健康与保健食品市场－全球产业规模、份额、趋势、机会、预测：按类型、类别、分销管道、地区和竞争格局划分，2021-2031年

全球健康和保健食品市场预计将从 2025 年的 9.9219 亿美元大幅成长到 2031 年的 16.2951 亿美元，复合年增长率为 8.62%。

该市场涵盖旨在改善身心健康的食品和饮料，包括含有功能性成分的产品、有机认证产品以及不含合成添加剂的产品。成长要素包括文明病的日益增加以及老龄化社会对预防医学的日益关注。为了超越竞争对手并满足市场需求，製造商正在重新审视其产品线。根据食品工业协会 (FMI) 的一项调查，到 2024 年，70% 的食品企业将实施以营养和健康促进为重点的策略。

儘管该行业发展迅速，但由于生产成本高昂，导致特色产品价格居高不下，因此面临许多挑战。这种价格差距阻碍了其广泛普及，尤其是在经济波动时期，消费者越来越注重预算。因此，对许多消费者而言，价格往往比健康益处更为重要。国际食品资讯理事会（IFIC）预测，到2024年，76%的消费者将把价格作为购买决策的关键因素，其重要性常常超过健康因素。

市场驱动因素

肥胖和慢性文明病的加速蔓延正在从根本上改变消费者的饮食习惯，并成为健康食品市场的主要驱动力。随着非传染性疾病的增加，人们越来越重视预防性营养，以保护其长期健康。根据美国心臟协会于2025年1月发布的《2025年心臟病和中风统计数据更新》，约42%的美国成年人将患有肥胖症，凸显了饮食干预的紧迫性。这种日益增强的健康意识促使消费者仔细检视产品标籤。特别是，美国食品工业协会（FMI）于2025年5月发布的《2025年美国食品杂货购买趋势》报告显示，77%的消费者至少会花一些心思选择健康食品，这凸显了消费者健康意识的大规模提升。

同时，植物来源食品和纯素饮食的兴起正在拓展该行业的格局，使其从小众潮流发展成为一股重要的市场力量。结合个人健康目标以及对动物福利和永续性的伦理考量，该行业正受益于口味和质地的快速提升，从而使替代蛋白对主流消费者更具吸引力。近期销售数据也印证了这个成长趋势。根据良好食品研究所（Good Food Institute）于2025年4月发布的《2024年产业趋势报告》，2024年全球植物来源肉、鱼贝类、乳製品和鸡蛋的零售额将达到286亿美元。这一成长轨迹表明，植物来源食品正在融入更广泛的健康生态系统，为消费者提供了一种实现符合自身价值观的多样化饮食的途径。

市场挑战

全球健康食品市场成长的主要限制因素是高昂的生产成本。因此，高端定价对于最终产品至关重要。采购特殊功能性成分、获得有机认证以及保证不含合成添加剂等流程涉及复杂且成本高昂的供应链，从而推高了製造成本。因此，这些健康产品的价格通常远高于传统产品，限制了富裕人群的消费，也阻碍了其在大众市场的渗透。在经济不确定时期，消费者购买力受到限制，这种价格差异尤其构成严重的障碍。

面临经济压力的消费者往往更注重价格而非特定的健康功效，将保健食品视为可有可无的奢侈品而非必需品。这种价格敏感度导致高端品牌销量下滑，因为消费者会缩减开支。 2024年，美国食品工业协会（FMI）的报告显示，69%的消费者对零售食品价格上涨感到「非常」或「极度」担忧。这种普遍存在的经济不确定性迫使消费者选择价格较低的传统食品，导致健康和保健产业的整体消费市场扩张放缓。

市场趋势

基于人工智慧和DNA检测的个人化营养概念正在革新消费者对饮食的认知，使其从通用建议转向高度客製化的饮食计画。这项转变的驱动力在于数据驱动型工具的普及，这些工具能够评估个人的生物标记和生活方式，从而提案特定的机能性食品。随着这些技术的日益普及，消费者越来越倾向于寻求数位化健康解决方案，并且更青睐那些提供科学依据的个人化提案的品牌。国际食品资讯理事会于2024年6月发布的《2024年食品与健康调查》显示，51%的消费者表示有兴趣使用人工智慧来帮助他们做出更健康的食物选择，这表明消费者正在向技术驱动的膳食计划模式发生显着转变。

同时，利用升级再造材料来减少食物废弃物正成为一项关键创新，将农产品转化为高价值的功能性食材。製造商正加速回收营养丰富的材料，例如废弃谷物和果渣，并创造新的风味，同时致力于解决环境问题。这种循环经济模式对具有环保意识的消费者极具吸引力，他们将永续性视为衡量产品品质的关键指标。例如，认证机构「食物来源」（Where Food Comes From, Inc.）在其2025年1月的最新报告中指出，仅在2024年，其升级再造认证倡议就成功减少了约120万吨食物废弃物，这充分体现了这一永续战略的规模。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球健康与保健食品市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 分类（机能性食品、强化/健康烘焙产品、健康点心、BFY食品、饮料、巧克力、其他）
  • 按类别（传统产品、有机产品）
  • 分销通路（线上、线下）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美健康与保健食品市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国别分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲健康与保健食品市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国别分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区健康与保健食品市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国别分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲健康与保健食品市场展望

• 市场规模及预测
• 市占率及预测
• 中东与非洲：国别分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲健康与保健食品市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国别分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 促进因素
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 近期趋势

第十三章：全球健康与保健食品市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的议价能力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Danone SA
• PepsiCo, Inc.
• WK Kellogg Co
• General Mills, Inc.
• Mars, Incorporated
• Mondelez International, Inc.
• Archer Daniels Midland Company
• Bob's Red Mill Natural Foods, Inc.
• Abbott Laboratories
• Yakult Honsha Co., Ltd.

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Health and Wellness Food Market is projected to expand significantly, rising from USD 992.19 Million in 2025 to USD 1629.51 Million by 2031, reflecting a CAGR of 8.62%. This market encompasses foods and beverages designed to enhance physical and mental health, including items featuring functional ingredients, organic certification, and formulations free from synthetic additives. Key growth drivers include the increasing prevalence of chronic lifestyle diseases and an aging global population that is placing greater emphasis on preventative healthcare. To remain competitive and relevant, manufacturers are adjusting their product lines to meet these evolving demands; according to FMI The Food Industry Association, 70% of food industry companies operated with dedicated nutrition and wellbeing strategies in 2024.

Despite this growth, the sector encounters a major hurdle due to high production costs which lead to premium pricing for specialized products. This price gap acts as a barrier to widespread adoption, especially as consumers become more budget-conscious during economic fluctuations. Consequently, affordability often takes precedence over health benefits for many shoppers. According to the International Food Information Council, 76% of consumers in 2024 cited price as a significant driver in their purchasing decisions, frequently outweighing health considerations.

Market Driver

The escalating prevalence of obesity and chronic lifestyle diseases is fundamentally transforming consumer dietary behaviors, serving as a primary engine for the health and wellness food market. As non-communicable conditions become more common, individuals are increasingly focusing on preventative nutrition to safeguard their long-term health. The American Heart Association's '2025 Heart Disease and Stroke Statistics Update' from January 2025 notes that nearly 42% of U.S. adults suffer from obesity, a statistic that underscores the critical need for dietary interventions. This heightened health awareness encourages consumers to carefully examine product labels; specifically, FMI - The Food Industry Association reported in their May 2025 'U.S. Grocery Shopper Trends 2025' that 77% of shoppers now make at least some effort to select healthy foods, highlighting a mass shift toward wellness-focused spending.

Concurrently, the rise of plant-based and vegan diets has transitioned from a niche movement into a dominant market force, broadening the industry's horizons. Motivated by a combination of personal health goals and ethical considerations regarding animal welfare and sustainability, this segment has benefited from rapid improvements in taste and texture that make alternative proteins appealing to mainstream buyers. Recent sales data confirms this expansion; the Good Food Institute's '2024 State of the Industry Report', released in April 2025, reveals that global retail sales for plant-based meat, seafood, dairy, and eggs hit $28.6 billion in 2024. This trajectory demonstrates how plant-derived options are integrating into the wider wellness ecosystem, providing consumers with varied ways to match their diet with their values.

Market Challenge

The growth of the Global Health and Wellness Food Market is primarily hindered by high production costs, which necessitate premium pricing for the final products. The process of sourcing specialized functional ingredients, securing organic certifications, and ensuring products are free from synthetic additives involves complex and costly supply chains that inflate manufacturing expenses. As a result, these health-focused items usually carry a significantly higher price tag than conventional alternatives, which restricts access to wealthier demographics and impedes mass-market penetration. This price gap poses a particularly severe obstacle during times of economic instability when consumer purchasing power is under pressure.

When faced with financial constraints, shoppers tend to value affordability over specialized health benefits, treating wellness foods as discretionary luxuries rather than necessities. This price sensitivity leads to reduced sales volumes for premium brands as consumers tighten their budgets. In 2024, FMI The Food Industry Association reported that 69% of shoppers were very or extremely worried about retail food inflation. This pervasive financial anxiety compels consumers to opt for lower-cost conventional foods, effectively slowing the health and wellness sector's expansion into the broader consumer market.

Market Trends

The rise of personalized nutrition, powered by artificial intelligence and DNA testing, is revolutionizing how consumers view their diets by replacing generic advice with highly tailored regimens. This shift is fueled by the growing accessibility of data-driven tools that assess individual biological markers and lifestyle habits to suggest specific functional foods. As these technologies become more available, shoppers are increasingly looking for digital solutions to enhance their well-being, preferring brands that provide scientifically supported, customized recommendations. According to the '2024 Food & Health Survey' by the International Food Information Council released in June 2024, 51% of consumers expressed interest in utilizing artificial intelligence to assist in making healthier food decisions, indicating a significant move toward tech-enabled dietary planning.

In parallel, the utilization of upcycled ingredients to mitigate food waste has developed into a vital innovation, converting agricultural by-products into high-value functional components. Manufacturers are increasingly reclaiming nutrient-rich materials like spent grains and fruit pomace to create novel flavor profiles while addressing environmental issues. This circular economy model appeals strongly to eco-conscious consumers who consider sustainability a major marker of quality. Highlighting the scale of this sustainable strategy, the certification body Where Food Comes From, Inc. noted in their January 2025 update that the Upcycled Certified initiative successfully diverted roughly 1.2 million tons of food waste in 2024 alone.

Key Market Players

• Danone S.A.
• PepsiCo, Inc.
• WK Kellogg Co
• General Mills, Inc.
• Mars, Incorporated
• Mondelez International, Inc.
• Archer Daniels Midland Company
• Bob's Red Mill Natural Foods, Inc.
• Abbott Laboratories
• Yakult Honsha Co., Ltd.

Report Scope

In this report, the Global Health and Wellness Food Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Health and Wellness Food Market, By Type

• Functional Food
• Fortified and Healthy Bakery Products
• Healthy Snacks
• BFY Foods
• Beverages
• Chocolates
• Others

Health and Wellness Food Market, By Category

• Conventional
• Organic

Health and Wellness Food Market, By Distribution Channel

• Online
• Offline

Health and Wellness Food Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Health and Wellness Food Market.

Available Customizations:

Global Health and Wellness Food Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Health and Wellness Food Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Functional Food, Fortified and Healthy Bakery Products, Healthy Snacks, BFY Foods, Beverages, Chocolates, Others)
  • 5.2.2. By Category (Conventional, Organic)
  • 5.2.3. By Distribution Channel (Online, Offline)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Health and Wellness Food Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Category
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Health and Wellness Food Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Category
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Health and Wellness Food Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Category
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Health and Wellness Food Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Category
      • 6.3.3.2.3. By Distribution Channel

7. Europe Health and Wellness Food Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Category
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Health and Wellness Food Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Category
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Health and Wellness Food Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Category
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Health and Wellness Food Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Category
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Health and Wellness Food Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Category
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Health and Wellness Food Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Category
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Health and Wellness Food Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Category
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Health and Wellness Food Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Category
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Health and Wellness Food Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Category
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Health and Wellness Food Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Category
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Health and Wellness Food Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Category
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Health and Wellness Food Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Category
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Health and Wellness Food Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Category
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Health and Wellness Food Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Category
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Health and Wellness Food Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Category
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Health and Wellness Food Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Category
      • 9.3.3.2.3. By Distribution Channel

10. South America Health and Wellness Food Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Category
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Health and Wellness Food Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Category
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Health and Wellness Food Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Category
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Health and Wellness Food Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Category
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Health and Wellness Food Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Danone S.A.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. PepsiCo, Inc.
• 15.3. WK Kellogg Co
• 15.4. General Mills, Inc.
• 15.5. Mars, Incorporated
• 15.6. Mondelez International, Inc.
• 15.7. Archer Daniels Midland Company
• 15.8. Bob's Red Mill Natural Foods, Inc.
• 15.9. Abbott Laboratories
• 15.10. Yakult Honsha Co., Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer