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市场调查报告书
商品编码
1824161

行动游戏市场：2025年至2030年未来预测

Mobile Gaming Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 149 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

手机游戏市场规模：

预计行动游戏市场规模将从 2025 年的 1,421.9 亿美元成长至 2030 年的 2,448.24 亿美元，复合年增长率为 11.48%。

行动游戏产业已在电子娱乐领域占据主导地位，利用电脑、行动装置和主机等多种平台触达全球受众。该行业卓越的可扩展性源于行动技术的普及以及游戏与社交媒体生态系统的策略性融合。

政府支持和基础设施发展

公共部门对发展游戏产业的投入正透过定向资助措施日益显现。政府的支持机制，例如专案游戏基金和教育基础设施，体现了对该产业经济潜力的认可。教育机构如今受益于国家资助的设施，这些设施使学生能够使用专业设备和资源开发游戏内容，从而促进了行业内的创新和人才培养。

领先的社交平臺正在认识到游戏作为差异化策略的潜力，并正在开发创新的行动游戏解决方案，以提升用户参与度并拓展其推广能力。社群媒体与游戏的融合代表着娱乐内容消费和收益的重大变革。

主要成长要素

智慧型手机和网路基础设施的扩展

智慧型手机的普及和网路的普及是行动游戏成长的根本催化剂。行动硬体的改进和新兴技术的融合正在加速全球行动游戏产业的发展。网路普及率的提高，尤其是在新兴市场，使得更广泛的受众能够接触到线上游戏。

印度市场就是这一趋势的典型例子，其媒体和娱乐领域的市场规模已达240亿美元（约2.8兆日圆），游戏是成长最快的产业之一。印度目前名列全球五大行动游戏市场之列，凭藉其不断提升的连通性和设备可及性，展现出全球扩张的潜力。

免费游戏收益模式

免费游戏 (F2P)定价模式已成为主流的商业化战略，透过初始免费下载提供无限的可扩展性。这种方法让用户无需先入为主地体验游戏，然后透过应用程式内购买和提升用户参与度来创造收益。此模式的有效性标誌着该行业正在转向更注重可访问性而非即时收益的用户获取策略。

整合下一代技术

扩增实境和 5G 连接等新兴技术正在重塑行动游戏。 5G 基础设施的推出，以其更快的下载速度和更低的延迟，为云端游戏服务和更精緻的行动游戏体验创造了机会。这些技术进步使复杂的游戏串流成为可能，并支援更具沉浸感的游戏场景。

市场限制与挑战

心理和社会问题

手机游戏因其对用户心理的影响而面临严格审查。研究表明，游戏参与度与行为变化之间可能存在关联，例如攻击性增强和环境意识下降。这些担忧带来了监管和公共关係的挑战，业界必须透过负责任的游戏实践和内容审核来应对。

溢价定价模式的局限性

虽然免费游戏模式占据了用户偏好，但付费游戏模式却面临成长限制。一次性付费和订阅模式虽然能够产生可预测的、持续的收益流，但却遭遇了用户的抵制。虽然订阅模式为开发者提供了财务稳定性，但消费者始终偏好便利、免费的游戏体验。

战略意义

行动游戏市场的发展轨迹表明，在技术进步和基础设施建设的推动下，市场持续扩张。然而，永续成长需要优化获利策略，在用户可近性和产生收入之间取得平衡，同时解决对心理影响的担忧。该行业未来的成功将取决于其能否利用新技术，同时保持负责任的游戏标准，并在日益全球化的市场中适应不断变化的消费者偏好。

本报告的主要优点

  • 深刻分析：获得深入的市场洞察，重点关注客户细分、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场，涵盖主要地区和新兴地区。
  • 竞争格局：了解主要企业所采用的策略策略，并了解正确策略的市场渗透潜力。
  • 市场驱动因素和未来趋势：探索动态因素和关键市场趋势以及它们将如何影响未来的市场发展。
  • 可行的建议：利用洞察力来制定策略决策，在动态环境中开闢新的业务流和收益。
  • 受众广泛：对于新兴企业、研究机构、顾问、中小企业和大型企业来说，既有利又划算。

它有什么用途？

产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法律规范与影响、新产品开发、竞争影响

分析范围

  • 历史资料（2022-2024）和预测资料（2025-2030）
  • 成长机会、挑战、供应链前景、法规结构、客户行为和趋势分析
  • 竞争对手定位、策略和市场占有率分析
  • 按部门和地区（国家）分類的收益成长和预测分析
  • 公司概况（策略、产品、财务资讯、主要趋势等）

目录

第一章执行摘要

第二章市场概述

  • 市场概况
  • 市场定义
  • 分析范围
  • 细分市场

第三章 经营状况

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策法规
  • 策略建议

第四章 技术展望

第五章：依装置类型分類的行动游戏市场

  • 介绍
  • 智慧型手机
  • 药片
  • 智慧型手錶
  • 其他的

第六章 行动游戏市场类型

  • 介绍
  • 动作和冒险
  • 游乐场
  • 角色扮演游戏（RPG）
  • 运动的
  • 谜
  • 策略
  • 模拟
  • 种族
  • 赌场
  • 多人线上战斗竞技场（MOBA）
  • 生存游戏
  • 其他的

第七章 行动游戏市场收益模式分析

  • 介绍
  • 免费游玩
  • 免费增值
  • 付费游戏
  • 基于订阅
  • 基于广告

第 8 章：按玩家类型分類的行动游戏市场

  • 介绍
  • 休閒玩家
  • 重度核心玩家
  • 职业运动员

第九章 行动游戏市场（依发行平台）

  • 介绍
  • iOS 应用程式商店
  • Google Play 商店
  • 第三方应用程式商店
  • 网路为基础的平台
  • 云端游戏平台
  • 动作和冒险

第 10 章：按地区分類的行动游戏市场

  • 介绍
  • 北美洲
    • 依设备类型
    • 按类型
    • 按收益模式
    • 依玩家类型
    • 按发行平台
    • 按国家
      • 美国
      • 加拿大
      • 墨西哥
  • 南美洲
    • 依设备类型
    • 按类型
    • 按收益模式
    • 依玩家类型
    • 按发行平台
    • 按国家
      • 巴西
      • 阿根廷
      • 其他的
  • 欧洲
    • 依设备类型
    • 按类型
    • 按收益模式
    • 依玩家类型
    • 按发行平台
    • 按国家
      • 英国
      • 德国
      • 法国
      • 西班牙
      • 其他的
  • 中东和非洲
    • 依设备类型
    • 按类型
    • 按收益模式
    • 依玩家类型
    • 按发行平台
    • 按国家
      • 沙乌地阿拉伯
      • 阿拉伯聯合大公国
      • 其他的
  • 亚太地区
    • 依设备类型
    • 按类型
    • 按收益模式
    • 依玩家类型
    • 按发行平台
    • 按国家
      • 中国
      • 日本
      • 印度
      • 韩国
      • 台湾
      • 其他的

第十一章竞争格局及分析

  • 主要企业和策略分析
  • 市占率分析
  • 企业合併、协议、商业合作
  • 竞争对手仪表板

第十二章：公司简介

  • Tencent Holdings Limited
  • Scopely
  • NetEase, Inc.
  • Playrix
  • Supercell Oy
  • King
  • Dream Games
  • Roblox Corporation
  • Century Games

第十三章 附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益
  • 分析方法
  • 简称

图表列表

表格列表

简介目录
Product Code: KSI061610536

Mobile Gaming Market Size:

The Mobile Gaming Market is expected to grow from USD 142.190 billion in 2025 to USD 244.824 billion in 2030, at a CAGR of 11.48%.

The mobile gaming industry has established itself as a dominant force in electronic entertainment, leveraging diverse platforms including computers, mobile devices, and consoles to reach global audiences. The sector's remarkable scalability stems from the ubiquity of mobile technology and the strategic integration of gaming into social media ecosystems.

Government Support and Infrastructure Development

Public sector commitment to gaming industry development has become increasingly evident through targeted funding initiatives. Government-backed support mechanisms, including dedicated gaming funds and educational infrastructure, demonstrate recognition of the sector's economic potential. Educational institutions now benefit from state-funded facilities that enable students to develop gaming content using professional-grade equipment and resources, fostering innovation and talent development within the industry.

Major social platforms have recognized gaming's potential as a differentiation strategy, developing innovative mobile gaming solutions to enhance user engagement and expand promotional capabilities. This convergence of social media and gaming represents a significant evolution in how entertainment content is consumed and monetized.

Primary Growth Drivers

Smartphone and Internet Infrastructure Expansion

The proliferation of smartphone technology coupled with advancing internet penetration rates serves as the fundamental catalyst for mobile gaming growth. Technological improvements in mobile hardware and the integration of emerging technologies have accelerated industry development globally. Enhanced internet accessibility, particularly in developing markets, has made online gaming increasingly viable for broader demographics.

The Indian market exemplifies this trend, with its Media & Entertainment sector valued at $24 billion, positioning gaming among the fastest-growing segments. India now ranks among the world's top five mobile gaming markets, illustrating the global expansion potential driven by improved connectivity and device accessibility.

Free-to-Play Revenue Models

The Free-to-Play (F2P) pricing model has emerged as the dominant monetization strategy, offering unlimited scalability potential through free initial downloads. This approach allows users to experience games without upfront commitment, subsequently driving revenue through in-app purchases and extended engagement. The model's effectiveness demonstrates the industry's evolution toward user acquisition strategies that prioritize accessibility over immediate monetization.

Next-Generation Technology Integration

Advanced technologies including augmented reality and 5G connectivity are reshaping mobile gaming capabilities. The deployment of 5G infrastructure, with its enhanced download speeds and reduced latency, creates opportunities for cloud gaming services and more sophisticated mobile gaming experiences. These technological advances enable streaming of complex games and support for more immersive gameplay scenarios.

Market Constraints and Challenges

Psychological and Social Concerns

Mobile gaming faces scrutiny regarding its psychological impact on users. Research indicates potential correlations between gaming engagement and behavioral changes, including increased aggression and reduced environmental awareness. These concerns create regulatory and public relations challenges that the industry must address through responsible gaming practices and content moderation.

Premium Pricing Model Limitations

While Free-to-Play models dominate user preferences, paid gaming models present growth constraints. Both one-time purchase fees and subscription-based models encounter user resistance, despite their ability to generate predictable recurring revenue streams. Although subscription models offer financial stability for developers, consumer preference consistently favors accessible, free-entry gaming experiences.

Strategic Implications

The mobile gaming market's trajectory indicates continued expansion driven by technological advancement and infrastructure development. However, sustainable growth requires addressing psychological impact concerns while optimizing monetization strategies that balance user accessibility with revenue generation. The industry's future success depends on leveraging emerging technologies while maintaining responsible gaming standards and adapting to evolving consumer preferences in an increasingly connected global marketplace.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Mobile Gaming Market Segmentation:

By Device Type

  • Smartphone
  • Tablet
  • Smartwatch
  • Others

By Genre

  • Action and Adventure
  • Arcade
  • Role-Playing Games (RPG)
  • Sports
  • Puzzle
  • Strategy
  • Simulation
  • Racing
  • Casino
  • Multiplayer Online Battle Arena (MOBA)
  • Battle Royale
  • Others

By Monetization Model

  • Free-to-Play
  • Freemium
  • Pay-to-Play
  • Subscription-Based
  • Ad-Based

By Player Type

  • Casual Gamers
  • Hardcore Gamers
  • Professional Players

By Distribution Platform

  • iOS App Store
  • Google Play Store
  • Third-Party App Stores
  • Web-Based Platforms
  • Cloud Gaming Platforms

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Taiwan
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. MOBILE GAMING MARKET BY DEVICE TYPE

  • 5.1. Introduction
  • 5.2. Smartphone
  • 5.3. Tablet
  • 5.4. Smartwatch
  • 5.5. Others

6. MOBILE GAMING MARKET BY GENRE

  • 6.1. Introduction
  • 6.2. Action and Adventure
  • 6.3. Arcade
  • 6.4. Role-Playing Games (RPG)
  • 6.5. Sports
  • 6.6. Puzzle
  • 6.7. Strategy
  • 6.8. Simulation
  • 6.9. Racing
  • 6.10. Casino
  • 6.11. Multiplayer Online Battle Arena (MOBA)
  • 6.12. Battle Royale
  • 6.13. Others

7. MOBILE GAMING MARKET BY MONETIZATION MODEL

  • 7.1. Introduction
  • 7.2. Free-to-Play
  • 7.3. Freemium
  • 7.4. Pay-to-Play
  • 7.5. Subscription-Based
  • 7.6. Ad-Based

8. MOBILE GAMING MARKET BY PLAYER TYPE

  • 8.1. Introduction
  • 8.2. Casual Gamers
  • 8.3. Hardcore Gamers
  • 8.4. Professional Players

9. MOBILE GAMING MARKET BY DISTRIBUTION PLATFORM

  • 9.1. Introduction
  • 9.2. iOS App Store
  • 9.3. Google Play Store
  • 9.4. Third-Party App Stores
  • 9.5. Web-Based Platforms
  • 9.6. Cloud Gaming Platforms
  • 9.7. Action and Adventure

10. MOBILE GAMING MARKET BY GEOGRAPHY

  • 10.1. Introduction
  • 10.2. North America
    • 10.2.1. By Device Type
    • 10.2.2. By Genre
    • 10.2.3. By Monetization Model
    • 10.2.4. By Player Type
    • 10.2.5. By Distribution Platform
    • 10.2.6. By Country
      • 10.2.6.1. USA
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. South America
    • 10.3.1. By Device Type
    • 10.3.2. By Genre
    • 10.3.3. By Monetization Model
    • 10.3.4. By Player Type
    • 10.3.5. By Distribution Platform
    • 10.3.6. By Country
      • 10.3.6.1. Brazil
      • 10.3.6.2. Argentina
      • 10.3.6.3. Others
  • 10.4. Europe
    • 10.4.1. By Device Type
    • 10.4.2. By Genre
    • 10.4.3. By Monetization Model
    • 10.4.4. By Player Type
    • 10.4.5. By Distribution Platform
    • 10.4.6. By Country
      • 10.4.6.1. United Kingdom
      • 10.4.6.2. Germany
      • 10.4.6.3. France
      • 10.4.6.4. Spain
      • 10.4.6.5. Others
  • 10.5. Middle East and Africa
    • 10.5.1. By Device Type
    • 10.5.2. By Genre
    • 10.5.3. By Monetization Model
    • 10.5.4. By Player Type
    • 10.5.5. By Distribution Platform
    • 10.5.6. By Country
      • 10.5.6.1. Saudi Arabia
      • 10.5.6.2. UAE
      • 10.5.6.3. Others
  • 10.6. Asia Pacific
    • 10.6.1. By Device Type
    • 10.6.2. By Genre
    • 10.6.3. By Monetization Model
    • 10.6.4. By Player Type
    • 10.6.5. By Distribution Platform
    • 10.6.6. By Country
      • 10.6.6.1. China
      • 10.6.6.2. Japan
      • 10.6.6.3. India
      • 10.6.6.4. South Korea
      • 10.6.6.5. Taiwan
      • 10.6.6.6. Others

11. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 11.1. Major Players and Strategy Analysis
  • 11.2. Market Share Analysis
  • 11.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 11.4. Competitive Dashboard

12. COMPANY PROFILES

  • 12.1. Tencent Holdings Limited
  • 12.2. Scopely
  • 12.3. NetEase, Inc.
  • 12.4. Playrix
  • 12.5. Supercell Oy
  • 12.6. King
  • 12.7. Dream Games
  • 12.8. Roblox Corporation
  • 12.9. Century Games

13. APPENDIX

  • 13.1. Currency
  • 13.2. Assumptions
  • 13.3. Base and Forecast Years Timeline
  • 13.4. Key benefits for the stakeholders
  • 13.5. Research Methodology
  • 13.6. Abbreviations

LIST OF FIGURES

LIST OF TABLES