Global Mobile Marketing Market is valued approximately USD 15.40 billion in 2022 and is anticipated to grow with a compounded annual growth rate of more than 18.30% over the forecast period 2023-2030. Mobile Marketing refers to the practice of promoting services and brand to the selected target audience through some means such as SMS (Short Message Service), MMS (Multi-Media Message), Push Notification and so on to reach out the mobile users. The goal of mobile networking is to establish a direct and personalized connection between businesses and mobile users to communicate their messages and interact with their targeted audience in a convenient manner. However, increasing number of smartphone users and technology advancement are the driving factors of the Global Mobile Market.
According to Statista in 2022, countries such as China and India have large number of smartphone users in the world, 974 million and 659 million respectively, owing the fact that the Asia Pacific region accounts for 60% of the world total population. According to Statista in 2023, there were approximately 5.16 billion internet users in the world which accounts for more than 64% of the world total population. These factors result in the growth of Global Mobile Marketing Market. However, privacy concern and technical limitations may stifles the growth of the market. Moreover, rise of digital world and increasing use of IoT is expected to be the growth opportunities for the Global Mobile Marketing Market.
The key regions considered for the Global Mobile Marketing Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America region has dominated the market owing to the fact that the region is more inclined towards the adaptation and implementation of advance technology. However, Asia Pacific region emerge as to be the fastest growing region owing to the fact that the region is home for approximately 60% of the world's total population and has a large user base which elevates the market.
Major market player included in this report are:
- Urban Airship
- Swrve
- Vibes
- Adobe Inc.
- Braze Inc.
- Acoustic
- Localytics
- Oracle Corporation
- Salesforce Inc.
- SAP SE
Recent Developments in the Market:
- In May 2023, Microsoft and Oracle had made an unusual agreement to rent and share the AI servers with each other due to shortage.
- In April 2023, Microsoft has recently launched its AI tool naming Microsoft Designer in the collaboration with OpenAI to leverage the GPT (Generative Pre-Text Transformer) technology to add an Artificial Intelligence (AI) Co-pilot to its bing search engine.
Global Mobile Marketing Market Report Scope:
- Historical Data: 2020 - 2021
- Base Year for Estimation: 2022
- Forecast period: 2023-2030
- Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
- Segments Covered: Component, Channel, Vertical, Region
- Regional Scope: North America; Europe; Asia Pacific; Latin America; Middle East & Africa
- Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below.
By Component:
By Channel:
- Messaging
- Push Notification
- Mobile Emails
- Quick Response Code
- Other
By Vertical:
- Retail and E-Commerce
- Travel and Logistics
- Automotive
- Banking, Financial Services and Insurance (BFSI)
- It and Telecom
- Other
By Region:
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- ROE
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- RoAPAC
- Latin America
- Brazil
- Mexico
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
Table of Contents
Chapter 1. Executive Summary
- 1.1. Market Snapshot
- 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
- 1.2.1. Mobile Marketing Market, by Region, 2020-2030 (USD Billion)
- 1.2.2. Mobile Marketing Market, by Component, 2020-2030 (USD Billion)
- 1.2.3. Mobile Marketing Market, by Channel, 2020-2030 (USD Billion)
- 1.2.4. Mobile Marketing Market, by Vertical, 2020-2030 (USD Billion)
- 1.3. Key Trends
- 1.4. Estimation Methodology
- 1.5. Research Assumption
Chapter 2. Global Mobile Marketing Market Definition and Scope
- 2.1. Objective of the Study
- 2.2. Market Definition & Scope
- 2.2.1. Industry Evolution
- 2.2.2. Scope of the Study
- 2.3. Years Considered for the Study
- 2.4. Currency Conversion Rates
Chapter 3. Global Mobile Marketing Market Dynamics
- 3.1. Mobile Marketing Market Impact Analysis (2020-2030)
- 3.1.1. Market Drivers
- 3.1.1.1. Increasing Smartphone Users
- 3.1.1.2. Technology Advancement
- 3.1.2. Market Challenges
- 3.1.2.1. Privacy Concern
- 3.1.2.2. Technical Limitation
- 3.1.3. Market Opportunities
- 3.1.3.1. Rising Digital World
- 3.1.3.2. Increasing Use of IoT
Chapter 4. Global Mobile Marketing Market Industry Analysis
- 4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.2. Porter's 5 Force Impact Analysis
- 4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
- 4.4. Top investment opportunity
- 4.5. Top winning strategies
- 4.6. COVID-19 Impact Analysis
- 4.7. Disruptive Trends
- 4.8. Industry Expert Perspective
- 4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Mobile Marketing Market, by Component
- 5.1. Market Snapshot
- 5.2. Global Mobile Marketing Market by Component, Performance - Potential Analysis
- 5.3. Global Mobile Marketing Market Estimates & Forecasts by Component 2020-2030 (USD Billion)
- 5.4. Mobile Marketing Market, Sub Segment Analysis
- 5.4.1. Platform
- 5.4.2. Services
Chapter 6. Global Mobile Marketing Market, by Channel
- 6.1. Market Snapshot
- 6.2. Global Mobile Marketing Market by Channel, Performance - Potential Analysis
- 6.3. Global Mobile Marketing Market Estimates & Forecasts by Channel 2020-2030 (USD Billion)
- 6.4. Mobile Marketing Market, Sub Segment Analysis
- 6.4.1. Messaging
- 6.4.2. Push Notification
- 6.4.3. Mobile Emails
- 6.4.4. Quick Response Code
- 6.4.5. Other
Chapter 7. Global Mobile Marketing Market, by Vertical
- 7.1. Market Snapshot
- 7.2. Global Mobile Marketing Market by Vertical, Performance - Potential Analysis
- 7.3. Global Mobile Marketing Market Estimates & Forecasts by Vertical 2020-2030 (USD Billion)
- 7.4. Mobile Marketing Market, Sub Segment Analysis
- 7.4.1. Retail and E-Commerce
- 7.4.2. Travel and Logistics
- 7.4.3. Automotive
- 7.4.4. Banking, financial Services and Insurance (BFSI)
- 7.4.5. IT and Telecom
- 7.4.6. Other
Chapter 8. Global Mobile Marketing Market, Regional Analysis
- 8.1. Top Leading Countries
- 8.2. Top Emerging Countries
- 8.3. Mobile Marketing Market, Regional Market Snapshot
- 8.4. North America Mobile Marketing Market
- 8.4.1. U.S. Mobile Marketing Market
- 8.4.1.1. Component breakdown estimates & forecasts, 2020-2030
- 8.4.1.2. Channel breakdown estimates & forecasts, 2020-2030
- 8.4.1.3. Vertical breakdown estimates & forecasts, 2020-2030
- 8.4.2. Canada Mobile Marketing Market
- 8.5. Europe Mobile Marketing Market Snapshot
- 8.5.1. U.K. Mobile Marketing Market
- 8.5.2. Germany Mobile Marketing Market
- 8.5.3. France Mobile Marketing Market
- 8.5.4. Spain Mobile Marketing Market
- 8.5.5. Italy Mobile Marketing Market
- 8.5.6. Rest of Europe Mobile Marketing Market
- 8.6. Asia-Pacific Mobile Marketing Market Snapshot
- 8.6.1. China Mobile Marketing Market
- 8.6.2. India Mobile Marketing Market
- 8.6.3. Japan Mobile Marketing Market
- 8.6.4. Australia Mobile Marketing Market
- 8.6.5. South Korea Mobile Marketing Market
- 8.6.6. Rest of Asia Pacific Mobile Marketing Market
- 8.7. Latin America Mobile Marketing Market Snapshot
- 8.7.1. Brazil Mobile Marketing Market
- 8.7.2. Mexico Mobile Marketing Market
- 8.8. Middle East & Africa Mobile Marketing Market
- 8.8.1. Saudi Arabia Mobile Marketing Market
- 8.8.2. South Africa Mobile Marketing Market
- 8.8.3. Rest of Middle East & Africa Mobile Marketing Market
Chapter 9. Competitive Intelligence
- 9.1. Key Company SWOT Analysis
- 9.1.1. Company 1
- 9.1.2. Company 2
- 9.1.3. Company 3
- 9.2. Top Market Strategies
- 9.3. Company Profiles
- 9.3.1. Urban Airship
- 9.3.1.1. Key Information
- 9.3.1.2. Overview
- 9.3.1.3. Financial (Subject to Data Availability)
- 9.3.1.4. Product Summary
- 9.3.1.5. Recent Developments
- 9.3.2. Swrve
- 9.3.3. Vibes
- 9.3.4. Adobe Inc.
- 9.3.5. Braze Inc.
- 9.3.6. Acoustic
- 9.3.7. Localytics
- 9.3.8. Oracle Corporation
- 9.3.9. Salesforce Inc.
- 9.3.10. SAP SE
Chapter 10. Research Process
- 10.1. Research Process
- 10.1.1. Data Mining
- 10.1.2. Analysis
- 10.1.3. Market Estimation
- 10.1.4. Validation
- 10.1.5. Publishing
- 10.2. Research Attributes
- 10.3. Research Assumption