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市场调查报告书
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1594178

行动游戏市场：货币化、类别和平台 - 2025-2030 年全球预测

Mobile Games Market by Monetization (In-app Purchases, Paid Apps), Category (Action, Kids Games, Puzzle), Platform - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 196 Pages | 商品交期: 最快1-2个工作天内

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预计2023年行动游戏市场规模将达1,288亿美元，2024年预计将达到1,403.1亿美元，复合年增长率为9.31%，预计2030年将达到2,402.7亿美元。

行动游戏市场主要包括智慧型手机和平板电脑等行动装置游戏应用程式的开拓、发行和收益。这项市场需求是由行动装置的激增以及对轻鬆娱乐的需求不断增长所推动的。从应用程式来看，这些游戏迎合了广泛的用户，从休閒游戏玩家到竞技电竞参与者，我们可以看到它们的最终用途扩大到各种人群。关键的成长要素包括行动装置的技术进步、网路普及率的提高以及应用程式商店的扩展和可访问性。此外，免费增值模式和应用程式内收费正在彻底改变商业化战略并进一步推动成长。

主要市场统计
基准年[2023] 1,288亿美元
预测年份 [2024] 1403.1亿美元
预测年份 [2030] 2402.7亿美元
复合年增长率（%） 9.31%

利用扩增实境(AR) 和虚拟实境 (VR) 技术来增强用户体验并创建吸引观众的高度沉浸式游戏的机会已经成熟。 5G 的兴起将使开发者能够探索高品质、即时的多人游戏体验，从而推动进一步的参与。此外，由于智慧型手机的广泛采用和网路存取的增加，新兴市场的潜力开拓。然而，竞争加剧、市场饱和和严格的应用商店监管等挑战可能会阻碍成长。特别是，与广告拦截和隐私相关的货币化风险持续存在，以及设备相容性和电池消耗等技术限制。

为了克服这些问题，创新可以集中在跨平台功能、人工智慧主导的个人化游戏体验以及用于安全和透明交易的区块链整合。科技领域的合作和伙伴关係，特别是与 AR、VR 和云端游戏公司的合作和伙伴关係，可以提供竞争优势。此外，您还可以透过开拓针对特定文化偏好或语言的游戏来开拓利基市场。总体而言，由于技术创新，行动游戏市场仍然充满活力并不断发展。但成功的关键在于适应性、策略伙伴关係关係以及对消费者偏好和行为模式的深刻理解。用户分析和回馈见解对于您的业务的可持续成长至关重要。

市场动态：揭示快速发展的行动游戏市场的关键市场洞察

供需的动态交互作用正在改变行动游戏市场。透过了解这些不断变化的市场动态，公司可以准备好做出明智的投资决策、完善策略决策并抓住新的商机。全面了解这些趋势可以帮助企业降低政治、地理、技术、社会和经济领域的风险，同时消费行为及其对製造成本的影响以及对采购趋势的影响。

  • 市场驱动因素
    • 智慧型手机和平板电脑在世界各地变得越来越流行。
    • 手机游戏用户成长与游戏技术数位化
    • 5G 技术的日益采用和扩展
  • 市场限制因素
    • 某些国家/地区对设备相容性和 VPN 託管有严格的规定
  • 市场机会
    • 多人游戏场景日益普及，跨平台游戏体验不断提升
    • 适用于智慧型手机和平板电脑的 AR 和 VR 游戏简介
  • 市场挑战
    • 寻求更好游戏体验的游戏玩家的需求持续转变

波特五力：驾驭行动游戏市场的战略工具

波特的五力框架是了解市场竞争格局的重要工具。波特的五力框架为评估公司的竞争地位和探索策略机会提供了清晰的方法。该框架可帮助公司评估市场动态并确定新业务的盈利。这些见解使公司能够利用自己的优势、解决弱点并避免潜在的挑战，以确保更强大的市场地位。

PESTLE分析：了解行动游戏市场的外部影响

外部宏观环境因素在塑造行动游戏市场的表现动态方面发挥着至关重要的作用。对政治、经济、社会、技术、法律和环境因素的分析提供了应对这些影响所需的资讯。透过调查 PESTLE 因素，公司可以更了解潜在的风险和机会。这种分析可以帮助企业预测法规、消费者偏好和经济趋势的变化，并帮助他们做出积极主动的决策。

市场占有率分析 了解行动游戏市场竞争态势

对行动游戏市场的详细市场占有率分析可以对供应商绩效进行全面评估。公司可以透过比较收益、客户群和成长率等关键指标来揭示其竞争地位。该分析揭示了市场集中、分散和整合的趋势，为供应商提供了製定策略决策所需的洞察力，使他们能够在日益激烈的竞争中占有一席之地。

FPNV定位矩阵行动游戏市场厂商绩效评估

FPNV定位矩阵是评估行动游戏市场厂商的重要工具。此矩阵允许业务组织根据商务策略和产品满意度评估供应商，从而做出与其目标相符的明智决策。这四个象限使您能够清晰、准确地划分供应商，以确定最能满足您的策略目标的合作伙伴和解决方案。

策略分析和建议描绘了行动游戏市场的成功之路

对于旨在加强其在全球市场的影响力的公司来说，行动游戏市场的策略分析至关重要。透过考虑关键资源、能力和绩效指标，公司可以识别成长机会并努力改进。这种方法使您能够克服竞争环境中的挑战，利用新的商机，并取得长期成功。

本报告提供了涵盖关键重点领域的市场全面分析：

1. 市场渗透率：详细检视当前市场环境、主要企业的广泛资料、评估其在市场中的影响力和整体影响力。

2. 市场开拓：辨识新兴市场的成长机会，评估现有领域的扩张潜力，并提供未来成长的策略蓝图。

3. 市场多元化：分析近期产品发布、开拓地区、关键产业进展、塑造市场的策略投资。

4. 竞争评估与情报：彻底分析竞争格局，检验市场占有率、业务策略、产品系列、认证、监管核准、专利趋势、主要企业的技术进步等。

5. 产品开发与创新：重点在于有望推动未来市场成长的最尖端科技、研发活动和产品创新。

我们也回答重要问题，以帮助相关人员做出明智的决策：

1.目前的市场规模和未来的成长预测是多少？

2. 哪些产品、区隔市场和地区提供最佳投资机会？

3.塑造市场的主要技术趋势和监管影响是什么？

4.主要厂商的市场占有率和竞争地位如何？

5. 推动供应商市场进入和退出策略的收益来源和策略机会是什么？

目录

第一章 前言

第二章调查方法

第三章执行摘要

第四章市场概况

第五章市场洞察

  • 市场动态
    • 促进因素
      • 智慧型手机和平板电脑在全球迅速流行
      • 手机游戏用户成长与游戏技术数位化
      • 5G 技术的采用和扩展不断增加
    • 抑制因素
      • 某些国家/地区有关 VPN 託管的设备相容性和严格规定
    • 机会
      • 多人游戏场景日益普及，跨平台游戏体验不断提升
      • 适用于智慧型手机和平板电脑的 AR/VR 游戏简介
    • 任务
      • 游戏玩家对新的、更好的游戏体验的需求持续变化
  • 市场区隔分析
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社群
    • 技术的
    • 合法地
    • 环境

第六章 行动游戏市场收益

  • 应用程式内购买
  • 付费应用程式

第七章行动游戏市场：依类别

  • 行动
  • 儿童游戏
  • 谜
  • 种族
  • 模拟

第八章行动游戏市场：依平台划分

  • 安卓
  • iOS

第九章 美洲手游市场

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美国

第十章亚太移动游戏市场

  • 澳洲
  • 中国
  • 印度
  • 印尼
  • 日本
  • 马来西亚
  • 菲律宾
  • 新加坡
  • 韩国
  • 台湾
  • 泰国
  • 越南

第十一章 欧洲、中东、非洲手游市场

  • 丹麦
  • 埃及
  • 芬兰
  • 法国
  • 德国
  • 以色列
  • 义大利
  • 荷兰
  • 奈及利亚
  • 挪威
  • 波兰
  • 卡达
  • 俄罗斯
  • 沙乌地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公国
  • 英国

第十二章竞争格局

  • 2023 年市场占有率分析
  • FPNV 定位矩阵，2023
  • 竞争情境分析
  • 战略分析和建议

公司名单

  • Activision Blizzard, Inc.
  • BANDAI NAMCO MOBILE SL
  • Com2uS Corp.
  • Electronic Arts Inc.
  • Gameloft SE
  • GamePix Srl
  • GamesHub
  • Glu Mobile, Inc. by Electronic Arts Inc.
  • GungHo Online Entertainment, Inc.
  • King.com Ltd.
  • KONAMI DIGITAL ENTERTAINMENT BV
  • NCSOFT CORPORATION
  • NetEase, Inc.
  • Niantic, Inc.
  • Nintendo Co., Ltd.
  • Peak Oyun YazIlIm ve Pazarlama AS
  • Rovio Entertainment Corporation
  • Supercell Oy
  • Tencent Holdings Limited
  • The Game Awards
  • The Walt Disney Company
  • Ubisoft, Inc.
  • Warner Bros Entertainment Inc.
  • Zynga Inc. by Take-Two Interactive Software, Inc.
Product Code: MRR-521BAA36EAF0

The Mobile Games Market was valued at USD 128.80 billion in 2023, expected to reach USD 140.31 billion in 2024, and is projected to grow at a CAGR of 9.31%, to USD 240.27 billion by 2030.

The mobile games market encompasses the development, distribution, and monetization of gaming applications primarily for mobile devices such as smartphones and tablets. The necessity of this market stems from the proliferation of mobile devices and the increasing demand for easily accessible entertainment. Application-wise, these games cater to a broad user base, ranging from casual gamers to competitive e-sports participants, highlighting extensive end-use scope across various demographics. Key growth factors include technological advancements in mobile devices, increasing internet penetration, and the expansive reach and accessibility of app stores globally. Additionally, the freemium model and in-app purchases have revolutionized monetization strategies, further fueling growth.

KEY MARKET STATISTICS
Base Year [2023] USD 128.80 billion
Estimated Year [2024] USD 140.31 billion
Forecast Year [2030] USD 240.27 billion
CAGR (%) 9.31%

Opportunities are ripe in leveraging augmented reality (AR) and virtual reality (VR) technologies to enhance user experiences, subsequently creating more immersive games that captivate audiences. With the rise of 5G, developers can explore high-quality, real-time multiplayer gaming experiences, driving further engagement. Furthermore, markets in emerging countries present untapped potential due to growing smartphone adoption and internet accessibility. However, challenges such as high competition, market saturation, and stringent app store regulations may hinder growth. Monetization risks, especially around ad-blockers and privacy concerns, persist alongside technical constraints like device compatibility and battery consumption.

To overcome these, innovation can focus on cross-platform functionality, AI-driven personalized gaming experiences, and blockchain integration for secure, transparent transactions. Collaborations and partnerships within the technology sector, particularly with AR, VR, and cloud gaming companies, may yield competitive advantages. Additionally, developing games tailored to specific cultural preferences and languages can break into niche markets. Overall, the mobile gaming market remains dynamic, with constant evolution driven by technological innovation. However, success hinges on adaptability, strategic partnerships, and a deep understanding of consumer preferences and behavior patterns. Insights into user analytics and feedback will be pivotal for sustained business growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile Games Market

The Mobile Games Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Huge adoption of smartphones and tablets across globe
    • Increasing mobile gaming audience and digitalization in gaming technology
    • Rising adoption and expansion of 5G technology
  • Market Restraints
    • Device compatibility and stringent regulations in certain countries for VPN hosting
  • Market Opportunities
    • Growing popularity of multiplayer scenarios and improved cross-platform gaming experience
    • Introduction of AR and VR games for smartphones and tablets
  • Market Challenges
    • Continuous demand-shift of gamers for new and better gaming experience

Porter's Five Forces: A Strategic Tool for Navigating the Mobile Games Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile Games Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile Games Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile Games Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile Games Market

A detailed market share analysis in the Mobile Games Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile Games Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile Games Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile Games Market

A strategic analysis of the Mobile Games Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile Games Market, highlighting leading vendors and their innovative profiles. These include Activision Blizzard, Inc., BANDAI NAMCO MOBILE S.L., Com2uS Corp., Electronic Arts Inc., Gameloft SE, GamePix S.r.l., GamesHub, Glu Mobile, Inc. by Electronic Arts Inc., GungHo Online Entertainment, Inc., King.com Ltd., KONAMI DIGITAL ENTERTAINMENT B.V., NCSOFT CORPORATION, NetEase, Inc., Niantic, Inc., Nintendo Co., Ltd., Peak Oyun YazIlIm ve Pazarlama A.S., Rovio Entertainment Corporation, Supercell Oy, Tencent Holdings Limited, The Game Awards, The Walt Disney Company, Ubisoft, Inc., Warner Bros Entertainment Inc., and Zynga Inc. by Take-Two Interactive Software, Inc..

Market Segmentation & Coverage

This research report categorizes the Mobile Games Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Monetization, market is studied across In-app Purchases and Paid Apps.
  • Based on Category, market is studied across Action, Kids Games, Puzzle, Race, and Simulation.
  • Based on Platform, market is studied across Android and iOS.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Huge adoption of smartphones and tablets across globe
      • 5.1.1.2. Increasing mobile gaming audience and digitalization in gaming technology
      • 5.1.1.3. Rising adoption and expansion of 5G technology
    • 5.1.2. Restraints
      • 5.1.2.1. Device compatibility and stringent regulations in certain countries for VPN hosting
    • 5.1.3. Opportunities
      • 5.1.3.1. Growing popularity of multiplayer scenarios and improved cross-platform gaming experience
      • 5.1.3.2. Introduction of AR and VR games for smartphones and tablets
    • 5.1.4. Challenges
      • 5.1.4.1. Continuous demand-shift of gamers for new and better gaming experience
  • 5.2. Market Segmentation Analysis
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Mobile Games Market, by Monetization

  • 6.1. Introduction
  • 6.2. In-app Purchases
  • 6.3. Paid Apps

7. Mobile Games Market, by Category

  • 7.1. Introduction
  • 7.2. Action
  • 7.3. Kids Games
  • 7.4. Puzzle
  • 7.5. Race
  • 7.6. Simulation

8. Mobile Games Market, by Platform

  • 8.1. Introduction
  • 8.2. Android
  • 8.3. iOS

9. Americas Mobile Games Market

  • 9.1. Introduction
  • 9.2. Argentina
  • 9.3. Brazil
  • 9.4. Canada
  • 9.5. Mexico
  • 9.6. United States

10. Asia-Pacific Mobile Games Market

  • 10.1. Introduction
  • 10.2. Australia
  • 10.3. China
  • 10.4. India
  • 10.5. Indonesia
  • 10.6. Japan
  • 10.7. Malaysia
  • 10.8. Philippines
  • 10.9. Singapore
  • 10.10. South Korea
  • 10.11. Taiwan
  • 10.12. Thailand
  • 10.13. Vietnam

11. Europe, Middle East & Africa Mobile Games Market

  • 11.1. Introduction
  • 11.2. Denmark
  • 11.3. Egypt
  • 11.4. Finland
  • 11.5. France
  • 11.6. Germany
  • 11.7. Israel
  • 11.8. Italy
  • 11.9. Netherlands
  • 11.10. Nigeria
  • 11.11. Norway
  • 11.12. Poland
  • 11.13. Qatar
  • 11.14. Russia
  • 11.15. Saudi Arabia
  • 11.16. South Africa
  • 11.17. Spain
  • 11.18. Sweden
  • 11.19. Switzerland
  • 11.20. Turkey
  • 11.21. United Arab Emirates
  • 11.22. United Kingdom

12. Competitive Landscape

  • 12.1. Market Share Analysis, 2023
  • 12.2. FPNV Positioning Matrix, 2023
  • 12.3. Competitive Scenario Analysis
  • 12.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Activision Blizzard, Inc.
  • 2. BANDAI NAMCO MOBILE S.L.
  • 3. Com2uS Corp.
  • 4. Electronic Arts Inc.
  • 5. Gameloft SE
  • 6. GamePix S.r.l.
  • 7. GamesHub
  • 8. Glu Mobile, Inc. by Electronic Arts Inc.
  • 9. GungHo Online Entertainment, Inc.
  • 10. King.com Ltd.
  • 11. KONAMI DIGITAL ENTERTAINMENT B.V.
  • 12. NCSOFT CORPORATION
  • 13. NetEase, Inc.
  • 14. Niantic, Inc.
  • 15. Nintendo Co., Ltd.
  • 16. Peak Oyun YazIlIm ve Pazarlama A.S.
  • 17. Rovio Entertainment Corporation
  • 18. Supercell Oy
  • 19. Tencent Holdings Limited
  • 20. The Game Awards
  • 21. The Walt Disney Company
  • 22. Ubisoft, Inc.
  • 23. Warner Bros Entertainment Inc.
  • 24. Zynga Inc. by Take-Two Interactive Software, Inc.

LIST OF FIGURES

  • FIGURE 1. MOBILE GAMES MARKET RESEARCH PROCESS
  • FIGURE 2. MOBILE GAMES MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL MOBILE GAMES MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL MOBILE GAMES MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL MOBILE GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL MOBILE GAMES MARKET SIZE, BY CATEGORY, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL MOBILE GAMES MARKET SIZE, BY CATEGORY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL MOBILE GAMES MARKET SIZE, BY PLATFORM, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL MOBILE GAMES MARKET SIZE, BY PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. AMERICAS MOBILE GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 13. AMERICAS MOBILE GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. UNITED STATES MOBILE GAMES MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 15. UNITED STATES MOBILE GAMES MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. ASIA-PACIFIC MOBILE GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. ASIA-PACIFIC MOBILE GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA MOBILE GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. EUROPE, MIDDLE EAST & AFRICA MOBILE GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. MOBILE GAMES MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 21. MOBILE GAMES MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. MOBILE GAMES MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL MOBILE GAMES MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL MOBILE GAMES MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL MOBILE GAMES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. MOBILE GAMES MARKET DYNAMICS
  • TABLE 7. GLOBAL MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL MOBILE GAMES MARKET SIZE, BY IN-APP PURCHASES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL MOBILE GAMES MARKET SIZE, BY PAID APPS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL MOBILE GAMES MARKET SIZE, BY ACTION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL MOBILE GAMES MARKET SIZE, BY KIDS GAMES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL MOBILE GAMES MARKET SIZE, BY PUZZLE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL MOBILE GAMES MARKET SIZE, BY RACE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL MOBILE GAMES MARKET SIZE, BY SIMULATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL MOBILE GAMES MARKET SIZE, BY ANDROID, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL MOBILE GAMES MARKET SIZE, BY IOS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. AMERICAS MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 20. AMERICAS MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 21. AMERICAS MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 22. AMERICAS MOBILE GAMES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 23. ARGENTINA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 24. ARGENTINA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 25. ARGENTINA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 26. BRAZIL MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 27. BRAZIL MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 28. BRAZIL MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 29. CANADA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 30. CANADA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 31. CANADA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 32. MEXICO MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 33. MEXICO MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 34. MEXICO MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 35. UNITED STATES MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 36. UNITED STATES MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 37. UNITED STATES MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 38. UNITED STATES MOBILE GAMES MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 39. ASIA-PACIFIC MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 40. ASIA-PACIFIC MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 41. ASIA-PACIFIC MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 42. ASIA-PACIFIC MOBILE GAMES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 43. AUSTRALIA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 44. AUSTRALIA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 45. AUSTRALIA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 46. CHINA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 47. CHINA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 48. CHINA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 49. INDIA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 50. INDIA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 51. INDIA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 52. INDONESIA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 53. INDONESIA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 54. INDONESIA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 55. JAPAN MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 56. JAPAN MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 57. JAPAN MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 58. MALAYSIA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 59. MALAYSIA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 60. MALAYSIA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 61. PHILIPPINES MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 62. PHILIPPINES MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 63. PHILIPPINES MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 64. SINGAPORE MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 65. SINGAPORE MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 66. SINGAPORE MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 67. SOUTH KOREA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 68. SOUTH KOREA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 69. SOUTH KOREA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 70. TAIWAN MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 71. TAIWAN MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 72. TAIWAN MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 73. THAILAND MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 74. THAILAND MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 75. THAILAND MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 76. VIETNAM MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 77. VIETNAM MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 78. VIETNAM MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 79. EUROPE, MIDDLE EAST & AFRICA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 80. EUROPE, MIDDLE EAST & AFRICA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 81. EUROPE, MIDDLE EAST & AFRICA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 82. EUROPE, MIDDLE EAST & AFRICA MOBILE GAMES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 83. DENMARK MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 84. DENMARK MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 85. DENMARK MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 86. EGYPT MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 87. EGYPT MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 88. EGYPT MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 89. FINLAND MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 90. FINLAND MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 91. FINLAND MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 92. FRANCE MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 93. FRANCE MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 94. FRANCE MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 95. GERMANY MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 96. GERMANY MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 97. GERMANY MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 98. ISRAEL MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 99. ISRAEL MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 100. ISRAEL MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 101. ITALY MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 102. ITALY MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 103. ITALY MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 104. NETHERLANDS MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 105. NETHERLANDS MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 106. NETHERLANDS MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 107. NIGERIA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 108. NIGERIA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 109. NIGERIA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 110. NORWAY MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 111. NORWAY MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 112. NORWAY MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 113. POLAND MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 114. POLAND MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 115. POLAND MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 116. QATAR MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 117. QATAR MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 118. QATAR MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 119. RUSSIA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 120. RUSSIA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 121. RUSSIA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 122. SAUDI ARABIA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 123. SAUDI ARABIA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 124. SAUDI ARABIA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 125. SOUTH AFRICA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 126. SOUTH AFRICA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 127. SOUTH AFRICA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 128. SPAIN MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 129. SPAIN MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 130. SPAIN MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 131. SWEDEN MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 132. SWEDEN MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 133. SWEDEN MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 134. SWITZERLAND MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 135. SWITZERLAND MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 136. SWITZERLAND MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 137. TURKEY MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 138. TURKEY MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 139. TURKEY MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 140. UNITED ARAB EMIRATES MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 141. UNITED ARAB EMIRATES MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 142. UNITED ARAB EMIRATES MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 143. UNITED KINGDOM MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 144. UNITED KINGDOM MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 145. UNITED KINGDOM MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 146. MOBILE GAMES MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 147. MOBILE GAMES MARKET, FPNV POSITIONING MATRIX, 2023