise Type
        • 12.2.4.4.2.3. By End User
      • 12.2.4.5. Australia Product Information Management Market Outlook
        • 12.2.4.5.1. Market Size & Forecast
        • 12.2.4.5.1.1. By Value
        • 12.2.4.5.2. Market Share & Forecast
        • 12.2.4.5.2.1. By Deployment
        • 12.2.4.5.2.2. By Enterprise Type
        • 12.2.4.5.2.3. By End User

13. Market Dynamics

  • 13.1. Drivers
  • 13.2. Challenges

14. Market Trends and Developments

15. Company Profiles

  • 15.1. Salsify, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Key Revenue and Financials
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. Key Product/Services Offered
  • 15.2. Akeneo SAS
    • 15.2.1. Business Overview
    • 15.2.2. Key Revenue and Financials
    • 15.2.3. Recent Developments
    • 15.2.4. Key Personnel
    • 15.2.5. Key Product/Services Offered
  • 15.3. Riversand Technologies, Inc.
    • 15.3.1. Business Overview
    • 15.3.2. Key Revenue and Financials
    • 15.3.3. Recent Developments
    • 15.3.4. Key Personnel
    • 15.3.5. Key Product/Services Offered
  • 15.4. Inriver, Inc.
    • 15.4.1. Business Overview
    • 15.4.2. Key Revenue and Financials
    • 15.4.3. Recent Developments
    • 15.4.4. Key Personnel
    • 15.4.5. Key Product/Services Offered
  • 15.5. Stibo Systems A/S
    • 15.5.1. Business Overview
    • 15.5.2. Key Revenue and Financials
    • 15.5.3. Recent Developments
    • 15.5.4. Key Personnel
    • 15.5.5. Key Product/Services Offered
  • 15.6. Contentserv GmbH
    • 15.6.1. Business Overview
    • 15.6.2. Key Revenue and Financials
    • 15.6.3. Recent Developments
    • 15.6.4. Key Personnel
    • 15.6.5. Key Product/Services Offered
  • 15.7. EnterWorks, Inc.
    • 15.7.1. Business Overview
    • 15.7.2. Key Revenue and Financials
    • 15.7.3. Recent Developments
    • 15.7.4. Key Personnel
    • 15.7.5. Key Product/Services Offered
  • 15.8. Oracle Corporation
    • 15.8.1. Business Overview
    • 15.8.2. Key Revenue and Financials
    • 15.8.3. Recent Developments
    • 15.8.4. Key Personnel
    • 15.8.5. Key Product/Services Offered
  • 15.9. IBM Corporation
    • 15.9.1. Business Overview
    • 15.9.2. Key Revenue and Financials
    • 15.9.3. Recent Developments
    • 15.9.4. Key Personnel
    • 15.9.5. Key Product/Services Offered
  • 15.10. SAP SE
    • 15.10.1. Business Overview
    • 15.10.2. Key Revenue and Financials
    • 15.10.3. Recent Developments
    • 15.10.4. Key Personnel
    • 15.10.5. Key Product/Services Offered

16. Strategic Recommendations

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