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市场调查报告书
商品编码
1807276

全球移动分析市场规模研究与预测（按类型、组织规模、垂直和区域划分）2025 年至 2035 年

Global Mobile Analytics Market Size study & Forecast, by Type, Organization Size, Vertical and Regional Forecasts 2025-2035
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024年，全球行动分析市场规模约为73.3亿美元，预计在2025-2035年的预测期内，复合年增长率将达到16.87%。行动分析是数位生态系统的基石，它使企业能够捕捉、衡量和解读跨行动装置的消费者行为，从而帮助企业获得切实可行的洞察，以优化绩效并提升客户参与度。从追踪应用程式内活动和广告效果，到绘製跨多个接触点的使用者旅程图，行动分析已成为企业实施「数位优先」策略不可或缺的要素。智慧型手机的快速成长、行动应用程式的激增以及对超个人化用户体验的持续需求，正在重塑市场格局，促使企业高度依赖行动分析解决方案。

数据驱动决策的浪潮日益高涨，在行动商务和内容消费的主导地位的推动下，也加速了各行各业对行动分析的采用。越来越多的企业开始使用复杂的工具来即时评估应用程式效能、优化广告活动并改善转换管道。根据产业观察，全球行动广告支出激增，企业将相当一部分预算用于「行动优先」的广告活动。同时，从金融科技到电子商务，基于应用程式的服务领域竞争激烈，行为分析对于维持客户忠诚度和收入至关重要。虽然这些因素推动了成长，但资料隐私方面的担忧、不断攀升的合规成本以及将高级分析整合到传统系统中的复杂性，都可能对业务扩张造成阻碍。

报告中包含的详细细分和子细分如下：

目录

第 1 章：全球行动分析市场报告范围与方法

  • 研究目标
  • 研究方法
    • 预测模型
    • 案头研究
    • 自上而下和自下而上的方法
  • 研究属性
  • 研究范围
    • 市场定义
    • 市场区隔
  • 研究假设
    • 包容与排斥
    • 限制
    • 研究考虑的年份

第二章：执行摘要

  • CEO/CXO 立场
  • 战略洞察
  • ESG分析
  • 主要发现

第三章：全球行动分析市场力量分析

  • 影响全球行动分析市场的市场力量（2024-2035）
  • 驱动程式
    • 智慧型手机的指数级成长
    • 行动应用程式的激增
  • 限制
    • 合规成本不断上升
  • 机会
    • 对超个人化使用者体验的无限需求

第四章：全球行动分析产业分析

  • 波特五力模型
    • 买方议价能力
    • 供应商的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手
  • 波特五力预测模型（2024-2035）
  • PESTEL分析
    • 政治的
    • 经济
    • 社会的
    • 科技
    • 环境的
    • 合法的
  • 最佳投资机会
  • 最佳制胜策略（2025年）
  • 市占率分析（2024-2025）
  • 2025年全球定价分析与趋势
  • 分析师建议与结论

第五章：全球行动分析市场规模与预测：按类型 - 2025 年至 2035 年

  • 市场概览
  • 全球生长激素缺乏症市场表现-潜力分析（2025年）
  • 行动广告与广告分析
  • 应用内行为分析

第六章：全球行动分析市场规模与预测：依组织规模 - 2025 年至 2035 年

  • 市场概览
  • 全球生长激素缺乏症市场表现-潜力分析（2025年）
  • 中小企业
  • 大型企业

第七章：全球移动分析市场规模及预测：依垂直产业 - 2025-2035

  • 市场概览
  • 全球生长激素缺乏症市场表现-潜力分析（2025年）
  • 媒体与娱乐
  • 零售与电子商务

第 8 章：全球行动分析市场规模与预测：按地区 - 2025 年至 2035 年

  • 成长区域市场简介
  • 领先国家和新兴国家
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 义大利
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
    • 亚太地区其他地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中东和非洲
    • 阿联酋
    • 沙乌地阿拉伯（KSA）
    • 南非

第九章：竞争情报

  • 顶级市场策略
  • Google LLC
    • 公司概况
    • 主要高阶主管
    • 公司概况
    • 财务表现（取决于数据可用性）
    • 产品/服务端口
    • 近期发展
    • 市场策略
    • SWOT分析
  • Microsoft Corporation
  • Adobe Inc.
  • Oracle Corporation
  • SAP SE
  • IBM Corporation
  • Amazon Web Services, Inc. (AWS)
  • Salesforce, Inc.
  • Mixpanel, Inc.
  • Countly Ltd.
  • Flurry Analytics (Verizon Media)
  • Amplitude, Inc.
  • AppDynamics (Cisco Systems, Inc.)
  • Localytics (Upland Software, Inc.)
  • Apptentive
简介目录

The Global Mobile Analytics Market is valued at approximately USD 7.33 billion in 2024 and is anticipated to grow at a CAGR of 16.87% during the forecast period 2025-2035. Mobile analytics, a cornerstone of the digital ecosystem, enables enterprises to capture, measure, and interpret consumer behavior across mobile devices, thereby empowering organizations to derive actionable insights for performance optimization and customer engagement. From tracking in-app activities and advertisement effectiveness to mapping user journeys across multiple touchpoints, mobile analytics has become indispensable for businesses navigating digital-first strategies. The exponential growth of smartphones, the proliferation of mobile applications, and the insatiable demand for hyper-personalized user experiences are reshaping the market landscape, propelling organizations to lean heavily on mobile analytics solutions.

The swelling wave of data-driven decision-making, accelerated by the dominance of mobile commerce and content consumption, has intensified the adoption of mobile analytics across industries. Businesses are increasingly turning to sophisticated tools to gauge app performance, optimize advertising campaigns, and improve conversion funnels in real time. According to industry observations, mobile advertising spending has surged globally, with enterprises allocating a substantial portion of their budgets to mobile-first campaigns. At the same time, the relentless competition in app-based services-from fintech to e-commerce-has made behavioral analytics critical to sustaining loyalty and revenue. While these factors fuel growth, concerns around data privacy, escalating compliance costs, and the complexity of integrating advanced analytics within legacy systems present challenges that could temper expansion.

The detailed segments and sub-segments included in the report are:

By Type:

  • Mobile Advertisement & Advertisement Analytics
  • In-App Behavioral Analytics

By Organization Size:

  • Small & Medium Enterprises
  • Large Enterprises

By Vertical:

  • Media & Entertainment
  • Retail & E-commerce

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • Latin America
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of Middle East & Africa
  • In-App Behavioral Analytics is expected to dominate the market.
  • Among the segments, in-app behavioral analytics is poised to command the largest share throughout the forecast period. Organizations are leveraging behavioral insights to decode user journeys, identify friction points, and personalize experiences that drive retention and monetization. The demand for granular behavioral data has surged as apps become the primary channel for customer interaction, especially in financial services, retail, and media. This segment's dominance is further strengthened by the convergence of AI-driven insights and predictive modeling, which empowers businesses to preempt customer actions and fine-tune offerings accordingly. Conversely, advertisement analytics is expected to grow at a brisk pace, as advertisers strive to maximize ROI from mobile-first campaigns.
  • Large Enterprises currently lead in revenue contribution.
  • By organization size, large enterprises remain the primary revenue contributors, driven by substantial investments in advanced analytics platforms and expansive customer bases. These organizations capitalize on mobile analytics to sharpen their marketing strategies, manage cross-channel campaigns, and improve operational efficiency at scale. While large enterprises set the pace, small and medium enterprises (SMEs) are expected to accelerate adoption due to the increasing availability of affordable cloud-based solutions and the pressing need to remain competitive in digitally dominated markets. The growing emphasis on customer-centricity and cost-effective digital tools ensures that SMEs will emerge as a critical growth frontier over the forecast horizon.
  • The key regions considered for the Global Mobile Analytics Market study include Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa. North America dominates the market landscape, buoyed by the presence of leading technology vendors, robust digital infrastructure, and high penetration of mobile advertising ecosystems. Europe follows closely, driven by stringent regulations that have compelled organizations to adopt compliant and transparent analytics frameworks. Asia Pacific, however, is anticipated to exhibit the fastest growth, underpinned by explosive smartphone adoption, rapid digitization of commerce, and surging app economies in China and India. Additionally, the expansion of 5G networks and booming e-commerce platforms in the region amplify the demand for real-time analytics. Latin America and the Middle East & Africa are also steadily transitioning, with mobile-first strategies gaining momentum as businesses pivot to serve young, digitally savvy populations.

Major market players included in this report are:

  • Google LLC
  • Microsoft Corporation
  • Adobe Inc.
  • Oracle Corporation
  • SAP SE
  • IBM Corporation
  • Amazon Web Services, Inc. (AWS)
  • Salesforce, Inc.
  • Mixpanel, Inc.
  • Countly Ltd.
  • Flurry Analytics (Verizon Media)
  • Amplitude, Inc.
  • AppDynamics (Cisco Systems, Inc.)
  • Localytics (Upland Software, Inc.)
  • Apptentive

Global Mobile Analytics Market Report Scope:

  • Historical Data - 2023, 2024
  • Base Year for Estimation - 2024
  • Forecast period - 2025-2035
  • Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
  • Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
  • Customization Scope - Free report customization (equivalent to up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2025 to 2035.
  • Annualized revenues and regional-level analysis for each market segment.
  • Detailed analysis of the geographical landscape with country-level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of the competitive structure of the market.
  • Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Mobile Analytics Market Report Scope & Methodology

  • 1.1. Research Objective
  • 1.2. Research Methodology
    • 1.2.1. Forecast Model
    • 1.2.2. Desk Research
    • 1.2.3. Top Down and Bottom-Up Approach
  • 1.3. Research Attributes
  • 1.4. Scope of the Study
    • 1.4.1. Market Definition
    • 1.4.2. Market Segmentation
  • 1.5. Research Assumption
    • 1.5.1. Inclusion & Exclusion
    • 1.5.2. Limitations
    • 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

  • 2.1. CEO/CXO Standpoint
  • 2.2. Strategic Insights
  • 2.3. ESG Analysis
  • 2.4. key Findings

Chapter 3. Global Mobile Analytics Market Forces Analysis

  • 3.1. Market Forces Shaping The Global Mobile Analytics Market (2024-2035)
  • 3.2. Drivers
    • 3.2.1. Exponential growth of smartphones
    • 3.2.2. Proliferation of mobile applications
  • 3.3. Restraints
    • 3.3.1. Escalating compliance costs
  • 3.4. Opportunities
    • 3.4.1. Insatiable demand for hyper-personalized user experiences

Chapter 4. Global Mobile Analytics Industry Analysis

  • 4.1. Porter's 5 Forces Model
    • 4.1.1. Bargaining Power of Buyer
    • 4.1.2. Bargaining Power of Supplier
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
  • 4.2. Porter's 5 Force Forecast Model (2024-2035)
  • 4.3. PESTEL Analysis
    • 4.3.1. Political
    • 4.3.2. Economical
    • 4.3.3. Social
    • 4.3.4. Technological
    • 4.3.5. Environmental
    • 4.3.6. Legal
  • 4.4. Top Investment Opportunities
  • 4.5. Top Winning Strategies (2025)
  • 4.6. Market Share Analysis (2024-2025)
  • 4.7. Global Pricing Analysis And Trends 2025
  • 4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Mobile Analytics Market Size & Forecasts by Type 2025-2035

  • 5.1. Market Overview
  • 5.2. Global Growth Hormone Deficiency Market Performance - Potential Analysis (2025)
  • 5.3. Mobile Advertisement & Advertisement Analytics
    • 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 5.3.2. Market size analysis, by region, 2025-2035
  • 5.4. In-App Behavioral Analytics
    • 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 5.4.2. Market size analysis, by region, 2025-2035

Chapter 6. Global Mobile Analytics Market Size & Forecasts by Organization Size 2025-2035

  • 6.1. Market Overview
  • 6.2. Global Growth Hormone Deficiency Market Performance - Potential Analysis (2025)
  • 6.3. Small & Medium Enterprises
    • 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 6.3.2. Market size analysis, by region, 2025-2035
  • 6.4. Large Enterprises
    • 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 6.4.2. Market size analysis, by region, 2025-2035

Chapter 7. Global Mobile Analytics Market Size & Forecasts by Vertical 2025-2035

  • 7.1. Market Overview
  • 7.2. Global Growth Hormone Deficiency Market Performance - Potential Analysis (2025)
  • 7.3. Media & entertatinment
    • 7.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 7.3.2. Market size analysis, by region, 2025-2035
  • 7.4. Retail & E commerce
    • 7.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 7.4.2. Market size analysis, by region, 2025-2035

Chapter 8. Global Mobile Analytics Market Size & Forecasts by Region 2025-2035

  • 8.1. Growth Mobile Analytics Market, Regional Market Snapshot
  • 8.2. Top Leading & Emerging Countries
  • 8.3. North America Mobile Analytics Market
    • 8.3.1. U.S. Mobile Analytics Market
      • 8.3.1.1. Type breakdown size & forecasts, 2025-2035
      • 8.3.1.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.3.1.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.3.2. Canada Mobile Analytics Market
      • 8.3.2.1. Type breakdown size & forecasts, 2025-2035
      • 8.3.2.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.3.2.3. Vertical breakdown size & forecasts, 2025-2035
  • 8.4. Europe Mobile Analytics Market
    • 8.4.1. UK Mobile Analytics Market
      • 8.4.1.1. Type breakdown size & forecasts, 2025-2035
      • 8.4.1.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.4.1.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.4.2. Germany Mobile Analytics Market
      • 8.4.2.1. Type breakdown size & forecasts, 2025-2035
      • 8.4.2.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.4.2.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.4.3. France Mobile Analytics Market
      • 8.4.3.1. Type breakdown size & forecasts, 2025-2035
      • 8.4.3.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.4.3.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.4.4. Spain Mobile Analytics Market
      • 8.4.4.1. Type breakdown size & forecasts, 2025-2035
      • 8.4.4.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.4.4.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.4.5. Italy Mobile Analytics Market
      • 8.4.5.1. Type breakdown size & forecasts, 2025-2035
      • 8.4.5.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.4.5.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.4.6. Rest of Europe Mobile Analytics Market
      • 8.4.6.1. Type breakdown size & forecasts, 2025-2035
      • 8.4.6.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.4.6.3. Vertical breakdown size & forecasts, 2025-2035
  • 8.5. Asia Pacific Mobile Analytics Market
    • 8.5.1. China Mobile Analytics Market
      • 8.5.1.1. Type breakdown size & forecasts, 2025-2035
      • 8.5.1.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.5.1.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.5.2. India Mobile Analytics Market
      • 8.5.2.1. Type breakdown size & forecasts, 2025-2035
      • 8.5.2.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.5.2.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.5.3. Japan Mobile Analytics Market
      • 8.5.3.1. Type breakdown size & forecasts, 2025-2035
      • 8.5.3.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.5.3.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.5.4. Australia Mobile Analytics Market
      • 8.5.4.1. Type breakdown size & forecasts, 2025-2035
      • 8.5.4.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.5.4.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.5.5. South Korea Mobile Analytics Market
      • 8.5.5.1. Type breakdown size & forecasts, 2025-2035
      • 8.5.5.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.5.5.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.5.6. Rest of APAC Mobile Analytics Market
      • 8.5.6.1. Type breakdown size & forecasts, 2025-2035
      • 8.5.6.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.5.6.3. Vertical breakdown size & forecasts, 2025-2035
  • 8.6. Latin America Mobile Analytics Market
    • 8.6.1. Brazil Mobile Analytics Market
      • 8.6.1.1. Type breakdown size & forecasts, 2025-2035
      • 8.6.1.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.6.1.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.6.2. Mexico Mobile Analytics Market
      • 8.6.2.1. Type breakdown size & forecasts, 2025-2035
      • 8.6.2.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.6.2.3. Vertical breakdown size & forecasts, 2025-2035
  • 8.7. Middle East and Africa Mobile Analytics Market
    • 8.7.1. UAE Mobile Analytics Market
      • 8.7.1.1. Type breakdown size & forecasts, 2025-2035
      • 8.7.1.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.7.1.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.7.2. Saudi Arabia (KSA) Mobile Analytics Market
      • 8.7.2.1. Type breakdown size & forecasts, 2025-2035
      • 8.7.2.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.7.2.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.7.3. South Africa Mobile Analytics Market
      • 8.7.3.1. Type breakdown size & forecasts, 2025-2035
      • 8.7.3.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.7.3.3. Vertical breakdown size & forecasts, 2025-2035

Chapter 9. Competitive Intelligence

  • 9.1. Top Market Strategies
  • 9.2. Google LLC
    • 9.2.1. Company Overview
    • 9.2.2. Key Executives
    • 9.2.3. Company Snapshot
    • 9.2.4. Financial Performance (Subject to Data Availability)
    • 9.2.5. Product/Services Port
    • 9.2.6. Recent Development
    • 9.2.7. Market Strategies
    • 9.2.8. SWOT Analysis
  • 9.3. Microsoft Corporation
  • 9.4. Adobe Inc.
  • 9.5. Oracle Corporation
  • 9.6. SAP SE
  • 9.7. IBM Corporation
  • 9.8. Amazon Web Services, Inc. (AWS)
  • 9.9. Salesforce, Inc.
  • 9.10. Mixpanel, Inc.
  • 9.11. Countly Ltd.
  • 9.12. Flurry Analytics (Verizon Media)
  • 9.13. Amplitude, Inc.
  • 9.14. AppDynamics (Cisco Systems, Inc.)
  • 9.15. Localytics (Upland Software, Inc.)
  • 9.16. Apptentive