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市场调查报告书
商品编码
1872172

行动分析：全球市场份额和排名、总收入和需求预测（2025-2031年）

Mobile Analytics - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031
出版日期: | 出版商: QYResearch | 英文 160 Pages | 商品交期: 2-3个工作天内

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全球行动分析市场预计在 2024 年达到 95 亿美元，预计到 2031 年将达到 266 亿美元，2025 年至 2031 年的复合年增长率为 15.0%。

行动分析是指利用各种数据分析工具和技术，收集、分析和解读智慧型手机、平板电脑等行动装置产生的数据的过程。随着行动互联网的快速发展，智慧型手机已成为人们日常生活中不可或缺的一部分，用户在这些装置上进行的活动会产生大量数据。行动分析不仅能帮助企业了解使用者行为并优化产品和服务，还能为行销策略提供决策支持，进而提升企业的竞争力。产品范围涵盖使用者行为分析、应用程式效能监控、行动广告分析以及使用者留存率和活跃度评估。这些分析工具能够收集用户点击、停留时间和互动模式等数据，为企业提供精准的用户画像和市场趋势分析，帮助企业在竞争激烈的市场中脱颖而出。

行动分析的应用范围十分广泛，涵盖行动应用开发、行动广告、使用者体验优化、电子商务和游戏产业等许多领域。透过行动分析，企业可以实现即时监控、资料探勘和业务优化，更能满足用户需求，提升用户体验。随着人工智慧（AI）和巨量资料技术的引入，行动分析的深度和广度不断拓展，为企业提供更丰富的洞察和预测能力。因此，行动分析已成为现代数位转型和精准行销的核心要素。

随着智慧型手机和行动装置的普及，行动分析市场正经历快速成长。其主要市场机会源自于大量的用户行为数据以及对精准数据分析日益增长的需求。随着行动装置应用范围的不断扩大，电子商务、金融、娱乐等产业正积极利用行动分析来提升使用者体验和业务效率。对企业而言，数据驱动的决策已成为提升竞争力的重要手段。

关键驱动因素包括使用者群体多元化、资料量快速成长以及企业对行动分析技术的重视。行动应用程式数量的不断增长和行动互联网的持续发展提供了丰富的用户资料来源，从而推动了对行动分析工具和服务的需求。此外，人工智慧、巨量资料和机器学习技术的融合进一步提升了行动分析的准确性和预测能力，为市场注入了新的活力。

然而，市场也存在着许多风险与​​挑战。首先，资料隐私和安全问题不容忽视。随着用户资料的不断积累，保护用户个人隐私已成为该行业的关键问题。其次，市场上的技术同质化严重，许多公司提供类似的分析工具，导致市场竞争激烈、价格战频传、服务标准化，对企业的获利空间造成压力。此外，市场集中度较高，少数技术领先的公司主导市场发展，中小企业难以进入市场。

从下游需求趋势来看，随着消费者对个人化服务的需求不断增长，企业正致力于利用行动分析来提升用户留存率和活跃度。尤其值得一提的是，电子商务、社群媒体和行动游戏产业正努力透过精准的数据分析来提高行销转换率和用户互动。最新的技术趋势围绕着自动化分析、即时数据回馈以及基于人工智慧的深度资料探勘。这些新兴技术正为行动分析市场的持续发展注入新的动力。

本报告旨在对全球行动分析市场进行全面分析，重点关注总收入、市场份额和主要企业的排名，还包括按地区/国家、类型和应用程式对行动分析进行的分析。

本报告以销售收入为基准年（2024 年），对行动分析市场规模、估算和预测进行了呈现，并包含了 2020 年至 2031 年的历史数据和预测数据。报告运用定量和定性分析相结合的方法，帮助读者制定业务和成长策略，评估市场竞争格局，分析自身在当前市场中的地位，并就行动分析做出明智的商业决策。

市场区隔

公司

  • Adobe Analytics（Adobe Experience Cloud）
  • Google
  • Cheetah Mobile
  • King
  • Gameloft
  • LINE Corp
  • Microsoft
  • Amazon
  • Outfit7
  • Snapchat
  • Miniclip
  • Mixpanel
  • Flurry（Verizon Media）
  • Amplitude
  • Kochava
  • Adjust
  • App Annie（Data.ai）
  • Localytics
  • Heap Analytics
  • Meta Platforms
  • Electronic Arts
  • Tencent
  • Baidu Netcom
  • Ant Group

按类型分類的细分市场

  • 行动应用分析
  • 行动网路分析
  • 移动崩溃报告
  • 其他类型

应用领域

  • Android平台
  • iOS平台
  • 其他平台

按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太地区
    • 中国
    • 日本
    • 韩国
    • 东南亚
    • 印度
    • 澳洲
    • 亚太其他地区
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 荷兰
    • 北欧国家
    • 其他欧洲
  • 拉丁美洲
    • 墨西哥
    • 巴西
    • 其他拉丁美洲
  • 中东和非洲
    • 土耳其
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 其他中东和非洲地区

The global market for Mobile Analytics was estimated to be worth US$ 9500 million in 2024 and is forecast to a readjusted size of US$ 26600 million by 2031 with a CAGR of 15.0% during the forecast period 2025-2031.

Mobile analytics refers to the process of collecting, analyzing, and interpreting the data generated by mobile devices, such as smartphones and tablets, using various data analytics tools and technologies. With the rapid growth of mobile internet, smartphones have become the center of people's daily lives, and the activities performed on these devices generate vast amounts of data. Mobile analytics not only helps businesses understand user behavior, optimize products and services, but also provides decision support for marketing strategies, enhancing the competitiveness of businesses. The product scope includes user behavior analysis, application performance monitoring, mobile advertising analysis, user retention and activity assessment, among others. These analytical tools collect data on user clicks, time spent, interaction patterns, and more, providing businesses with accurate user profiles and market trends to gain an advantage in the competitive market.

The application areas of mobile analytics are wide-ranging, primarily including, but not limited to, mobile app development, mobile advertising, user experience optimization, e-commerce, and the gaming industry. Through mobile analytics, businesses can achieve real-time monitoring, data mining, and business optimization to better meet user needs and enhance user experience. With the introduction of artificial intelligence and big data technologies, the depth and breadth of mobile analytics are constantly expanding, providing businesses with richer insights and predictive capabilities. As a result, mobile analytics has become a core component of modern digital transformation and precision marketing for businesses.

With the widespread adoption of smartphones and mobile devices, the mobile analytics market is experiencing rapid growth. The main opportunities in the market lie in the richness of user behavior data and the growing demand for precise data analysis. As the application range of mobile devices continues to expand, industries such as e-commerce, finance, and entertainment are actively using mobile analytics to enhance user experience and operational efficiency. For businesses, data-driven decision-making has become a key means to enhance competitiveness.

The main driving factors include the diversification of user groups, the rapid increase in data volume, and the emphasis that businesses are placing on mobile analytics technologies. The increasing number of mobile applications and the continuous development of mobile internet provide abundant user data sources, driving the demand for mobile analytics tools and services. Additionally, the integration of artificial intelligence, big data, and machine learning technologies has further improved the accuracy and predictive capabilities of mobile analytics, injecting new vitality into the market.

However, the market also faces some risks and challenges. First, there are issues related to data privacy and security. As user data accumulates, protecting users' personal privacy has become a significant concern in the industry. Secondly, there is severe homogeneity in the technology available on the market, with many companies offering similar analytics tools, resulting in intense market competition, price wars, and service homogenization, leading to compressed profit margins for companies. Furthermore, the market concentration is relatively high, with a few technologically advanced companies dominating market development, making it difficult for small and medium-sized enterprises to break through.

In terms of downstream demand trends, as consumers' demand for personalized services increases, businesses are increasingly focusing on using mobile analytics to improve user retention and activity. Especially in e-commerce, social media, and mobile gaming industries, businesses aim to achieve better marketing conversion and user interaction through precise data analysis. The latest technological developments are centered around automated analysis, real-time data feedback, and deep data mining through artificial intelligence. These emerging technologies provide new momentum for the continuous development of the mobile analytics market.

This report aims to provide a comprehensive presentation of the global market for Mobile Analytics, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Mobile Analytics by region & country, by Type, and by Application.

The Mobile Analytics market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Analytics.

Market Segmentation

By Company

  • Adobe Analytics (Adobe Experience Cloud)
  • Google
  • Cheetah Mobile
  • King
  • Gameloft
  • LINE Corp
  • Microsoft
  • Amazon
  • Outfit7
  • Snapchat
  • Miniclip
  • Mixpanel
  • Flurry (Verizon Media)
  • Amplitude
  • Kochava
  • Adjust
  • App Annie (Data.ai)
  • Localytics
  • Heap Analytics
  • Meta Platforms
  • Electronic Arts
  • Tencent
  • Baidu Netcom
  • Ant Group

Segment by Type

  • Mobile APP Analytics
  • Mobile Web Analytics
  • Mobile Crash Reporting
  • Other Types

Segment by Application

  • Android Platform
  • iOS Platform
  • Other Platforms

By Region

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • South Korea
    • Southeast Asia
    • India
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Netherlands
    • Nordic Countries
    • Rest of Europe
  • Latin America
    • Mexico
    • Brazil
    • Rest of Latin America
  • Middle East & Africa
    • Turkey
    • Saudi Arabia
    • UAE
    • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Mobile Analytics company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of Mobile Analytics in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of Mobile Analytics in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

  • 1.1 Mobile Analytics Product Introduction
  • 1.2 Global Mobile Analytics Market Size Forecast (2020-2031)
  • 1.3 Mobile Analytics Market Trends & Drivers
    • 1.3.1 Mobile Analytics Industry Trends
    • 1.3.2 Mobile Analytics Market Drivers & Opportunity
    • 1.3.3 Mobile Analytics Market Challenges
    • 1.3.4 Mobile Analytics Market Restraints
  • 1.4 Assumptions and Limitations
  • 1.5 Study Objectives
  • 1.6 Years Considered

2 Competitive Analysis by Company

  • 2.1 Global Mobile Analytics Players Revenue Ranking (2024)
  • 2.2 Global Mobile Analytics Revenue by Company (2020-2025)
  • 2.3 Key Companies Mobile Analytics Manufacturing Base Distribution and Headquarters
  • 2.4 Key Companies Mobile Analytics Product Offered
  • 2.5 Key Companies Time to Begin Mass Production of Mobile Analytics
  • 2.6 Mobile Analytics Market Competitive Analysis
    • 2.6.1 Mobile Analytics Market Concentration Rate (2020-2025)
    • 2.6.2 Global 5 and 10 Largest Companies by Mobile Analytics Revenue in 2024
    • 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Mobile Analytics as of 2024)
  • 2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

  • 3.1 Introduction by Type
    • 3.1.1 Mobile APP Analytics
    • 3.1.2 Mobile Web Analytics
    • 3.1.3 Mobile Crash Reporting
    • 3.1.4 Other Types
  • 3.2 Global Mobile Analytics Sales Value by Type
    • 3.2.1 Global Mobile Analytics Sales Value by Type (2020 VS 2024 VS 2031)
    • 3.2.2 Global Mobile Analytics Sales Value, by Type (2020-2031)
    • 3.2.3 Global Mobile Analytics Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

  • 4.1 Introduction by Application
    • 4.1.1 Android Platform
    • 4.1.2 iOS Platform
    • 4.1.3 Other Platforms
  • 4.2 Global Mobile Analytics Sales Value by Application
    • 4.2.1 Global Mobile Analytics Sales Value by Application (2020 VS 2024 VS 2031)
    • 4.2.2 Global Mobile Analytics Sales Value, by Application (2020-2031)
    • 4.2.3 Global Mobile Analytics Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

  • 5.1 Global Mobile Analytics Sales Value by Region
    • 5.1.1 Global Mobile Analytics Sales Value by Region: 2020 VS 2024 VS 2031
    • 5.1.2 Global Mobile Analytics Sales Value by Region (2020-2025)
    • 5.1.3 Global Mobile Analytics Sales Value by Region (2026-2031)
    • 5.1.4 Global Mobile Analytics Sales Value by Region (%), (2020-2031)
  • 5.2 North America
    • 5.2.1 North America Mobile Analytics Sales Value, 2020-2031
    • 5.2.2 North America Mobile Analytics Sales Value by Country (%), 2024 VS 2031
  • 5.3 Europe
    • 5.3.1 Europe Mobile Analytics Sales Value, 2020-2031
    • 5.3.2 Europe Mobile Analytics Sales Value by Country (%), 2024 VS 2031
  • 5.4 Asia Pacific
    • 5.4.1 Asia Pacific Mobile Analytics Sales Value, 2020-2031
    • 5.4.2 Asia Pacific Mobile Analytics Sales Value by Region (%), 2024 VS 2031
  • 5.5 South America
    • 5.5.1 South America Mobile Analytics Sales Value, 2020-2031
    • 5.5.2 South America Mobile Analytics Sales Value by Country (%), 2024 VS 2031
  • 5.6 Middle East & Africa
    • 5.6.1 Middle East & Africa Mobile Analytics Sales Value, 2020-2031
    • 5.6.2 Middle East & Africa Mobile Analytics Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

  • 6.1 Key Countries/Regions Mobile Analytics Sales Value Growth Trends, 2020 VS 2024 VS 2031
  • 6.2 Key Countries/Regions Mobile Analytics Sales Value, 2020-2031
  • 6.3 United States
    • 6.3.1 United States Mobile Analytics Sales Value, 2020-2031
    • 6.3.2 United States Mobile Analytics Sales Value by Type (%), 2024 VS 2031
    • 6.3.3 United States Mobile Analytics Sales Value by Application, 2024 VS 2031
  • 6.4 Europe
    • 6.4.1 Europe Mobile Analytics Sales Value, 2020-2031
    • 6.4.2 Europe Mobile Analytics Sales Value by Type (%), 2024 VS 2031
    • 6.4.3 Europe Mobile Analytics Sales Value by Application, 2024 VS 2031
  • 6.5 China
    • 6.5.1 China Mobile Analytics Sales Value, 2020-2031
    • 6.5.2 China Mobile Analytics Sales Value by Type (%), 2024 VS 2031
    • 6.5.3 China Mobile Analytics Sales Value by Application, 2024 VS 2031
  • 6.6 Japan
    • 6.6.1 Japan Mobile Analytics Sales Value, 2020-2031
    • 6.6.2 Japan Mobile Analytics Sales Value by Type (%), 2024 VS 2031
    • 6.6.3 Japan Mobile Analytics Sales Value by Application, 2024 VS 2031
  • 6.7 South Korea
    • 6.7.1 South Korea Mobile Analytics Sales Value, 2020-2031
    • 6.7.2 South Korea Mobile Analytics Sales Value by Type (%), 2024 VS 2031
    • 6.7.3 South Korea Mobile Analytics Sales Value by Application, 2024 VS 2031
  • 6.8 Southeast Asia
    • 6.8.1 Southeast Asia Mobile Analytics Sales Value, 2020-2031
    • 6.8.2 Southeast Asia Mobile Analytics Sales Value by Type (%), 2024 VS 2031
    • 6.8.3 Southeast Asia Mobile Analytics Sales Value by Application, 2024 VS 2031
  • 6.9 India
    • 6.9.1 India Mobile Analytics Sales Value, 2020-2031
    • 6.9.2 India Mobile Analytics Sales Value by Type (%), 2024 VS 2031
    • 6.9.3 India Mobile Analytics Sales Value by Application, 2024 VS 2031

7 Company Profiles

  • 7.1 Adobe Analytics (Adobe Experience Cloud)
    • 7.1.1 Adobe Analytics (Adobe Experience Cloud) Profile
    • 7.1.2 Adobe Analytics (Adobe Experience Cloud) Main Business
    • 7.1.3 Adobe Analytics (Adobe Experience Cloud) Mobile Analytics Products, Services and Solutions
    • 7.1.4 Adobe Analytics (Adobe Experience Cloud) Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.1.5 Adobe Analytics (Adobe Experience Cloud) Recent Developments
  • 7.2 Google
    • 7.2.1 Google Profile
    • 7.2.2 Google Main Business
    • 7.2.3 Google Mobile Analytics Products, Services and Solutions
    • 7.2.4 Google Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.2.5 Google Recent Developments
  • 7.3 Cheetah Mobile
    • 7.3.1 Cheetah Mobile Profile
    • 7.3.2 Cheetah Mobile Main Business
    • 7.3.3 Cheetah Mobile Mobile Analytics Products, Services and Solutions
    • 7.3.4 Cheetah Mobile Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.3.5 Cheetah Mobile Recent Developments
  • 7.4 King
    • 7.4.1 King Profile
    • 7.4.2 King Main Business
    • 7.4.3 King Mobile Analytics Products, Services and Solutions
    • 7.4.4 King Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.4.5 King Recent Developments
  • 7.5 Gameloft
    • 7.5.1 Gameloft Profile
    • 7.5.2 Gameloft Main Business
    • 7.5.3 Gameloft Mobile Analytics Products, Services and Solutions
    • 7.5.4 Gameloft Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.5.5 Gameloft Recent Developments
  • 7.6 LINE Corp
    • 7.6.1 LINE Corp Profile
    • 7.6.2 LINE Corp Main Business
    • 7.6.3 LINE Corp Mobile Analytics Products, Services and Solutions
    • 7.6.4 LINE Corp Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.6.5 LINE Corp Recent Developments
  • 7.7 Microsoft
    • 7.7.1 Microsoft Profile
    • 7.7.2 Microsoft Main Business
    • 7.7.3 Microsoft Mobile Analytics Products, Services and Solutions
    • 7.7.4 Microsoft Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.7.5 Microsoft Recent Developments
  • 7.8 Amazon
    • 7.8.1 Amazon Profile
    • 7.8.2 Amazon Main Business
    • 7.8.3 Amazon Mobile Analytics Products, Services and Solutions
    • 7.8.4 Amazon Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.8.5 Amazon Recent Developments
  • 7.9 Outfit7
    • 7.9.1 Outfit7 Profile
    • 7.9.2 Outfit7 Main Business
    • 7.9.3 Outfit7 Mobile Analytics Products, Services and Solutions
    • 7.9.4 Outfit7 Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.9.5 Outfit7 Recent Developments
  • 7.10 Snapchat
    • 7.10.1 Snapchat Profile
    • 7.10.2 Snapchat Main Business
    • 7.10.3 Snapchat Mobile Analytics Products, Services and Solutions
    • 7.10.4 Snapchat Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.10.5 Snapchat Recent Developments
  • 7.11 Miniclip
    • 7.11.1 Miniclip Profile
    • 7.11.2 Miniclip Main Business
    • 7.11.3 Miniclip Mobile Analytics Products, Services and Solutions
    • 7.11.4 Miniclip Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.11.5 Miniclip Recent Developments
  • 7.12 Mixpanel
    • 7.12.1 Mixpanel Profile
    • 7.12.2 Mixpanel Main Business
    • 7.12.3 Mixpanel Mobile Analytics Products, Services and Solutions
    • 7.12.4 Mixpanel Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.12.5 Mixpanel Recent Developments
  • 7.13 Flurry (Verizon Media)
    • 7.13.1 Flurry (Verizon Media) Profile
    • 7.13.2 Flurry (Verizon Media) Main Business
    • 7.13.3 Flurry (Verizon Media) Mobile Analytics Products, Services and Solutions
    • 7.13.4 Flurry (Verizon Media) Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.13.5 Flurry (Verizon Media) Recent Developments
  • 7.14 Amplitude
    • 7.14.1 Amplitude Profile
    • 7.14.2 Amplitude Main Business
    • 7.14.3 Amplitude Mobile Analytics Products, Services and Solutions
    • 7.14.4 Amplitude Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.14.5 Amplitude Recent Developments
  • 7.15 Kochava
    • 7.15.1 Kochava Profile
    • 7.15.2 Kochava Main Business
    • 7.15.3 Kochava Mobile Analytics Products, Services and Solutions
    • 7.15.4 Kochava Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.15.5 Kochava Recent Developments
  • 7.16 Adjust
    • 7.16.1 Adjust Profile
    • 7.16.2 Adjust Main Business
    • 7.16.3 Adjust Mobile Analytics Products, Services and Solutions
    • 7.16.4 Adjust Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.16.5 Adjust Recent Developments
  • 7.17 App Annie (Data.ai)
    • 7.17.1 App Annie (Data.ai) Profile
    • 7.17.2 App Annie (Data.ai) Main Business
    • 7.17.3 App Annie (Data.ai) Mobile Analytics Products, Services and Solutions
    • 7.17.4 App Annie (Data.ai) Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.17.5 App Annie (Data.ai) Recent Developments
  • 7.18 Localytics
    • 7.18.1 Localytics Profile
    • 7.18.2 Localytics Main Business
    • 7.18.3 Localytics Mobile Analytics Products, Services and Solutions
    • 7.18.4 Localytics Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.18.5 Localytics Recent Developments
  • 7.19 Heap Analytics
    • 7.19.1 Heap Analytics Profile
    • 7.19.2 Heap Analytics Main Business
    • 7.19.3 Heap Analytics Mobile Analytics Products, Services and Solutions
    • 7.19.4 Heap Analytics Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.19.5 Heap Analytics Recent Developments
  • 7.20 Meta Platforms
    • 7.20.1 Meta Platforms Profile
    • 7.20.2 Meta Platforms Main Business
    • 7.20.3 Meta Platforms Mobile Analytics Products, Services and Solutions
    • 7.20.4 Meta Platforms Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.20.5 Meta Platforms Recent Developments
  • 7.21 Electronic Arts
    • 7.21.1 Electronic Arts Profile
    • 7.21.2 Electronic Arts Main Business
    • 7.21.3 Electronic Arts Mobile Analytics Products, Services and Solutions
    • 7.21.4 Electronic Arts Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.21.5 Electronic Arts Recent Developments
  • 7.22 Tencent
    • 7.22.1 Tencent Profile
    • 7.22.2 Tencent Main Business
    • 7.22.3 Tencent Mobile Analytics Products, Services and Solutions
    • 7.22.4 Tencent Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.22.5 Tencent Recent Developments
  • 7.23 Baidu Netcom
    • 7.23.1 Baidu Netcom Profile
    • 7.23.2 Baidu Netcom Main Business
    • 7.23.3 Baidu Netcom Mobile Analytics Products, Services and Solutions
    • 7.23.4 Baidu Netcom Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.23.5 Baidu Netcom Recent Developments
  • 7.24 Ant Group
    • 7.24.1 Ant Group Profile
    • 7.24.2 Ant Group Main Business
    • 7.24.3 Ant Group Mobile Analytics Products, Services and Solutions
    • 7.24.4 Ant Group Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.24.5 Ant Group Recent Developments

8 Industry Chain Analysis

  • 8.1 Mobile Analytics Industrial Chain
  • 8.2 Mobile Analytics Upstream Analysis
    • 8.2.1 Key Raw Materials
    • 8.2.2 Raw Materials Key Suppliers
    • 8.2.3 Manufacturing Cost Structure
  • 8.3 Midstream Analysis
  • 8.4 Downstream Analysis (Customers Analysis)
  • 8.5 Sales Model and Sales Channels
    • 8.5.1 Mobile Analytics Sales Model
    • 8.5.2 Sales Channel
    • 8.5.3 Mobile Analytics Distributors

9 Research Findings and Conclusion

10 Appendix

  • 10.1 Research Methodology
    • 10.1.1 Methodology/Research Approach
      • 10.1.1.1 Research Programs/Design
      • 10.1.1.2 Market Size Estimation
      • 10.1.1.3 Market Breakdown and Data Triangulation
    • 10.1.2 Data Source
      • 10.1.2.1 Secondary Sources
      • 10.1.2.2 Primary Sources
  • 10.2 Author Details
  • 10.3 Disclaimer

List of Tables

  • Table 1. Mobile Analytics Market Trends
  • Table 2. Mobile Analytics Market Drivers & Opportunity
  • Table 3. Mobile Analytics Market Challenges
  • Table 4. Mobile Analytics Market Restraints
  • Table 5. Global Mobile Analytics Revenue by Company (2020-2025) & (US$ Million)
  • Table 6. Global Mobile Analytics Revenue Market Share by Company (2020-2025)
  • Table 7. Key Companies Mobile Analytics Manufacturing Base Distribution and Headquarters
  • Table 8. Key Companies Mobile Analytics Product Type
  • Table 9. Key Companies Time to Begin Mass Production of Mobile Analytics
  • Table 10. Global Mobile Analytics Companies Market Concentration Ratio (CR5 and HHI)
  • Table 11. Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Mobile Analytics as of 2024)
  • Table 12. Mergers & Acquisitions, Expansion Plans
  • Table 13. Global Mobile Analytics Sales Value by Type: 2020 VS 2024 VS 2031 (US$ Million)
  • Table 14. Global Mobile Analytics Sales Value by Type (2020-2025) & (US$ Million)
  • Table 15. Global Mobile Analytics Sales Value by Type (2026-2031) & (US$ Million)
  • Table 16. Global Mobile Analytics Sales Market Share in Value by Type (2020-2025)
  • Table 17. Global Mobile Analytics Sales Market Share in Value by Type (2026-2031)
  • Table 18. Global Mobile Analytics Sales Value by Application: 2020 VS 2024 VS 2031 (US$ Million)
  • Table 19. Global Mobile Analytics Sales Value by Application (2020-2025) & (US$ Million)
  • Table 20. Global Mobile Analytics Sales Value by Application (2026-2031) & (US$ Million)
  • Table 21. Global Mobile Analytics Sales Market Share in Value by Application (2020-2025)
  • Table 22. Global Mobile Analytics Sales Market Share in Value by Application (2026-2031)
  • Table 23. Global Mobile Analytics Sales Value by Region, (2020 VS 2024 VS 2031) & (US$ Million)
  • Table 24. Global Mobile Analytics Sales Value by Region (2020-2025) & (US$ Million)
  • Table 25. Global Mobile Analytics Sales Value by Region (2026-2031) & (US$ Million)
  • Table 26. Global Mobile Analytics Sales Value by Region (2020-2025) & (%)
  • Table 27. Global Mobile Analytics Sales Value by Region (2026-2031) & (%)
  • Table 28. Key Countries/Regions Mobile Analytics Sales Value Growth Trends, (US$ Million): 2020 VS 2024 VS 2031
  • Table 29. Key Countries/Regions Mobile Analytics Sales Value, (2020-2025) & (US$ Million)
  • Table 30. Key Countries/Regions Mobile Analytics Sales Value, (2026-2031) & (US$ Million)
  • Table 31. Adobe Analytics (Adobe Experience Cloud) Basic Information List
  • Table 32. Adobe Analytics (Adobe Experience Cloud) Description and Business Overview
  • Table 33. Adobe Analytics (Adobe Experience Cloud) Mobile Analytics Products, Services and Solutions
  • Table 34. Revenue (US$ Million) in Mobile Analytics Business of Adobe Analytics (Adobe Experience Cloud) (2020-2025)
  • Table 35. Adobe Analytics (Adobe Experience Cloud) Recent Developments
  • Table 36. Google Basic Information List
  • Table 37. Google Description and Business Overview
  • Table 38. Google Mobile Analytics Products, Services and Solutions
  • Table 39. Revenue (US$ Million) in Mobile Analytics Business of Google (2020-2025)
  • Table 40. Google Recent Developments
  • Table 41. Cheetah Mobile Basic Information List
  • Table 42. Cheetah Mobile Description and Business Overview
  • Table 43. Cheetah Mobile Mobile Analytics Products, Services and Solutions
  • Table 44. Revenue (US$ Million) in Mobile Analytics Business of Cheetah Mobile (2020-2025)
  • Table 45. Cheetah Mobile Recent Developments
  • Table 46. King Basic Information List
  • Table 47. King Description and Business Overview
  • Table 48. King Mobile Analytics Products, Services and Solutions
  • Table 49. Revenue (US$ Million) in Mobile Analytics Business of King (2020-2025)
  • Table 50. King Recent Developments
  • Table 51. Gameloft Basic Information List
  • Table 52. Gameloft Description and Business Overview
  • Table 53. Gameloft Mobile Analytics Products, Services and Solutions
  • Table 54. Revenue (US$ Million) in Mobile Analytics Business of Gameloft (2020-2025)
  • Table 55. Gameloft Recent Developments
  • Table 56. LINE Corp Basic Information List
  • Table 57. LINE Corp Description and Business Overview
  • Table 58. LINE Corp Mobile Analytics Products, Services and Solutions
  • Table 59. Revenue (US$ Million) in Mobile Analytics Business of LINE Corp (2020-2025)
  • Table 60. LINE Corp Recent Developments
  • Table 61. Microsoft Basic Information List
  • Table 62. Microsoft Description and Business Overview
  • Table 63. Microsoft Mobile Analytics Products, Services and Solutions
  • Table 64. Revenue (US$ Million) in Mobile Analytics Business of Microsoft (2020-2025)
  • Table 65. Microsoft Recent Developments
  • Table 66. Amazon Basic Information List
  • Table 67. Amazon Description and Business Overview
  • Table 68. Amazon Mobile Analytics Products, Services and Solutions
  • Table 69. Revenue (US$ Million) in Mobile Analytics Business of Amazon (2020-2025)
  • Table 70. Amazon Recent Developments
  • Table 71. Outfit7 Basic Information List
  • Table 72. Outfit7 Description and Business Overview
  • Table 73. Outfit7 Mobile Analytics Products, Services and Solutions
  • Table 74. Revenue (US$ Million) in Mobile Analytics Business of Outfit7 (2020-2025)
  • Table 75. Outfit7 Recent Developments
  • Table 76. Snapchat Basic Information List
  • Table 77. Snapchat Description and Business Overview
  • Table 78. Snapchat Mobile Analytics Products, Services and Solutions
  • Table 79. Revenue (US$ Million) in Mobile Analytics Business of Snapchat (2020-2025)
  • Table 80. Snapchat Recent Developments
  • Table 81. Miniclip Basic Information List
  • Table 82. Miniclip Description and Business Overview
  • Table 83. Miniclip Mobile Analytics Products, Services and Solutions
  • Table 84. Revenue (US$ Million) in Mobile Analytics Business of Miniclip (2020-2025)
  • Table 85. Miniclip Recent Developments
  • Table 86. Mixpanel Basic Information List
  • Table 87. Mixpanel Description and Business Overview
  • Table 88. Mixpanel Mobile Analytics Products, Services and Solutions
  • Table 89. Revenue (US$ Million) in Mobile Analytics Business of Mixpanel (2020-2025)
  • Table 90. Mixpanel Recent Developments
  • Table 91. Flurry (Verizon Media) Basic Information List
  • Table 92. Flurry (Verizon Media) Description and Business Overview
  • Table 93. Flurry (Verizon Media) Mobile Analytics Products, Services and Solutions
  • Table 94. Revenue (US$ Million) in Mobile Analytics Business of Flurry (Verizon Media) (2020-2025)
  • Table 95. Flurry (Verizon Media) Recent Developments
  • Table 96. Amplitude Basic Information List
  • Table 97. Amplitude Description and Business Overview
  • Table 98. Amplitude Mobile Analytics Products, Services and Solutions
  • Table 99. Revenue (US$ Million) in Mobile Analytics Business of Amplitude (2020-2025)
  • Table 100. Amplitude Recent Developments
  • Table 101. Kochava Basic Information List
  • Table 102. Kochava Description and Business Overview
  • Table 103. Kochava Mobile Analytics Products, Services and Solutions
  • Table 104. Revenue (US$ Million) in Mobile Analytics Business of Kochava (2020-2025)
  • Table 105. Kochava Recent Developments
  • Table 106. Adjust Basic Information List
  • Table 107. Adjust Description and Business Overview
  • Table 108. Adjust Mobile Analytics Products, Services and Solutions
  • Table 109. Revenue (US$ Million) in Mobile Analytics Business of Adjust (2020-2025)
  • Table 110. Adjust Recent Developments
  • Table 111. App Annie (Data.ai) Basic Information List
  • Table 112. App Annie (Data.ai) Description and Business Overview
  • Table 113. App Annie (Data.ai) Mobile Analytics Products, Services and Solutions
  • Table 114. Revenue (US$ Million) in Mobile Analytics Business of App Annie (Data.ai) (2020-2025)
  • Table 115. App Annie (Data.ai) Recent Developments
  • Table 116. Localytics Basic Information List
  • Table 117. Localytics Description and Business Overview
  • Table 118. Localytics Mobile Analytics Products, Services and Solutions
  • Table 119. Revenue (US$ Million) in Mobile Analytics Business of Localytics (2020-2025)
  • Table 120. Localytics Recent Developments
  • Table 121. Heap Analytics Basic Information List
  • Table 122. Heap Analytics Description and Business Overview
  • Table 123. Heap Analytics Mobile Analytics Products, Services and Solutions
  • Table 124. Revenue (US$ Million) in Mobile Analytics Business of Heap Analytics (2020-2025)
  • Table 125. Heap Analytics Recent Developments
  • Table 126. Meta Platforms Basic Information List
  • Table 127. Meta Platforms Description and Business Overview
  • Table 128. Meta Platforms Mobile Analytics Products, Services and Solutions
  • Table 129. Revenue (US$ Million) in Mobile Analytics Business of Meta Platforms (2020-2025)
  • Table 130. Meta Platforms Recent Developments
  • Table 131. Electronic Arts Basic Information List
  • Table 132. Electronic Arts Description and Business Overview
  • Table 133. Electronic Arts Mobile Analytics Products, Services and Solutions
  • Table 134. Revenue (US$ Million) in Mobile Analytics Business of Electronic Arts (2020-2025)
  • Table 135. Electronic Arts Recent Developments
  • Table 136. Tencent Basic Information List
  • Table 137. Tencent Description and Business Overview
  • Table 138. Tencent Mobile Analytics Products, Services and Solutions
  • Table 139. Revenue (US$ Million) in Mobile Analytics Business of Tencent (2020-2025)
  • Table 140. Tencent Recent Developments
  • Table 141. Baidu Netcom Basic Information List
  • Table 142. Baidu Netcom Description and Business Overview
  • Table 143. Baidu Netcom Mobile Analytics Products, Services and Solutions
  • Table 144. Revenue (US$ Million) in Mobile Analytics Business of Baidu Netcom (2020-2025)
  • Table 145. Baidu Netcom Recent Developments
  • Table 146. Ant Group Basic Information List
  • Table 147. Ant Group Description and Business Overview
  • Table 148. Ant Group Mobile Analytics Products, Services and Solutions
  • Table 149. Revenue (US$ Million) in Mobile Analytics Business of Ant Group (2020-2025)
  • Table 150. Ant Group Recent Developments
  • Table 151. Key Raw Materials Lists
  • Table 152. Raw Materials Key Suppliers Lists
  • Table 153. Mobile Analytics Downstream Customers
  • Table 154. Mobile Analytics Distributors List
  • Table 155. Research Programs/Design for This Report
  • Table 156. Key Data Information from Secondary Sources
  • Table 157. Key Data Information from Primary Sources

List of Figures

  • Figure 1. Mobile Analytics Product Picture
  • Figure 2. Global Mobile Analytics Sales Value, 2020 VS 2024 VS 2031 (US$ Million)
  • Figure 3. Global Mobile Analytics Sales Value (2020-2031) & (US$ Million)
  • Figure 4. Mobile Analytics Report Years Considered
  • Figure 5. Global Mobile Analytics Players Revenue Ranking (2024) & (US$ Million)
  • Figure 6. The 5 and 10 Largest Companies in the World: Market Share by Mobile Analytics Revenue in 2024
  • Figure 7. Mobile Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2020 VS 2024
  • Figure 8. Mobile APP Analytics Picture
  • Figure 9. Mobile Web Analytics Picture
  • Figure 10. Mobile Crash Reporting Picture
  • Figure 11. Other Types Picture
  • Figure 12. Global Mobile Analytics Sales Value by Type (2020 VS 2024 VS 2031) & (US$ Million)
  • Figure 13. Global Mobile Analytics Sales Value Market Share by Type, 2024 & 2031
  • Figure 14. Product Picture of Android Platform
  • Figure 15. Product Picture of iOS Platform
  • Figure 16. Product Picture of Other Platforms
  • Figure 17. Global Mobile Analytics Sales Value by Application (2020 VS 2024 VS 2031) & (US$ Million)
  • Figure 18. Global Mobile Analytics Sales Value Market Share by Application, 2024 & 2031
  • Figure 19. North America Mobile Analytics Sales Value (2020-2031) & (US$ Million)
  • Figure 20. North America Mobile Analytics Sales Value by Country (%), 2024 VS 2031
  • Figure 21. Europe Mobile Analytics Sales Value, (2020-2031) & (US$ Million)
  • Figure 22. Europe Mobile Analytics Sales Value by Country (%), 2024 VS 2031
  • Figure 23. Asia Pacific Mobile Analytics Sales Value, (2020-2031) & (US$ Million)
  • Figure 24. Asia Pacific Mobile Analytics Sales Value by Region (%), 2024 VS 2031
  • Figure 25. South America Mobile Analytics Sales Value, (2020-2031) & (US$ Million)
  • Figure 26. South America Mobile Analytics Sales Value by Country (%), 2024 VS 2031
  • Figure 27. Middle East & Africa Mobile Analytics Sales Value, (2020-2031) & (US$ Million)
  • Figure 28. Middle East & Africa Mobile Analytics Sales Value by Country (%), 2024 VS 2031
  • Figure 29. Key Countries/Regions Mobile Analytics Sales Value (%), (2020-2031)
  • Figure 30. United States Mobile Analytics Sales Value, (2020-2031) & (US$ Million)
  • Figure 31. United States Mobile Analytics Sales Value by Type (%), 2024 VS 2031
  • Figure 32. United States Mobile Analytics Sales Value by Application (%), 2024 VS 2031
  • Figure 33. Europe Mobile Analytics Sales Value, (2020-2031) & (US$ Million)
  • Figure 34. Europe Mobile Analytics Sales Value by Type (%), 2024 VS 2031
  • Figure 35. Europe Mobile Analytics Sales Value by Application (%), 2024 VS 2031
  • Figure 36. China Mobile Analytics Sales Value, (2020-2031) & (US$ Million)
  • Figure 37. China Mobile Analytics Sales Value by Type (%), 2024 VS 2031
  • Figure 38. China Mobile Analytics Sales Value by Application (%), 2024 VS 2031
  • Figure 39. Japan Mobile Analytics Sales Value, (2020-2031) & (US$ Million)
  • Figure 40. Japan Mobile Analytics Sales Value by Type (%), 2024 VS 2031
  • Figure 41. Japan Mobile Analytics Sales Value by Application (%), 2024 VS 2031
  • Figure 42. South Korea Mobile Analytics Sales Value, (2020-2031) & (US$ Million)
  • Figure 43. South Korea Mobile Analytics Sales Value by Type (%), 2024 VS 2031
  • Figure 44. South Korea Mobile Analytics Sales Value by Application (%), 2024 VS 2031
  • Figure 45. Southeast Asia Mobile Analytics Sales Value, (2020-2031) & (US$ Million)
  • Figure 46. Southeast Asia Mobile Analytics Sales Value by Type (%), 2024 VS 2031
  • Figure 47. Southeast Asia Mobile Analytics Sales Value by Application (%), 2024 VS 2031
  • Figure 48. India Mobile Analytics Sales Value, (2020-2031) & (US$ Million)
  • Figure 49. India Mobile Analytics Sales Value by Type (%), 2024 VS 2031
  • Figure 50. India Mobile Analytics Sales Value by Application (%), 2024 VS 2031
  • Figure 51. Mobile Analytics Industrial Chain
  • Figure 52. Mobile Analytics Manufacturing Cost Structure
  • Figure 53. Channels of Distribution (Direct Sales, and Distribution)
  • Figure 54. Bottom-up and Top-down Approaches for This Report
  • Figure 55. Data Triangulation
  • Figure 56. Key Executives Interviewed