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市场调查报告书
商品编码
1967653

行动游戏市场－全球产业规模、份额、趋势、机会、预测：按平台、获利模式、年龄层、地区和竞争格局划分，2021-2031年

Mobile Gaming Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Platform, By Monetization Type, By Age group, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3个工作天内

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简介目录

全球行动游戏市场预计将从 2025 年的 1,158.6 亿美元成长到 2031 年的 2,201.3 亿美元，复合年增长率达到 11.29%。

行动装置（例如智慧型手机和平板电脑）上的互动娱乐是这一领域的主要特征，由于高性能硬体和无线连接的普及，消费者准入门槛显着降低，该领域正蓬勃发展。与专用游戏主机和电脑不同，行动装置的易用性确保了新用户的持续涌入。娱乐软体协会 (ESA) 2024 年报告强调了这一领域的主导地位，其中 78% 的游戏玩家使用行动装置。

市场概览
预测期 2027-2031
市场规模：2025年 1158.6亿美元
市场规模：2031年 2201.3亿美元
复合年增长率：2026-2031年 11.29%
成长最快的细分市场 广告
最大的市场 北美洲

然而，该行业面临着许多挑战，其中最主要的障碍是日益严格的资料隐私法规，这些法规使得传统的用户获取和商业化战略变得复杂。对广告识别码的限制迫使发行商投入更多资金才能有效地定位和留住玩家，这给开发者带来了沉重的经济负担。这种法规环境可能会减缓产业成长，因为新游戏越来越难以获得永续的投资回报。

市场驱动因素

スマートフォンが世界的に普及し、入手しやすくなっていることが、市场成长の主要な原动力となっています。特に発展途上地域では、モバイルデバイスがデジタル経済への主要な入り口となることが多く、この広范な普及により、PCや主机を购入する多额の费用をかけずに、幅広い层がゲームに参加できるようになりました。GSMAインテリジェンスが2024年2月に発表した『モバイル経済2024』报告书によれば、2023年末时点で世界のモバイル契约者数は56亿人に达し、巨大なユーザー基盘を形成しています。东南アジアやラテンアメリカなどの市场では、手顷な価格の高性能デバイスが普及を続け、潜在的な市场规模を拡大し続けています。

同时，高速 5G 网路的部署正在透过降低延迟和提升频宽来改变用户体验，从而支援即时多人游戏和资源密集型云端服务。这项基础设施使开发者能够透过将处理任务卸载到远端伺服器，在行动装置上提供主机层级的图形效果，这对于留住追求高清游戏体验的玩家至关重要。正如爱立信 2024 年 6 月发布的《行动报告》中所述，仅第一季全球 5G 用户就增加了约 1.6 亿，突破 17 亿。这项技术飞跃正在推动用户持续参与，Unity 发布的《2024 年 Unity 游戏报告》也证实了这一点，该报告显示，2023 年每日有效用户中位数增长了 4.5%。

市场挑战

严格的资料隐私法规是全球行动游戏产业财务成长的一大障碍。由于平台营运商和监管机构限制了广告识别码的存取权限，开发者无法利用精准定位方法来取得用户，被迫依赖覆盖范围更广、效率更低的行销方式。这种缺乏透明度导致用户获取成本上升，游戏内广告收入降低，投资报酬率下降。因此，开发者对发布新内容和进入市场持谨慎态度。

这些变化带来的财务影响巨大，威胁到产业收入的很大一部分。用户变现的困难也对市场流动性构成威胁。考虑到欧洲电玩协会（Video Games Europe）的报告显示，2023年行动应用程式占欧洲地区电玩总收入的41%，这确实是一个值得关注的问题。当如此重要的收入来源在变现能力方面面临结构性障碍时，全球市场的整体成长动能必将受到抑制。

市场趋势

生成式人工智慧正在改变游戏製作流程，并透过让开发者能够自动生成复杂的叙事元素和素材，有效地重塑游戏开发方式。这项技术透过加速对话、美术和程式码的生成，帮助工作室即使在资金有限的情况下也能维持高品质的成果，从而有效控制不断飙升的开发成本。此外，大规模语言模型的整合实现了无需手动更新的个人化即时自适应体验，提高了用户留存率。根据 Unity 于 2024 年 3 月发布的《2024 Unity 游戏报告》，已有 62% 的工作室将人工智慧工具融入他们的开发流程中。

同时，为了规避传统市场收取的高额费用，发行商正进行策略转型，转向直接面向消费者的网路商店进行游戏内购。透过将虚拟物品购买引导至外部网站，开发者可以获得更高的收入分成，并与使用者建立直接沟通管道。在当前第三方追踪限制盛行的环境下，这无疑是至关重要的一步。这种模式通常会利用专属奖励来鼓励用户进行平台外交易。根据 Xsolla 于 2024 年 4 月发布的《2024 年春季游戏市场现状报告》，收入排名前 100 的行动游戏中，已有 40 款采用了网路商店模式，这表明游戏产业正在向独立的商业基础设施转型。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球行动游戏市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 按平台（Android、iOS、其他）
    • 按获利模式（应用程式内收费、付费应用程式、广告）
    • 依年龄组（24岁以下、24-44岁、44岁以上）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美行动游戏市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲移动游戏市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区行动游戏市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲行动游戏市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美行动游戏市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球行动游戏市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Tencent Holdings Limited
  • Nintendo Co. Ltd
  • Zynga Inc
  • Activision Blizzard Inc
  • GungHo Online Entertainment Inc
  • Electronic Arts Inc
  • Kabam Games Inc
  • Rovio Entertainment Corporation
  • NCsoft Corporation
  • NetEase Inc

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 24156

The Global Mobile Gaming Market is projected to expand from USD 115.86 Billion in 2025 to USD 220.13 Billion by 2031, achieving a CAGR of 11.29%. This sector, defined by interactive entertainment on portable devices like smartphones and tablets, is fueled by the widespread availability of capable hardware and wireless connectivity, which significantly lowers consumer entry barriers. Unlike dedicated consoles or computers, this accessibility guarantees a steady stream of new users, with the Entertainment Software Association reporting in 2024 that 78% of gamers utilized mobile devices, highlighting the segment's dominance.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 115.86 Billion
Market Size 2031USD 220.13 Billion
CAGR 2026-203111.29%
Fastest Growing SegmentAdvertising
Largest MarketNorth America

However, the sector faces a significant obstacle in the form of stricter data privacy regulations, which complicate traditional user acquisition and monetization strategies. Limitations on advertising identifiers compel publishers to spend more to effectively target and retain players, placing financial strain on developers. This regulatory environment threatens to slow growth rates by making it increasingly difficult for new titles to generate a sustainable return on investment.

Market Driver

The increasing global penetration and accessibility of smartphones serve as the primary engine for market growth, especially in developing regions where mobile devices often act as the main gateway to the digital economy. This widespread availability allows a broad demographic to participate in gaming without the substantial costs associated with purchasing PC rigs or consoles. According to the 'The Mobile Economy 2024' report by GSMA Intelligence in February 2024, unique mobile subscribers worldwide hit 5.6 billion by the end of 2023, creating a massive user base, while affordable high-performance devices in markets like Southeast Asia and Latin America continue to expand the total addressable audience.

Concurrently, the rollout of high-speed 5G networks is transforming the user experience by reducing latency and increasing bandwidth, enabling real-time multiplayer gaming and resource-heavy cloud services. This infrastructure allows developers to provide console-level graphics on mobile devices by offloading processing to remote servers, which is essential for retaining players seeking high-fidelity gameplay. As noted in the 'Ericsson Mobility Report' from June 2024, global 5G subscriptions grew by approximately 160 million in the first quarter alone, surpassing 1.7 billion; this technological leap supports sustained engagement, evidenced by Unity's '2024 Unity Gaming Report' finding a 4.5% rise in median daily active users in 2023.

Market Challenge

Strict data privacy regulations present a major barrier to the financial growth of the global mobile gaming industry. As platform holders and regulators limit access to advertising identifiers, developers are stripped of the ability to use precise targeting for acquiring users, forcing a reliance on broader and less efficient marketing tactics. This lack of transparency drives up user acquisition costs while simultaneously reducing the efficacy of in-game advertising revenue, leading to diminished returns on investment and causing developers to hesitate in launching new content or entering the market.

The financial repercussions of these changes are significant, as they jeopardize a substantial portion of the industry's earnings. The difficulty in effectively monetizing users poses a threat to market liquidity, a critical concern given that Video Games Europe reported mobile apps generated 41% of total video game revenue in the region in 2023. When such a primary revenue source encounters structural interference in its monetization capabilities, the overall growth trajectory of the global market is inevitably suppressed.

Market Trends

Generative AI is transforming production workflows by enabling developers to automate the creation of complex narrative elements and assets, effectively reshaping how games are built. This technology helps mitigate rising development costs by accelerating the generation of dialogue, artwork, and code, allowing studios to sustain high-quality output despite financial constraints. Additionally, the integration of large language models facilitates personalized, real-time adaptive experiences that boost retention without manual updates; as per Unity's '2024 Unity Gaming Report' from March 2024, 62% of studios have already integrated AI tools into their processes.

Simultaneously, there is a strategic movement toward direct-to-consumer web stores for in-game purchases, as publishers aim to avoid the steep commissions charged by standard app marketplaces. By guiding players to external sites for buying virtual items, developers can secure a greater portion of revenue and build direct lines of communication with their audience, a vital step amidst current third-party tracking restrictions. This model often uses exclusive rewards to incentivize off-platform transactions; Xsolla's 'State of Play Spring 2024' report from April 2024 notes that 40 of the top 100 grossing mobile games have adopted web shops, highlighting the shift toward independent commerce infrastructure.

Key Market Players

  • Tencent Holdings Limited
  • Nintendo Co. Ltd
  • Zynga Inc
  • Activision Blizzard Inc
  • GungHo Online Entertainment Inc
  • Electronic Arts Inc
  • Kabam Games Inc
  • Rovio Entertainment Corporation
  • NCsoft Corporation
  • NetEase Inc

Report Scope

In this report, the Global Mobile Gaming Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile Gaming Market, By Platform

  • Android
  • IOS
  • Others

Mobile Gaming Market, By Monetization Type

  • In-app Purchases
  • Paid Apps
  • Advertising

Mobile Gaming Market, By Age group

  • Below 24 Years
  • 24-44 Years
  • Above 44 Years

Mobile Gaming Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile Gaming Market.

Available Customizations:

Global Mobile Gaming Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mobile Gaming Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Platform (Android, IOS, Others)
    • 5.2.2. By Monetization Type (In-app Purchases, Paid Apps, Advertising)
    • 5.2.3. By Age group (Below 24 Years, 24-44 Years, Above 44 Years)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Mobile Gaming Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Platform
    • 6.2.2. By Monetization Type
    • 6.2.3. By Age group
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Mobile Gaming Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Platform
        • 6.3.1.2.2. By Monetization Type
        • 6.3.1.2.3. By Age group
    • 6.3.2. Canada Mobile Gaming Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Platform
        • 6.3.2.2.2. By Monetization Type
        • 6.3.2.2.3. By Age group
    • 6.3.3. Mexico Mobile Gaming Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Platform
        • 6.3.3.2.2. By Monetization Type
        • 6.3.3.2.3. By Age group

7. Europe Mobile Gaming Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Platform
    • 7.2.2. By Monetization Type
    • 7.2.3. By Age group
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Mobile Gaming Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Platform
        • 7.3.1.2.2. By Monetization Type
        • 7.3.1.2.3. By Age group
    • 7.3.2. France Mobile Gaming Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Platform
        • 7.3.2.2.2. By Monetization Type
        • 7.3.2.2.3. By Age group
    • 7.3.3. United Kingdom Mobile Gaming Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Platform
        • 7.3.3.2.2. By Monetization Type
        • 7.3.3.2.3. By Age group
    • 7.3.4. Italy Mobile Gaming Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Platform
        • 7.3.4.2.2. By Monetization Type
        • 7.3.4.2.3. By Age group
    • 7.3.5. Spain Mobile Gaming Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Platform
        • 7.3.5.2.2. By Monetization Type
        • 7.3.5.2.3. By Age group

8. Asia Pacific Mobile Gaming Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Platform
    • 8.2.2. By Monetization Type
    • 8.2.3. By Age group
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Mobile Gaming Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Platform
        • 8.3.1.2.2. By Monetization Type
        • 8.3.1.2.3. By Age group
    • 8.3.2. India Mobile Gaming Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Platform
        • 8.3.2.2.2. By Monetization Type
        • 8.3.2.2.3. By Age group
    • 8.3.3. Japan Mobile Gaming Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Platform
        • 8.3.3.2.2. By Monetization Type
        • 8.3.3.2.3. By Age group
    • 8.3.4. South Korea Mobile Gaming Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Platform
        • 8.3.4.2.2. By Monetization Type
        • 8.3.4.2.3. By Age group
    • 8.3.5. Australia Mobile Gaming Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Platform
        • 8.3.5.2.2. By Monetization Type
        • 8.3.5.2.3. By Age group

9. Middle East & Africa Mobile Gaming Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Platform
    • 9.2.2. By Monetization Type
    • 9.2.3. By Age group
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Mobile Gaming Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Platform
        • 9.3.1.2.2. By Monetization Type
        • 9.3.1.2.3. By Age group
    • 9.3.2. UAE Mobile Gaming Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Platform
        • 9.3.2.2.2. By Monetization Type
        • 9.3.2.2.3. By Age group
    • 9.3.3. South Africa Mobile Gaming Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Platform
        • 9.3.3.2.2. By Monetization Type
        • 9.3.3.2.3. By Age group

10. South America Mobile Gaming Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Platform
    • 10.2.2. By Monetization Type
    • 10.2.3. By Age group
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Mobile Gaming Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Platform
        • 10.3.1.2.2. By Monetization Type
        • 10.3.1.2.3. By Age group
    • 10.3.2. Colombia Mobile Gaming Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Platform
        • 10.3.2.2.2. By Monetization Type
        • 10.3.2.2.3. By Age group
    • 10.3.3. Argentina Mobile Gaming Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Platform
        • 10.3.3.2.2. By Monetization Type
        • 10.3.3.2.3. By Age group

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Mobile Gaming Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Tencent Holdings Limited
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Nintendo Co. Ltd
  • 15.3. Zynga Inc
  • 15.4. Activision Blizzard Inc
  • 15.5. GungHo Online Entertainment Inc
  • 15.6. Electronic Arts Inc
  • 15.7. Kabam Games Inc
  • 15.8. Rovio Entertainment Corporation
  • 15.9. NCsoft Corporation
  • 15.10. NetEase Inc

16. Strategic Recommendations

17. About Us & Disclaimer