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市场调查报告书
商品编码
1702238
2025 年至 2033 年内衣市场规模、份额、趋势及预测(依产品类型、材质、价格范围、配销通路及地区)Lingerie Market Size, Share, Trends and Forecast by Product Type, Material, Price Range, Distribution Channel, and Region, 2025-2033 |
2024 年全球内衣市场规模价值 900 亿美元。展望未来, IMARC Group估计到 2033 年市场规模将达到 1,510 亿美元,2025-2033 年期间的复合年增长率为 5.78%。亚太地区目前占据市场主导地位,到 2024 年将占据超过 40.2% 的显着市场。对舒适时尚内衣的需求不断增长、人们对身体积极性的认识不断增强、可支配收入不断增加、网上零售的扩张、名人代言、面料技术的创新以及时尚潮流的变化都是对内衣市场份额产生积极影响的一些因素。
内衣是一种可拉伸的轻质内衣,由棉、聚酯纤维、尼龙、蕾丝、透明织物、雪纺、缎子和丝绸混合製成。消费者将其穿在身体和衣服之间,以保护衣服免受身体分泌物的侵害,并保持卫生。内衣可用作时尚服装、常规服装、新娘服装和运动服装,以增强体质、自信和整体健康。目前,内衣有各种尺寸、图案、颜色和类型,例如女式内裤、三角裤、丁字裤、紧身衣和束身衣。
消费者对时尚贴身衣物和运动服的倾向日益增强是推动市场成长的关键因素之一。与此相符的是,在多个社群媒体平台上广泛采取积极的行销和促销活动来提高消费者的敏感度并扩大消费者群体,这对市场成长做出了相当大的贡献。产品种类的不断增加以及消费者对各种无缝胸罩内裤和优质品牌内衣的需求不断增长,推动着市场的成长。此外,对无缝和胸罩内裤的需求不断增长,以及男性对内衣产品的偏好日益增加,正在积极刺激市场成长。除此之外,内衣製造商与连锁超市和多家经销商的合作,以改善产品组合,正在催化市场成长。可持续产品变体的出现正在成为主要的成长诱导因素。例如,品牌和领先公司正在部署环保生产流程,并使用可生物降解的材料来生产生态内衣套装,这些套装越来越受欢迎,这主要是由于大众的环保意识不断增强。其他因素,例如透过不断增长的线上平台轻鬆获得产品、领先品牌提供的诱人折扣和实惠价格、以及城市化和消费者购买力的提高(特别是在发展中地区),都进一步为市场创造了积极的前景。
The global lingerie market size was valued at USD 90.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 151.0 Billion by 2033, exhibiting a CAGR of 5.78% during 2025-2033. Asia-Pacific currently dominates the market, holding a significant market share of over 40.2% in 2024. The increasing demand for comfortable and stylish undergarments, growing awareness of body positivity, rising disposable incomes, the expansion of online retail, celebrity endorsements, innovations in fabric technology, and shifting fashion trends are some of the factors positively impacting the lingerie market share.
Lingerie is a stretchable, lightweight undergarment manufactured from a blend of cotton, polyester, nylon, lace, sheer fabrics, chiffon, satin, and silk. It is worn by consumers between the body and clothes for protecting clothes from bodily secretion to maintain hygiene. Lingerie is used as fashionable, regular, bridal, and sportswear clothing to enhance physicality, confidence, and the overall health. At present, lingerie is available in varying sizes, patterns, colors, and types, such as knickers, briefs, thongs, bodysuits, and corsets.
The increasing inclination of consumers toward trendy intimate wear and sportswear is one of the key factors driving the market growth. In line with this, the widespread adoption of aggressive marketing and promotional activities on several social media platforms for sensitizing and broadening the consumer base is considerably contributing to the market growth. Rising product variations and the escalating demand for wide-ranging seamless, brassieres briefs, and premium-quality branded lingerie amongst consumers, are propelling the market growth. Furthermore, the growing demand for seamless and brassieres briefs, along with the increasing preference for lingerie products amongst male demographics, is positively stimulating the market growth. Apart from this, the collaboration of lingerie manufacturers with the supermarket chains and multiple distributors for improving product portfolio is catalyzing the market growth. The advent of sustainable product variants is acting as a major growth-inducing factor. For instance, brands and leading companies are deploying environmentally-friendly production processes and using biodegradable materials to manufacture ecological lingerie sets, that are gaining immense popularity, primarily due to the increasing environmental consciousness among the masses. Other factors, such as the easy product availability through proliferating online platforms, attractive discounts and affordable price points offered by leading brands, and rising urbanization and purchasing power of consumers, especially in developing regions, are creating a positive outlook for the market further.
The competitive landscape of the industry has also been examined along with the profiles of the key players being Fashion Nova LLC, Hanesbrands Inc., H & M Hennes & Mauritz AB, Hunkemoller International B.V., Jockey International Inc., MAS Holdings, PVH Corp., The Gap Inc., The Groupe Chantelle, Triumph International Ltd., Victoria's Secret & Co. and Yandy Enterprises LLC.