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市场调查报告书
商品编码
1754059
2025 年至 2033 年行动游戏市场报告(按类型、设备类型、平台、商业模式和地区)Mobile Gaming Market Report by Type, Device Type, Platform, Business Model, and Region 2025-2033 |
2024年,全球行动游戏市场规模达1,001亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到2,168亿美元,2025-2033年期间的复合年增长率(CAGR)为8.52%。新兴技术的进步、沉浸式画面增强的游戏体验、智慧型手机和平板电脑的普及,以及免费增值和内部购买模式的成功融合,为游戏提供了多元化的收入来源,这些都是推动市场成长的因素。
智慧型手机和平板电脑的普及
智慧型手机和平板电脑的快速普及彻底改变了行动游戏市场。配备先进硬体组件(包括高解析度显示器、多核心处理器和专用 GPU)的手机在个人用户中普及率极高,这促进了市场的成长。根据《消费者事务消费者研究期刊》的数据,几乎所有美国人(97%)都拥有手机,这意味着美国共有 3.308 亿人。大约九成美国人拥有智慧型手机。美国人每天在手机上花费 4 小时 30 分钟,每天查看手机 144 次。近 57% 的美国人认为自己是「手机成瘾者」。全球超过一半(59.5%)的网路流量来自手机。这进一步推动了行动游戏市场的数据成长。
新兴技术进步
技术进步的不断发展,正在将行动游戏带入沉浸感和参与度的新领域。例如,2023年10月,美国艺电公司(EA)发布了一款全新行动游戏《EA Sports FC Tactical》,该游戏提供互动模拟、战略回合製玩法,并拥有来自英超联赛、西甲联赛、德甲联赛、法甲联赛和意甲联赛等知名联赛的5000多名真实球员。同样,2024年4月,美国国家橄榄球联盟(NFL)、NFL球员协会(NFLPA)和2K推出了《NFL 2K Playmakers》,这是一款由Cat Daddy Games开发的适用于iOS和安卓设备的全新非模拟触觉卡牌战斗类移动游戏。这很可能在未来几年提振行动游戏市场。
免费增值和应用程式内购买的结合
免费增值模式是指免费提供游戏,同时透过应用程式内购买产生收入。开发者则透过在游戏内提供游戏内物品、强化道具、自订选项或进阶功能来获取收入。此模式鼓励玩家持续参与,因为开发者会持续提供更新和内容以维持玩家的兴趣。根据Business of Apps的数据,应用程式内购买是最常见的获利模式之一。据估计,50%的非游戏类应用程式和79%的游戏类应用程式都使用这种模式。应用程式内购买占行动应用程式收入的48.2%,而广告收入和付费应用程式下载分别占14%和37.8%。全球用户在应用程式内购买的支出高达3800亿美元。这推动了行动游戏市场的收入成长。
The global mobile gaming market size reached USD 100.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 216.8 Billion by 2033, exhibiting a growth rate (CAGR) of 8.52% during 2025-2033. The emerging technological advancements, enhancing gaming experiences with immersive graphics, increasing the proliferation of smartphones and tablets, and incorporation of all freemium and inner purchases model success offering diverse revenue streams are some of the factors propelling the market growth.
The proliferation of smartphones and tablets
The rapid proliferation of smartphones and tablets transformed the mobile gaming market. The easy accessibility of mobile phones among individuals equipped with advanced hardware components, including high-resolution displays, multi-core processors, and dedicated GPUs is contributing to the market growth. According to the Consumer Affairs Journal of Consumer Research, almost all Americans (97%) own a mobile phone. This translates to 330.8 million people. About nine out of 10 Americans own a smartphone. Each day Americans spend 4 hours and 30 minutes on their mobile phones and check their phone 144 times per day. Nearly 57% of Americans consider themselves 'mobile phone addicts'. Over half (59.5%) of the world's internet traffic comes from mobile phones. This is further driving the mobile gaming market statistics.
The emerging technological advancements
The continuous evolution of technological advancements is influencing mobile gaming into new realms of immersion and engagement. For instance, in October 2023, Electronic Arts EA unveiled EA Sports FC Tactical, a new mobile game, that offers interactive simulation, strategic turn-based gameplay, and a roster of more than 5000 real players from prominent leagues like the Premier League, LALIGA EA SPORTS, Bundesliga, Ligue 1 and Serie A. Similarly, in April 2024, the National Football League, NFL Players Association (NFLPA), and 2K launched NFL 2K Playmakers, a new non-simulation tactile card battler mobile game for iOS and Android devices developed by Cat Daddy Games. This is likely to boost the mobile gaming market forecast over the coming years.
The incorporation of freemium and in-app purchases
The freemium model offers games for free while generating revenue through in-app purchases. Developers, in turn, generate revenue by offering in-game items, power-ups, customization options, or advanced features for purchase within the game. The model encourages extended player engagement, as developers continuously provide updates and content to maintain interest. According to the Business of Apps, in-app purchases are one of the most common monetization models. An estimated 50% of non-game and 79% of game apps use it. In-app purchases account for 48.2% of mobile app earnings as compared to 14% from ads-based revenue and 37.8% from paid app downloads. Users are spending $380 billion worldwide on in-app purchases. This is fueling the mobile gaming market revenue.
Action and adventure games offer intense gameplay experiences that often involve combat, exploration, and dynamic storytelling. These games encompass a variety of genres, from platformers to open-world adventures, providing players with adrenaline-pumping challenges and immersive narratives. Moreover, casino games have a strong foothold in the market, replicating the excitement of traditional casino games including slot machines, poker, blackjack, and roulette. They capitalize on the convenience of mobile devices, allowing players to experience the thrill of gambling from the palm of their hands.
Besides this, the growing popularity of sports and role-playing games (RPGs) is accelerating market growth. Additionally, sports games such as football, basketball, racing, and tennis, offer quick matches and intuitive controls, making them accessible to a wide audience, contributing to the market growth. Along with this, role-playing games (RPGs) immerse players in intricate narratives, character development, and strategic gameplay, allowing them to explore fantasy worlds and engage in epic quests, thus propelling market growth.
Furthermore, strategy and brain games challenge players' tactical thinking and decision-making skills often involving resource management, base building, and strategic planning, focusing on enhancing cognitive abilities through puzzles, quizzes, and memory exercises, thus creating a positive market outlook.
Smartphones represent the most popular device type
The widespread adoption of smartphones is reshaping the way games are accessed, played, and enjoyed, thus contributing to market growth. Additionally, the rising disposable income and easy accessibility to smartphones offering versatility and convenience are augmenting the market growth. These pocket-sized powerhouses combine robust processing capabilities, high-resolution displays, and touch-screen interfaces to deliver immersive gaming encounters.
Moreover, smartphones are democratizing gaming, erasing traditional barriers to entry with their portable nature that allows gaming on-the-go and enables users to indulge in quick gaming sessions during commutes, breaks, or downtime representing another major growth-inducing factor. The intuitive touch controls and gyroscopic sensors introduce innovative ways of interacting with games, making them accessible to a wide audience beyond traditional gamers.
Furthermore, the app store ecosystem integrated into smartphones is streamlining game discovery and download, fostering a seamless user experience. Developers can tap into this ecosystem to swiftly distribute and update their games, facilitating a continuous stream of fresh content for players to enjoy.
Android holds the largest share in the market
Android's open-source nature and widespread adoption across various devices are contributing to its remarkable success, thus driving the segment in the market. This adaptability means that the plethora of smartphones and tablets from different manufacturers and price points run on the Android operating system, expanding its potential user base significantly. According to an article by Business of Apps, Android is the most popular operating system in the world with over 3 billion active users spanning over 190 countries.
The freemium model offers games for free download while monetizing through in-app purchases which allows initial access without financial commitment. It offers players the flexibility to enhance their gaming experience by purchasing virtual items, power-ups, or premium features within the game.
Moreover, paid games require an upfront purchase cost for full access. While less prevalent than freemium, paid games often cater to a niche audience seeking a premium experience without in-app purchases. This model offers developers a clear revenue stream from each sale but may limit initial user acquisition due to the upfront cost.
Besides this, the free games model offers complete game play without any cost, relying solely on in-game advertising to generate revenue which typically attracts a large player base, thus accelerating the market growth. Furthermore, the paymium model combines elements of paid and freemium models. Players initially download the game for free but are later required to pay for additional content or features to unlock the full experience which offers a taste of the game's potential, encouraging players to invest for a more comprehensive engagement.
Asia Pacific exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
The Asia Pacific region is dominating the global market. In addition, the growing population, rising disposable income, and the significant portion of mobile device users, in the Asia Pacific market are accelerating the market growth. Also, countries such as China, Japan, South Korea, and India are driving the region's mobile gaming prowess. Moreover, the widespread adoption of smartphones, coupled with diverse gaming preferences are driving the demand for several games, from casual titles to complex multiplayer experiences representing another major growth-inducing factor. Along with this, the inclination toward social gaming and the popularity of esports with large-scale tournaments and competitive gaming leagues are attracting players and spectators, thus propelling market growth. According to an article in Seoulz, mobile gaming is more common in Korea than console gaming or PC gaming. Furthermore, Korea has over 35 million smartphone users. Therefore, there is a high demand for all form of gaming. Especially role-playing games where 90% of all mobile gaming revenue came from this genre.
Nowadays, key players in the market are strategically implementing various measures to fortify their positions and capitalize on the industry's growth potential. Additionally, leading companies such as Tencent, Electronic Arts (EA), and Supercell consistently invest in developing innovative and captivating game titles focusing on enhancing gameplay mechanics, graphics quality, and immersive experiences to attract and retain players. Moreover, emerging technologies such as augmented reality (AR) and virtual reality (VR) provide a competitive edge. For instance, Niantic, famous for Pokemon GO, actively explores AR gaming advancements. Besides this, strategic acquisitions of promising studios or successful games enable companies to expand their portfolios. Along with this, key players are tapping into the esports trend by organizing and sponsoring competitive gaming tournaments and leagues. For instance, Activision Blizzard hosts the Call of Duty League and Overwatch League, fostering a vibrant competitive gaming ecosystem.