全球 CRM 分析市场规模（按类型、行业垂直、地区、范围和预测）

CRM分析市场规模与预测

2024 年 CRM 分析市场规模价值为 89.4 亿美元，预计到 2032 年将达到 209.5 亿美元，预测期内（2026-2032 年）的复合年增长率为 11.23%。

由于资料量的不断增加以及对更好、可操作的洞察力的需求，以获得竞争优势并提高客户忠诚度，CRM 分析市场在预测期内可能会迅速扩张。 CRM 分析提供有关整体产品需求、销售流程、定价有效性和消费者价格敏感度的基于事实的数据，所有这些都有望推动全球市场的成长。 CRM 分析使企业能够透过追踪和管理宣传活动绩效来留住客户，这可能会推动全球 CRM 分析市场向前发展。全球 CRM 分析市场报告对市场进行了全面评估。它对关键细分市场、趋势、市场驱动因素、竞争格局以及在市场中发挥关键作用的因素进行了全面的分析。

定义全球 CRM 分析市场

在这个不断变化的世界中，客户在考虑供应商之前会经历整个购买週期，透过客製化的多通路行销来吸引客户的需求变得越来越重要。 CRM 分析不仅可以帮助行销团队从头到尾规划、执行和衡量所有管道的宣传活动，还可以帮助他们根据从消费者行为和偏好数据中获得的洞察做出策略决策。客户关係管理 (CRM) 分析是一种软体工具，可协助公司更快存取数据，同时实现业务决策的现代化。

CRM分析也与资料探勘技术结合用于线上分析处理。对于任何企业来说，透过各种有针对性的多通路宣传活动与消费者互动都至关重要。该工具可用于多种任务，包括盈利分析、客户细分、预测建模、心臟事件记录器和假设情境。为了设计、执行和衡量跨多个管道的宣传活动，我们帮助行销团队根据客户行为和选择所决定的结果做出战术性决策。

CRM 分析提供有关整个销售流程、产品需求、消费者价格敏感度和整体定价有效性的基于事实的资讯。 CRM 分析透过管理和追踪行销宣传活动的有效性来帮助企业客户维繫。 CRM分析不仅可以改善销售和服务中的客户关係，还可以改善供应链管理，帮助公司降低成本并提高价格竞争力。 CRM 分析市场细分为销售分析、客户分析、客服中心分析、行销分析、网路分析和社群媒体分析等应用程式。销售分析是客户分析的一个子集。行销分析不仅使企业能够为客户创建不同的宣传活动计划并透过多种管道与客户进行一对一的互动，而且还有助于扩大销售管道并即时展示行销支出的有效性。

全球 CRM 分析市场概览

留住关键客户的压力增加和竞争加剧可能会推动对 CRM 分析系统的需求。此外，不断增长的数据和获取销售洞察的能力可能会促进全球 CRM 分析市场的扩张。 CRM 分析提供有关整体产品需求、销售流程、定价有效性和客户价格敏感度的基于事实的信息，所有这些资讯都有望在未来几年促进全球市场的成长。它将使企业能够追踪和管理其行销宣传活动的绩效以锁定消费者，这有望帮助推动全球 CRM 分析市场的扩张。

此外，零售业的老字型大小企业正在探索许多新兴市场，希望利用市场扩张来获利。新公司正在利用智慧型手机日益普及的趋势并采用电子商务经营模式。因此，该行业的供应商面临着扩大基本客群的机会。随着亚马逊等电子商务巨头的网路销售额达到 718.4 亿美元，沃尔玛和梅西百货等实体零售巨头发现竞争越来越困难。

一些实体零售商正在整合商店并将业务集中到更少的地点，以保持竞争力并提高效率和灵活性。这些零售集团同样采用网路商业平台来创造新的收益来源并建立全通路营运。然而，对数据管理、数据品质和数据整合的担忧在一定程度上减缓了市场扩张。企业行销团队越来越多地被要求在多个平台上规划、执行和评估宣传活动，以便做出更好的决策。

目录

第一章 全球 CRM 分析市场采用情况

• 市场概览
• 研究范围
• 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

• 资料探勘
• 验证
• 第一手资料
• 资料来源列表

第四章 全球 CRM 分析市场展望

• 概述
• 市场动态
  • 驱动程式
  • 限制因素
  • 机会
• 波特五力模型
• 价值链分析

第五章。全球 CRM 分析市场（按类型）

• 概述
• 客户分析
• 销售分析
• 行销分析
• 其他的

第六章 全球 CRM 分析市场（依产业垂直划分）

• 概述
• 银行、金融服务和保险
• 资讯科技/通讯
• 零售
• 製造业
• 其他的

7. 全球 CRM 分析市场（按地区）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 世界其他地区
  • 拉丁美洲
  • 中东和非洲

第 8 章全球 CRM 分析市场的竞争格局

• 概述
• 各公司市场排名
• 主要发展策略

第九章 公司简介

• SAP SE
• Teradata
• Salesforce
• Oracle Corporation
• Accenture PLC
• Infor
• SAS Institute, Inc.

第十章 重大进展

• 产品发布/开发
• 合併与收购
• 业务扩展
• 伙伴关係与合作

第十一章 附录

• 相关调查

CRM Analytics Market Size And Forecast

CRM Analytics Market size was valued at USD 8.94 Billion in 2024 and is projected to reach USD 20.95 Billion by 2032, growing at a CAGR of 11.23 % during the forecast period 2026-2032.

An increasing amount of data and the demand for better actionable insights to gain an advantage over competitors and boost customer loyalty, the CRM Analytics Market is likely to experience rapid expansion over the forecast period. CRM Analytics provides fact-based data on overall product demand, sales process, pricing efficacy, and consumer price sensitivity, all of which are expected to aid worldwide market growth. It allows businesses to keep clients by tracking and managing campaign performance, which might drive the global CRM Analytics Market forward. The Global CRM Analytics Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global CRM Analytics Market Definition

The need to engage customers through tailored and multichannel marketing has become increasingly vital in this changing world where clients walk through the entire buying cycle before thinking about the suppliers. CRM analytics assists the marketing team in the planning, execution, and measurement of campaigns across all channels, from start to end, as well as in making strategic decisions based on the outcomes produced from the data available on consumer behavior and preferences. Analytics for customer relationship management (CRM) is a software tool that provides firms with quick access to data while also modernizing business decisions.

CRM Analytics is also utilized in online analytical processing, where it is combined with data mining techniques. It is critical for any firm to engage with its consumers through a variety of targeted and multichannel campaigns, as buyers go through the entire purchase cycle before considering which providers to use or recommend. This tool can be used for a variety of tasks, including profitability analysis, customer segmentation, predictive modeling, event monitoring, and what-if scenarios. In order to design, execute, and measure campaigns across numerous channels, it assists the marketing team in making tactical decisions based on the results, which are determined by customer behavior and choices.

CRM analytics delivers fact-based information on the entire sales process and product demand, as well as on consumer price sensitivity and overall pricing efficacy, among other things. It assists businesses in retaining customers by controlling and tracking the effectiveness of marketing campaigns. CRM analytics not only improves customer relationships in terms of sales and services but also improves supply chain management, resulting in lower costs and more competitive pricing for the company. The CRM Analytics Market is segmented into applications such as sales analytics, customer analytics, contact center analytics, marketing analytics, web analytics, and social media analytics. Sales analytics is a subset of customer analytics. Marketing analytics enables businesses to create a variety of campaign programs for customers and engage with them one-on-one across many channels, as well as to grow the sales pipeline and demonstrate the impact of marketing expenditures in real time.

Global CRM Analytics Market Overview

Rising pressure to retain important clients, combined with rising competition, may drive up the demand for CRM analytics systems. Additionally, the growth of data and the ability to gain sales insights are likely to contribute to the expansion of the global CRM Analytics Market. CRM Analytics provides fact-based information on overall product demand, sales process, pricing effectiveness, and customer price sensitivity, all of which are expected to contribute to the growth of the global market in the coming years. Companies can retain consumers by tracking and managing the performance of marketing campaigns, which is expected to boost the global CRM Analytics Market's expansion.

Furthermore, a number of new firms are developing among the long-standing established players in the retail business in order to capitalize on the market expansion. New players are embracing the e-commerce business model in order to capitalize on the growing popularity of smartphones. The suppliers in the industry are therefore exposed to opportunities to grow their client base as a result of this. With e-commerce behemoths like Amazon raking in USD 71.84 billion in online sales, brick-and-mortar retail behemoths like Walmart and Macy's, among others, are finding it increasingly difficult to compete.

Several brick-and-mortar businesses are consolidating their shop locations and concentrating on a smaller number of stores in order to increase efficiency and flexibility while remaining competitive. This group of retailers is likewise embracing the internet business platform in order to generate new revenue streams and establish an omnichannel presence. In the meanwhile, worries over data management as well as data quality and integration have slowed the market's expansion to some extent. While organizations' marketing teams are increasingly required to establish plans, execute and evaluate campaigns across multiple platforms and make better decisions, the industry is expected to benefit from the increased demand for these services.

Global CRM Analytics Market Segmentation Analysis

The Global CRM Analytics Market is Segmented on the basis of Type, Vertical, And Geography.

CRM Analytics Market, By Type

• Customer Analytics
• Sales Analytics
• Marketing Analytics
• Others

Based on Type, the market is bifurcated into Customer Analytics, Sales Analytics, Marketing Analytics, and Others. Marketing analytics accounted for the largest share of the global market because it enables various companies to run a number of campaigns and engage customers across channels in order to demonstrate the impact of marketing investments on a real-time basis and build the sales pipeline, thereby generating the largest market share. CRM analytics tools aid in the analysis of a company's marketing, sales, and service performance. As a result, it is a smart analysis of consumer data across the firm to improve ROI while lowering operational costs. IT gives all enterprises a 360-degree perspective of real-time insights to help them understand their customers and take fact-based actions.

CRM Analytics Market, By Vertical

• Banking, Financial Services, and Insurance
• Telecommunications and IT
• Manufacturing
• Retail
• Others

Based on Vertical, the market is bifurcated into Banking, Financial Services, and Insurance, Telecommunications and IT, Manufacturing, Retail, and Others. The retail industry is likely to take up a large proportion of the market. To capitalize on market expansion, a number of new firms are emerging among the long-established established players in the retail business. To capitalize on the growing popularity of smartphones, new players are embracing an e-commerce business strategy. Market merchants are thus exposed to opportunities to extend their client base.

CRM Analytics Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world
• On the basis of Geography, the Global CRM Analytics Market is classified into North America, Europe, Asia Pacific, and Rest of the world. In 2021 North America accounted for the greatest portion of the global market in terms of market share. This is primarily due to an increase in the amount of data available and growing awareness of the importance of retaining valuable customers. Similarly, Asia Pacific is following the same path, with the region likely to continue growing in the foreseeable future. Industries such as banking, finance, insurance, telecommunications and information technology, healthcare and life science, transportation and logistics, and others are fueling the global CRM Analytics Market's expansion.

Key Players

The "Global CRM Analytics Market" study report will provide a valuable insight with an emphasis on the global market including some of the major players such as SAP SE, Teradata, Salesforce, Oracle Corporation, Accenture PLC, Infor, SAS Institute, Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• A multi-million-dollar five-year partnership with IBM will improve the customer experience for millions of connected Indian consumers and companies. This partnership would also help Vodafone Idea achieve its merger synergy goals by lowering IT costs. The partnership will give Vodafone Idea a hybrid cloud-based digital platform to better engage its approximately 387 million members (as of December 31, 2018), while improving company efficiency, agility, scale, and streamlining operations.
• In November 2020, Microsoft Corporation established a strategic partnership with C3.ai and Adobe Systems, Inc. to develop sophisticated and AI-powered CRM solutions. This sophisticated service is expected to improve forecast accuracy capabilities.
• In February 2021, Copper CRM, Inc. bought Sherlock to help clients build their businesses with the more meaningful customer and prospect relationships. It also delivers experts who can see what their target is doing through the customer success journey, sales action, and account management.
• Microsoft Corporation announced Microsoft Power Platform in April 2021, Microsoft Dynamic 365 will modernize the customer experience from beginning to end.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL CRM ANALYTICS MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL CRM ANALYTICS MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL CRM ANALYTICS MARKET, BY TYPE

• 5.1 Overview
• 5.2 Customer Analytics
• 5.3 Sales Analytics
• 5.4 Marketing Analytics
• 5.5 Others

6 GLOBAL CRM ANALYTICS MARKET, BY VERTICAL

• 6.1 Overview
• 6.2 Banking, Financial Services, and Insurance
• 6.3 Telecommunications and IT
• 6.4 Retail
• 6.5 Manufacturing
• 6.6 Others

7 GLOBAL CRM ANALYTICS MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East & Africa

8 GLOBAL CRM ANALYTICS MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 SAP SE
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Teradata
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Salesforce
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Oracle Corporation
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Accenture PLC
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Infor
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 SAS Institute, Inc.
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments

10 KEY DEVELOPMENTS

• 10.1 Product Launches/Developments
• 10.2 Mergers and Acquisitions
• 10.3 Business Expansions
• 10.4 Partnerships and Collaborations

11 Appendix

• 11.1 Related Research