市场调查报告书
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全球香水市场研究报告 - 行业分析、规模、份额、增长、趋势和2023年至2030年预测Global Perfume Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030 |
据推测,到2030年,全球香水市场的需求将从2022年的59.14亿美元达到近118.42亿美元的市场规模,在2023-2030年的研究期间,年复合增长率为8.02%。
香水是用来提供令人愉快和持久的香味的。这些是由芳香精油、芳香化合物、固定剂和溶剂混合而成。香水通常被用来提高个人卫生,以及制造一种时尚或个人声明。香水由三种主要的香味组成,称为前调、中调和基调。前调提供了最初的、较轻的香味,在第一次使用香水时就会被注意到,通常由柑橘、草药和花香等轻盈和挥发性成分组成。中调,也被称为心调,提供了香水的主体,通常更加花哨或辛辣。基调提供了香味的基础,由更重、更持久的成分组成,如麝香、香草或檀香。香水的浓度范围很广,从高浓度的香水油到较轻的淡香水和古龙水配方都有。香水的浓度将决定它在皮肤上的持续时间和香味的强烈程度。香水是由各种制造商生产的,从大型跨国公司到小型手工香水厂。它们在各种零售点出售,包括百货公司、美容用品商店和在线零售商。此外,许多香水是以名人或时装设计师的名义进行销售的,通常与特定的生活方式或个人品牌有关。
随着世界各地可支配收入的不断增加,消费者越来越有能力购买香水等奢侈品,这推动了对高端香水的需求。名人和设计师对香水的认可导致了其受欢迎程度的提高。消费者往往被那些与他们喜爱的名人或设计师有关的香水所吸引。对天然和有机产品的需求已经延伸到香水行业,消费者越来越多地寻求用天然和有机成分制成的香水。新兴市场(如中国、印度和巴西)正经历着显著的经济增长,这导致了对香水等奢侈品需求的增加。香水公司正在不断开发新的和创新的营销策略来推广他们的产品。这包括使用社交媒体的影响者、有针对性的广告活动和个性化的香味推荐。芳香疗法作为一种促进放松、减轻压力和改善情绪的方式正在变得流行,这也扩大了对那些被宣传为具有治疗作用的香水的需求。香料行业正在不断开发新技术,以提高香水的香味质量和寿命。这包括微胶囊的使用,它可以控制香水的释放时间。
研究报告包括波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清楚地了解行业结构,并在全球范围内评估竞争的吸引力。此外,这些工具还对全球香水市场的每个细分市场进行了全面评估。香水行业的增长和趋势为这项研究提供了一个整体的方法。
本节涵盖了区域前景,强调了北美、欧洲、亚太、拉美、中东和非洲的香水市场的当前和未来需求。此外,该报告重点关注所有突出地区的个别应用部分的需求、估计和预测。
该研究报告还涵盖了市场中主要参与者的全面概况和对全球竞争格局的深入看法。香水市场的主要参与者包括雅芳公司、香奈儿、科蒂公司、LVMH Moet Hennessy-Louis Vuitton、雅诗兰黛公司、Revlon、Puig、资生堂有限公司、Givaudan、爱马仕、KERING。这一部分包括对竞争格局的整体看法,其中包括各种战略发展,如主要的合并和收购,未来的能力,伙伴关系,财务概况,合作,新产品的开发,新产品的推出,以及其他发展。
注意 - 在公司简介中,财务细节和最近的发展情况要视情况而定,如果是私营公司,可能不包括在内。
The global demand for Perfume Market is presumed to reach the market size of nearly USD 118.42 BN by 2030 from USD 59.14 BN in 2022 with a CAGR of 8.02% under the study period 2023-2030.
Perfume are used to provide a pleasant and long-lasting scent. These are made by mixing fragrant essential oils, aroma compounds, fixatives, and solvents. Perfumes are commonly used to enhance personal hygiene, as well as to make a fashion or personal statement. Perfumes are composed of three main types of scents, known as top notes, middle notes, and base notes. The top notes provide the initial, lighter scent that is noticed when the perfume is first applied, and typically consist of light and volatile ingredients such as citrus, herbs, and floral scents. The middle notes, which are also known as the heart notes, provide the main body of the fragrance and are often more floral or spicy. The base notes provide the foundation of the scent and consist of heavier, longer-lasting ingredients such as musk, vanilla, or sandalwood. Perfumes are available in a wide range of concentrations, from highly concentrated perfume oils to lighter eau de toilette and eau de cologne formulations. The concentration of a perfume will determine how long it lasts on the skin and how strong the scent is. Perfumes are produced by a wide range of manufacturers, from large multinational corporations to small, artisanal perfumeries. They are sold in a variety of retail outlets, including department stores, beauty supply stores, and online retailers. Additionally, many perfumes are marketed under the names of celebrities or fashion designers and are often associated with specific lifestyles or personal brands.
As disposable income around the world continues to rise, consumers are increasingly able to afford luxury goods such as perfume which has pushed the demand for high-end fragrances. The endorsement of fragrances by celebrities and designers has led to an increase in their popularity. Consumers are often drawn to fragrances that are associated with their favourite celebrities or designers. The demand for natural and organic products has extended to the fragrance industry, where consumers are increasingly seeking out perfumes made with natural and organic ingredients. Emerging markets (e.g. China, India, and Brazil) are experiencing significant economic growth, which has led to an increase in the demand for luxury goods such as perfumes. Perfume companies are constantly developing new and innovative marketing strategies to promote their products. This includes the use of social media influencers, targeted advertising campaigns, and personalized scent recommendations. Aromatherapy is becoming popular as a way to promote relaxation, reduce stress, and improve mood scaling up the demand for fragrances that are marketed as having therapeutic benefits. The fragrance industry is constantly developing new technologies to improve perfumes' scent quality and longevity. This includes the use of microencapsulation, which allows for the controlled release of fragrance over time.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of perfume. The growth and trends of perfume industry provide a holistic approach to this study.
This section of the perfume market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Perfume market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the perfume market include The Avon Company, CHANEL, Coty Inc., LVMH Moet Hennessy-Louis Vuitton, Estee Lauder Companies, Revlon, Puig, Shiseido Company, Limited, Givaudan, Hermes, KERING. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies
Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.