2024 年至 2031 年按类型、最终用户产业和地区划分的行动分析市场

2024 年至 2031 年行动分析市场估值

行动分析市场日益普及、行动应用程式的开发以及即时数据是推动成长的关键行业驱动力。行动分析为企业提供了有关客户如何使用其行动资产的重要见解，使他们能够分析使用者行为，检测模式并评估其行动行销的效果。预计2023年市场规模将超过41.9亿美元，到2031年将达211.6亿美元。

行动分析还提供有关用户如何在不同设备和平台上使用应用程式的信息，帮助公司针对多种设备和作业系统定制应用程式。这可确保您的软体在所有装置上顺利运行，提供一致、可靠的使用者体验。由于对行动分析的需求不断增长，2024 年至 2031 年期间市场将以 24.75% 的复合年增长率增长。

行动分析市场定义/概述

行动分析涉及收集和分析来自行动平台和属性（例如行动网站和行动应用程式）的数据。行动分析解决方案包括崩溃监控、后端效能分析、应用版本采用趋势、故障排除、行动平台使用资讯、自订事件和警报、数据和系统整合、企业资讯治理、数位测量策略。了多种好处，包括自动化营运流程、报告以及即时分析和见解。

可支配收入的增加、生活方式的改变、智慧型手机和互联网的使用的增长以及瞭解客户行为的需求预计将推动市场的发展。由于人们可支配收入的增加和生活方式的改变，电子商务行业正在经历巨大的成长。此外，大多数用户更喜欢透过手机存取这些应用程式。行动应用程式和网站的数量大幅增加。随着可支配收入的增加，智慧型手机的普及率也在上升。目前，大部分人口都可以使用智慧型手机和网路。

因此，公司需要更瞭解用户行为。这些因素预计将推动市场扩张。预计缺乏意识、数据和隐私问题、先进的技术以及分散的数据孤岛将限制市场的成长。人们对行动分析的瞭解很少，很大一部分人仍然不知道它的好处和功能。此外，用户也担心他们的资料和隐私。

数位趋势会推动行动分析市场吗？

数位化趋势预计将极大地促进行动分析市场的发展。随着越来越多的企业和服务转向数位平台，行动应用程式产生的数据量将迅速增长。这些数据包括用户行为、偏好和互动模式，对于寻求改善用户体验和最大化优惠的企业至关重要。行动分析技术使企业能够处理和评估大量数据，以获得推动策略选择、客製化行销和产品开发的洞察力。此外，智慧型手机和行动网路存取的普及提供了稳定且不断增长的数据流，使得行动分析成为现代商业营运的重要组成部分。

数位化热潮得益于人工智慧、机器学习和云端运算等技术突破，这些技术突破都增加了行动分析的潜力。这些技术提供更先进的数据分析、即时处理和预测分析，使企业能够更准确地预测市场趋势和消费者需求。随着零售、医疗保健等行业拥抱数位转型，对强大的行动分析解决方案的需求预计将增长。这一趋势的推动因素是人们越来越重视数据驱动的决策，以及透过利用行动数据产生的可操作见解来获得的竞争优势。因此，数位化与行动分析之间的共生关係有望推动市场显着成长。

资料安全和合规性问题会影响行动分析市场需求吗？

资料安全和合规性问题可能会对行动分析市场的需求产生重大影响。随着欧洲《一般资料保护规范》（GDPR）、美国《加州消费者隐私法案》（CCPA）等立法的不断增多，企业必须验证其资料实践是否符合严格的法律要求，这是必要的。这些要求需要严格的资料管理、储存和使用者权限方法，因此合规性成为使用行动分析的企业的首要任务。因此，企业在采用和使用行动分析解决方案时可能会更加谨慎，并倾向于选择具有强大安全措施和合规认证的供应商。法律后果、资料外洩和相关经济处罚的风险可能会使企业犹豫是否进行行动分析，除非他们确定。

消费者对于资料隐私的意识和敏感度急剧提高。用户越来越担心他们的资料如何被捕获、使用和保护，这影响了他们对行动应用程式和平台的信任。这种意识的增强可能会导致人们呼吁行动分析公司采取更开放和更严格的资料保护程序。无法解决这些问题的公司可能会失去消费者信任，对其品牌声誉和市场占有率产生负面影响。因此，能够提供高级安全功能、证明符合全球标准并维持透明资料处理政策的行动分析供应商将更受欢迎。相反，在这些领域落后的公司可能难以维持和扩大其市场地位。

目录

第 1 章 全球行动分析市场：简介

• 市场概况
• 调查范围
• 先决条件

第 2 章执行摘要

第3章 VERIFIED MARKET RESEARCH研究方法

• 数据挖掘
• 验证
• 一次资料
• 数据源列表

第4章 全球行动分析市场展望

• 概述
• 市场动态
  • 促进因素
  • 阻碍因素
  • 机会
• 波特的五力模型
• 价值链分析
• 监管框架

第5章 全球行动分析市场按类型划分

• 概述
• 应用分析
• 活动分析
• 服务分析

第 6 章：全球行动分析市场（按最终用户产业划分）

• 概述
• 零售
• 金融保险业协会
• 政府机构
• 信息技术与电信
• 媒体和娱乐
• 其他最终用户产业

第 7 章：全球行动分析市场（按区域划分）

• 概述
• 北美
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 亚太其他地区
• 世界其他地区
  • 拉丁美洲
  • 中东/非洲

第 8 章全球行动分析市场：竞争格局

• 概述
• 企业市占率
• 供应商情况
• 主要发展策略

第9章 公司简介

• Open Text Corporation
• Facebook Inc.
• Good Data Corporation
• Google LLC
• Tune Inc.
• Microsoft Corporation
• Oracle Corporation
• Gate B AG
• Salesforce.com Inc.（Tableau Software Inc.）
• AppsFlyer Ltd

第 10 章 附录

• 相关研究

Mobile Analytics Market Valuation - 2024-2031

The increasing use of Mobile Analytics Market, the development of mobile apps, and real-time data are significant industry drivers that are boosting growth. Mobile analytics gives businesses significant insights into how their customers engage with their mobile properties, allowing them to analyze user behavior, detect patterns, and assess the performance of their mobile marketing. The market size surpass USD 4.19 Billion valued in 2023 to reach a valuation of aroundUSD 21.16 Billion by 2031.

Mobile analytics also gives information on how users engage with apps on various devices and platforms, helping businesses to tailor their apps for multiple devices and operating systems. This helps to ensure that the software runs smoothly across all devices, resulting in a consistent and dependable user experience. The rising demand for mobile analytics is enabling the market grow at aCAGR of 24.75% from 2024 to 2031.

Mobile Analytics Market: Definition/ Overview

Mobile Analytics collects and analyzes data from mobile platforms and properties, such as mobile sites and mobile applications. The Mobile Analytics solution offers the consumer several benefits, including crash observance, back-end performance analysis, app version adoption trends, troubleshooting, mobile platform usage information, custom events and alerts, data and system integration, company information governance, digital measurement strategy, and operational processes, reportage automation, and real-time analysis and insights.

The market is expected to be driven by an increase in disposable income and lifestyle changes, a growth in smartphone and internet usage, and the need to understand customer behavior. The e-commerce industry has grown significantly as disposable money has increased and people's lifestyles have changed. Furthermore, most users prefer to access these apps via their mobile phones. The number of mobile applications and websites has increased significantly. As disposable income has increased, so has smartphone penetration. A large percentage of the population has access to smartphones and the internet.

As a result, organizations must now better understand user behavior. These factors are expected to expand the market. Lack of awareness, data and privacy concerns, sophisticated technology, and dispersed data silos are expected to limit market growth. There is a dearth of understanding about Mobile Analytics, and a large portion of the population remains unaware of its benefits and features. Additionally, users are concerned about their data and privacy.

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Will the Growing Trend of Digitalization Propel the Mobile Analytics Market?

The growing trend of digitization is expected to boost the Mobile Analytics Market significantly. As more businesses and services move to digital platforms, the amount of data generated by mobile apps grows quickly. This data, which includes user behavior, preferences, and interaction patterns, is vital for businesses looking to improve the user experience and maximize their offers. Mobile analytics technologies let firms process and evaluate massive amounts of data, resulting in insights that drive strategic choices, tailored marketing, and product development. Furthermore, the widespread use of smartphones and mobile internet access provides a steady and expanding stream of data, making mobile analytics an essential component of modern company operations.

The boom in digitalization is supported by technological breakthroughs such as artificial intelligence, machine learning, and cloud computing, all of which enhance the possibilities of mobile analytics. These technologies offer more advanced data analysis, real-time processing, and predictive analytics, allowing businesses to forecast market trends and consumer needs more accurately. As industries ranging from retail to healthcare embrace digital transformation, the demand for powerful mobile analytics solutions is projected to increase. This trend is also spurred by the growing emphasis on data-driven decision-making and the competitive advantage gained by exploiting actionable insights produced from mobile data. Thus, the symbiotic relationship between digitalization and mobile analytics is expected to fuel significant market growth.

Will the Data Security and Compliance Issue Impact the Demand for the Mobile Analytics Market?

Data security and compliance issues are going to impact the demand for the Mobile Analytics Market significantly. With rising legislation such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States, firms must verify that their data practices comply with severe legal requirements. These requirements require stringent data management, storage, and user permission methods, making compliance a top priority for businesses using mobile analytics. As a result, businesses may become more careful in their adoption and use of mobile analytics solutions, preferring vendors with strong security measures and compliance certifications. The risk of legal repercussions, data breaches, and accompanying financial penalties can discourage firms from engaging in mobile analytics unless they are certain about.

consumer awareness and sensitivity around data privacy have grown dramatically. Users are becoming increasingly worried about how their data is acquired, used, and safeguarded, influencing their trust in mobile applications and platforms. This increased awareness may lead to a call for greater openness and tighter data protection procedures from mobile analytics firms. Companies that fail to address these issues risk losing consumer trust, which can harm their brand reputation and market share. As a result, mobile analytics suppliers who can provide advanced security features, demonstrate compliance with worldwide standards, and maintain transparent data handling policies are expected to find greater demand. Conversely, those who behind in these areas may struggle to maintain or grow their market presence.

Category-Wise Acumens

Will Service Management Drive the Application Analytics Segment for the Mobile Analytics Market?

Different forms of mobile analytics are major market drivers since they serve specific business demands while also improving various areas of mobile application and service management. Application analytics, which focuses on understanding user activity within mobile apps, helps organizations enhance app functionality, user interfaces, and overall user experiences. This user-centric strategy improves not only customer satisfaction, but also user retention and engagement rates. The rising demand for enhanced app performance and individualized user experiences is driving the market for application analytics solutions, making them essential for developers and businesses looking to stay competitive in a crowded app market.

Campaign analytics is important since it allows organizations to measure and assess the performance of their mobile marketing efforts. By offering insights into mobile ad efficacy, user acquisition, and app installs, these analytics enable businesses to enhance their marketing strategy and maximize return on investment (ROI). This capacity is especially significant in an era when mobile marketing budgets are fast increasing. Furthermore, service analytics enables organizations to examine data created by the numerous mobile services they provide, resulting in improvements in service quality and customization. As more industries use mobile services, the requirement for powerful service analytics solutions increases, boosting the overall growth of the Mobile Analytics Market. Mobile analytics solutions are vital for firms to successfully manage and address these different analytical needs and enhance their mobile presence.

Will the High Volume of Mobile App Usage in the Retail Segment Drive Significant Demand for the Mobile Analytics Market?

The increasing level of mobile app usage in the retail sector is expected to fuel significant demand for the mobile analytics industry. Retailers are increasingly using mobile apps to improve the shopping experience, including personalized recommendations, convenient payment methods, loyalty programs, and real-time customer support. As users spend more time using these apps, the amount of data collected grows tremendously, including user behavior, preferences, spending patterns, and interaction frequency. This data is crucial for merchants looking to fine-tune their marketing tactics, expand their product choices, and increase overall customer engagement. As a result, the demand for advanced mobile analytics systems capable of processing, analyzing, and interpreting such large amounts of data grows.

The competitive nature of the retail industry drives up the demand for mobile analytics even more. Retailers are continuously looking for new methods to differentiate themselves and deliver a seamless omnichannel experience that combines in-store and online buying. Mobile analytics provides in-depth insights into consumer journeys, pinpointing user experience pain points and highlighting effective engagement techniques. Using these insights, businesses can tweak their mobile apps to better match customer needs, raise conversion rates, improve customer satisfaction, and increase sales.

Mobile analytics may assist adapt marketing efforts, manage inventories more efficiently, and forecast future trends using historical data. As a result, the large volume of mobile app usage in the retail sector not only generates a wealth of data but also creates a pressing need for sophisticated mobile analytics solutions to maintain a competitive edge, resulting in considerable development in the Mobile Analytics Market.

Country/Region-wise Acumens

How will the Advanced Mobile Technology Adoption Accelerate the Growth of Mobile Analytics Market in North America?

The use of advanced mobile technologies is expected to greatly boost the growth of the Mobile Analytics Market in North America. The region's increasing adoption of cutting-edge technologies like 5G, AI, and ML improves the capabilities of mobile analytics solutions. With the introduction of 5G networks, mobile devices can handle larger amounts of data at quicker speeds, allowing for more real-time and detailed analytics. This improved data flow and decreased latency allow for more accurate tracking and analysis of user behavior, location data, and in-app actions. As businesses have access to more datasets, they can draw more accurate and actionable insights, increasing demand for sophisticated mobile analytics tools that can take advantage of these technical improvements.

The integration of AI and machine learning into mobile analytics platforms enables sophisticated data processing and predictive analytics. These technologies enable automated data analysis, revealing patterns and trends that traditional analytics methods may miss. AI-driven analytics, for example, may forecast customer preferences, optimize marketing efforts, and tailor user experiences on a large scale. The ability to deliver such deep and proactive insights is especially beneficial to firms aiming to improve customer engagement and retention. North American corporations, who are recognized for their emphasis on innovation and early technological adoption, are expected to invest extensively in mobile analytics solutions that take use of these sophisticated capabilities. This investment will not only increase operational efficiencies and competitive posture, but will also help to the general expansion of Mobile Analytics Market in the region.

Will the Big Mobile User Base Accelerate the Growth of Mobile Analytics Market in Asia Pacific Region?

The Asia Pacific region's Mobile Analytics Market will expand much faster due to its large mobile user base. With some of the world's most populous countries, such as China and India, the region has a massive and rapidly expanding number of mobile users. The widespread availability of low-cost smartphones and the expansion of high-speed internet infrastructure have made mobile devices the major means of internet access for millions of people. This boom in mobile connectivity generates massive amounts of data, providing a valuable resource for firms looking to examine user behavior, preferences, and trends. Mobile analytics software can evaluate this massive amount of data to deliver meaningful insights, enabling businesses optimize their marketing campaigns, better user experiences, and increase consumer engagement, thus driving the demand for mobile analytics solutions.

The Asia Pacific area is seeing strong growth in various mobile-driven businesses, including e-commerce, finance, and mobile gaming, all of which rely significantly on mobile analytics to remain competitive. E-commerce behemoths in the region, such as Alibaba and Flipkart, employ mobile data to personalize shopping experiences, manage inventories, and improve logistics. Fintech companies use analytics to improve customer service, detect fraudulent activity, and create customized financial solutions.

The mobile gaming business, which is thriving in nations such as China, Japan, and South Korea, employs analytics to improve game design, increase player engagement, and maximize monetization tactics. As these businesses expand and develop, the reliance on mobile analytics will only increase, propelling the market forward. Governments and enterprises in the Asia Pacific area are increasingly focusing on digital transformation and smart city efforts, which is boosting the use of mobile analytics to collect data for urban planning, transportation, and public services. These characteristics, taken together, ensure that the Asia Pacific mobile analytics industry will rise at a rapid pace.

Competitive Landscape

The Mobile Analytics Market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the market include:

• Open Text Corporation, Facebook Inc., Good Data Corporation, Google LLC, Tune Inc., Microsoft Corporation, Oracle Corporation, Gate B AG, Salesforce.com Inc. (Tableau Software Inc.), AppsFlyer Ltd.

Latest Developments

• In December 2022, Splunk announced a five-year renewal of its Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS).
• In November 2022, IBM (released new technologies to aid enterprises in breaking down data and analytics silos to make data-driven decisions quickly and navigate unexpected upheavals.
• In August 2022, Micro Focus announced a cooperation with Google Cloud to facilitate the upcoming release of BigQuery remote functions.
• In May 2021, Google unveiled three new services dubbed "Dataplex," "Analytics Hub," and "Datastream," to provide users with a comprehensive data cloud platform.
• In January 2021, TIBCO announced the acquisition of Information Builders. With this acquisition, the powerful TIBCO Connected Intelligence platform now includes ibi's data management and analytics capabilities.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL MOBILE ANALYTICS MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL MOBILE ANALYTICS MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis
• 4.5 Regulatory Framework

5 GLOBAL MOBILE ANALYTICS MARKET, BY TYPE

• 5.1 Overview
• 5.2 Application Analytics
• 5.3 Campaign Analytics
• 5.4 Service Analytics

6 GLOBAL MOBILE ANALYTICS MARKET, BY END-USER VERTICAL

• 6.1 Overview
• 6.2 Retail
• 6.3 BFSI
• 6.4 Government
• 6.5 IT & Telecom
• 6.6 Media & Entertainment
• 6.7 Other End-User Verticals

7 GLOBAL MOBILE ANALYTICS MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East and Africa

8 GLOBAL MOBILE ANALYTICS MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Share
• 8.3 Vendor Landscape
• 8.4 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Open Text Corporation
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Facebook Inc.
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Good Data Corporation
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Google LLC
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Tune Inc.
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Microsoft Corporation
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Oracle Corporation
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 Gate B AG
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 Salesforce.com Inc. (Tableau Software Inc.)
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 AppsFlyer Ltd
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 Appendix

• 10.1 Related Research