市场调查报告书
商品编码
1597543
内衣市场 - 全球产业规模、份额、趋势、机会和预测,按产品(三角裤、胸罩、塑身衣等)、配销通路(线上、线下)、地区和竞争细分,2019-2029FIntimate Lingerie Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product (Briefs, Bras, Shapewear, Others), By Distribution Channel (Online, Offline), By Region, & Competition, 2019-2029F |
2023年全球内衣市场估值为201.4亿美元,预计2029年将达到316.1亿美元,预测期内复合年增长率为7.8%。这个新兴产业主要是由于社会对身体形象的看法不断变化、优先考虑身体积极性和自我接受而推动的。因此,对舒适和包容性内衣的需求正在上升。随着人们对各种体型和尺寸的认识和接受度不断提高,内衣品牌扩大了尺寸选择,从而吸引了更广泛的客户群。这种包容性不仅赋予消费者权力,也显着扩大了市场潜力。此外,在产品设计和材料上都有显着的创新,注重舒适性、合身性和身体曲线的自然增强。社群媒体平台在促进身体积极性方面也发挥着至关重要的作用,有影响力的人将内衣描绘成一种自我表达的形式。从地区来看,北美由于强调舒适性和包容性而占据市场主导地位,而亚太地区等地区在可支配收入增加和对内衣文化态度不断变化的推动下正在经历快速增长。向网上购物的转变进一步彻底改变了市场,为消费者提供了便利和隐私。向数位管道的转变预计将在未来几年显着提高销售额。总体而言,内衣产业的动态和包容性表明消费者偏好不断变化,确保了市场的持续成长。
市场概况 | |
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预测期 | 2025-2029 |
2023 年市场规模 | 201.4亿美元 |
2029 年市场规模 | 316.1亿美元 |
2024-2029 年复合年增长率 | 7.8% |
成长最快的细分市场 | 在线的 |
最大的市场 | 北美洲 |
拥抱身体积极性和包容性
社群媒体和影响者的影响
供应链管理的复杂性
价格敏感度和竞争压力
裸色和包容性的扩展
对独特和个性化内衣的需求
产品洞察
区域洞察
The global intimate lingerie market was valued at USD 20.14 Billion in 2023 and is expected to reach USD 31.61 Billion by 2029 with a CAGR of 7.8% during the forecast period. This burgeoning sector is primarily driven by changing societal views on body image, prioritizing body positivity and self-acceptance. Consequently, the demand for comfortable and inclusive lingerie is on the rise. With increased awareness and acceptance of various body types and sizes, lingerie brands have widened their sizing options, thus attracting a more extensive customer base. This inclusivity not only empowers consumers but also significantly expands the market potential. Additionally, there has been a marked innovation in both product design and materials, focusing on comfort, fit, and the natural enhancement of body curves. Social media platforms have also been critical in promoting body positivity, with influencers portraying lingerie as a form of self-expression. Regionally, North America dominates the market due to its emphasis on comfort and inclusivity, while regions such as Asia Pacific are experiencing rapid growth, spurred by rising disposable incomes and evolving cultural attitudes toward lingerie. The transition to online shopping has further revolutionized the market, providing consumers with convenience and privacy. This shift to digital channels is expected to significantly boost sales in the coming years. Overall, the dynamic and inclusive nature of the intimate lingerie industry is indicative of evolving consumer preferences, ensuring sustained market growth.
Market Overview | |
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Forecast Period | 2025-2029 |
Market Size 2023 | USD 20.14 Billion |
Market Size 2029 | USD 31.61 Billion |
CAGR 2024-2029 | 7.8% |
Fastest Growing Segment | Online |
Largest Market | North America |
Key Market Drivers
Embracing Body Positivity and Inclusivity
A major driving force for the global intimate lingerie market is society's increasing embrace of body positivity and inclusivity. Consumers are seeking lingerie that celebrates uniqueness, supports various body shapes, and fosters self-confidence. This cultural shift has necessitated that brands broaden their size ranges and offer more inclusive products while showcasing diverse models in marketing campaigns. Such realistic representations in advertisements bolster consumer confidence and comfort, encouraging them to purchase lingerie that aligns with their body types. For instance, a blog by EDITED in March 2022 highlighted that brands like Gap US and Monki UK have expanded their underwear ranges to include size 2XL. This move signifies a broader trend towards inclusivity, allowing consumers to find lingerie that enhances their comfort and self-expression, thereby broadening the customer base and empowering previously marginalized demographics.
Influence of Social Media and Influencers
Social media platforms have become crucial in advocating for body positivity and challenging traditional beauty standards. Influencers and content creators have significantly impacted the market by promoting self-love, sharing personal stories, and showcasing lingerie as a tool for body acceptance and self-expression. Platforms like Instagram and YouTube have enabled the formation of communities that celebrate diversity, encouraging followers to accept their bodies and increasing the demand for inclusive lingerie options. According to EDITED in March 2022, Victoria's Secret has revamped its brand image by broadening size ranges and appointing plus-size influencer Remi Bader as PINK's ambassador and size consultant. These initiatives by established brands underscore the transformative impact of social media on market dynamics and consumer expectations.
Key Market Challenges
Complexity of Supply Chain Management
Manufacturing and distributing intimate lingerie presents numerous complexities. The supply chain is vulnerable to disruptions caused by logistical delays, equipment malfunctions, and transportation issues, all of which can hinder product availability and result in customer dissatisfaction. Successfully managing the need for specialized designs and materials alongside ensuring timely deliveries necessitates meticulous planning and coordination among the various stakeholders within the supply chain.
Price Sensitivity and Competitive Pressures
The intimate lingerie market is characterized by high price sensitivity among consumers. Balancing the provision of high-quality, inclusive products with affordable pricing remains a persistent challenge. Brands need to navigate competitive pressures while upholding product quality and inclusivity standards. The financial implications of offering diverse size ranges, utilizing advanced materials, and implementing innovative designs can further strain pricing strategies, making careful financial planning and market positioning essential.
Key Market Trends
Expansion of Nude Shades and Inclusivity
An emerging trend in the intimate lingerie market is the expansion of nude shades, driven by a focus on inclusivity and catering to diverse skin tones. Historically, nude colors have primarily catered to lighter skin tones, leaving many consumers underserved. By diversifying the range of nude shades, lingerie brands are addressing this gap, thereby fostering a sense of belonging and empowerment among their consumers. Digitally native brands have led this push for diversity, setting new standards for inclusivity. In particular, U.S. brands have noted a significant market shift towards stocking darker nude shades, offering increased growth opportunities and market capture.
Demand for Unique and Personalized Lingerie
The movement towards body positivity encourages individuals to embrace their bodies and express personal style through lingerie. Consumers now prefer products that match their individual tastes, whether in the form of vibrant colors, bold patterns, or unique designs. This growing demand for self-expression has driven brands to diversify their product offerings to cater to a wide variety of preferences. Moreover, the emphasis on comfort and fit continues to be paramount, with brands designing lingerie that flatters different body types and accentuates natural curves.
Segmental Insights
Product Insights
The briefs segment holds the dominance in the market. Known for their waistbands that sit at or just below the natural waistline, briefs are favored for their comfort and practicality. Made from soft materials such as cotton, microfiber, and modal, briefs are suitable for everyday use and various activities, including sports. The availability of diverse styles-such as high-cut, low-cut, bikini, hipster, and boyshorts-enhances their popularity. With a broad array of designs and colors, briefs appeal to various tastes and preferences, making them an essential piece in women's wardrobes. The shapewear segment is anticipated to grow rapidly. Shapewear has garnered attention for its ability to create smooth silhouettes by compressing and shaping specific parts of the body. Materials like spandex, nylon, and latex provide the elasticity and firmness necessary for body shaping. Shapewear typically targets areas such as the stomach, waist, hips, thighs, and chest. Innovations in technology and design have made modern shapewear more comfortable, featuring seamless construction and moisture-wicking properties that enhance overall comfort.
Regional Insights
North America holds a dominant share in the global lingerie market, largely due to the region's strong emphasis on body inclusivity and comfort. The cultural shift towards embracing diverse body types has significantly influenced consumer demand for lingerie that caters to a wide range of sizes, shapes, and skin tones. Major lingerie brands in North America, such as Victoria's Secret, Savage X Fenty, and ThirdLove, have adapted by expanding their product lines to include more inclusive sizing and offering designs that celebrate body positivity. This shift has garnered a loyal customer base seeking products that make them feel confident and comfortable. Inclusivity extends beyond sizing to skin tone representation. Brands now offer lingerie in various nude shades that accommodate a broader spectrum of skin tones, recognizing that consumers want products that reflect their individuality. This focus on diversity and representation has strengthened brand loyalty, particularly among younger consumers who prioritize values like inclusivity and representation in their purchasing decisions. Comfort has become another crucial factor driving demand. Consumers in North America increasingly favor lingerie made from soft, breathable fabrics that offer ease of wear for everyday use. This trend aligns with the broader athleisure movement, where practicality and comfort are paramount.
Sustainability is also gaining importance among North American consumers, with a growing preference for eco-friendly materials like organic cotton, bamboo, and recycled fabrics. Ethical manufacturing practices, such as reducing carbon footprints and fair labor conditions, are becoming key selling points for brands. Companies that prioritize sustainability and transparency are attracting environmentally-conscious consumers, further boosting demand in the region. North America's lingerie market thrives on inclusivity, comfort, and sustainability, with brands leading the charge in offering diverse, ethical, and consumer-friendly options.
In this report, the global intimate lingerie market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the global intimate lingerie market.
Global Intimate Lingerie market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Detailed analysis and profiling of additional market players (up to five).