爱尔兰黄油市场－全球产业规模、份额、趋势、机会和预测：按产品类型、包装类型、销售管道、地区和竞争格局划分，2021-2031年

全球爱尔兰奶油市场预计将从 2025 年的 9.6455 亿美元成长到 2031 年的 13.2468 亿美元，复合年增长率为 5.43%。

爱尔兰黄油以其高乳脂肪含量和独特的金黄色泽而闻名，被誉为优质乳製品，其独特的金黄色泽源自草饲牛饲料中富含的β-胡萝卜素。其市场成长主要得益于全球高端烘焙和糖果甜点产业对天然、洁净标示原料日益增长的需求，而这需要可靠的高品质脂肪来源。此外，草饲乳製品的独特风味和质地也持续吸引註重品质的零售消费者，他们在购买时会优先考虑原料的来源。

爱尔兰农业局（Bord Bia）报告称，2024年黄油出口额将成长约4亿欧元（31%），达到17亿欧元，显示该产业财务表现依然强劲。然而，儘管经济指标表现稳健，但由于严格的环境法规，该行业仍面临许多挑战。遵守硝酸盐控制计划以及可能降低硝酸盐豁免限值，迫使乳牛数量减少。这种监管压力限制了牛奶供应，限制了生产能力，并阻碍了该行业充分满足日益增长的国际需求。

市场驱动因素

策略性地拓展北美和亚洲市场出口是推动该产业发展的主要动力。透过专注于高价值的国际市场，生产商可以降低对欧盟的依赖。此策略利用可扩展的物流网络和精准的行销活动，渗透到对优质欧洲乳製品需求不断增长的地区。美国仍然是关键目标市场，爱尔兰品牌已在美国主要零售连锁店中占据稳固地位，并有效地与本土竞争对手竞争。根据《国际乳业》2025年4月发布的报告《Ornua报告：Kerrygold销量成长，创历史新高》，Kerrygold品牌在美国家庭的渗透率创下历史新高，巩固了其作为美国第二大黄油品牌的地位。这使得该品牌能够有效抵消本地市场饱和的风险，同时在跨大西洋贸易中获得高利润。

第二个主要驱动力是消费者对草饲和牧场放养乳製品的日益偏好。爱尔兰产品凭藉其高营养价值和卓越的涂抹性脱颖而出，这得益于草饲饲料。这一趋势正在影响注重健康的消费者的购买习惯，他们避免使用人工替代品，更倾向于选择来源明确的天然脂肪。全球对这种品质产品的需求从零售通路的庞大销售中可见一斑。根据Ornuor于2025年4月发布的2024财年年度报告，Kellygold奶油和起司每週在全球的零售销售超过1,200万包。如此庞大的销售量凸显了该产业对品质的重视，而根据《日誌杂誌》2025年报道，Ornuor集团2024财年稳定的销售额达到34亿欧元，也突显了这些市场动态带来的巨大经济效益。

市场挑战

严格的环境法规对爱尔兰黄油的生产能力构成了重大限制，严重阻碍了爱尔兰黄油在全球市场的扩张。为遵守硝酸盐控制计画并减少硝酸盐豁免，酪农必须降低牧场的放牧密度。这项法规结构要求减少牛规模，以确保氮排放在法律允许的范围内。因此，用于加工的牛奶供应有限，直接抑制了奶油的生产，而这与加工效率或下游市场需求无关。

初级供应量的下降得到了统计数据的支持，凸显了问题的严重性。据爱尔兰农业和食品局（Teagasc）称，「预计到2024年，乳牛数量将下降1.3%，这将是自2009年以来的首次下降，国内牛奶产量预计将下降高达3%。」原材料基础的萎缩严格限制了市场扩张，使出口商无法充分满足国际订单的潜力，并减缓了该行业的增长趋势，儘管全球对该产品的增长需求。

市场趋势

随着生产商力求在标准产品之外实现更高的利润率，以烹饪为导向的风味混合产品和增值产品的激增正在重塑市场格局。各大品牌正积极拓展产品线，包括甜味和咸味混合奶油，目标直指高端家庭烹饪和休閒食品市场。这种向专业化、高利润产品的转型正为领先的合作社带来实际的财务收益，也证明了它们摆脱对大规模生产原料依赖的正确性。根据《公正记者报》2025年4月刊报导《莱克兰乳业年度报告业绩强劲》报道，该合作社2024年的收入增长至17.5亿欧元，增长主要得益于增值产品销售的扩大和价格的提升，尤其是在黄油品类方面。

此外，采用再生农业标准正成为爱尔兰黄油的重要差异化优势，该行业正从基本的永续性声明转向经过检验和奖励的农场实践。领先的合作社正在建立严格的土壤健康和生物多样性计划，并将这些特性作为行销卖点，以吸引那些将环境管理置于产品产地之上的环保意识消费者。这项策略转变的基础在于，这些标准已被生产者广泛采用并获得经济回报，从而确保了环境声明有经审核的行动作为支撑。根据Tirlan FarmLife于2025年4月发布的报告《Tirlan在2024年取得优异业绩》，该合作社超过99%的活跃牛奶供应商将在2024年获得可持续发展行动补贴，这表明再生农业措施的奖励机制已在整个行业中整合。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球爱尔兰黄油市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依产品类型（有盐奶油、无盐奶油、其他）
  • 包装类型（棒状、管状、包装纸、其他）
  • 销售管道细分（超级市场/大卖场、百货公司、线上、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：爱尔兰黄油在北美的市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国别分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：爱尔兰黄油在欧洲的市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国别分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区爱尔兰奶油市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国别分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：爱尔兰黄油在中东和非洲的市场展望

• 市场规模及预测
• 市占率及预测
• 中东与非洲：国别分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：爱尔兰黄油在南美的市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国别分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 促进因素
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 近期趋势

第十三章：全球爱尔兰黄油市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的议价能力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Ornua Co-operative Limited
• Dansko Foods Ltd
• Abernethy Butter
• Lakeland Dairies Co-operative Society Limited
• TirlAn Limited
• Henderson Foodservice Limited
• North Cork Creameries Ltd
• Glenstal Foods Ltd.
• Associated British Foods plc
• The Little Milk Company

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Irish Butter Market is projected to expand from USD 964.55 Million in 2025 to USD 1324.68 Million by 2031, registering a CAGR of 5.43%. Renowned as a premium dairy offering, Irish butter is characterized by its elevated butterfat content and unique golden color, resulting from the beta-carotene found in the diet of grass-fed cattle. Growth is largely fueled by escalating global demand for natural, clean-label ingredients within the high-end bakery and confectionery industries, which necessitate reliable sources of high-quality fat. Furthermore, the specific taste and texture inherent to grass-fed dairy continue to appeal to quality-focused retail shoppers who prioritize ingredient origin in their consumption choices.

Financial performance remains robust, with 'Bord Bia' reporting in '2024' that 'butter exports grew by approximately €400 million or 31% to reach a value of €1.7 billion'. However, despite these strong economic indicators, the sector encounters substantial hurdles due to rigorous environmental mandates. Adherence to the Nitrates Action Programme and potential decreases in nitrate derogation limits are forcing a contraction in dairy herd sizes. This regulatory pressure limits the volume of milk supply, thereby constraining production capacity and hindering the industry's ability to fully satisfy the increasing international demand.

Market Driver

Strategic export expansion into North American and Asian markets serves as a primary catalyst for the industry, enabling producers to decrease their reliance on the European Union by focusing on high-value international regions. This strategy utilizes scalable logistics and targeted marketing efforts to enter areas where the appetite for premium European dairy is rising. The United States remains a pivotal target, where Irish brands have secured a strong foothold in major retail chains to compete effectively against domestic rivals. As noted by Dairy Industries International in April 2025, the 'Ornua reports higher turnover and a record year for Kerrygold' report indicates that the Kerrygold brand achieved record penetration in US households and solidified its ranking as the number two butter brand in that market, successfully offsetting local saturation risks while leveraging higher trans-Atlantic margins.

The second major driver is the increasing consumer preference for grass-fed and pasture-raised dairy, which sets Irish products apart through their nutritional benefits and superior spreadability resulting from grass-based feeding. This trend influences the buying habits of health-conscious individuals who avoid artificial substitutes in favor of natural fats with clear provenance. The global demand for this quality is evident in the immense volume of product moving through retail channels. According to the 'Annual Report 2024' from Ornua, released in April 2025, over 12 million retail packs of Kerrygold butter and cheese were sold globally each week. This significant volume confirms the industry's emphasis on quality, while Ornua's stable group turnover of €3.4 billion for the financial year 2024, as reported by the Farmers Journal in 2025, highlights the substantial economic contribution of these market dynamics.

Market Challenge

Strict environmental regulations serve as a major obstacle to the scalability of the Global Irish Butter Market by placing physical constraints on production capabilities. Compliance with the Nitrates Action Programme and reductions in nitrate derogation limits mandate that dairy farmers lower their stocking rates on grazing lands. This regulatory framework requires a decrease in herd sizes to ensure that nitrogen emissions stay within legal limits. Consequently, the supply of milk available for processing is restricted, which directly curtails the amount of butter that can be produced, irrespective of processing efficiencies or downstream market appetite.

This reduction in primary supply is supported by statistical evidence that underscores the severity of the issue. According to 'Teagasc', in '2024', 'dairy cow numbers reduced by 1.3%, marking the first decrease since 2009, contributing to a projected decline in national milk production of up to 3%'. This shrinkage in the raw material foundation establishes a rigid cap on market expansion, hindering exporters from meeting the full potential of international orders and slowing the sector's upward momentum despite the strong global demand for the product.

Market Trends

The proliferation of culinary-focused flavor blends and value-added formats is reshaping the market as producers seek to capture higher margins beyond standard commodity blocks. Brands are actively expanding portfolios to include compound butters featuring savory and sweet infusions, targeting the premium home-cooking and snacking sectors. This transition toward specialized, higher-margin products is generating tangible financial returns for major cooperatives, validating the move away from bulk ingredient reliance. According to The Impartial Reporter, April 2025, in the 'Annual report shows strong performance for Lakeland Dairies' article, the cooperative's revenue increased to €1.75 billion in 2024, a growth attributed significantly to a rise in value-added sales and improved pricing, particularly within the butter category.

Additionally, the adoption of regenerative agriculture standards is becoming a primary differentiator for Irish butter, moving the industry beyond basic sustainability claims to verified, incentivized on-farm practices. Leading cooperatives are establishing rigorous soil health and biodiversity programs, marketing these attributes to appeal to eco-conscious consumers who prioritize environmental stewardship over simple product provenance. This strategic shift is evidenced by the widespread financial adoption of such standards among producers, ensuring that environmental claims are backed by audited actions. According to Tirlan FarmLife, April 2025, in the 'Tirlan delivers strong 2024 performance' report, over 99% of the co-operative's active milk suppliers received a Sustainability Action Payment in 2024, validating the sector-wide integration of paid regenerative measures.

Key Market Players

• Ornua Co-operative Limited
• Dansko Foods Ltd
• Abernethy Butter
• Lakeland Dairies Co-operative Society Limited
• TirlAn Limited
• Henderson Foodservice Limited
• North Cork Creameries Ltd
• Glenstal Foods Ltd.
• Associated British Foods plc
• The Little Milk Company

Report Scope

In this report, the Global Irish Butter Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Irish Butter Market, By Product Type

• Salted Butter
• Unsalted Butter
• Others

Irish Butter Market, By Packaging Type

• Sticks
• Tubs
• Wrappers
• Others

Irish Butter Market, By Sales Channel

• Supermarkets/Hypermarkets
• Departmental Stores
• Online
• Others

Irish Butter Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Irish Butter Market.

Available Customizations:

Global Irish Butter Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Irish Butter Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Salted Butter, Unsalted Butter, Others)
  • 5.2.2. By Packaging Type (Sticks, Tubs, Wrappers, Others)
  • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Irish Butter Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Packaging Type
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Irish Butter Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Packaging Type
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Irish Butter Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Packaging Type
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Irish Butter Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Packaging Type
      • 6.3.3.2.3. By Sales Channel

7. Europe Irish Butter Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Packaging Type
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Irish Butter Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Packaging Type
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Irish Butter Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Packaging Type
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Irish Butter Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Packaging Type
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Irish Butter Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Packaging Type
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Irish Butter Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Packaging Type
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Irish Butter Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Packaging Type
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Irish Butter Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Packaging Type
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Irish Butter Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Packaging Type
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Irish Butter Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Packaging Type
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Irish Butter Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Packaging Type
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Irish Butter Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Packaging Type
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Irish Butter Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Packaging Type
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Irish Butter Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Packaging Type
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Irish Butter Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Packaging Type
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Irish Butter Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Packaging Type
      • 9.3.3.2.3. By Sales Channel

10. South America Irish Butter Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Packaging Type
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Irish Butter Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Packaging Type
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Irish Butter Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Packaging Type
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Irish Butter Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Packaging Type
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Irish Butter Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Ornua Co-operative Limited
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Dansko Foods Ltd
• 15.3. Abernethy Butter
• 15.4. Lakeland Dairies Co-operative Society Limited
• 15.5. TirlAn Limited
• 15.6. Henderson Foodservice Limited
• 15.7. North Cork Creameries Ltd
• 15.8. Glenstal Foods Ltd.
• 15.9. Associated British Foods plc
• 15.10. The Little Milk Company

16. Strategic Recommendations

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