全球事件管理工具市场规模：按功能、按部署模式、按最终用户产业、按地区、范围和预测

事件管理工具的市场规模与预测

2023 年，活动管理工具市场规模为 62 亿美元，预计在 2024-2030 年预测期内复合年增长率为 14.8%，到 2030 年将达到 131 亿美元。

活动管理工具的全球市场推动因素

事件管理工具市场的市场推动因素可能受到多种因素的影响。

数位转型：

随着产业变得更加数位化，对提供自动化和简化流程的活动管理解决方案的需求不断增长。公司使用这些工具来提高生产力、减少体力劳动并增强与会者的整体活动体验。

远距工作与虚拟活动：

COVID-19 的爆发促使人们转向远端工作和虚拟活动的激增，从而加速了活动管理软体的使用。这些技术使主持人能够轻鬆创建、推广和举办吸引世界各地观众的虚拟活动。

资料分析与见解：

事件管理软体通常需要强大的资料分析功能。为了改善活动策略和未来的活动，组织者正在寻求对参与者行为、参与指标和投资回报的洞察。

整合功能：

与其他公司工具和平台（例如 CRM 系统、行销自动化软体和协作工具）的整合对于顺利的活动管理工作流程至关重要。能够与当前系统简单整合的工具提供了竞争优势。

个人化与客製化：

与会者希望获得个人化的体验，并正在寻找允许他们自订议程、通讯和内容的活动管理解决方案。个人化可以提高参与者的满意度和参与度。

行动辅助功能：

随着智慧型手机和其他行动装置的普及，对可移动存取的事件管理软体的需求不断增加。组织者和与会者都重视方便地存取活动详细资讯和移动材料。

混合活动的兴起：

随着混合活动变得越来越普遍，支援虚拟和现场活动的活动管理技术至关重要。这些工具整合了线上和线下体验，并促进现场参与者和非现场参与者之间的顺利协调。

永续性问题：

随着对环境永续性的日益关注，活动策划者正在寻求减少活动碳足迹的解决方案。虚拟与会者选择、数位票务和绿色活动策划模组等功能正在变得流行。

安全性与合规性：

随着资料隐私法变得更加严格，需要优先考虑安全性和合规性的事件管理系统。组织者优先考虑提供强大资料保护并遵守相关立法（包括 GDPR）的工具。

新科技：

扩增实境、机器学习和人工智慧等领域的发展正在推动活动管理解决方案的创新。人工智慧配对、即时语言翻译和沈浸式扩增实境体验等功能可提高活动参与度和影响力。

全球活动管理工具市场的限制

有几个因素可能会成为事件管理工具市场的限制和挑战。其中包括：

成本限制：

对于预算有限的小型企业和活动策划者来说，与活动管理解决方案相关的前期投资和经常性订阅费用可能难以承受。成本障碍可能会阻止潜在用户实施这些解决方案。

部署复杂性：

实施活动管理软体通常需要时间、资源和技术知识，特别是对于举办大型活动或复杂要求的企业。由于根据自己的需求进行客製化并将其与现有系统整合的复杂性，用户可能会面临挑战。

资料安全与隐私问题：

管理个人参与者资料会引发安全性和隐私问题。事件管理解决方案必须遵守 CCPA 和 GDPR 等资料隐私法规。因此，可能需要额外的成本和工作来确保合规性。

反对改变：

一些公司根深蒂固的传统活动策划程序和工作流程抵制新技术的使用。让利害关係人相信事件管理技术的好处并克服不愿改变的心理可能很困难。

有限的客製化可能性：

事件管理解决方案的采用主要是由客製化驱动的，但许多平台可能只提供有限数量的客製化可能性。具有特定活动要求的组织可能会发现很难修改工具以满足他们的需求。

技术问题与可靠性：

当准备和执行活动所涉及的步骤因技术问题、停机或可靠性问题而中断时，使用者可能会感到沮丧。为了维持使用者的满意度和信任，事件管理工具必须稳定可靠。

细分市场状况：

事件管理软体市场高度分散，许多製造商提供各种功能和性能各异的解决方案。这种碎片化可能使用户难以考虑和选择最能满足其需求的工具。

可扩展性挑战：

可扩展性是一个需要考虑的重要因素，特别是对于快速扩张或举办大型活动的公司。某些活动管理软体可能会难以随着活动规模和参与者数量的增长而增长。

使用者招募与训练：

为了有效使用事件管理解决方案，使用者需要培训和协助来熟悉平台的功能和特性。公司必须投入大量资源来实现广泛的用户采用并提供足够的培训。

竞争压力：

活动管理工具市场的激烈竞争可能会导致供应商价格竞争、功能商品化和利润率压缩。为了在竞争中保持领先地位，供应商必须不断开发和差异化他们的产品。

目录

第1章简介

• 市场定义
• 市场区隔
• 调查方法

第 2 章执行摘要

• 主要发现
• 市场概览
• 市场亮点

第3章市场概述

• 市场规模与成长潜力
• 市场趋势
• 市场推动因素
• 市场阻碍因素
• 市场机会
• 波特五力分析

第 4 章事件管理工具市场：按功能

• 活动报名及票务
• 场地管理
• 活动行销与推广
• 议程与行程管理

第 5 章事件管理工具市场：依部署模式

• 本地
• 基于云端
• 混合动力

第 6 章事件管理工具市场：依最终使用者产业划分

• 公司活动
• 教育机构
• 政府机构
• 非营利组织

第7章区域分析

• 北美
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳大利亚
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东/非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯联合大公国

第 8 章市场动态

• 市场推动因素
• 市场阻碍因素
• 市场机会
• 新冠肺炎 (COVID-19) 对市场的影响

第9章竞争态势

• 主要公司
• 市占率分析

第10章公司简介

• Cvent
• Whova
• Webex Events（formerly Socio）
• vFairs
• Eventbrite
• Airmeet
• BigMarker
• RingCentral Events
• Bizzabo

第 11 章市场前景与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第12章附录

• 缩写列表
• 来源与参考文献

Event Management Tools Market Size And Forecast

Event Management Tools Market size was valued at USD 6.2 Billion in 2023 and is projected to reach USD 13.1 Billion By 2030 , growing at a CAGR of 14.8% during the forecast period 2024 to 2030. Global Event Management Tools Market Drivers The market drivers for the Event Management Tools Market can be influenced by various factors. These may include: Digital Transformation: As industries become more digitally oriented, there is a growing need for event management solutions that provide automated and streamlined procedures. Companies are using these tools to increase productivity, decrease manual labor, and enhance attendees' overall event experiences.

Remote Work and Virtual Events:

The COVID-19 epidemic has prompted a shift in work practices toward remote work and a surge in virtual events, which has sped up the use of event management software. With the aid of these technologies, hosts may effortlessly create, publicize, and conduct virtual events that appeal to a worldwide audience.

Data Analytics and Insights:

Robust data analytics capabilities are often sought after in event management software. In order to better their event strategy and future events, organizers look for insights into attendee behavior, engagement metrics, and return on investment.

Integration Capabilities:

For smooth event management workflows, integration with other company tools and platforms, such as CRM systems, marketing automation software, and collaboration tools, is essential. A competitive advantage is gained by tools that facilitate simple integration with current systems.

Personalization & Customization:

People are looking for event management solutions that allow them to customize agendas, communications, and content because they demand individualized experiences. Attendee happiness and engagement are increased through personalization.

Mobile Accessibility:

As smartphones and other mobile devices become more widely used, there is an increasing need for event management software that is mobile accessible. Convenient access to event details and mobile material engagement is valued by both organizers and attendees.

The Rise of Hybrid Events:

It's critical to have event management technologies that support both virtual and in-person components as hybrid events grow more common. These tools make it easier to integrate online and offline experiences and to coordinate smoothly between participants who are physically present and those who are not.

Sustainability Issues:

As environmental sustainability gains more attention, event planners are looking for solutions to lower their events' carbon footprints. Functions like virtual attendance choices, digital ticketing, and environmentally friendly event planning modules are becoming more and more popular.

Security and Compliance:

Event management systems that put security and compliance first are in great demand as data privacy laws get stricter. Tools that provide strong data protection protections and adhere to pertinent laws, including GDPR, are given priority by organizers.

Emerging Technologies:

Innovation in event management solutions is being propelled by developments in fields like augmented reality, machine learning, and artificial intelligence. Event participation and efficacy are increased by features like AI-powered matchmaking, real-time language translation, and immersive augmented reality experiences.

Global Event Management Tools Market Restraints

Several factors can act as restraints or challenges for the Event Management Tools Market. These may include:

Cost constraints:

For smaller companies or event planners with tighter budgets, the upfront investment and recurring subscription fees linked with event management solutions may be unaffordable. Potential users can be discouraged from implementing these solutions by the cost barrier.

Complexity of Implementation:

Especially for larger events or businesses with complicated requirements, implementing event management software frequently requires time, resources, and technical knowledge. Users may encounter difficulties due to the intricacy of customizing to unique requirements and integrating with pre-existing systems.

Data Security and Privacy Issues:

Managing private attendee data presents security and privacy issues. Regulations pertaining to data privacy, such as the CCPA and GDPR, must be complied with by event management solutions. This may require extra expenses and work to ensure compliance.

Opposition to Change:

Some firms may have firmly rooted traditional event planning procedures and workflows, which makes them resistant to using new technologies. It might be difficult to persuade stakeholders of the advantages of event management technologies and to overcome reluctance to change.

Limited Customization Possibilities:

Although the adoption of event management solutions is mostly driven by customization, many platforms may only provide a restricted number of customization possibilities. It could be difficult for organizations with particular event requirements to modify the tools to meet their needs.

Technical Problems and Reliability:

Users may become frustrated when procedures related to event preparation and execution are disrupted by technical problems, downtime, or reliability difficulties. Maintaining user satisfaction and confidence requires making sure that event management tools are stable and reliable.

Fragmented Market Landscape:

There are many manufacturers offering a wide range of solutions with different features and capabilities, resulting in a highly fragmented market for event management software. Users may find it difficult to explore and choose the best tool for their needs as a result of this fragmentation.

Challenges with Scalability:

Scalability is an important factor to take into account, particularly for businesses that are expanding quickly or organizing large-scale events. Certain event management software could find it difficult to grow with the size of the event or the number of attendees.

User Adoption and Training:

In order for users to become proficient with the features and functionalities of the platform, training and assistance are necessary for the effective use of event management solutions. For enterprises, ensuring broad user acceptance and offering sufficient training can require a significant investment of resources.

Competitive Pressure:

Vendor price wars, feature commoditization, and shrinking profit margins can result from fierce rivalry in the event management tools market. To keep ahead of the competition, vendors need to consistently develop and differentiate their offerings.

Global Event Management Tools Market Segmentation Analysis

Global Event Management Tools Market is segmented based on Functionality, Deployment Mode, End-User Industry And Geography.

Event Management Tools Market, By Functionality

• Event Registration and Ticketing:
• Tools focused on managing attendee registration, ticket sales, and communication for events.
• Venue Management:
• Platforms for booking, organizing, and managing event venues, including logistics and scheduling.
• Event Marketing and Promotion:
• Solutions designed to promote events through various channels, including email marketing, social media, and digital advertising.
• Agenda and Schedule Management:
• Tools for creating, managing, and communicating event agendas, schedules, and session planning.

Event Management Tools Market, By Deployment Mode

• On-Premises:
• Software installed and operated from an organization's physical location, offering full control over data and infrastructure.
• Cloud-based:
• Software hosted and accessed over the internet, providing scalability, accessibility, and ease of updates without the need for on-site infrastructure.
• Hybrid:
• A combination of on-premises and cloud-based deployment models, offering flexibility and customization options to suit different organizational requirements.

Event Management Tools Market, By End-User Industry

• Corporate Events:
• Solutions tailored for businesses to organize conferences, trade shows, seminars, product launches, and corporate meetings.
• Education:
• Tools designed for educational institutions to manage academic conferences, workshops, seminars, student events, and administrative functions.
• Government:
• Platforms customized for government agencies to plan and host conferences, summits, public events, and official meetings.
• Non-profit and Associations:
• Solutions for non-profit organizations, charities, and industry associations to manage fundraising events, community gatherings, and advocacy campaigns.

Event Management Tools Market, By Geography

• North America:
• Market conditions and demand in the United States, Canada, and Mexico.
• Europe:
• Analysis of the Event Management Tools Market in European countries.
• Asia-Pacific:
• Focusing on countries like China, India, Japan, South Korea, and others.
• Middle East and Africa:
• Examining market dynamics in the Middle East and African regions.
• Latin America:
• Covering market trends and developments in countries across Latin America.

Key Players

• The major players in the Event Management Tools Market are:
• Cvent
• Whova
• Webex Events (formerly Socio)
• vFairs
• Eventbrite
• Airmeet
• BigMarker
• RingCentral Events
• Bizzabo

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Event Management Tools Market, By Functionality

• Event Registration and Ticketing
• Venue Management
• Event Marketing and Promotion
• Agenda and Schedule Management

5. Event Management Tools Market, By Deployment Mode

• On-Premises
• Cloud-based
• Hybrid

6. Event Management Tools Market, By End-User Industry

• Corporate Events
• Education
• Government
• Non-profit and Associations

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Cvent
• Whova
• Webex Events (formerly Socio)
• vFairs
• Eventbrite
• Airmeet
• BigMarker
• RingCentral Events
• Bizzabo

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References