中小企业的IT服务策略：10家业者案例研究

Approaches to IT services for SMEs: 10 Operator Case Studies

出版日期: 2026年01月28日 | 出版商:

Analysys Mason | 英文 40 Slides | 商品交期: 最快1-2个工作天内

价格

简介目录

电信业者通常将网路安全服务与网路连线服务捆绑销售。他们在其他IT领域的参与程度因营运商而异。

未来五年，电信业者面向中小企业（SME）的网路连线服务收入成长预计有限。然而，IT服务是电信业者在中小企业市场收入成长的关键驱动因素，其重要性预计将会提升。本报告将探讨电信业者在向中小企业销售IT服务时所采取的策略。

本报告解答以下问题：

电信业者面向中小企业的IT服务组合有何不同？
电信业者如何将IT服务与其网路连线服务组合整合？
营运商在向中小企业提供IT服务时面临哪些挑战？他们正在采取哪些措施来克服这些挑战？
中小企业的IT服务提供者通常采用哪些市场进入策略和销售管道？

以下公司在个案研究中有所涉及：

康卡斯特 (Comcast)
德国电信 (Deutsche Telekom)
Fastweb + 沃达丰 (Vodafone)
KPN
Proximus
巴西电信 (Telefonica Brasil，Vivo)
西班牙电信 (Telefonica Spain)
南非电信 (Telkom South Africa)
TIM
沃达丰 (Vodafone)

简介目录

"Operators most commonly bundle cyber-security services with connectivity services; how much they extend into other areas of IT varies."

Operators' revenue growth from connectivity services to small and medium-sized enterprises (SMEs) is expected to be limited over the next five years. However, IT services are a major driver of revenue growth for operators in the SME market, and their importance is only expected to increase. This report looks at the approaches that operators are taking to sell IT services to SMEs.

This report answers the following questions.

How do IT services portfolios for SMEs vary between operators?
How are operators positioning IT services alongside their connectivity portfolios?
What challenges do operators face when delivering IT services to SMEs and how are they trying to overcome these challenges?
Which go-to-market strategies and sales channels are operators using to deliver IT services to SMEs?

The following companies are featured in case studies.