行动游戏市场规模、份额及成长分析（按类型、平台、经营模式、设备和地区）－2025-2032 年产业预测

预计到 2023 年，全球行动游戏市场规模将达到 1,120 亿美元，从 2024 年的 1,290.2 亿美元成长到 2032 年的 4002.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 15.2%。

受政府对本土游戏产业支持力度加大以及 5G 网路快速发展的推动，全球行动游戏市场正在强劲成长。云端游戏和串流媒体服务的扩张，以及 Facebook 和 Instagram 等社群媒体平台的日益普及，正在刺激创新手机游戏的发展。此外，灵活的游戏内付款选项正在增加用户参与度并促进市场扩张。我们的分析表明，电子竞技、社交游戏和 roguelike 游戏的激增，以及行动游戏在智慧型手机、主机和平板电脑等多种设备上的普及，进一步增强了行业活力。领先的市场参与者越来越多地推出针对年轻群体的互动游戏，以满足不断变化的娱乐需求并塑造行动游戏的未来。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术分析
• 案例研究
• 客户和购买标准分析

行动游戏市场规模（按类型及复合年增长率） (2025-2032)

• 市场概览
• 动作与冒险
• 赌场
• 运动的
• 角色扮演

行动游戏市场规模（依平台划分）及复合年增长率（2025-2032）

• 市场概览
• Android
• iOS 版本
• Windows

行动游戏市场规模（以经营模式和复合年增长率） (2025-2032)

• 市场概览
• 免费增值
• 有薪资的
• 自由的
• Paymium

行动游戏市场规模（依设备划分）及复合年增长率（2025-2032）

• 市场概览
• 个人数位援助
• 智慧型手机

各地区手机游戏市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Tencent（China）
• Sony（Japan）
• Electronic Arts（United States）
• NetEase（China）
• Google（United States）
• Microsoft（United States）
• Nintendo（Japan）
• Jam City（United States）
• Nexon（Japan）
• Square Enix（Japan）
• GungHo Online Entertainment（Japan）

结论和建议

Global Mobile Gaming Market size was valued at USD 112.0 billion in 2023 and is poised to grow from USD 129.02 billion in 2024 to USD 400.21 billion by 2032, growing at a CAGR of 15.2% during the forecast period (2025-2032).

The Global Mobile Gaming Market is witnessing robust growth, driven by increased government support for local gaming industries and rapid advancements in 5G networks. The expansion of cloud gaming and streaming services, coupled with the rising popularity of social media platforms like Facebook and Instagram, has fueled the development of innovative mobile games. Additionally, flexible in-game payment options have enhanced user engagement, contributing to market expansion. Our analysis reveals that the surge in esports, social gaming, and roguelike gaming, along with the availability of mobile games across multiple devices-including smartphones, consoles, and tablets-has further strengthened industry dynamics. Leading market players are increasingly launching interactive games tailored for younger audiences, catering to evolving entertainment demands and shaping the future of mobile gaming.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Gaming market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile Gaming Market Segments Analysis

Global Mobile Gaming Market is segmented by Type, Platform, Business Models, Device and region. Based on Type, the market is segmented into Action or Adventure, Casino, Sports and Role Playing. Based on Platform, the market is segmented into Android, IOS and Windows. Based on Business Models, the market is segmented into Freemium, Paid, Free and Paymium. Based on Device, the market is segmented into Personal Digital Assistance and Smartphone. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mobile Gaming Market

The rapid penetration of smartphones and enhanced internet accessibility across the globe are significantly driving the growth of the mobile gaming market. The availability of high-end smartphones at more affordable prices has expanded the user base, leading to a surge in mobile gaming adoption. This trend is particularly evident in emerging economies such as India, China, and Mexico, where increasing disposable incomes and digital transformation have fueled market expansion. India, in particular, is witnessing exponential growth, with consumers allocating substantial spending toward mobile gaming. As a result, India has emerged as the fastest-growing mobile gaming market worldwide, highlighting the immense potential for game developers, publishers, and technology providers to capitalize on this expanding segment.

Restraints in the Global Mobile Gaming Market

One of the key restraints in the Global Mobile Gaming Market is the increasing regulatory scrutiny and data privacy concerns. Governments worldwide are imposing stricter regulations on in-game purchases, loot boxes, and data collection practices, significantly impacting revenue models. For instance, the European Union's GDPR and China's gaming restrictions have forced companies to modify their monetization strategies, leading to compliance costs and potential revenue losses. Moreover, rising concerns over gaming addiction have prompted authorities to impose screen time limits and age restrictions, further limiting user engagement. These regulatory challenges create uncertainty for developers and publishers, affecting long-term growth and investment in the sector. As the regulatory landscape evolves, mobile gaming firms must continuously adapt to mitigate potential risks.

Market Trends of the Global Mobile Gaming Market

Cloud gaming is revolutionizing the global mobile gaming market by eliminating the dependency on high-end smartphone hardware and storage capacity. By leveraging cloud infrastructure, mobile game providers can deliver high-quality, console-like gaming experiences without requiring significant device processing power. This transformation has led to increased adoption among technology companies and mobile gamers, as it enables seamless access to advanced games without the need for large downloads or expensive hardware upgrades. Furthermore, the rise of 5G and edge computing is enhancing cloud gaming's performance, reducing latency, and expanding accessibility across diverse demographics. As major players invest in cloud gaming platforms, the industry is witnessing a shift toward subscription-based models, fostering new monetization strategies and long-term user engagement.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Mobile Gaming Market Size by Type & CAGR (2025-2032)

• Market Overview
• Action or Adventure
• Casino
• Sports
• Role Playing

Global Mobile Gaming Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Android
• IOS
• Windows

Global Mobile Gaming Market Size by Business Models & CAGR (2025-2032)

• Market Overview
• Freemium
• Paid
• Free
• Paymium

Global Mobile Gaming Market Size by Device & CAGR (2025-2032)

• Market Overview
• Personal Digital Assistance
• Smartphone

Global Mobile Gaming Market Size & CAGR (2025-2032)

• North America (Type, Platform, Business Models, Device)
  • US
  • Canada
• Europe (Type, Platform, Business Models, Device)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Platform, Business Models, Device)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Platform, Business Models, Device)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Platform, Business Models, Device)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Tencent (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electronic Arts (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NetEase (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nintendo (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jam City (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nexon (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Square Enix (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GungHo Online Entertainment (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations