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市场调查报告书
商品编码
1729416
2025 年至 2033 年日本行动游戏市场报告（按类型、装置类型、平台、商业模式和地区）Japan Mobile Gaming Market Report by Type, Device Type, Platform, Business Model, and Region 2025-2033 |
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2024 年日本手机游戏市场规模达 75 亿美元。展望未来， IMARC Group预计到 2033 年市场规模将达到 196 亿美元，2025-2033 年期间的成长率 (CAGR) 为 10.3%。智慧型手机的广泛普及、高速网路的日益普及、4G 和 5G 网路的普及以及手机游戏中社交功能的整合是推动市场发展的一些关键因素。
手机游戏是指在行动装置（包括智慧型手机和平板电脑）上玩电玩游戏的行为。手机游戏通常设计为易于访问，为旅途中的用户提供娱乐和参与。这些游戏涵盖了广泛的类型，从简单的益智游戏和休閒游戏到具有高品质图形的更复杂和身临其境的体验。行动装置具有便携性和随时可用的特点，让玩家随时随地享受游戏的乐趣。此外，游戏选项的多样性迎合了广泛的受众，既吸引了休閒游戏玩家，也吸引了铁桿游戏爱好者。应用程式商店和线上平台的激增为开发人员创造了一个展示其创造力和独创性的新兴生态系统，从而不断涌现出新的和令人兴奋的游戏。随着行动技术的采用和硬体功能的不断进步，游戏已成为行动体验的重要面向。
日本行动游戏市场趋势：
智慧型手机的广泛普及和行动装置技术的不断进步正在推动全球市场的发展。同时，高速网路的日益普及以及 4G 和 5G 网路的普及彻底改变了在行动装置上玩游戏和存取游戏的方式。游戏玩家现在可以享受无缝的线上多人游戏体验、即时更新和现场活动，从而增强整体游戏体验并鼓励更多玩家参与。此外，Apple App Store 和 Google Play Store 等用户友好的应用程式商店的存在使得开发人员可以轻鬆地分发和货币化他们的游戏，同时也为玩家提供了丰富的游戏选择。此外，应用程式内购买和免费增值模式的出现改变了收入产生格局，使得开发者可以免费提供游戏，同时透过微交易和虚拟商品赚钱。此外，游戏开发的不断创新和手机游戏品质的不断提高也极大地促进了市场的成长。游戏开发商不断透过尖端图形、身临其境的游戏机制和引人入胜的故事情节突破行动游戏的界限，使游戏体验与传统游戏平台相媲美。社交连结是行动游戏市场的另一个推动力。手机游戏中融入的社交功能（例如排行榜、好友邀请和社群媒体分享）培养了玩家之间的社群意识并鼓励良性竞争。这些社交元素不仅可以提高玩家的保留率，还可以作为有效的行销工具，因为玩家经常邀请朋友加入他们的游戏体验。
日本行动游戏市场区隔：
类型洞察：
- 动作或冒险
- 赌场
- 运动和角色扮演
- 策略与大脑
设备类型洞察：
- 智慧型手机
- 智慧手錶
- 个人数位助理 (PDA)
- 药片
- 其他的
平台洞察：
- 安卓
- iOS
- 其他的
商业模式洞察：
- 免费增值
- 有薪资的
- 自由的
- Paymium
本报告回答的关键问题：
- 日本手机游戏市场目前表现如何？未来几年将会如何？
- COVID-19 对日本手机游戏市场有何影响？
- 日本手机游戏市场依类型分为哪些类型？
- 根据设备类型，日本手机游戏市场是如何分類的？
- 日本手机游戏市场依平台划分是怎样的？
- 根据商业模式，日本手机游戏市场是如何分類的？
- 日本手机游戏市场的价值链分为哪些阶段？
- 日本手机游戏市场的主要驱动因素和挑战是什么？
- 日本手机游戏市场的结构是怎么样的？主要参与者是谁？
- 日本手机游戏市场的竞争程度如何？
本报告回答的关键问题：
- 日本手机游戏市场目前表现如何？未来几年将会如何？
- COVID-19 对日本手机游戏市场有何影响？
- 日本手机游戏市场依类型分为哪些类型？
- 根据设备类型，日本手机游戏市场是如何分類的？
- 日本手机游戏市场依平台划分是怎样的？
- 根据商业模式，日本手机游戏市场是如何分類的？
- 日本手机游戏市场的价值链分为哪些阶段？
- 日本手机游戏市场的主要驱动因素和挑战是什么？
- 日本手机游戏市场的结构是怎么样的？主要参与者是谁？
- 日本手机游戏市场的竞争程度如何？
目录
第一章：前言
第二章：范围与方法
- 研究目标
- 利害关係人
- 资料来源
- 主要来源
- 次要来源
- 市场评估
- 自下而上的方法
- 自上而下的方法
- 预测方法
第三章：执行摘要
第四章：日本行动游戏市场－简介
- 概述
- 市场动态
- 产业趋势
- 竞争情报
第五章：日本行动游戏市场格局
- 历史与当前市场趋势（2019-2024）
- 市场预测（2025-2033）
第六章：日本行动游戏市场-细分：依类型
- 动作或冒险
- 概述
- 赌场
- 概述
- 运动和角色扮演
- 概述
- 策略与大脑
- 概述
第七章：日本行动游戏市场-细分：依设备类型
- 智慧型手机
- 概述
- 智慧手錶
- 概述
- 个人数位助理 (PDA)
- 概述
- 药片
- 概述
- 其他的
第八章：日本行动游戏市场-细分：依平台
- 安卓
- 概述
- iOS
- 概述
- 其他的
- 概述
第九章：日本行动游戏市场-细分：依商业模式
- 免费增值
- 概述
- 有薪资的
- 概述
- 自由的
- 概述
- Paymium
- 概述
第十章：日本行动游戏市场－竞争格局
- 概述
- 市场结构
- 市场参与者定位
- 最佳获胜策略
- 竞争仪錶板
- 公司评估象限
第 11 章：关键参与者简介
- Company A
- Business Overview
- Services Offered
- Business Strategies
- SWOT Analysis
- Major News and Events
- Company B
- Business Overview
- Services Offered
- Business Strategies
- SWOT Analysis
- Major News and Events
- Company C
- Business Overview
- Services Offered
- Business Strategies
- SWOT Analysis
- Major News and Events
- Company D
- Business Overview
- Services Offered
- Business Strategies
- SWOT Analysis
- Major News and Events
- Company E
- Business Overview
- Services Offered
- Business Strategies
- SWOT Analysis
- Major News and Events
第 12 章：日本行动游戏市场 - 产业分析
- 驱动因素、限制因素和机会
- 概述
- 驱动程式
- 限制
- 机会
- 波特五力分析
- 概述
- 买家的议价能力
- 供应商的议价能力
- 竞争程度
- 新进入者的威胁
- 替代品的威胁
- 价值链分析
第 13 章：附录
The Japan mobile gaming market size reached USD 7.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 19.6 Billion by 2033, exhibiting a growth rate (CAGR) of 10.3% during 2025-2033. The widespread adoption of smartphones, the increasing availability of high-speed internet and the proliferation of 4G and 5G networks, and the integration of social features in mobile games are some of the key factors driving the market.
Mobile gaming refers to the act of playing video games on mobile devices, including smartphones and tablets. Mobile games are typically designed to be easily accessible, providing entertainment and engagement for users on the go. These games cover a wide spectrum of genres, ranging from simple puzzle games and casual titles to more complex and immersive experiences with high-quality graphics. Mobile devices are portable and readily available, allowing players to indulge in gaming anytime and anywhere. Moreover, the diversity of gaming options caters to a broad audience, appealing to both casual gamers and hardcore enthusiasts. The proliferation of app stores and online platforms has created an emerging ecosystem for developers to showcase their creativity and ingenuity, resulting in a continuous influx of new and exciting games. With the adoption of mobile technology and the continuous advancements in hardware capabilities, gaming has become a significant aspect of the mobile experience.
Japan Mobile Gaming Market Trends:
The widespread adoption of smartphones and the constant technological advancement in mobile devices is driving the global market. Along with this, the increasing availability of high-speed internet and the proliferation of 4G and 5G networks have revolutionized the way games are played and accessed on mobile devices. Gamers can now enjoy seamless online multiplayer experiences, real-time updates, and live events, enhancing the overall gaming experience and encouraging more engagement. Moreover, the presence of user-friendly app stores, such as the Apple App Store and Google Play Store, has made it effortless for developers to distribute and monetize their games while also offering players a vast selection of gaming options at their fingertips. Furthermore, the advent of in-app purchases and freemium models has transformed the revenue generation landscape, allowing developers to offer games for free while monetizing through microtransactions and virtual goods. Additionally, the continuous innovation in game development and the increasing quality of mobile games have significantly contributed to the market's growth. Game developers are continually pushing the boundaries of mobile gaming with cutting-edge graphics, immersive gameplay mechanics, and captivating storytelling, making the gaming experience on par with traditional gaming platforms. Social connectivity is another fuelling force behind the mobile gaming market. The integration of social features in mobile games, such as leaderboards, friend invites, and social media sharing, fosters a sense of community among players and encourages healthy competition. These social elements not only enhance player retention but also act as effective marketing tools, as players often invite friends to join them in their gaming experiences.
Japan Mobile Gaming Market Segmentation:
Type Insights:
- Action or Adventure
- Casino
- Sports and Role Playing
- Strategy and Brain
Device Type Insights:
- Smartphone
- Smartwatch
- PDA
- Tablet
- Others
Platform Insights:
- Android
- iOS
- Others
Business Model Insights:
- Freemium
- Paid
- Free
- Paymium
Competitive Landscape:
- The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Key Questions Answered in This Report:
- How has the Japan mobile gaming market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Japan mobile gaming market?
- What is the breakup of the Japan mobile gaming market on the basis of type?
- What is the breakup of the Japan mobile gaming market on the basis of device type?
- What is the breakup of the Japan mobile gaming market on the basis of platform?
- What is the breakup of the Japan mobile gaming market on the basis of business model?
- What are the various stages in the value chain of the Japan mobile gaming market?
- What are the key driving factors and challenges in the Japan mobile gaming market?
- What is the structure of the Japan mobile gaming market and who are the key players?
- What is the degree of competition in the Japan mobile gaming market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Japan Mobile Gaming Market - Introduction
- 4.1 Overview
- 4.2 Market Dynamics
- 4.3 Industry Trends
- 4.4 Competitive Intelligence
5 Japan Mobile Gaming Market Landscape
- 5.1 Historical and Current Market Trends (2019-2024)
- 5.2 Market Forecast (2025-2033)
6 Japan Mobile Gaming Market - Breakup by Type
- 6.1 Action or Adventure
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
- 6.2 Casino
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
- 6.3 Sports and Role Playing
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
- 6.4 Strategy and Brain
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
7 Japan Mobile Gaming Market - Breakup by Device Type
- 7.1 Smartphone
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
- 7.2 Smartwatch
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
- 7.3 PDA
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
- 7.4 Tablet
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2019-2024)
- 7.4.3 Market Forecast (2025-2033)
- 7.5 Others
- 7.5.1 Historical and Current Market Trends (2019-2024)
- 7.5.2 Market Forecast (2025-2033)
8 Japan Mobile Gaming Market - Breakup by Platform
- 8.1 Android
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
- 8.2 iOS
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
- 8.3 Others
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
9 Japan Mobile Gaming Market - Breakup by Business Model
- 9.1 Freemium
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
- 9.2 Paid
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
- 9.3 Free
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)
- 9.4 Paymium
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2019-2024)
- 9.4.3 Market Forecast (2025-2033)
10 Japan Mobile Gaming Market - Competitive Landscape
- 10.1 Overview
- 10.2 Market Structure
- 10.3 Market Player Positioning
- 10.4 Top Winning Strategies
- 10.5 Competitive Dashboard
- 10.6 Company Evaluation Quadrant
11 Profiles of Key Players
- 11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Services Offered
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
- 11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Services Offered
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
- 11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Services Offered
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
- 11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Services Offered
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
- 11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Services Offered
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events
12 Japan Mobile Gaming Market - Industry Analysis
- 12.1 Drivers, Restraints and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
- 12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
- 12.3 Value Chain Analysis
