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2022-2032 年全球扩增实境和虚拟实境软体市场规模研究（按类型、平台、软体类型、部署、最终用户和区域预测）

Global Augmented Reality and Virtual Reality Software Market Size Study by Type, Platform, Software Type, Deployment, End-User and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 200 Pages | 商品交期: 2-3个工作天内

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简介目录

2023年全球扩增实境（AR）和虚拟实境（VR）软体市场价值约为134.5亿美元，预计在2024-2032年预测期内将以超过18.43%的健康成长率成长。 AR 和 VR 软体透过将数位资讯与现实环境无缝整合或创建完全沉浸式的虚拟体验，增强使用者互动和参与度。这项变革性技术利用先进的 3D 图形和基于感测器的输入，对于开发跨不同领域的应用程式至关重要，包括娱乐、教育、医疗保健和工业应用。娱乐产业越来越多地采用 AR 和 VR 软体，以及教育和医疗保健领域对沉浸式学习的需求不断增加，凸显了该市场的潜在成长。然而，与 AR 和 VR 软体相关的巨大成本和隐私问题可能会阻碍市场扩张。旨在减少延迟、增强跨平台相容性和改善资料保护的持续创新预计将促进市场成长。此外，AR和VR在工业应用中的利用预计将显着推进製造工艺，从而为市场的未来成长轨迹做出贡献。

AR和VR软体跨行动和桌面等各种平台的快速部署，有助于虚拟物件和真实环境的交互，从而提供无缝体验。具体来说，VR 耳机和控制台使用户能够体验具有迭加现实世界背景的沉浸式环境，从而增强整个行业垂直领域的用户参与度。 AR 和 VR 软体在 3D 建模、远端协作和导航等应用中的广泛使用凸显了其在提高生产力和使用者体验方面的变革潜力。

全球扩增实境 (AR) 和虚拟实境 (VR) 软体市场研究考虑的关键区域包括亚太地区、北美、欧洲、拉丁美洲和世界其他地区。由于对军事训练和医疗保健应用的 AR 和 VR 技术进行了大量投资，就收入而言，北美是扩增实境 (AR) 和虚拟实境 (VR) 软体市场的主导地区。此外，在对高品质内容和无缝整合的需求的推动下，人们对教育和娱乐领域的 AR 和 VR 产生了浓厚的兴趣，这进一步支持了市场的扩张。然而，预计亚太地区的市场在预测期内将以最快的速度成长。中国、日本和印度等国家透过数位措施和强劲的市场扩张，为全球 AR 和 VR 软体开发做出了重大贡献。

市场的详细细分和细分市场解释如下：

目录

第 1 章：全球扩增实境 (AR) 与虚拟实境 (VR) 软体市场执行摘要

  • 全球扩增实境 (AR) 与虚拟实境 (VR) 软体市场规模及预测 (2022-2032)
  • 区域概要
  • 分部摘要
    • 按类型
    • 按平台
    • 依软体类型
    • 按部署
    • 按最终用户
  • 主要趋势
  • 经济衰退的影响
  • 分析师推荐与结论

第 2 章：全球扩增实境 (AR) 和虚拟实境 (VR) 软体市场定义和研究假设

  • 研究目的
  • 市场定义
  • 研究假设
    • 包含与排除
    • 限制
    • 供给侧分析
      • 可用性
      • 基础设施
      • 监管环境
      • 市场竞争
      • 经济可行性（消费者的角度）
    • 需求面分析
      • 监理框架
      • 技术进步
      • 环境考虑
      • 消费者意识和接受度
  • 估算方法
  • 研究考虑的年份
  • 货币兑换率

第 3 章：全球扩增实境 (AR) 与虚拟实境 (VR) 软体市场动态

  • 市场驱动因素
    • 娱乐和教育领域的采用率增加
    • AR和VR软体公司数量不断增加
  • 市场挑战
    • 高成本和隐私问题
    • 需要熟练的操作人员
  • 市场机会
    • 减少延迟和跨平台相容性方面的创新
    • 扩大工业应用

第 4 章：全球扩增实境 (AR) 与虚拟实境 (VR) 软体市场产业分析

  • 波特的五力模型
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争竞争
    • 波特五力模型的未来方法
    • 波特的五力影响分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社会的
    • 技术性
    • 环境的
    • 合法的
  • 顶级投资机会
  • 最佳制胜策略
  • 颠覆性趋势
  • 产业专家视角
  • 分析师推荐与结论

第 5 章：2022-2032 年全球扩增实境 (AR) 与虚拟实境 (VR) 软体市场规模及类型预测

  • 细分仪表板
  • 全球扩增实境 (AR) 和虚拟实境 (VR) 软体市场：类型收入趋势分析，2022 年和 2032 年
    • 扩增实境软体
    • 虚拟实境软体

第 6 章：2022-2032 年全球扩增实境 (AR) 与虚拟实境 (VR) 软体市场规模及平台预测

  • 细分仪表板
  • 全球扩增实境 (AR) 与虚拟实境 (VR) 软体市场：2022 年和 2032 年平台收入趋势分析
    • 安慰
    • 桌面
    • 耳机
    • 移动的

第 7 章：2022-2032 年全球扩增实境 (AR) 与虚拟实境 (VR) 软体市场规模及软体类型预测

  • 细分仪表板
  • 全球扩增实境 (AR) 与虚拟实境 (VR) 软体市场：2022 年和 2032 年软体类型收入趋势分析
    • 3D建模
    • AR远端协作
    • 文件
    • 导航
    • 视觉化
    • VR内容创作
    • 工作流程优化

第 8 章：2022-2032 年全球扩增实境 (AR) 与虚拟实境 (VR) 软体市场规模及部署预测

  • 细分仪表板
  • 全球扩增实境 (AR) 与虚拟实境 (VR) 软体市场：2022 年和 2032 年部署收入趋势分析
    • 杂交种
    • 云端
    • 本地部署

第 9 章：2022-2032 年全球扩增实境 (AR) 与虚拟实境 (VR) 软体市场规模及最终用户预测

  • 细分仪表板
  • 全球扩增实境 (AR) 与虚拟实境 (VR) 软体市场：2022 年和 2032 年最终用户收入趋势分析
    • 航太与国防
    • 汽车与运输
    • 消费品与零售
    • 教育
    • 娱乐与游戏
    • 卫生保健

第 10 章：2022-2032 年全球扩增实境 (AR) 与虚拟实境 (VR) 软体市场规模及地区预测

  • 北美扩增实境（AR）与虚拟实境（VR）软体市场
    • 美国扩增实境（AR）与虚拟实境（VR）软体市场
      • 2022-2032 年型别细分规模与预测
      • 2022-2032 年平台细分规模与预测
      • 软体类型细分规模与预测，2022-2032 年
      • 2022-2032 年部署细分规模与预测
      • 2022-2032 年最终用户细分规模与预测
    • 加拿大扩增实境（AR）和虚拟实境（VR）软体市场
  • 欧洲扩增实境（AR）与虚拟实境（VR）软体市场
    • 英国扩增实境（AR）与虚拟实境（VR）软体市场
    • 德国扩增实境（AR）与虚拟实境（VR）软体市场
    • 法国扩增实境（AR）与虚拟实境（VR）软体市场
    • 西班牙扩增实境（AR）与虚拟实境（VR）软体市场
    • 义大利扩增实境（AR）与虚拟实境（VR）软体市场
    • 欧洲其他地区扩增实境 (AR) 和虚拟实境 (VR) 软体市场
  • 亚太地区扩增实境（AR）与虚拟实境（VR）软体市场
    • 中国扩增实境（AR）与虚拟实境（VR）软体市场
    • 印度扩增实境（AR）与虚拟实境（VR）软体市场
    • 日本扩增实境（AR）与虚拟实境（VR）软体市场
    • 澳洲扩增实境（AR）与虚拟实境（VR）软体市场
    • 韩国扩增实境（AR）与虚拟实境（VR）软体市场
    • 亚太地区其他扩增实境 (AR) 和虚拟实境 (VR) 软体市场
  • 拉丁美洲扩增实境（AR）与虚拟实境（VR）软体市场
    • 巴西扩增实境（AR）与虚拟实境（VR）软体市场
    • 墨西哥扩增实境（AR）与虚拟实境（VR）软体市场
    • 拉丁美洲其他地区扩增实境 (AR) 和虚拟实境 (VR) 软体市场
  • 中东和非洲扩增实境 (AR) 和虚拟实境 (VR) 软体市场
    • 沙乌地阿拉伯扩增实境（AR）和虚拟实境（VR）软体市场
    • 南非扩增实境（AR）与虚拟实境（VR）软体市场
    • 中东和非洲其他地区扩增实境 (AR) 和虚拟实境 (VR) 软体市场

第 11 章：竞争情报

  • 重点企业SWOT分析
    • 沃尔沃公司
    • 超微半导体公司
    • 亚马逊网路服务公司
  • 顶级市场策略
  • 公司简介
    • AB Volvo
      • 关键讯息
      • 概述
      • 财务（视数据可用性而定）
      • 产品概要
      • 市场策略
    • Advanced Micro Devices, Inc.
    • Amazon Web Services, Inc.
    • Appinventiv Technologies Pvt. Ltd.
    • Apple Inc.
    • ARLOOPA Inc.
    • Autodesk, Inc.
    • Blippar Ltd.
    • Cisco Systems, Inc.
    • Contentful Group
    • Cosm Immersive
    • Epic Games, Inc.
    • Fyusion, Inc.
    • Google LLC
    • HQSoftware

第 12 章：研究过程

  • 研究过程
    • 资料探勘
    • 分析
    • 市场预测
    • 验证
    • 出版
  • 研究属性
简介目录

Global Augmented Reality (AR) and Virtual Reality (VR) Software Market is valued approximately at USD 13.45 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 18.43% over the forecast period 2024-2032. AR & VR software, through the seamless integration of digital information with real-world environments or the creation of fully immersive virtual experiences, enhances user interaction and engagement. This transformative technology leveraging advanced 3D graphics and sensor-based inputs that is pivotal in developing applications across diverse sectors including entertainment, education, healthcare, and industrial applications. The increasing adoption of AR & VR software in the entertainment industry and the heightened need for immersive learning in education and healthcare underscore the market's potential growth. However, substantial costs and privacy concerns associated with AR & VR software could impede market expansion. Continuous innovations aimed at reducing latency, enhancing cross-platform compatibility, and improving data protection are expected to foster market growth. Furthermore, the utilization of AR & VR in industrial applications is anticipated to significantly advance manufacturing processes, thereby contributing to the market's future growth trajectory.

The rapid deployment of AR & VR software across various platforms, such as mobile and desktop, facilitates the interaction with virtual objects and the real environment, thus offering a seamless experience. Specifically, VR headsets and consoles enable users to experience immersive environments with superimposed real-world backgrounds, enhancing user engagement across industry verticals. The expanding use of AR & VR software for applications like 3D modeling, remote collaboration, and navigation underscores its transformative potential in enhancing productivity and user experience.

The key regions considered for the global Augmented Reality (AR) and Virtual Reality (VR) Software Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is a dominating region in the Augmented Reality (AR) and Virtual Reality (VR) Software Market in terms of revenue due to significant investments in AR & VR technologies for military training and healthcare applications. Also, strong interest in AR & VR for education and entertainment, driven by the demand for high-quality content and seamless integration further supports the market expansion. Whereas, the market in Asia Pacific is anticipated to grow at the fastest rate over the forecast period. Countries like China, Japan, and India are making significant contributions to global AR & VR software development through digital initiatives and strong market expansion.

Major market players included in this report are:

  • AB Volvo
  • Advanced Micro Devices, Inc.
  • Amazon Web Services, Inc.
  • Appinventiv Technologies Pvt. Ltd.
  • Apple Inc.
  • ARLOOPA Inc.
  • Autodesk, Inc.
  • Blippar Ltd.
  • Cisco Systems, Inc.
  • Contentful Group
  • Cosm Immersive
  • Epic Games, Inc.
  • Fyusion, Inc.
  • Google LLC
  • HQSoftware

The detailed segments and sub-segments of the market are explained below:

By Type:

  • AR Software
  • VR Software

By Platform:

  • Console
  • Desktop
  • Headsets
  • Mobile

By Software Type:

  • 3D Modeling
  • AR Remote Collaboration
  • Documentation
  • Navigation
  • Visualization
  • VR Content Creation
  • Workflow Optimization

By Deployment:

  • Hybrid
  • On-Cloud
  • On-Premises

By End-User:

  • Aerospace & Defense
  • Automotive & Transportation
  • Consumer Goods & Retail
  • Education
  • Entertainment & Gaming
  • Healthcare

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Executive Summary

  • 1.1. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Type
    • 1.3.2. By Platform
    • 1.3.3. By Software Type
    • 1.3.4. By Deployment
    • 1.3.5. By End-User
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Increased adoption in entertainment and education sectors
    • 3.1.2. Growing number of AR & VR software companies
  • 3.2. Market Challenges
    • 3.2.1. High costs and privacy concerns
    • 3.2.2. Need for skilled operators
  • 3.3. Market Opportunities
    • 3.3.1. Innovations in latency reduction and cross-platform compatibility
    • 3.3.2. Expanding industrial applications

Chapter 4. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top investment opportunity
  • 4.4. Top winning strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Size & Forecasts by Type 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 5.2.1. AR Software
    • 5.2.2. VR Software

Chapter 6. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Size & Forecasts by Platform 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market: Platform Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 6.2.1. Console
    • 6.2.2. Desktop
    • 6.2.3. Headsets
    • 6.2.4. Mobile

Chapter 7. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Size & Forecasts by Software Type 2022-2032

  • 7.1. Segment Dashboard
  • 7.2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market: Software Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 7.2.1. 3D Modeling
    • 7.2.2. AR Remote Collaboration
    • 7.2.3. Documentation
    • 7.2.4. Navigation
    • 7.2.5. Visualization
    • 7.2.6. VR Content Creation
    • 7.2.7. Workflow Optimization

Chapter 8. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Size & Forecasts by Deployment 2022-2032

  • 8.1. Segment Dashboard
  • 8.2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market: Deployment Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 8.2.1. Hybrid
    • 8.2.2. On-Cloud
    • 8.2.3. On-Premises

Chapter 9. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Size & Forecasts by End-User 2022-2032

  • 9.1. Segment Dashboard
  • 9.2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market: End-User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 9.2.1. Aerospace & Defense
    • 9.2.2. Automotive & Transportation
    • 9.2.3. Consumer Goods & Retail
    • 9.2.4. Education
    • 9.2.5. Entertainment & Gaming
    • 9.2.6. Healthcare

Chapter 10. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Size & Forecasts by Region 2022-2032

  • 10.1. North America Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.1.1. U.S. Augmented Reality (AR) and Virtual Reality (VR) Software Market
      • 10.1.1.1. Type breakdown size & forecasts, 2022-2032
      • 10.1.1.2. Platform breakdown size & forecasts, 2022-2032
      • 10.1.1.3. Software Type breakdown size & forecasts, 2022-2032
      • 10.1.1.4. Deployment breakdown size & forecasts, 2022-2032
      • 10.1.1.5. End-User breakdown size & forecasts, 2022-2032
    • 10.1.2. Canada Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.2. Europe Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.2.1. U.K. Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.2.2. Germany Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.2.3. France Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.2.4. Spain Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.2.5. Italy Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.2.6. Rest of Europe Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.3. Asia-Pacific Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.3.1. China Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.3.2. India Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.3.3. Japan Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.3.4. Australia Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.3.5. South Korea Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.3.6. Rest of Asia Pacific Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.4. Latin America Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.4.1. Brazil Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.4.2. Mexico Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.4.3. Rest of Latin America Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.5. Middle East & Africa Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.5.1. Saudi Arabia Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.5.2. South Africa Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.5.3. Rest of Middle East & Africa Augmented Reality (AR) and Virtual Reality (VR) Software Market

Chapter 11. Competitive Intelligence

  • 11.1. Key Company SWOT Analysis
    • 11.1.1. AB Volvo
    • 11.1.2. Advanced Micro Devices, Inc.
    • 11.1.3. Amazon Web Services, Inc.
  • 11.2. Top Market Strategies
  • 11.3. Company Profiles
    • 11.3.1. AB Volvo
      • 11.3.1.1. Key Information
      • 11.3.1.2. Overview
      • 11.3.1.3. Financial (Subject to Data Availability)
      • 11.3.1.4. Product Summary
      • 11.3.1.5. Market Strategies
    • 11.3.2. Advanced Micro Devices, Inc.
    • 11.3.3. Amazon Web Services, Inc.
    • 11.3.4. Appinventiv Technologies Pvt. Ltd.
    • 11.3.5. Apple Inc.
    • 11.3.6. ARLOOPA Inc.
    • 11.3.7. Autodesk, Inc.
    • 11.3.8. Blippar Ltd.
    • 11.3.9. Cisco Systems, Inc.
    • 11.3.10. Contentful Group
    • 11.3.11. Cosm Immersive
    • 11.3.12. Epic Games, Inc.
    • 11.3.13. Fyusion, Inc.
    • 11.3.14. Google LLC
    • 11.3.15. HQSoftware

Chapter 12. Research Process

  • 12.1. Research Process
    • 12.1.1. Data Mining
    • 12.1.2. Analysis
    • 12.1.3. Market Estimation
    • 12.1.4. Validation
    • 12.1.5. Publishing
  • 12.2. Research Attributes