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市场调查报告书
商品编码
1946500
奶油市场 - 全球产业规模、份额、趋势、机会及预测(按类型、销售管道、地区和竞争格局划分,2021-2031年)Butter Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Sales Channel, By Region & Competition, 2021-2031F |
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全球奶油市场预计将从 2025 年的 578.4 亿美元成长到 2031 年的 752.4 亿美元,年复合成长率为 4.48%。
奶油浓缩乳,透过搅打奶油并将乳脂与酪乳乳脂肪分离製成,因其独特的风味和功能性,至今仍是一种备受推崇的主食原料。市场成长的主要驱动力是糖果甜点和商业烘焙行业的强劲扩张,这些行业越来越依赖优质天然脂肪来实现卓越的口感和质地。此外,消费者对成分洁净标示清晰的偏好也推动了对天然乳脂肪的需求,使其优于人造奶油等加工替代品,确保了奶油消费的稳定。美国农业部海外农业局预测,到2025年,全球奶油产量将达到1,198万吨。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 578.4亿美元 |
| 市场规模:2031年 | 752.4亿美元 |
| 复合年增长率:2026-2031年 | 4.48% |
| 成长最快的细分市场 | 在线的 |
| 最大的市场 | 亚太地区 |
然而,全球黄油市场面临许多挑战,包括供应链不稳定和原物料价格波动。饲料成本和牛奶供应量的波动,往往因恶劣天气和环境法规而加剧,导致价格结构难以预测,并挤压生产商的利润空间。这种经济不确定性使库存管理更加复杂,扰乱了贸易流通,阻碍了全球黄油市场的持续发展。
西方饮食习惯在新兴经济体的传播正从根本上重塑全球奶油市场,推动销售量显着成长。在都市化加速和可支配收入不断提高的推动下,这些地区的消费者越来越多地将西式烘焙产品和菜餚融入日常饮食中。这一趋势在印度尤为明显,该国乳製品产业正迅速扩张。根据《印度时报》2025年4月的一篇文章报道,Amul品牌预计在2024-2025财年的销售额将达到900亿印度卢比,比上一年增长11.23%。同时,老牌企业正面临充满挑战的贸易环境。根据Jordbrukare 2025年7月的一篇文章报道,由于国内价格上涨和全球竞争减弱,预计2025年欧盟奶油出口将下降2%。
同时,已开发市场价值成长的驱动力在于消费者从人造奶油转向奶油的重大转变,而这项转变又受到健康意识提升的推动。随着消费者越来越倾向于选择天然、洁净标示的乳製品,而非加工过的氢化脂肪,黄油的市场份额正在显着增长,因为这些产品不仅口感更佳,而且功能性更强。这种转变也得益于不断增长的需求:根据The Bullvine在2025年1月发布的一份报告,2024年10月美国国内黄油消费量同比增长11.2%,这表明消费者对天然乳脂肪的需求正在回升,而非合成替代品。
原物料价格波动是全球黄油市场稳定扩张的主要障碍。成本的不可预测波动,尤其是生乳和饲料等关键投入品的成本波动,使生产者面临巨大的营运风险。严格的环境法规和影响牛奶产量的恶劣天气条件,往往会加剧这些成本波动。乳脂肪供应的不确定性增加了生产成本,迫使加工商在大幅提价和接受更低的利润率之间做出选择。这种经济不稳定性使得长期财务规划和库存管理变得困难,也使得维持稳定的供应水准更加复杂。
此外,投入成本的不确定性扰乱了贸易流动,并阻碍了供应商高效满足市场需求的能力。原物料价格上涨直接降低了黄油相对于其他油脂的竞争力,从而抑制了潜在的销售量成长。据欧盟委员会称,由于乳脂肪供应急剧下降,2024年9月欧盟黄油批发价格超过每100公斤790欧元。这种价格的突然上涨表明,原物料短缺和供应链不稳定如何造成市场环境动盪,阻碍全球产业的稳定发展。
随着消费者越来越重视营养密度和动物福利,草饲和有机奶油的需求激增,正在重新定义全球高端市场。消费者倾向于选择草饲牛生产的乳製品,认为它们比传统的谷饲料乳製品含有更高的Omega-3脂肪酸,风味也更胜一筹。这种优质化趋势使得知名品牌能够在普遍的通膨压力下保持强劲的销售量。 2025年4月,《国际乳业》报告称,Kerrygold品牌2024年全球每週将售出约1,200万份起司和奶油零售产品,证实了消费者对高品质草饲乳製品的持续需求。
同时,能够模仿乳脂肪口感和功能的优质植物基和纯素黄油替代品的兴起,正在改变整个行业。製造商正突破传统奶油的限制,利用酪梨油、椰子油和燕麦油等先进配方,为乳糖不耐受和弹性素食消费者提供永续的选择,同时又不影响烹饪性能。注重健康的系列产品在这一领域尤其成长迅速。根据《食品杂货商》(The Grocer)2025年6月报道,Flora Food Group旗下的高端品牌Proactiv在2024年的销量增长了8.7%,这表明即使在充满挑战的零售环境下,功能性植物基涂抹酱也展现出日益增长的吸引力和韧性。
The Global Butter Market is projected to expand from USD 57.84 Billion in 2025 to USD 75.24 Billion by 2031, reflecting a CAGR of 4.48%. Butter, a concentrated dairy staple produced by churning cream to isolate butterfat from buttermilk, remains a fundamental ingredient prized for its unique flavor and functional properties. Market growth is primarily fueled by the robust expansion of the confectionery and commercial bakery sectors, which increasingly depend on high-quality natural fats to achieve superior taste and texture. Additionally, a decisive consumer preference for clean-label ingredients has boosted demand for natural dairy fats over processed substitutes like margarine, ensuring steady consumption; the USDA Foreign Agricultural Service forecasts that global butter production will reach 11.98 million metric tons in 2025.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 57.84 Billion |
| Market Size 2031 | USD 75.24 Billion |
| CAGR 2026-2031 | 4.48% |
| Fastest Growing Segment | Online |
| Largest Market | Asia Pacific |
However, the market faces significant challenges stemming from supply chain instability and the volatility of raw material prices. Fluctuations in feed costs and milk availability, often worsened by adverse weather conditions and environmental regulations, create unpredictable pricing structures that pressure manufacturer profit margins. This economic uncertainty complicates inventory management and disrupts trade flows, thereby hindering the consistent development of the global butter market.
Market Driver
The adoption of Western dietary habits within emerging economies is fundamentally reshaping the global butter market, driving substantial volume growth. As urbanization accelerates and disposable incomes rise, consumers in these regions are increasingly incorporating western-style bakery products and cuisines into their diets. This trend is particularly evident in India, where the dairy sector is rapidly expanding; according to The Times of India in April 2025, the Amul brand achieved a turnover of Rs 90,000 crore in the 2024-25 financial year, reflecting an 11.23% increase over the previous year. Conversely, established players face tightening trade dynamics, with Jordbrukare reporting in July 2025 that European Union butter exports are expected to decline by 2% in 2025 due to high domestic prices and limited global competitiveness.
Simultaneously, value growth in developed markets is being propelled by a decisive shift from artificial margarine to butter, driven by heightened health awareness. Consumers are increasingly rejecting processed hydrogenated fats in favor of natural, clean-label dairy options that provide superior taste and functional benefits, allowing butter to capture significant market share. This pivot is quantitatively supported by rising demand; according to The Bullvine in January 2025, domestic butter consumption in the United States saw an 11.2% year-over-year increase in October 2024, highlighting a renewed appetite for natural dairy fats over synthetic alternatives.
Market Challenge
The volatility of raw material prices serves as a primary obstacle to the stable expansion of the global butter market. Manufacturers face considerable operational risks due to unpredictable fluctuations in the costs of essential inputs, particularly raw milk and animal feed. These cost variations are frequently intensified by strict environmental regulations and adverse weather conditions that constrain milk yields. When milk fat availability becomes inconsistent, production expenses rise, forcing processors to either implement sharp price increases or absorb lower profit margins. This economic instability makes long-term financial planning and inventory management difficult, complicating efforts to maintain consistent supply levels.
Furthermore, uncertainty regarding input costs disrupts trade flows and hampers suppliers' ability to efficiently meet market requirements. High raw material prices directly diminish the competitiveness of butter relative to alternative fats, thereby stalling potential volume growth. According to the European Commission, wholesale butter prices in the European Union surged past €790 per 100 kilograms in September 2024 following a sharp decline in milk fat availability. Such rapid pricing escalations illustrate how raw material scarcity and supply chain instability create a volatile market environment that impedes the steady development of the global industry.
Market Trends
The surge in demand for grass-fed and organic butter varieties is redefining the premium segment of the global market as consumers increasingly prioritize nutrient density and animal welfare. Shoppers are gravitating toward dairy products sourced from pasture-raised herds, associating them with higher concentrations of omega-3 fatty acids and superior flavor profiles compared to conventional grain-fed alternatives. This trend toward premiumization has allowed established brands to secure robust sales volumes despite broader inflationary pressures; according to Dairy Industries International in April 2025, the Kerrygold brand sold approximately 12 million retail packs of cheese and butter globally every week in 2024, confirming sustained consumer appetite for high-quality grass-fed dairy.
Simultaneously, the industry is being transformed by the expansion of premium plant-based and vegan butter analogues that mimic the taste and functionality of dairy fats. Manufacturers are moving beyond traditional margarine by utilizing advanced formulations with oils such as avocado, coconut, and oat to cater to lactose-intolerant and flexitarian demographics seeking sustainable options without compromising culinary performance. This segment is seeing specific growth in health-oriented product lines; according to The Grocer in June 2025, Flora Food Group's premium ProActiv brand recorded a volume growth of 8.7% in 2024, demonstrating the expanding appeal and resilience of functional plant-based spreads even in a challenging retail environment.
Report Scope
In this report, the Global Butter Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Butter Market.
Global Butter Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: