通讯业者的成长策略:案例研究与分析 (第6卷)

"大多数营运商都使用人工智慧 (AI) 作为削减成本而不是增加收入的工具，但 SK Telecom 是一个明显的例外。"

本报告分析了 12 家全球营运商的成长举措。每个营运商的成长计画均根据四个关键服务领域进行评估：核心消费者、商业、媒体和其他。该报告还研究了战略团队权衡不同方法来增加收入的影响。

本报告中回答的问题

• 营运商在哪些领域寻求成长？
• 营运商推动的各类措施的趋势是什么？
• 这项措施背后的推动因素是什么？

案例研究涵盖以下的企业。

"Most operators are using AI as a tool for reducing costs rather than increasing revenue but SK Telecom is a notable exception."

This report analyses the growth initiatives of 12 telecoms operators worldwide. Each operator's growth initiatives are assessed based on four key service areas: core consumer, business, media and "other". The report also explores the implications for strategy teams that are comparing different approaches to growing revenue.

Questions answered in this report::

• In which areas are telecoms operators looking for growth?
• What are the trends in the types of initiatives that operators are pursuing?
• What are the drivers behind these initiatives?

The following companies are featured in case studies.

Authors

Ben Taylor, Analyst.

Ben is a member of the Consumer Services team. He holds a BSc in mathematics from the University of Edinburgh and an MPhil in management from Judge Business School, University of Cambridge.

Stefano Porto Bonacci, Senior Analyst.

Stefano Porto Bonacci is the lead analyst for the Fixed-Mobile Convergence and Mobile Services research programmes. He provides insights into what consumers want from telecoms operators and how operators can meet consumers' needs. He has more than 7 years of experience in developing and delivering data and reports on the telecoms, media and technology (TMT) space. He holds an MSc in economics and has experience as an economic analyst.