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市场调查报告书
商品编码
1288777

全球香水市场研究报告 - 行业分析、规模、份额、增长、趋势和2023年至2030年预测

Global Perfume Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030
出版日期: | 出版商: Value Market Research | 英文 193 Pages | 商品交期: 最快1-2个工作天内

价格

据推测，到2030年，全球香水市场的需求将从2022年的59.14亿美元达到近118.42亿美元的市场规模，在2023-2030年的研究期间，年复合增长率为8.02%。

香水是用来提供令人愉快和持久的香味的。这些是由芳香精油、芳香化合物、固定剂和溶剂混合而成。香水通常被用来提高个人卫生，以及制造一种时尚或个人声明。香水由三种主要的香味组成，称为前调、中调和基调。前调提供了最初的、较轻的香味，在第一次使用香水时就会被注意到，通常由柑橘、草药和花香等轻盈和挥发性成分组成。中调，也被称为心调，提供了香水的主体，通常更加花哨或辛辣。基调提供了香味的基础，由更重、更持久的成分组成，如麝香、香草或檀香。香水的浓度范围很广，从高浓度的香水油到较轻的淡香水和古龙水配方都有。香水的浓度将决定它在皮肤上的持续时间和香味的强烈程度。香水是由各种制造商生产的，从大型跨国公司到小型手工香水厂。它们在各种零售点出售，包括百货公司、美容用品商店和在线零售商。此外，许多香水是以名人或时装设计师的名义进行销售的，通常与特定的生活方式或个人品牌有关。

市场动态：

随着世界各地可支配收入的不断增加，消费者越来越有能力购买香水等奢侈品，这推动了对高端香水的需求。名人和设计师对香水的认可导致了其受欢迎程度的提高。消费者往往被那些与他们喜爱的名人或设计师有关的香水所吸引。对天然和有机产品的需求已经延伸到香水行业，消费者越来越多地寻求用天然和有机成分制成的香水。新兴市场（如中国、印度和巴西）正经历着显著的经济增长，这导致了对香水等奢侈品需求的增加。香水公司正在不断开发新的和创新的营销策略来推广他们的产品。这包括使用社交媒体的影响者、有针对性的广告活动和个性化的香味推荐。芳香疗法作为一种促进放松、减轻压力和改善情绪的方式正在变得流行，这也扩大了对那些被宣传为具有治疗作用的香水的需求。香料行业正在不断开发新技术，以提高香水的香味质量和寿命。这包括微胶囊的使用，它可以控制香水的释放时间。

研究报告包括波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清楚地了解行业结构，并在全球范围内评估竞争的吸引力。此外，这些工具还对全球香水市场的每个细分市场进行了全面评估。香水行业的增长和趋势为这项研究提供了一个整体的方法。

区域分析：

本节涵盖了区域前景，强调了北美、欧洲、亚太、拉美、中东和非洲的香水市场的当前和未来需求。此外，该报告重点关注所有突出地区的个别应用部分的需求、估计和预测。

该研究报告还涵盖了市场中主要参与者的全面概况和对全球竞争格局的深入看法。香水市场的主要参与者包括雅芳公司、香奈儿、科蒂公司、LVMH Moet Hennessy-Louis Vuitton、雅诗兰黛公司、Revlon、Puig、资生堂有限公司、Givaudan、爱马仕、KERING。这一部分包括对竞争格局的整体看法，其中包括各种战略发展，如主要的合并和收购，未来的能力，伙伴关系，财务概况，合作，新产品的开发，新产品的推出，以及其他发展。

目录

第1章：前言

  • 报告描述
    • 目的
    • 目标受众
    • 独特的销售主张（USP）和产品
  • 研究范围
  • 研究方法
    • 市场研究过程
    • 市场研究方法

第二章：执行摘要

  • 市场的亮点
  • 全球市场简介

第三章：香水 - 行业分析

  • 简介 - 市场动态
  • 市场驱动力
  • 市场限制因素
  • 机会
  • 行业趋势
  • 波特的五力分析
  • 市场吸引力分析
    • 按产品分类的市场吸引力分析
    • 按终端用户分类的市场吸引力分析
    • 市场吸引力分析：按分销渠道分类
    • 市场吸引力分析：按地区

第四章：价值链分析

  • 价值链分析
  • 原材料分析
    • 原材料清单
    • 原材料制造商名单
    • 关键原材料的价格趋势
  • 潜在买家名单
  • 营销渠道
    • 直接营销
    • 间接营销
    • 营销渠道的发展趋势

第五章：Covid-19爆发的影响分析

第六章：全球香水市场分析：按产品分类

  • 按产品概述
  • 历史和预测数据
  • 按产品分析
  • 大众
  • 溢价

第7章 ：全球香水市场分析：按终端用户分类

  • 按终端用户概述
  • 历史和预测数据
  • 按终端用户分析
  • 男性
  • 女性
  • 男女皆宜

第八章：全球香水市场销售分析：按分销渠道分类

  • 按分销渠道概述
  • 历史和预测数据
  • 按分销渠道的分析
  • 离线
  • 线上

第九章：全球香水市场销售分析：按地理区域划分

  • 区域前景销售分析
  • 简介 销售分析
  • 北美洲销售分析
    • 概述，历史和预测销售分析
    • 北美地区分部销售分析
    • 北美地区国家销售分析
    • 美国销售分析
    • 加拿大销售分析
    • 墨西哥销售分析
  • 欧洲销售分析
    • 概况、历史和预测的销售分析
    • 欧洲分部销售分析
    • 欧洲国家销售分析
    • 英国销售分析
    • 法国销售分析
    • 德国销售分析
    • 意大利销售分析
    • 俄罗斯销售分析
    • 欧洲其他地区销售分析
  • 亚太地区销售分析
    • 概况、历史和预测的销售分析
    • 亚太地区分部销售分析
    • 亚太地区国家销售分析
    • 中国销售分析
    • 印度销售分析
    • 日本销售分析
    • 韩国销售分析
    • 澳大利亚销售分析
    • 亚太其他地区销售分析
  • 拉美地区销售分析
    • 概况、历史和预测的销售分析
    • 拉美地区分部销售分析
    • 拉美地区国家销售分析
    • 巴西销售分析
    • 阿根廷销售分析
    • 秘鲁销售分析
    • 智利销售分析
    • 拉美其他地区销售分析
  • 中东和非洲销售分析
    • 概况、历史和预测销售分析
    • 中东和非洲地区分部销售分析
    • 中东和非洲国家销售分析
    • 沙特阿拉伯销售分析
    • 阿联酋销售分析
    • 以色列销售分析
    • 南非销售分析
    • 中东和非洲其他地区销售分析

第十章：香水公司的竞争格局

  • 香水市场竞争
  • 伙伴关系/合作/协议
  • 合并和收购
  • 新产品发布
  • 其他方面的发展

第十一章 ：公司简介

  • 前10名公司份额分析
  • 市场集中度
  • The Avon Company
    • 公司概况
    • 公司收入
    • 产品
    • 近期发展
  • CHANEL
    • 公司概况
    • 公司收入
    • 产品
    • 近期发展
  • Coty Inc.
    • 公司概览
    • 公司收入
    • 产品
    • 近期发展
  • LVMH Moet Hennessy-Louis Vuitton
    • 公司概览
    • 公司收入
    • 产品
    • 近期发展
  • Estee Lauder Companies
    • 公司概览
    • 公司收入
    • 产品
    • 近期发展
  • Revlon
    • 公司概览
    • 公司收入
    • 产品
    • 近期发展
  • Puig
    • 公司概览
    • 公司收入
    • 产品
    • 近期发展
  • Shiseido Company
    • 公司概览
    • 公司收入
    • 产品
    • 近期发展
  • Limited
    • 公司概览
    • 公司收入
    • 产品
    • 近期发展
  • Givaudan
    • 公司概览
    • 公司收入
    • 产品
    • 近期发展
  • Hermes
    • 公司概览
    • 公司收入
    • 产品
    • 近期发展
  • KERING
    • 公司概览
    • 公司收入
    • 产品
    • 近期发展情况

注意 - 在公司简介中，财务细节和最近的发展情况要视情况而定，如果是私营公司，可能不包括在内。

Product Code: VMR112110520

The global demand for Perfume Market is presumed to reach the market size of nearly USD 118.42 BN by 2030 from USD 59.14 BN in 2022 with a CAGR of 8.02% under the study period 2023-2030.

Perfume are used to provide a pleasant and long-lasting scent. These are made by mixing fragrant essential oils, aroma compounds, fixatives, and solvents. Perfumes are commonly used to enhance personal hygiene, as well as to make a fashion or personal statement. Perfumes are composed of three main types of scents, known as top notes, middle notes, and base notes. The top notes provide the initial, lighter scent that is noticed when the perfume is first applied, and typically consist of light and volatile ingredients such as citrus, herbs, and floral scents. The middle notes, which are also known as the heart notes, provide the main body of the fragrance and are often more floral or spicy. The base notes provide the foundation of the scent and consist of heavier, longer-lasting ingredients such as musk, vanilla, or sandalwood. Perfumes are available in a wide range of concentrations, from highly concentrated perfume oils to lighter eau de toilette and eau de cologne formulations. The concentration of a perfume will determine how long it lasts on the skin and how strong the scent is. Perfumes are produced by a wide range of manufacturers, from large multinational corporations to small, artisanal perfumeries. They are sold in a variety of retail outlets, including department stores, beauty supply stores, and online retailers. Additionally, many perfumes are marketed under the names of celebrities or fashion designers and are often associated with specific lifestyles or personal brands.

Market Dynamics:

As disposable income around the world continues to rise, consumers are increasingly able to afford luxury goods such as perfume which has pushed the demand for high-end fragrances. The endorsement of fragrances by celebrities and designers has led to an increase in their popularity. Consumers are often drawn to fragrances that are associated with their favourite celebrities or designers. The demand for natural and organic products has extended to the fragrance industry, where consumers are increasingly seeking out perfumes made with natural and organic ingredients. Emerging markets (e.g. China, India, and Brazil) are experiencing significant economic growth, which has led to an increase in the demand for luxury goods such as perfumes. Perfume companies are constantly developing new and innovative marketing strategies to promote their products. This includes the use of social media influencers, targeted advertising campaigns, and personalized scent recommendations. Aromatherapy is becoming popular as a way to promote relaxation, reduce stress, and improve mood scaling up the demand for fragrances that are marketed as having therapeutic benefits. The fragrance industry is constantly developing new technologies to improve perfumes' scent quality and longevity. This includes the use of microencapsulation, which allows for the controlled release of fragrance over time.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of perfume. The growth and trends of perfume industry provide a holistic approach to this study.

Market Segmentation:

This section of the perfume market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Product

  • Mass
  • Premium

By End-User

  • Men
  • Women
  • Unisex

By Distribution Channel

  • Offline
  • Online

Regional Analysis:

This section covers the regional outlook, which accentuates current and future demand for the Perfume market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the perfume market include The Avon Company, CHANEL, Coty Inc., LVMH Moet Hennessy-Louis Vuitton, Estee Lauder Companies, Revlon, Puig, Shiseido Company, Limited, Givaudan, Hermes, KERING. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

TABLE OF CONTENTS

1 . PREFACE

  • 1.1. Report Description
    • 1.1.1. Objective
    • 1.1.2. Target Audience
    • 1.1.3. Unique Selling Proposition (USP) & offerings
  • 1.2. Research Scope
  • 1.3. Research Methodology
    • 1.3.1. Market Research Process
    • 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

  • 2.1. Highlights of Market
  • 2.2. Global Market Snapshot

3 . PERFUME - INDUSTRY ANALYSIS

  • 3.1. Introduction - Market Dynamics
  • 3.2. Market Drivers
  • 3.3. Market Restraints
  • 3.4. Opportunities
  • 3.5. Industry Trends
  • 3.6. Porter's Five Force Analysis
  • 3.7. Market Attractiveness Analysis
    • 3.7.1 Market Attractiveness Analysis By Product
    • 3.7.2 Market Attractiveness Analysis By End-user
    • 3.7.3 Market Attractiveness Analysis By Distribution Channel
    • 3.7.4 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

  • 4.1. Value Chain Analysis
  • 4.2. Raw Material Analysis
    • 4.2.1. List of Raw Materials
    • 4.2.2. Raw Material Manufactures List
    • 4.2.3. Price Trend of Key Raw Materials
  • 4.3. List of Potential Buyers
  • 4.4. Marketing Channel
    • 4.4.1. Direct Marketing
    • 4.4.2. Indirect Marketing
    • 4.4.3. Marketing Channel Development Trend

5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK

6 . GLOBAL PERFUME MARKET ANALYSIS BY PRODUCT

  • 6.1 Overview by Product
  • 6.2 Historical and Forecast Data
  • 6.3 Analysis by Product
  • 6.4 Mass Historic and Forecast Sales by Regions
  • 6.5 Premium Historic and Forecast Sales by Regions

7 . GLOBAL PERFUME MARKET ANALYSIS BY END-USER

  • 7.1 Overview by End-user
  • 7.2 Historical and Forecast Data
  • 7.3 Analysis by End-user
  • 7.4 Men Historic and Forecast Sales by Regions
  • 7.5 Women Historic and Forecast Sales by Regions
  • 7.6 Unisex Historic and Forecast Sales by Regions

8 . GLOBAL PERFUME MARKET SALES ANALYSIS BY DISTRIBUTION CHANNEL

  • 8.1 Overview by Distribution Channel
  • 8.2 Historical and Forecast Data
  • 8.3 Analysis by Distribution Channel
  • 8.4 Offline Historic and Forecast Sales by Regions
  • 8.5 Online Historic and Forecast Sales by Regions

9 . GLOBAL PERFUME MARKET SALES ANALYSIS BY GEOGRAPHY

  • 9.1. Regional Outlook Sales Analysis
  • 9.2. Introduction Sales Analysis
  • 9.3. North America Sales Analysis
    • 9.3.1. Overview, Historic and Forecast Sales Analysis
    • 9.3.2. North America By Segment Sales Analysis
    • 9.3.3. North America By Country Sales Analysis
    • 9.3.4. United State Sales Analysis
    • 9.3.5. Canada Sales Analysis
    • 9.3.6. Mexico Sales Analysis
  • 9.4. Europe Sales Analysis
    • 9.4.1. Overview, Historic and Forecast Sales Analysis
    • 9.4.2. Europe by Segment Sales Analysis
    • 9.4.3. Europe by Country Sales Analysis
    • 9.4.4. United Kingdom Sales Analysis
    • 9.4.5. France Sales Analysis
    • 9.4.6. Germany Sales Analysis
    • 9.4.7. Italy Sales Analysis
    • 9.4.8. Russia Sales Analysis
    • 9.4.9. Rest Of Europe Sales Analysis
  • 9.5. Asia Pacific Sales Analysis
    • 9.5.1. Overview, Historic and Forecast Sales Analysis
    • 9.5.2. Asia Pacific by Segment Sales Analysis
    • 9.5.3. Asia Pacific by Country Sales Analysis
    • 9.5.4. China Sales Analysis
    • 9.5.5. India Sales Analysis
    • 9.5.6. Japan Sales Analysis
    • 9.5.7. South Korea Sales Analysis
    • 9.5.8. Australia Sales Analysis
    • 9.5.9. Rest Of Asia Pacific Sales Analysis
  • 9.6. Latin America Sales Analysis
    • 9.6.1. Overview, Historic and Forecast Sales Analysis
    • 9.6.2. Latin America by Segment Sales Analysis
    • 9.6.3. Latin America by Country Sales Analysis
    • 9.6.4. Brazil Sales Analysis
    • 9.6.5. Argentina Sales Analysis
    • 9.6.6. Peru Sales Analysis
    • 9.6.7. Chile Sales Analysis
    • 9.6.8. Rest of Latin America Sales Analysis
  • 9.7. Middle East & Africa Sales Analysis
    • 9.7.1. Overview, Historic and Forecast Sales Analysis
    • 9.7.2. Middle East & Africa by Segment Sales Analysis
    • 9.7.3. Middle East & Africa by Country Sales Analysis
    • 9.7.4. Saudi Arabia Sales Analysis
    • 9.7.5. UAE Sales Analysis
    • 9.7.6. Israel Sales Analysis
    • 9.7.7. South Africa Sales Analysis
    • 9.7.8. Rest Of Middle East And Africa Sales Analysis

10 . COMPETITIVE LANDSCAPE OF THE PERFUME COMPANIES

  • 10.1. Perfume Market Competition
  • 10.2. Partnership/Collaboration/Agreement
  • 10.3. Merger And Acquisitions
  • 10.4. New Product Launch
  • 10.5. Other Developments

11 . COMPANY PROFILES OF PERFUME INDUSTRY

  • 11.1. Top 10 Company Share Analysis
  • 11.2. Market Concentration Rate
  • 11.3. The Avon Company
    • 11.3.1. Company Overview
    • 11.3.2. Company Revenue
    • 11.3.3. Products
    • 11.3.4. Recent Developments
  • 11.4. CHANEL
    • 11.4.1. Company Overview
    • 11.4.2. Company Revenue
    • 11.4.3. Products
    • 11.4.4. Recent Developments
  • 11.5. Coty Inc.
    • 11.5.1. Company Overview
    • 11.5.2. Company Revenue
    • 11.5.3. Products
    • 11.5.4. Recent Developments
  • 11.6. LVMH Moet Hennessy-Louis Vuitton
    • 11.6.1. Company Overview
    • 11.6.2. Company Revenue
    • 11.6.3. Products
    • 11.6.4. Recent Developments
  • 11.7. Estee Lauder Companies
    • 11.7.1. Company Overview
    • 11.7.2. Company Revenue
    • 11.7.3. Products
    • 11.7.4. Recent Developments
  • 11.8. Revlon
    • 11.8.1. Company Overview
    • 11.8.2. Company Revenue
    • 11.8.3. Products
    • 11.8.4. Recent Developments
  • 11.9. Puig
    • 11.9.1. Company Overview
    • 11.9.2. Company Revenue
    • 11.9.3. Products
    • 11.9.4. Recent Developments
  • 11.10. Shiseido Company
    • 11.10.1. Company Overview
    • 11.10.2. Company Revenue
    • 11.10.3. Products
    • 11.10.4. Recent Developments
  • 11.11. Limited
    • 11.11.1. Company Overview
    • 11.11.2. Company Revenue
    • 11.11.3. Products
    • 11.11.4. Recent Developments
  • 11.12. Givaudan
    • 11.12.1. Company Overview
    • 11.12.2. Company Revenue
    • 11.12.3. Products
    • 11.12.4. Recent Developments
  • 11.13. Hermes
    • 11.13.1. Company Overview
    • 11.13.2. Company Revenue
    • 11.13.3. Products
    • 11.13.4. Recent Developments
  • 11.14. KERING
    • 11.14.1. Company Overview
    • 11.14.2. Company Revenue
    • 11.14.3. Products
    • 11.14.4. Recent Developments

Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies

LIST OF TABLES

  • Market Snapshot
  • Drivers : Impact Analysis
  • Restraints : Impact Analysis
  • List of Raw Material
  • List of Raw Material Manufactures
  • List of Potential Buyers
  • Analysis by Product (USD MN)
  • Mass Market Sales by Geography (USD MN)
  • Premium Market Sales by Geography (USD MN)
  • Analysis Market by End-user (USD MN)
  • Men Market Sales by Geography (USD MN)
  • Women Market Sales by Geography (USD MN)
  • Unisex Market Sales by Geography (USD MN)
  • Analysis by Distribution Channel (USD MN)
  • Offline Market Sales by Geography (USD MN)
  • Online Market Sales by Geography (USD MN)
  • Global Perfume Market Sales by Geography (USD MN)
  • North America Market Analysis (USD MN)
  • United State Market Analysis (USD MN)
  • Canada Market Analysis (USD MN)
  • Mexico Market Analysis (USD MN)
  • Europe Market Analysis (USD MN)
  • Europe Market Estimate by Country (USD MN)
  • United Kingdom Market Analysis (USD MN)
  • France Market Analysis (USD MN)
  • Germany Market Analysis (USD MN)
  • Italy Market Analysis (USD MN)
  • Russia Market Analysis (USD MN)
  • Spain Market Analysis (USD MN)
  • Rest of Europe Market Analysis (USD MN)
  • Asia Pacific Market Analysis (USD MN)
  • China Market Analysis (USD MN)
  • Japan Market Analysis (USD MN)
  • India Market Analysis (USD MN)
  • South Korea Market Analysis (USD MN)
  • Australia Market Analysis (USD MN)
  • Rest of Asia Pacific Market Analysis (USD MN)
  • Latin America Market Analysis (USD MN)
  • Brazil Market Analysis (USD MN)
  • Argentina Market Analysis (USD MN)
  • Peru Market Analysis (USD MN)
  • Chile Market Analysis (USD MN)
  • Rest of Latin America Market Analysis (USD MN)
  • Middle East & Africa Market Analysis (USD MN)
  • Saudi Arabia Market Analysis (USD MN)
  • UAE Market Analysis (USD MN)
  • Israel Market Analysis (USD MN)
  • South Africa Market Analysis (USD MN)
  • Rest of Middle East and Africa Market Analysis (USD MN)
  • Partnership/Collaboration/Agreement
  • Mergers And Acquisition

LIST OF FIGURES

  • Research Scope of Perfume Report
  • Market Research Process
  • Market Research Methodology
  • Global Perfume Market Size, by Region (USD MN)
  • Porters Five Forces Analysis
  • Market Attractiveness Analysis by Product
  • Market Attractiveness Analysis by End-user
  • Market Attractiveness Analysis by Distribution Channel
  • Market Attractiveness Analysis by Region
  • Value Chain Analysis
  • Global Market Analysis by Product (USD MN)
  • Mass Market Sales by Geography (USD MN)
  • Premium Market Sales by Geography (USD MN)
  • Global Market Analysis by End-user (USD MN)
  • Men Market Sales by Geography (USD MN)
  • Women Market Sales by Geography (USD MN)
  • Unisex Market Sales by Geography (USD MN)
  • Global Market Analysis by Distribution Channel (USD MN)
  • Offline Market Sales by Geography (USD MN)
  • Online Market Sales by Geography (USD MN)
  • Global Market by Revenue
  • North America Market by Revenue
  • Europe Market by Revenue
  • Asia Pacific Market by Revenue
  • Latin America Market by Revenue
  • Middle East & Africa Market by Revenue
  • Recent Development in Industry
  • Top Company Share Analysis

Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.