行动游戏市场规模、份额和成长分析（按游戏类型、平台、收入模式、设备、年龄层、技术、性别、分销管道和地区划分）－2026-2033年产业预测

预计到 2024 年，全球行动游戏市场规模将达到 978.1 亿美元，到 2025 年将成长至 1,055.4 亿美元，到 2033 年将成长至 1,939 亿美元，预测期（2026-2033 年）的复合年增长率为 7.9%。

行动游戏产业正经历强劲成长，这主要得益于智慧型手机普及率的提高、高速网路的广泛应用以及5G技术的兴起。行动游戏在全球游戏收入中占比超过一半，超过了主机和PC游戏收入的总和。商业化战略也不断演变，应用程式内收费、广告支援模式和订阅服务越来越受欢迎。虽然超休閒游戏凭藉其易上手性占据了下载榜单的主导地位，但中硬硬核心游戏，尤其是多人游戏和策略游戏，也正在推动用户高参与度和高收入。行动电竞领域持续扩张，即使在主机普及率较低的地区，也推动了竞技游戏的发展。此外，人工智慧和机器学习技术的进步正在提升用户留存率和广告投放精准度，而云端游戏则为摆脱硬体限制、提供高品质游戏体验提供了一种解决方案。

全球行动游戏市场按游戏类型、内容类型、处理方式和地区进行细分。依游戏类型划分，可分为动作、冒险、赌场、运动、益智、角色扮演等。依平台划分，可分为安卓、iOS、渐进式Web应用（PWA）、混合平台等。依收入模式划分，可分为付费游戏、订阅模式、广告支援模式和青壮年。依装置划分，可分为智慧型手机、掌上型游戏机、平板电脑等。依年龄层划分，可分为儿童（12岁以下）、青少年（13-19岁）、青年（20-35岁）及成年人（36岁以上）。依技术划分，可分为扩增实境（AR）游戏、虚拟实境（VR）游戏、云端游戏等。依连线方式划分，可分为线上多人游戏和离线游戏。依发行管道划分，可分为应用程式商店（Google Play 商店、Apple App Store、第三方应用程式商店）、直接下载和其他管道。按地区划分，市场分析涵盖北美、欧洲、亚太、中东和非洲以及拉丁美洲。

全球行动游戏市场的成长要素

智慧型手机的快速普及和网路服务费用的下降极大地推动了全球行动游戏市场的成长。全球数十亿智慧型手机用户，庞大的行动网路用户，也为游戏用户创造了大规模的基础。在新兴市场，低价智慧型手机的普及和经济实惠的资料方案套餐，显着提升了游戏下载量。例如，印度拥有超过5亿行动游戏玩家，主要得益于免费增值模式和在地化内容。此外，智慧型手机技术的进步使得即使是价格分布的设备也能提供高品质的游戏体验，从而吸引了更广泛的用户群。在已开发地区，大量用户经常玩行动游戏，而5G网路的部署也提升了多人游戏体验。电信业者透过提供游戏专属的资料方案和内容，鼓励用户参与游戏，进一步巩固了行动游戏市场的发展。

全球行动游戏市场限制因素

由于监管审查力度加大以及围绕游戏行为的伦理问题日益增多，全球行动游戏产业正面临许多挑战。人们对游戏成瘾和收费方式的担忧日益加剧，促使监管机构介入。一些国家已对未成年人的游戏时间实施限制，导致大型游戏公司的用户参与和收入大幅下降。此外，部分国家已开始禁止「循环盒子」（loop box），将其视为一种赌博形式。旨在保护儿童免受有害游戏习惯侵害的立法努力正在加速推进，应用商店也日益严格地执行内容准则，尤其针对那些包含操纵性或心理有害元素的游戏。大众对游戏障碍的认识也不断提高，因此，人们越来越呼吁业界采取负责任的做法。

全球行动游戏市场趋势

全球行动游戏市场正日益受到超休閒游戏和社交游戏的衝击，这些游戏正在重新定义玩家参与和留存策略。超休閒游戏凭藉着简单的操作和快节奏的游戏体验吸引了大量玩家，让玩家能够快速上手，享受游戏乐趣。以即时娱乐为核心的游戏类型取得了巨大成功。同时，游戏内聊天、合作游戏和实况活动等社交元素对于培养强大的玩家社群也变得至关重要。这种将直觉的游戏玩法与互动性相结合的模式，正在强化用户获取和商业化战略，使其成为开发者在这个竞争激烈的市场中取得成功的关键所在。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 技术分析
• 专利分析
• Start-Ups分析

全球行动游戏市场规模：依游戏类型和复合年增长率划分（2026-2033 年）

• 行动
• 冒险
• 赌场
• 运动的
• 谜
• 角色扮演
• 其他的

全球行动游戏市场规模（依平台划分）及复合年增长率（2026-2033 年）

• Android
• iOS
• 渐进式 Web 应用 (PWA)
• 杂交种
• 其他的

全球行动游戏市场规模：依收入模式和复合年增长率划分（2026-2033 年）

• 付费游戏
• 订阅类型
• 基于广告
• 免费增值

全球行动游戏市场规模（按设备划分）及复合年增长率（2026-2033 年）

• 智慧型手机
• 掌上型游戏机
• 药片
• 其他的

全球行动游戏市场规模：依年龄层及复合年增长率划分（2026-2033 年）

• 儿童（12岁以下）
• 青少年（13-19岁）
• 青年（20-35岁）
• 成年人（36岁以上）

全球行动游戏市场规模（依技术及复合年增长率划分）（2026-2033 年）

• AR（扩增实境）游戏
• VR（虚拟实境）游戏
• 云端游戏
• 其他的

全球行动游戏市场规模（按连结类型和复合年增长率划分）（2026-2033 年）

• 线上多人游戏
• 离线游戏

全球行动游戏市场规模（依分销管道划分）及复合年增长率（2026-2033 年）

• App Store
• Google Play商店
• Apple App Store
• 第三方应用程式商店
• 直接下载
• 其他的

全球行动游戏市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Tencent Games
• Scopely
• NetEase Games
• Playrix
• Dream Games
• King
• Supercell
• Cognosphere（HoYoverse）
• Roblox Corporation
• Century Games
• FunPlus
• Moon Active
• Bandai Namco Entertainment
• Zynga
• Konami
• Niantic
• 37Games
• Peak Games
• Lilith Games
• Garena
• NCSoft

结论与建议

Global Mobile Gaming market size was valued at USD 97.81 Billion in 2024 and is poised to grow from USD 105.54 Billion in 2025 to USD 193.9 Billion by 2033, growing at a CAGR of 7.9% in the forecast period (2026-2033).

The mobile gaming industry is experiencing robust growth, characterized by increased smartphone usage, widespread high-speed internet access, and the advent of 5G technology. Mobile games account for over half of the global gaming revenue, surpassing console and PC revenues combined. Monetization strategies are evolving, with in-app purchases, ad-supported models, and subscription services gaining traction. While hyper-casual games dominate download charts due to their accessibility, mid-core and hardcore titles, especially multiplayer and strategy games, are generating considerable engagement and revenue. The mobile eSports landscape is expanding, fostering competitive play in regions with limited console access. Additionally, advancements in AI and machine learning are enhancing user retention and ad targeting, while cloud gaming offers a solution for high-quality gaming without hardware limitations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Gaming market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile Gaming Market Segments Analysis

The global Mobile Gaming market is segmented into Game Genre, meat type, processing type, and region. By Game Genre, the market is classified into Action, Adventure, Casino, Sports, Puzzle, Role Playing, and Others. Depending on platform, it is divided into Android, iOS, Progressive Web Apps (PWAs), and Hybrid, Others. By Revenue Model, the market is classified into Premium (Paid) Games, Subscription-Based, Advertising-Based, and Freemium. According to Device, the market is categorized into Smartphone, Handheld Gaming Consoles, Tablets, and Others. By Age Group, the market is classified into Children (Under 12), Teenagers (13-19), Young Adults (20-35), and Adults (36+). By Technology, the market is classified into AR (Augmented Reality) Games, VR (Virtual Reality) Games, Cloud Gaming, and Others. According to Connectivity, the market is categorized into Online Multiplayer Games, and Offline Games. By Distribution Channel, the market is classified into App Stores (Google Play Store, Apple App Store, & Third-Party App Stores), Direct Downloads, and Others. Regionally, the market is analyzed across North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.

Driver of the Global Mobile Gaming Market

The rapid rise in smartphone usage and the decreasing costs of internet services significantly contribute to the growth of the global mobile gaming market. With billions of smartphone users globally, the vast number of mobile internet subscribers creates a substantial audience for gaming. Emerging markets have experienced remarkable increases in game downloads due to the availability of budget-friendly smartphones and affordable data plans. Countries like India have over 500 million mobile gamers, propelled by freemium models and locally relevant content. Additionally, advancements in smartphone technology allow even economical devices to deliver high-quality gaming experiences, enhancing widespread appeal. In more developed regions, a significant portion of users engages in mobile gaming regularly, while the introduction of 5G networks has improved multiplayer functionalities. Telecommunication companies are also fostering greater user participation through gaming-centric data packages and content offerings, further solidifying the mobile gaming landscape.

Restraints in the Global Mobile Gaming Market

The global mobile gaming industry faces various challenges due to increasing regulatory scrutiny and moral concerns surrounding gaming practices. Heightened worries about gaming addiction and monetization tactics have prompted authorities to intervene. Some governments have introduced restrictions on playtime for minors, leading to noticeable declines in user engagement and revenue for leading gaming firms. Additionally, certain nations have prohibited loot boxes, categorizing them as a form of gambling. Legislative efforts aimed at protecting children from harmful gaming practices are gaining traction, and app stores are tightening content guidelines, especially against games that employ manipulative or psychologically harmful elements. Social awareness of gaming disorders is also rising, heightening calls for responsible practices in the industry.

Market Trends of the Global Mobile Gaming Market

The global mobile gaming market is increasingly shaped by the rise of hyper-casual and social gaming, which are redefining player engagement and retention strategies. Hyper-casual games attract a broad demographic through their simple mechanics and rapid gameplay, facilitating immediate enjoyment with minimal learning barriers. This genre has witnessed significant success with titles that prioritize instant fun. Concurrently, social gaming elements, including in-game chat, cooperative gameplay, and live events, are becoming essential for fostering robust player communities. This blend of straightforward gameplay and interactive features enhances user acquisition and monetization strategies, making it a pivotal focus for developers aiming to thrive in a competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Technology Analysis
• Patent Analysis
• Startup Analysis

Global Mobile Gaming Market Size by By Game Genre & CAGR (2026-2033)

• Market Overview
• Action
• Adventure
• Casino
• Sports
• Puzzle
• Role Playing
• Others

Global Mobile Gaming Market Size by By Platform & CAGR (2026-2033)

• Market Overview
• Android
• IOS
• Progressive Web Apps (PWAS)
• Hybrid
• Others

Global Mobile Gaming Market Size by By Revenue Model & CAGR (2026-2033)

• Market Overview
• Premium (Paid) Games
• Subscription-Based
• Advertising-Based
• Freemium

Global Mobile Gaming Market Size by By Device & CAGR (2026-2033)

• Market Overview
• Smartphone
• Handheld Gaming Consoles
• Tablets
• Others

Global Mobile Gaming Market Size by By Age Group & CAGR (2026-2033)

• Market Overview
• Children (Under 12)
• Teenagers (13-19)
• Young Adults (20-35)
• Adults (36+)

Global Mobile Gaming Market Size by By Technology & CAGR (2026-2033)

• Market Overview
• AR (Augmented Reality) Games
• VR (Virtual Reality) Games
• Cloud Gaming
• Others

Global Mobile Gaming Market Size by By Connectivity & CAGR (2026-2033)

• Market Overview
• Online Multiplayer Games
• Offline Games

Global Mobile Gaming Market Size by By Distribution Channel & CAGR (2026-2033)

• Market Overview
• App Stores
• Google Play Store
• Apple App Store
• Third-Party App Stores
• Direct Downloads
• Others

Global Mobile Gaming Market Size & CAGR (2026-2033)

• North America (By Game Genre, By Platform, By Revenue Model, By Device, By Age Group, By Technology, By Connectivity, By Distribution Channel)
  • US
  • Canada
• Europe (By Game Genre, By Platform, By Revenue Model, By Device, By Age Group, By Technology, By Connectivity, By Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (By Game Genre, By Platform, By Revenue Model, By Device, By Age Group, By Technology, By Connectivity, By Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (By Game Genre, By Platform, By Revenue Model, By Device, By Age Group, By Technology, By Connectivity, By Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (By Game Genre, By Platform, By Revenue Model, By Device, By Age Group, By Technology, By Connectivity, By Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Tencent Games
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scopely
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NetEase Games
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Playrix
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dream Games
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• King
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Supercell
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognosphere (HoYoverse)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roblox Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Century Games
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FunPlus
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moon Active
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bandai Namco Entertainment
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zynga
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Konami
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niantic
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 37Games
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peak Games
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lilith Games
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garena
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NCSoft
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations