市场调查报告书
商品编码
1119113
激励卡全球市场规模研究,按类型(消费者激励卡、员工/合作伙伴激励卡)、按功能属性(闭环、开环)、按最终用户(个人、企业机构)、按地区预测 2022-2028Global Incentive Cards Market Size study, By Type (Consumer Incentive Card and Employee/Partner Incentive Card), By Functional Attribute (Closed Loop and Open Loop), and By End User (Individuals, Corporate Institutions), and Regional Forecasts 2022-2028 |
奖励卡可以定义为各种组织用来向其员工、经销商、客户和供应商分配奖励的实体或虚拟奖励卡。
奖励卡有两种类型:开环卡和闭环卡。开环卡可以在可以使用品牌卡的任何地方使用,而闭环卡只能在某些零售商处使用。越来越多地使用非财务激励措施来奖励员工、偏好无现金支付以及越来越多的合作伙伴关係和促销活动正在推动全球市场的需求,这是一个因素。例如,根据 Statista 的数据,截至 2022 年,全球数字支付行业的总交易价值估计为 8.49 万亿美元,2022 年至 2026 年的复合年增长率(CAGR)为 12.82%,预计将达到到 2026 年将达到 13.75 万亿美元。此外,主要市场参与者正在共同努力以满足对奖励卡不断增长的需求。例如,2021 年 9 月,专门从事礼品卡零售解决方案的 Pine Labs 公司 Qwikcilver 推出了“Purple Ticket”,这是一种灵活的礼品卡,可与 Vistara Airlines 一起旅行。 Vistara Airlines 的客户可以使用他们的 Purple Ticket 购买额外的服务,例如优先座位预订、休息室使用权、超重行李等,与购票无关。此外,在预测期内,对员工敬业度和保留率的日益增长以及非现金激励创新的不断增加预计将成为市场需求的催化剂。然而,与实物激励卡相关的高成本将阻碍 2022-2028 年预测期内的市场增长。
奖励卡全球市场研究考虑的主要地区包括亚太地区、北美、欧洲、拉丁美洲和世界其他地区。由于对员工的非货币激励措施的偏好和大公司的存在,北美已成为全球市场份额的主要地区。另一方面,预计亚太地区将在 2022-2028 年的预测期内呈现显着的增长率。预计无现金化趋势的增加和主要参与者的崛起等因素将为亚太地区的全球奖励卡市场提供良好的增长前景。
本报告中包括的主要市场进入者是:
本研究的目的是确定近年来各个细分市场和国家/地区的市场规模,并预测未来八年的价值。本报告旨在捕捉所研究的每个地区和国家的行业的定性和定量方面。此外,它还提供了有关关键方面的详细信息,例如定义市场未来增长的驱动因素和挑战。此外,报告还应详细分析主要参与者的竞争格局和产品供应,以及微观市场中可供利益相关者投资的机会。市场的详细细分和子细分如下所述。
按类型
消费激励卡
员工/合作伙伴激励卡
按功能属性
闭环
开环
按最终用户
个人
公司/组织
按地区
北美
美国
加拿大
欧洲
英国
德国
法国
西班牙
意大利
其他欧洲
亚太地区
中国
印度
日本
澳大利亚
韩国
其他亚太地区
拉丁美洲
巴西
墨西哥
世界其他地方
此外,本研究考虑的年份是:
实际年份 - 2018 年、2019 年、2020 年
2021 年基准年
预测期 - 2022 年 至 2028 年
本报告的目标受众是激励卡的全球市场。
主要咨询公司和顾问
大公司、中型公司、中小企业
风险投资
增值经销商 (VAR)
第三方知识提供者
投资银行家
投资者
Global Incentive Cards Market is valued approximately USD XX million in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028.
The Incentive Cards can be defined as physical or virtual reward cards utilized by different organizations to distribute incentives to employees, resellers, customers, or vendors. There are two types of incentive cards Open loop cards & close loop cards. An open loop card can be used anywhere that brand of card is accepted, whereas close loop card can only be used at a specific retailer. The rising usage non-monetary incentives to reward employees and increasing preference for cashless payments as well as growing number of Partnerships and Promotions activities are factors that are accelerating the global market demand. For instance, according to Statista - as of 2022, total transaction value in the Digital Payments segment worldwide is estimated at USD 8.49 trillion, and the total transaction value is projected to show an annual growth rate (CAGR) of 12.82% between 2022 & 2026 to reach to USD 13.75 trillion by 2026. Furthermore, leading market players are working towards collaborations to capitalize the growing demand for Incentive Cards. For instance, in September 2021, Qwikcilver, a Pine Labs company that specialises in gift card retail solutions launched 'Purple Ticket', a flexible gift card for travel on Vistara Airlines. Vistara Customers can use the Purple Ticket to purchase air tickets as well as additional services such as preferred seat booking, lounge access, and excess baggage, apart from buying a ticket. Also, growing concern over employee engagement & retention and increasing number of innovations in non-cash incentives are anticipated to act as a catalyzing factor for the market demand during the forecast period. However, a high cost associated with physical incentive cards impede the growth of the market over the forecast period of 2022-2028.
The key regions considered for the global Incentive Cards Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading region across the world in terms of market share owing to the growing preference towards non-monetary incentives for employees and presence of leading market players. Whereas, Asia Pacific is anticipated to exhibit a significant growth rate over the forecast period 2022-2028. Factors such as the increasing adoption of cashless transactions and rising penetration of leading market players, would create lucrative growth prospects for the global Incentive Cards Market across the Asia Pacific region.
Major market players included in this report are:
Visa Inc.
Mastercard Incorporated
American Express Company
PayPal Holdings Inc.
JCB Co. Ltd.,
JP Morgan Chase & Co.
Bank of America
Discover Financial Services Inc.
Johnson & Johnson
Citi Bank
.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Type
Consumer Incentive Card
Employee/Partner Incentive Card
By Functional Attribute
Closed Loop
Open Loop
By End User
Individuals
Corporate Institutions
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year - 2018, 2019, 2020
Base year - 2021
Forecast period - 2022 to 2028
Target Audience of the Global Incentive Cards Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
List of figures