全球健康与健身应用市场规模（按应用程式类型、平台、目标受众、地区和预测）

健康和健身应用市场规模和预测

2024 年健康与健身应用市场规模价值为 98.5 亿美元，预计到 2032 年将达到 424.3 亿美元，预测期内（2026-2032 年）的复合年增长率为 20.02%。

健康与健身应用程式市场是指行动应用产业中专门开髮用于追踪、监控和管理用户健康和健身的软体的细分市场。这些应用程式利用智慧型手机和穿戴式技术，提供各种功能，包括运动追踪、卡路里计算、膳食和营养计划、引导式冥想以及睡眠监测。这一市场的发展受到人们健康意识的提升、数位健康技术的兴起以及这些应用在个人健康管理方面提供的便利性的驱动。该市场包含多个细分领域，例如健身和运动应用、营养和饮食应用以及心理健康应用。

全球健康与健身应用市场驱动因素

近年来，全球健康和健身应用市场经历了惊人的成长，从小众市场发展成为主流产业。这种快速扩张并非偶然，而是多种强大且相互关联的力量共同作用的结果，这些力量正在改变人们的个人健康方式。从全球消费者观念的转变到技术的快速进步，这些因素正在为数位健康解决方案的创新和广泛应用创造一个成熟的环境。

健康意识的提升和文明病的日益增长：市场的主要驱动力是全球日益增长的健康意识以及文明病的日益流行。随着越来越多的人与肥胖、糖尿病和心臟病等疾病作斗争，对便利性、预防性和个人化的健康管理工具的需求也日益增长。消费者不再等到生病才开始行动，而是积极主动地寻找方法来追踪自己的活动、监测营养状况并保持动力。这种对预防性护理和自我管理的渴望，使得健康和健身应用程式成为数百万人日常生活中便捷且不可或缺的一部分。

智慧型手机普及率和价格实惠的网路存取：智慧型手机普及率和价格实惠的高速网路是市场成长的基础。几乎每个人的口袋里都有一台行动设备，开发者拥有一个庞大且易于存取的平台来提供服务。智慧型手机的普及使得应用程式能够利用内建感测器（例如加速计和GPS）来即时追踪用户行为。较低的用户门槛，加上应用程式的下载和使用便捷，对于健康和保健的普及至关重要，使其比以往任何时候都更受更广泛的受众欢迎。

技术进步：持续的技术创新大大提升了健康和健身应用的功能和吸引力。智慧型手錶和健身手环等可穿戴技术的集成，为应用提供了持续且高度精准的心率、睡眠模式和活动水平数据。此外，人工智慧 (AI) 和机器学习 (ML) 等先进技术的结合，使应用能够提供高度个人化的推荐、自适应锻炼计画和即时指导。扩增实境(AR) 和虚拟实境 (VR) 的使用也正在创造身临其境且引人入胜的使用者体验，不断突破数位健身的极限。

新冠疫情的影响：新冠疫情是健康和健身应用市场的主要催化剂。随着健身房关闭以及人们对个人健康的日益关注，人们开始转向数位解决方案来满足健身需求。疫情使居家运动和线上教练成为常态，导致应用程式下载量激增，用户参与度显着提升。这种行为变化产生了持久的影响，因为许多在封锁期间使用这些应用程式的使用者继续使用它们，并欣赏它们提供的便利性和灵活性。这场疫情实际上消除了众多用户对数位健康解决方案犹豫不决的最后一道门槛。

订阅/收益模式及商业机会：多样化且有效的获利模式的演变支撑着市场的经济可行性。虽然许多应用程式都提供基本的免费版本，但大部分收益来自基于订阅的服务，这些服务可以解锁优质内容、个人化套餐和一对一指导。应用程式内收费、广告以及与健身器材公司的合作也为蓬勃发展的商业生态系统做出了贡献。这些多样化的收益来源使市场对投资者和创业者极具吸引力，刺激了进一步的创新和竞争。从一次性购买模式到经常性收益模式的转变，为开发者提供了持续改善服务和扩大用户群所需的资金。

限制全球健康与健身应用市场的因素

儘管健康和健身应用市场呈现爆炸性成长，但仍面临着可能阻碍其未来扩张的重大挑战。这些限制因素包括消费者对数据根深蒂固的担忧，以及拥挤市场中的激烈竞争。对于任何试图创新或分析这个充满活力的行业的人来说，了解这些障碍至关重要。

资料隐私和安全问题：健康和健身应用程式面临的最大障碍之一是普遍存在的资料隐私和安全疑虑。这些应用会收集高度敏感的个人信息，包括位置数据、健康指标和生物特征资讯。用户越来越担心第三方如何储存、共用和使用他们的资料。备受瞩目的资料外洩事件以及缺乏明确的隐私权政策严重削弱了用户的信任，使他们不愿采用新的应用程式或继续使用现有的应用程式。这要求开发者大力投资强大的安全措施和透明的数据实践，以让用户放心。

监管与分类问题：健康应用的监管环境复杂且往往模糊不清。与传统医疗设备不同，许多健康和健身应用并未被归类，但它们提供的建议和收集的数据可能对健康产生重大影响。缺乏明确的法律规范可能会给开发者和投资者带来不确定性。各国政府和卫生部门目前正在努力製定数据准确性、临床检验和责任标准。此外，新的监管负担可能会增加开发成本，并减缓创新步伐，尤其对中小企业而言。

竞争激烈，市场饱和：市场高度饱和，成千上万的应用程式争夺用户注意力。这种激烈的竞争使得新应用程式难以脱颖而出，现有应用程式也难以维持市场占有率。应用程式商店充斥着各种各样的产品，从免费的基础追踪器到高端的一体化平台，不一而足。这种饱和推高了客户获取成本，迫使公司不断创新，打造差异化产品以脱颖而出。品牌知名度和下载量的竞争是一大商业制约因素。

用户留存与参与度挑战：获取新用户是一回事，但长期留住他们又是另一回事。用户留存是这个市场面临的一大挑战。许多人最初对下载应用程式充满热情，但几週后，他们的动力往往会消退并最终放弃。大多数健康和健身应用程式要求使用者每天投入使用，这很难维持，如果使用者没有立即看到效果或应用内容重复，他们很快就会失去兴趣。开发者必须不断整合游戏化、社群功能和新鲜内容，以应对高流失率。

成本/价格敏感度：虽然有些用户愿意为高级功能付费，但许多用户对价格非常敏感。这使得开发者难以实现永续的获利模式。用户可能不愿意支付定期订阅费或昂贵的一次性购买费用。这种敏感度迫使公司在提供足够的价值以证明其价格合理与提供足够吸引用户的免费版本之间找到微妙的平衡。挑战在于如何从长远角度证明付费服务的附加价值确实值得投资。

目录

第一章 引言

• 市场定义
• 市场区隔
• 调查时间表
• 先决条件
• 限制

第二章调查方法

• 资料探勘
• 二次调查
• 初步调查
• 专家建议
• 品质检查
• 最终审核
• 数据三角测量
• 自下而上的方法
• 自上而下的方法
• 调查流程
• 数据的年龄范围

第三章执行摘要

• 全球健康与健身应用市场概览
• 全球健康和健身应用市场估计和预测
• 全球健康与健身应用市场的生态图谱
• 竞争分析漏斗图
• 全球健康和健身应用市场：绝对的商机
• 全球健康与健身应用市场吸引力分析（按地区）
• 全球健康与健身应用市场吸引力分析（按应用类型）
• 全球健康与健身应用市场吸引力分析（按平台）
• 全球健康与健身应用市场吸引力分析：按目标族群
• 全球健康与健身应用市场（按地区）分析
• 全球健康和健身应用市场（按应用类型）
• 全球健康与健身应用市场（按平台）
• 全球健康与健身应用市场（按目标族群划分）
• 全球健康与健身应用市场（按地区）
• 未来市场机会

第四章 市场展望

• 全球健康与健身应用市场的演变
• 全球健康与健身应用市场展望
• 市场驱动因素
• 市场限制
• 市场趋势
• 市场机会
• 波特五力分析
  • 新进入者的威胁
  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 现有竞争对手之间的竞争
• 价值链分析
• 定价分析
• 宏观经济分析

第五章 按应用类型分類的市场

• 概述
• 全球健康和健身应用市场：按应用类型分析基点份额（bps）
• 运动和健身应用
• 营养和饮食应用程式
• 心理健康和正念应用程式
• 个性化辅导应用程式

第六章：依平台分類的市场

• 概述
• 全球健康与健身应用市场：按平台分類的基点份额（bps）分析
• IOS
• 安卓
• 跨平台

第七章 目标市场

• 概述
• 全球健康与健身应用市场：按目标受众分類的基点份额（bps）分析
• 普通人群
• 运动员和健身爱好者
• 特殊人群

第八章 区域市场

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 阿根廷
  • 其他拉丁美洲
• 中东和非洲
  • 阿拉伯聯合大公国
  • 沙乌地阿拉伯
  • 南非
  • 其他中东和非洲地区

第九章 竞争态势

• 概述
• 主要发展策略
• 公司的地理分布
• 王牌矩阵
  • 积极的
  • 前线
  • 新兴
  • 创新者

第十章：公司简介

• OVERVIEW
• FITBIT
• MYFITNESSPAL
• NIKE TRAINING CLUB
• PELOTON
• APPLE FITNESS+
• GOOGLE FIT
• SAMSUNG HEALTH
• STRAVA
• ADIDAS TRAINING BY RUNTASTIC
• MAPMYRUN
• YOGA STUDIO：MIND & BODY
• CALM
• HEADSPACE
• FREELETICS
• ZWIFT
• 7 MINUTE WORKOUT
• SWEAT：KAYLA ITSINES FITNESS
• LIFESUM
• ENDOMONDO
• AAPTIV

Health And Fitness App Market Size And Forecast

Health And Fitness App Market size was valued at USD 9.85 Billion in 2024 and is projected to reach USD 42.43 Billion by 2032, growing at a CAGR of 20.02% during the forecasted period 2026 to 2032.

The Health and Fitness App Market refers to the segment of the mobile application industry dedicated to software designed to track, monitor, and manage user health and fitness. These apps leverage smartphone and wearable technology to provide a range of functionalities, including workout tracking, calorie counting, diet and nutrition planning, meditation guides, and sleep monitoring. The market is driven by increasing health consciousness, the rise of digital health technologies, and the convenience these apps offer for personal wellness management. It encompasses various sub segments, such as workout and exercise apps, nutrition and diet apps, and mental wellness apps.

Global Health And Fitness App Market Drivers

The global health and fitness app market has experienced phenomenal growth in recent years, transforming from a niche sector into a mainstream industry. This rapid expansion is not an accident; it is the result of several powerful, interconnected drivers that have changed how people approach personal wellness. From a global shift in consumer mindset to rapid technological advancements, these factors have created an environment ripe for innovation and widespread adoption of digital health solutions.

Increasing Health Consciousness & Lifestyle Diseases: A primary driver of the market is the rising global awareness of health and wellness, coupled with the increasing prevalence of lifestyle diseases. As a growing number of individuals grapple with conditions like obesity, diabetes, and heart disease, there is a heightened demand for accessible, proactive, and personalized health management tools. Consumers are no longer waiting for illness to strike; they are actively seeking ways to track their activity, monitor their nutrition, and stay motivated. This desire for preventive care and self management has made health and fitness apps a convenient and essential part of daily life for millions.

Smartphone Penetration & Affordable Internet Access: The widespread availability of smartphones and affordable, high speed internet is the foundational enabler for the market's growth. With a mobile device in nearly every pocket, developers have a massive, readily accessible platform to deliver their services. This pervasive smartphone penetration allows apps to track user activity in real time, leveraging built in sensors like accelerometers and GPS. The low barrier to entry for users, combined with the ease of downloading and using apps, has been crucial in democratizing health and wellness, making it accessible to a much broader demographic than ever before.

Technological Advances: Continuous technological innovation has dramatically enhanced the functionality and appeal of health and fitness apps. The integration of wearable technology like smartwatches and fitness bands provides apps with a constant stream of highly accurate data on heart rate, sleep patterns, and activity levels. Furthermore, the incorporation of advanced technologies such as Artificial Intelligence (AI) and Machine Learning (ML) allows apps to provide highly personalized recommendations, adaptive workout plans, and real time coaching. The use of augmented reality (AR) and virtual reality (VR) is also creating immersive and engaging user experiences, pushing the boundaries of what is possible in digital fitness.

Impact of COVID 19: The COVID 19 pandemic served as a major accelerator for the health and fitness app market. With gym closures and a heightened focus on personal health, people turned to digital solutions for their fitness needs. The pandemic normalized at home workouts and virtual coaching, leading to a surge in app downloads and a significant increase in user engagement. This shift in behavior has had a lasting impact, as many users who adopted these apps during lockdown have continued to use them, appreciating the convenience and flexibility they offer. The pandemic essentially broke down the final barriers to entry for many who were hesitant about digital wellness solutions.

Subscription / Monetization Models & Business Opportunities: The market's financial viability is sustained by the evolution of diverse and effective monetization models. While many apps offer a basic free version, a significant portion of their revenue comes from subscription based services that unlock premium content, personalized plans, and one on one coaching. In app purchases, advertising, and partnerships with fitness equipment companies also contribute to a robust business ecosystem. This variety of revenue streams has made the market highly attractive to investors and entrepreneurs, fueling further innovation and competition. The transition from a single purchase model to a recurring revenue model has provided developers with the capital needed to continually improve their offerings and expand their user base.

Global Health And Fitness App Market Restraints

Despite its explosive growth, the health and fitness app market faces significant challenges that could hinder its future development. These restraints range from deep seated consumer anxieties about data to the intense competition of a crowded marketplace. Understanding these barriers is crucial for anyone looking to innovate in or analyze this dynamic industry.

Data Privacy & Security Concerns: One of the most significant hurdles for health and fitness apps is the widespread concern over data privacy and security. These applications collect highly sensitive personal information, including location data, health metrics, and biometric details. Users are increasingly wary of how their data is stored, shared, and used by third parties. High profile data breaches and a lack of clear privacy policies can severely erode user trust, making them hesitant to adopt new apps or continue using existing ones. This restraint forces developers to invest heavily in robust security measures and transparent data handling practices to reassure their user base.

Regulatory & Classification Issues: The regulatory landscape for health apps is complex and often ambiguous. Unlike traditional medical devices, many health and fitness apps are not classified as such, yet they provide advice and collect data that could have significant health implications. This lack of a clear regulatory framework can create uncertainty for developers and investors. Governments and health authorities are still working to establish standards for data accuracy, clinical validation, and liability. Furthermore, a new regulatory burden could increase development costs and slow down the pace of innovation, especially for smaller companies.

High Competition & Market Saturation: The market is highly saturated with thousands of apps vying for a user's attention. This high competition makes it challenging for new apps to break through the noise and for established apps to maintain their market share. The app stores are filled with a wide range of offerings, from free basic trackers to premium, all in one platforms. This saturation drives up customer acquisition costs and forces companies to continuously innovate and differentiate their products to stand out. The battle for visibility and downloads is a major commercial restraint.

User Retention & Engagement Challenges: Acquiring new users is one thing, but keeping them engaged over the long term is another. User retention is a major challenge in this market. Many people download an app with initial enthusiasm, but their motivation often wanes after a few weeks, leading to abandonment. The daily commitment required for most health and fitness apps can be difficult to maintain, and users can quickly lose interest if they don't see immediate results or if the app's content becomes repetitive. Developers must constantly work to integrate gamification, community features, and fresh content to combat this high churn rate.

Cost / Pricing Sensitivity: While some users are willing to pay for premium features, many are highly sensitive to pricing, especially given the number of free alternatives available. This makes it difficult for developers to implement sustainable monetization models. Users may be reluctant to commit to recurring subscription fees or expensive one time purchases. This sensitivity forces companies to strike a delicate balance between offering enough value to justify a price and providing a free version that is attractive enough to draw in a large user base. The challenge is to prove that the added value of a paid service is truly worth the investment over time.

Global Health And Fitness App Market Segmentation Analysis

The Global Health And Fitness App Market is Segmented on the basis of Type of App, Platform, Target Audience, and Geography.

Health And Fitness App Market, By Type of App

Exercise and Workout Apps

Nutrition and Diet Apps

Mental Health and Mindfulness Apps

Personalized Coaching Apps

Based on Type of App, the Health And Fitness App Market is segmented into Exercise and Workout Apps, Nutrition and Diet Apps, Mental Health and Mindfulness Apps, and Personalized Coaching Apps. At VMR, we observe that Exercise and Workout Apps are the dominant subsegment, commanding over 40% of the market share, a position cemented by widespread consumer adoption and the global trend toward at home fitness catalyzed by the COVID 19 pandemic. This segment's dominance is driven by high demand for convenient, on demand workout content, with key regional growth in North America due to high consumer spending on wellness, and rapid expansion across Asia Pacific driven by increasing urbanization and smartphone penetration. Industry trends such as the integration of wearable technology and AI driven personalized routine recommendations further bolster this segment's lead, with a projected CAGR of approximately 18% through 2030.

The second most dominant subsegment is Nutrition and Diet Apps, which hold a significant share of the market by complementing fitness routines with essential dietary guidance. This segment's growth is fueled by rising consumer awareness of the link between diet and chronic lifestyle diseases, with particularly strong demand in North America and Europe where obesity and diabetes rates are a major health concern. While these two segments dominate, Mental Health and Mindfulness Apps are rapidly gaining traction, playing a crucial supporting role by addressing the holistic wellness needs of modern consumers. Lastly, the Personalized Coaching Apps subsegment represents a high value, niche market, leveraging cutting edge technology to offer bespoke fitness and nutrition plans. Although smaller in market share, this segment showcases significant future potential as AI advancements enable more scalable and sophisticated one on one coaching models.

Health And Fitness App Market, By Platform

iOS

Android

Cross Platform

Based on Platform, the Health And Fitness App Market is segmented into iOS, Android, and Cross Platform. At VMR, we observe that the Android platform is the dominant subsegment, primarily due to its massive global user base and its significant market penetration, particularly in high growth regions like Asia Pacific and Latin America. This segment's dominance is cemented by the widespread availability of affordable Android powered smartphones, which has made health and fitness apps accessible to a broader demographic and has directly led to higher adoption rates. The open nature of the Android ecosystem also drives a high volume of app development, fostering fierce competition that ultimately benefits the consumer with a wide range of free and freemium options. With a market share estimated to be over 65% in terms of downloads, the Android segment continues to expand, catering to a global consumer base and serving as a critical entry point for millions into digital wellness.

The second most dominant subsegment is iOS, which, while having a smaller user base, generates a disproportionately high amount of revenue. iOS platform's strength lies in its strong foothold in developed markets like North America and Europe, where users exhibit higher disposable income and a greater propensity to subscribe to premium services. This segment benefits from a highly integrated ecosystem, seamlessly connecting apps with devices like the Apple Watch, which enhances user experience and reinforces loyalty. The robust App Store environment also ensures a high quality of available apps, driving strong user retention and revenue contributions. While Android and iOS dominate, the Cross Platform subsegment is playing a crucial supporting role, leveraging frameworks like React Native and Flutter to offer a unified user experience across multiple devices while reducing development time and costs. Although it holds a smaller niche, this segment showcases significant future potential for developers seeking to efficiently scale their applications and reach a wider audience across diverse operating systems.

Health And Fitness App Market, By Target Audience

General Population

Athletes and Fitness Enthusiasts

Special Populations

Based on Target Audience, the Health And Fitness App Market is segmented into General Population, Athletes and Fitness Enthusiasts, and Special Populations. At VMR, we observe that the General Population is by far the dominant subsegment, accounting for the largest share of the market due to its sheer size and the widespread adoption of digital wellness tools for everyday health management. The primary driver for this segment's growth is the democratization of health and fitness information, coupled with consumer demand for accessible, user friendly applications that cater to all fitness levels. This subsegment sees significant traction across all regions, particularly in high population, high growth markets like the Asia Pacific, where rising disposable incomes and smartphone penetration are making basic wellness apps a daily habit. Industry trends such as gamification, social features, and AI powered personalization further enhance engagement for this broad audience, solidifying its dominant position.

The Athletes and Fitness Enthusiasts subsegment represents the second most dominant group, distinguished by its demand for advanced, data rich applications. This user base is driven by a need for highly specialized workout plans, performance analytics, and connectivity with professional grade sensors and devices. While smaller in scale, this segment contributes a disproportionately high amount of revenue due to a greater willingness to pay for premium subscriptions and in app purchases. Its stronghold remains in developed markets like North America and Europe, where a culture of competitive sports and dedicated fitness pursuits is well established. The remaining subsegment, Special Populations, serves a crucial supporting and niche role by focusing on individuals with specific health conditions or needs, such as those managing diabetes, heart disease, or chronic pain. This segment holds immense future potential, as a growing focus on preventative health and remote patient monitoring is expected to drive demand and lead to strategic partnerships with healthcare providers and insurance companies.

Health And Fitness App Market, By Geography

North America

Europe

Asia Pacific

Middle East and Africa

Latin America

The Health And Fitness App Market is experiencing robust growth globally, though its dynamics vary significantly by region. Each major geographical area presents a unique blend of consumer behaviors, technological infrastructure, and regulatory landscapes that shape the market's trajectory. This analysis provides an overview of the key drivers, trends, and market characteristics across the world's most influential regions.

United States Health And Fitness App Market

The United States represents a mature and dominant market for health and fitness apps, driven by a highly health conscious population and high disposable income. Consumers here are early adopters of new technology and are willing to pay for premium subscriptions that offer personalized content, coaching, and advanced analytics. The market is characterized by a high degree of competition, with major players and startups constantly innovating to integrate AI, wearable technology, and social features. The prevalence of chronic diseases and a proactive approach to preventative health also fuels the demand for apps focused on nutrition, mental wellness, and specific health conditions. This region is a hotbed for partnerships between app developers, healthcare providers, and insurance companies aimed at improving patient outcomes and reducing costs.

Europe Health And Fitness App Market

The European market is diverse, with varying levels of maturity and adoption across countries. The Western European sub regions, including the UK, Germany, and France, lead in terms of market size and revenue. A key characteristic of the European market is the strong emphasis on data privacy, driven by regulations such as the GDPR, which has made security a top priority for app developers and a key consideration for consumers. While fitness and workout apps are popular, the market for mental health and mindfulness applications is experiencing particularly strong growth. The overall demand is fueled by government initiatives promoting public health and a general cultural shift towards holistic well being. The market is also seeing increased demand for multilingual apps to cater to the continent's diverse linguistic landscape.

Asia Pacific Health And Fitness App Market

The Asia Pacific region is the fastest growing market for health and fitness apps, propelled by a combination of rapid urbanization, burgeoning middle classes, and exceptionally high smartphone penetration. Countries like China and India are at the forefront of this growth, with millions of new users entering the digital wellness space annually. The market is highly dynamic and price sensitive, with a strong preference for freemium models and in app purchases. Apps that incorporate gamification, community challenges, and local celebrity trainers are particularly successful. The region is also seeing a surge in demand for apps that focus on preventative health and wellness due to rising rates of lifestyle related diseases and increasing health awareness among the young population. The market is still in its early stages of development in many Southeast Asian countries, presenting significant future growth opportunities.

Latin America Health And Fitness App Market

The Latin American market is an emerging but rapidly expanding segment, driven by a young, mobile first population and growing access to affordable internet. While economic volatility can be a restraint, the demand for accessible and low cost health solutions is a major driver. Many users in this region are seeking alternatives to traditional, often expensive, gym memberships and personal trainers. The market's growth is concentrated in key urban centers and countries like Brazil and Mexico. Apps with social and community building features perform well, as these resonate with the cultural emphasis on social connection. The integration of local language content and culturally relevant fitness programs is crucial for success.

Middle East & Africa Health And Fitness App Market

The Health And Fitness App Market in the Middle East and Africa is nascent but shows strong future potential. The growth is primarily concentrated in urban hubs and economically developed countries like the UAE, Saudi Arabia, and South Africa. This is largely due to government led initiatives promoting national health and wellness, as well as a high tech infrastructure and a large expatriate population with a high disposable income. The market is driven by a desire for convenience and privacy, with a focus on personalized workout routines and nutrition tracking. While still in its early stages, the increasing penetration of smartphones and a growing awareness of health issues suggest significant opportunities for market expansion in the coming years.

Key Players

• The major players in the Health And Fitness App Market are:
• Fitbit, MyFitnessPal, Nike Training Club, Peloton, Apple Fitness+, Google Fit, Samsung Health, Strava, Adidas Training by Runtastic, MapMyRun, Yoga Studio: Mind & Body, Calm, Headspace, Freeletics, Zwift, 7 Minute Workout, Sweat: Kayla Itsines Fitness, Lifesum, Endomondo, Aaptiv.

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 MARKET DEFINITION
• 1.2 MARKET SEGMENTATION
• 1.3 RESEARCH TIMELINES
• 1.4 ASSUMPTIONS
• 1.5 LIMITATIONS

2 RESEARCH METHODOLOGY

• 2.1 DATA MINING
• 2.2 SECONDARY RESEARCH
• 2.3 PRIMARY RESEARCH
• 2.4 SUBJECT MATTER EXPERT ADVICE
• 2.5 QUALITY CHECK
• 2.6 FINAL REVIEW
• 2.7 DATA TRIANGULATION
• 2.8 BOTTOM-UP APPROACH
• 2.9 TOP-DOWN APPROACH
• 2.10 RESEARCH FLOW
• 2.11 DATA AGE GROUPS

3 EXECUTIVE SUMMARY

• 3.1 GLOBAL HEALTH AND FITNESS APP MARKET OVERVIEW
• 3.2 GLOBAL HEALTH AND FITNESS APP MARKET ESTIMATES AND FORECAST (USD BILLION)
• 3.3 GLOBAL HEALTH AND FITNESS APP MARKET ECOLOGY MAPPING
• 3.4 COMPETITIVE ANALYSIS: FUNNEL DIAGRAM
• 3.5 GLOBAL HEALTH AND FITNESS APP MARKET ABSOLUTE MARKET OPPORTUNITY
• 3.6 GLOBAL HEALTH AND FITNESS APP MARKET ATTRACTIVENESS ANALYSIS, BY REGION
• 3.7 GLOBAL HEALTH AND FITNESS APP MARKET ATTRACTIVENESS ANALYSIS, BY TYPE OF APP
• 3.8 GLOBAL HEALTH AND FITNESS APP MARKET ATTRACTIVENESS ANALYSIS, BY PLATFORM
• 3.9 GLOBAL HEALTH AND FITNESS APP MARKET ATTRACTIVENESS ANALYSIS, BY TARGET AUDIENCE
• 3.10 GLOBAL HEALTH AND FITNESS APP MARKET GEOGRAPHICAL ANALYSIS (CAGR %)
• 3.11 GLOBAL HEALTH AND FITNESS APP MARKET, BY TYPE OF APP (USD BILLION)
• 3.12 GLOBAL HEALTH AND FITNESS APP MARKET, BY PLATFORM (USD BILLION)
• 3.13 GLOBAL HEALTH AND FITNESS APP MARKET, BY TARGET AUDIENCE (USD BILLION)
• 3.14 GLOBAL HEALTH AND FITNESS APP MARKET, BY GEOGRAPHY (USD BILLION)
• 3.15 FUTURE MARKET OPPORTUNITIES

4 MARKET OUTLOOK

• 4.1 GLOBAL HEALTH AND FITNESS APP MARKET EVOLUTION
• 4.2 GLOBAL HEALTH AND FITNESS APP MARKET OUTLOOK
• 4.3 MARKET DRIVERS
• 4.4 MARKET RESTRAINTS
• 4.5 MARKET TRENDS
• 4.6 MARKET OPPORTUNITY
• 4.7 PORTER'S FIVE FORCES ANALYSIS
  • 4.7.1 THREAT OF NEW ENTRANTS
  • 4.7.2 BARGAINING POWER OF SUPPLIERS
  • 4.7.3 BARGAINING POWER OF BUYERS
  • 4.7.4 THREAT OF SUBSTITUTE GENDERS
  • 4.7.5 COMPETITIVE RIVALRY OF EXISTING COMPETITORS
• 4.8 VALUE CHAIN ANALYSIS
• 4.9 PRICING ANALYSIS
• 4.10 MACROECONOMIC ANALYSIS

5 MARKET, BY TYPE OF APP

• 5.1 OVERVIEW
• 5.2 GLOBAL HEALTH AND FITNESS APP MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY TYPE OF APP
• 5.3 EXERCISE AND WORKOUT APPS
• 5.4 NUTRITION AND DIET APPS
• 5.5 MENTAL HEALTH AND MINDFULNESS APPS
• 5.6 PERSONALIZED COACHING APPS

6 MARKET, BY PLATFORM

• 6.1 OVERVIEW
• 6.2 GLOBAL HEALTH AND FITNESS APP MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY PLATFORM
• 6.3 IOS
• 6.4 ANDROID
• 6.5 CROSS-PLATFORM

7 MARKET, BY TARGET AUDIENCE

• 7.1 OVERVIEW
• 7.2 GLOBAL HEALTH AND FITNESS APP MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY TARGET AUDIENCE
• 7.3 GENERAL POPULATION
• 7.4 ATHLETES AND FITNESS ENTHUSIASTS
• 7.5 SPECIAL POPULATIONS

8 MARKET, BY GEOGRAPHY

• 8.1 OVERVIEW
• 8.2 NORTH AMERICA
  • 8.2.1 U.S.
  • 8.2.2 CANADA
  • 8.2.3 MEXICO
• 8.3 EUROPE
  • 8.3.1 GERMANY
  • 8.3.2 U.K.
  • 8.3.3 FRANCE
  • 8.3.4 ITALY
  • 8.3.5 SPAIN
  • 8.3.6 REST OF EUROPE
• 8.4 ASIA PACIFIC
  • 8.4.1 CHINA
  • 8.4.2 JAPAN
  • 8.4.3 INDIA
  • 8.4.4 REST OF ASIA PACIFIC
• 8.5 LATIN AMERICA
  • 8.5.1 BRAZIL
  • 8.5.2 ARGENTINA
  • 8.5.3 REST OF LATIN AMERICA
• 8.6 MIDDLE EAST AND AFRICA
  • 8.6.1 UAE
  • 8.6.2 SAUDI ARABIA
  • 8.6.3 SOUTH AFRICA
  • 8.6.4 REST OF MIDDLE EAST AND AFRICA

9 COMPETITIVE LANDSCAPE

• 9.1 OVERVIEW
• 9.2 KEY DEVELOPMENT STRATEGIES
• 9.3 COMPANY REGIONAL FOOTPRINT
• 9.4 ACE MATRIX
  • 9.4.1 ACTIVE
  • 9.4.2 CUTTING EDGE
  • 9.4.3 EMERGING
  • 9.4.4 INNOVATORS

10 COMPANY PROFILES

• 10.1 OVERVIEW
• 10.2 FITBIT
• 10.3 MYFITNESSPAL
• 10.4 NIKE TRAINING CLUB
• 10.5 PELOTON
• 10.6 APPLE FITNESS+
• 10.7 GOOGLE FIT
• 10.8 SAMSUNG HEALTH
• 10.9 STRAVA
• 10.10 ADIDAS TRAINING BY RUNTASTIC
• 10.11 MAPMYRUN
• 10.12 YOGA STUDIO: MIND & BODY
• 10.13 CALM
• 10.14 HEADSPACE
• 10.15 FREELETICS
• 10.16 ZWIFT
• 10.17 7 MINUTE WORKOUT
• 10.18 SWEAT: KAYLA ITSINES FITNESS
• 10.19 LIFESUM
• 10.20 ENDOMONDO
• 10.21 AAPTIV