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市场调查报告书
商品编码
1625234

到 2030 年的行动分析市场预测：按组件、部署模式、公司规模、应用程式、最终用户和地区进行的全球分析

Mobile Analytics Market Forecasts to 2030 - Global Analysis By Component (Software and Services), Deployment Mode (Cloud-Based and On-Premises), Enterprise Size, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，2024 年全球行动分析市场规模将达到 84 亿美元，预计到 2030 年将达到 269 亿美元，预测期内复合年增长率为 21.4%。

行动分析被定义为收集、测量和分析有关行动应用程式、网站和设备的资料的过程，以了解用户行为、提高效能并增强用户体验。这包括追踪应用程式下载、用户参与度、会话时长、保留率和应用程式内收费等指标。所有这些都可以帮助您做出业务资料主导的决策，增强应用程式功能和目标，并最终最大化收益。行动分析在评估行销计划、维护应用程式稳定性以及在竞争激烈的行动环境中满足用户期望方面发挥着重要作用。

据Adjust称，金融科技等应用类别将在2022年出现强劲成长，全球使用次数将增加17%。

智慧型手机普及率提高

全球智慧型手机普及率的不断上升极大地推动了行动分析市场的发展。随着越来越多的用户造访行动平台，企业开始透过分析来了解用户行为、改善客户体验并优化行销策略。价格实惠的智慧型手机的出现和网路存取的扩展进一步推动了这一趋势，而行动分析解决方案有助于分析和有效利用行动装置产生的不断增长的资料量。

资料整合复杂性

整合不同的资料来源为行动分析部署带来了挑战。企业常常难以将来自多个平台、应用程式和装置的资料整合到统一的系统中以获得可操作的见解。这种复杂性导致效率低下、成本增加和决策流程缓慢，从而限制了市场成长。简化资料整合流程和开发使用者友善的工具对于克服这一障碍仍然很重要。

改善网路连线

网路连线的增加，包括 5G 网路的推出，为行动分析市场带来了巨大的机会。更快、更可靠的互联网可以实现即时资料收集和分析，使企业能够更快地做出决策。这项进步也推动了对分析解决方案的需求，这些解决方案支援行动应用程式和电子商务平台的成长，并利用这些功能来提高用户参与度和业务效率。

隐私问题和资料安全

隐私问题和资料安全问题是行动分析市场的主要威胁。随着 GDPR 和 CCPA 等法规的收紧，企业面临着在保持合规性的同时负责任地管理用户资料的挑战。企业没有完全采用行动分析解决方案，因为敏感资讯的洩漏或滥用可能会损害品牌声誉并导致法律后果。

COVID-19 的影响：

由于封锁和远距工作政策迫使企业转向数位平台，COVID-19 大流行加速了行动分析的采用。电子商务和行动应用程式使用的爆炸性增长增加了对即时洞察用户行为的需求。此外，云端基础的解决方案在此期间成为人们关注的焦点，儘管劳动力中断，但仍可实现无缝业务。这些因素推动了疫情后市场的成长轨迹。

预计软体产业在预测期内将是最大的产业

由于软体领域能够提供全面的工具来追踪用户行为、应用程式效能和宣传活动有效性，因此预计在预测期内将主导市场。企业越来越依赖软体解决方案来获取可操作的见解，从而加速决策流程。此外，这些工具提供的扩充性和可自订性对于寻求提高客户参与和优化业务的企业来说已经变得至关重要。

预计本地产业在预测期内的复合年增长率最高。

由于对资料安全和隐私的担忧日益加剧，预计本地产业在预测期内的复合年增长率最高。本地解决方案可让您完全控制敏感资料，降低与第三方云端平台相关的风险。此外，处理高度敏感资讯的行业（例如医疗保健和金融）越来越多地采用本地分析。客製化选项的增加以及对严格监管标准的遵守进一步推动了该细分市场的成长。

比最大的地区

由于其先进的技术基础设施和较早采用创新解决方案，预计北美将在预测期内占据最大的市场占有率。该地区大型科技公司的强大影响力和智慧型手机的高普及率进一步巩固了其地位。包括零售和电子商务在内的各个行业的公司越来越多地采用行动分析工具来改善客户体验并简化业务。

复合年增长率最高的地区：

由于智慧型手机用户数量庞大且网路连线的快速扩张，预计亚太地区在预测期内将实现最高成长率。中国和印度等国家在这一成长中处于领先地位，零售、媒体和娱乐等行业越来越多地采用数位平台。该地区的电子商务行业正在快速成长，对先进分析工具的需求也在不断增长，以优化行销策略并提高客户参与。

免费客製化服务：

订阅此报告的客户可以存取以下免费自订选项之一：

  • 公司简介
    • 其他市场公司的综合分析（最多 3 家公司）
    • 主要企业SWOT分析（最多3家企业）
  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争标基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 应用分析
  • 最终用户分析
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球行动分析市场：按组成部分

  • 软体
    • 行动应用程式分析
    • 行动网路分析
    • 行动广告分析
    • 行动用户行为分析
  • 服务
    • 咨询服务
    • 整合和实施服务
    • 支援和维护服务

第六章全球行动分析市场：依部署模式

  • 云端基础
  • 本地

第七章 全球行动分析市场：依公司规模划分

  • 大公司
  • 小型企业

第八章全球行动分析市场：依应用分类

  • 行动广告和行销分析
  • 目标定位和行为分析
  • 应用程式效能分析
  • 其他应用

第 9 章 全球行动分析市场：依最终用户划分

  • 零售与电子商务
  • 医疗保健和生命科学
  • 银行、金融服务和保险 (BFSI)
  • 媒体与娱乐
  • 旅行和招待
  • 其他最终用户

第10章全球行动分析市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第十一章 主要进展

  • 合约、伙伴关係、合作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十二章 公司概况

  • Google LLC
  • Adobe Systems Incorporated
  • IBM Corporation
  • Salesforce Inc.
  • Oracle Corporation
  • Microsoft Corporation
  • Amazon Web Services（AWS）
  • SAP SE
  • Flurry Analytics
  • Mixpanel, Inc.
  • Upland Software
  • CleverTap
  • Amplitude, Inc.
  • AppsFlyer
  • Kochava, Inc.
  • Branch Metrics, Inc.
  • Adjust GmbH
  • Airship
Product Code: SMRC28189

According to Stratistics MRC, the Global Mobile Analytics Market is accounted for $8.4 billion in 2024 and is expected to reach $26.9 billion by 2030 growing at a CAGR of 21.4% during the forecast period. Mobile analytics is defined as the process of collecting, measuring, and analyzing data about mobile applications, websites, and devices to understand the user's behavior, improve performance, and enhance user experience. It includes tracking such metrics as app downloads user engagement, session duration, retention rates, and in-app purchases. These are all useful for business data-driven decision-making, enhancement of application functionality, targeting, and ultimately maximizing revenue. Mobile analytics plays an essential role in assessing marketing initiatives, maintaining application stability, and fulfilling user expectations within the highly competitive mobile environment.

According to Adjust, app categories like fintech saw significant growth in 2022, with global sessions increasing by 17%.

Market Dynamics:

Driver:

Increasing smartphone penetration

The rising penetration of smartphones globally has significantly driven the mobile analytics market. With more users accessing mobile platforms, businesses are leveraging analytics to understand user behavior, enhance customer experiences, and optimize marketing strategies. This trend is further fueled by the availability of affordable smartphones and expanding internet access, creating a robust demand for mobile analytics solutions to analyze and utilize the growing volume of mobile-generated data effectively.

Restraint:

Complexity in data integration

The integration of diverse data sources poses a challenge for mobile analytics adoption. Businesses often struggle with consolidating data from multiple platforms, apps, and devices into a unified system for actionable insights. This complexity can lead to inefficiencies, increased costs, and delayed decision-making processes, thereby restraining market growth. Simplifying data integration processes and developing user-friendly tools remain critical to overcoming this barrier.

Opportunity:

Improved internet connectivity

Enhanced internet connectivity, including the rollout of 5G networks, presents significant opportunities for the mobile analytics market. Faster and more reliable internet enables real-time data collection and analysis, empowering businesses to make quicker decisions. This advancement also supports the growth of mobile applications and e-commerce platforms, driving demand for analytics solutions that can harness these capabilities to improve user engagement and operational efficiency.

Threat:

Privacy concerns and data security

Privacy concerns and data security issues are major threats to the mobile analytics market. With increasing regulations like GDPR and CCPA, businesses face challenges in managing user data responsibly while maintaining compliance. Breaches or misuse of sensitive information can damage brand reputation and lead to legal repercussions, deterring organizations from fully adopting mobile analytics solutions.

Covid-19 Impact:

The COVID-19 pandemic accelerated the adoption of mobile analytics as businesses shifted to digital platforms due to lockdowns and remote work policies. The surge in e-commerce and mobile app usage created a higher demand for real-time insights into user behavior. Additionally, cloud-based solutions gained prominence during this period, enabling seamless operations despite workforce disruptions. These factors collectively boosted the market's growth trajectory post-pandemic.

The software segment is expected to be the largest during the forecast period

The software segment is expected to dominate the market during the forecast period due to its ability to provide comprehensive tools for tracking user behavior, app performance, and campaign effectiveness. Businesses increasingly rely on software solutions for actionable insights that drive decision-making processes. Moreover, the scalability and customization offered by these tools make them indispensable for enterprises aiming to enhance customer engagement and optimize their operations.

The on-premises segment is expected to have the highest CAGR during the forecast period

The on-premises segment is expected to witness the highest CAGR during the forecast period due to growing concerns over data security and privacy. Businesses prefer on-premises solutions as they provide complete control over sensitive data, reducing risks associated with third-party cloud platforms. Additionally, industries such as healthcare and finance, which handle highly confidential information, are increasingly adopting on-premises analytics. Enhanced customization options and compliance with stringent regulatory standards further drive this segment's growth.

Region with largest share:

North America is anticipated to account for the largest market share during the forecast period due to its advanced technological infrastructure and early adoption of innovative solutions. The region's strong presence of leading technology companies and high smartphone penetration further bolster its position. Businesses across sectors such as retail and e-commerce increasingly implement mobile analytics tools to enhance customer experiences and streamline operations.

Region with highest CAGR:

Asia Pacific is anticipated to witness the highest growth rate during the forecast period owing to its massive smartphone user base and rapidly expanding internet connectivity. Countries like China and India drive this growth through increased adoption of digital platforms across industries such as retail, media, and entertainment. The region's burgeoning e-commerce sector also fuels demand for advanced analytics tools that optimize marketing strategies and improve customer engagement.

Key players in the market

Some of the key players in Mobile Analytics Market include Google LLC, Adobe Systems Incorporated, IBM Corporation, Salesforce Inc., Oracle Corporation, Microsoft Corporation, Amazon Web Services (AWS), SAP SE, Flurry Analytics, Mixpanel, Inc., Upland Software, CleverTap, Amplitude, Inc., AppsFlyer, Kochava, Inc., Branch Metrics, Inc., Adjust GmbH and Airship.

Key Developments:

In November 2024, IBM announced it has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and Data Analytics Partner of Scuderia Ferrari HP, starting in 2025. The partnership will develop a fully reimagined mobile app to enhance digital experiences for racing enthusiasts.

In July 2024, Amplitude, Inc. unveiled a new experience called 'Amplitude Made Easy', simplifying the digital analytics platform for better customer insights and product improvement

In March 2024, Upland Software has acquired Localytics for $67.7 million to enhance its mobile app analytics capabilities, integrating Localytics' technology into its Customer Experience Management (CXM) Cloud.

In July 2023, Google LLC has transitioned to Google Analytics 4 (GA4), which enhances customer journey tracking, predictive analytics, and user privacy. This transition was officially implemented on July 1st when Universal Analytics was sunsetted.

Components Covered:

  • Software
  • Services

Deployment Modes Covered:

  • Cloud-Based
  • On-Premises

Enterprise Sizes Covered:

  • Large Enterprises
  • Small & Medium Enterprises (SMEs)

Applications Covered:

  • Mobile Advertisement and Marketing Analytics
  • Targeting and Behavioral Analytics
  • Application Performance Analytics
  • Other Applications

End Users Covered:

  • Retail and E-commerce
  • Healthcare and Life Sciences
  • Banking, Financial Services, and Insurance (BFSI)
  • Media and Entertainment
  • Travel and Hospitality
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Mobile Analytics Market, By Component

  • 5.1 Introduction
  • 5.2 Software
    • 5.2.1 Mobile App Analytics
    • 5.2.2 Mobile Web Analytics
    • 5.2.3 Mobile Ad Analytics
    • 5.2.4 Mobile User Behavior Analytics
  • 5.3 Services
    • 5.3.1 Consulting Services
    • 5.3.2 Integration and Deployment Services
    • 5.3.3 Support and Maintenance Services

6 Global Mobile Analytics Market, By Deployment Mode

  • 6.1 Introduction
  • 6.2 Cloud-Based
  • 6.3 On-Premises

7 Global Mobile Analytics Market, By Enterprise Size

  • 7.1 Introduction
  • 7.2 Large Enterprises
  • 7.3 Small & Medium Enterprises (SMEs)

8 Global Mobile Analytics Market, By Application

  • 8.1 Introduction
  • 8.2 Mobile Advertisement and Marketing Analytics
  • 8.3 Targeting and Behavioral Analytics
  • 8.4 Application Performance Analytics
  • 8.5 Other Applications

9 Global Mobile Analytics Market, By End User

  • 9.1 Introduction
  • 9.2 Retail and E-commerce
  • 9.3 Healthcare and Life Sciences
  • 9.4 Banking, Financial Services, and Insurance (BFSI)
  • 9.5 Media and Entertainment
  • 9.6 Travel and Hospitality
  • 9.7 Other End Users

10 Global Mobile Analytics Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Google LLC
  • 12.2 Adobe Systems Incorporated
  • 12.3 IBM Corporation
  • 12.4 Salesforce Inc.
  • 12.5 Oracle Corporation
  • 12.6 Microsoft Corporation
  • 12.7 Amazon Web Services (AWS)
  • 12.8 SAP SE
  • 12.9 Flurry Analytics
  • 12.10 Mixpanel, Inc.
  • 12.11 Upland Software
  • 12.12 CleverTap
  • 12.13 Amplitude, Inc.
  • 12.14 AppsFlyer
  • 12.15 Kochava, Inc.
  • 12.16 Branch Metrics, Inc.
  • 12.17 Adjust GmbH
  • 12.18 Airship

List of Tables

  • Table 1 Global Mobile Analytics Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Mobile Analytics Market Outlook, By Component (2022-2030) ($MN)
  • Table 3 Global Mobile Analytics Market Outlook, By Software (2022-2030) ($MN)
  • Table 4 Global Mobile Analytics Market Outlook, By Mobile App Analytics (2022-2030) ($MN)
  • Table 5 Global Mobile Analytics Market Outlook, By Mobile Web Analytics (2022-2030) ($MN)
  • Table 6 Global Mobile Analytics Market Outlook, By Mobile Ad Analytics (2022-2030) ($MN)
  • Table 7 Global Mobile Analytics Market Outlook, By Mobile User Behavior Analytics (2022-2030) ($MN)
  • Table 8 Global Mobile Analytics Market Outlook, By Services (2022-2030) ($MN)
  • Table 9 Global Mobile Analytics Market Outlook, By Consulting Services (2022-2030) ($MN)
  • Table 10 Global Mobile Analytics Market Outlook, By Integration and Deployment Services (2022-2030) ($MN)
  • Table 11 Global Mobile Analytics Market Outlook, By Support and Maintenance Services (2022-2030) ($MN)
  • Table 12 Global Mobile Analytics Market Outlook, By Deployment Mode (2022-2030) ($MN)
  • Table 13 Global Mobile Analytics Market Outlook, By Cloud-Based (2022-2030) ($MN)
  • Table 14 Global Mobile Analytics Market Outlook, By On-Premises (2022-2030) ($MN)
  • Table 15 Global Mobile Analytics Market Outlook, By Enterprise Size (2022-2030) ($MN)
  • Table 16 Global Mobile Analytics Market Outlook, By Large Enterprises (2022-2030) ($MN)
  • Table 17 Global Mobile Analytics Market Outlook, By Small & Medium Enterprises (SMEs) (2022-2030) ($MN)
  • Table 18 Global Mobile Analytics Market Outlook, By Application (2022-2030) ($MN)
  • Table 19 Global Mobile Analytics Market Outlook, By Mobile Advertisement and Marketing Analytics (2022-2030) ($MN)
  • Table 20 Global Mobile Analytics Market Outlook, By Targeting and Behavioral Analytics (2022-2030) ($MN)
  • Table 21 Global Mobile Analytics Market Outlook, By Application Performance Analytics (2022-2030) ($MN)
  • Table 22 Global Mobile Analytics Market Outlook, By Other Applications (2022-2030) ($MN)
  • Table 23 Global Mobile Analytics Market Outlook, By End User (2022-2030) ($MN)
  • Table 24 Global Mobile Analytics Market Outlook, By Retail and E-commerce (2022-2030) ($MN)
  • Table 25 Global Mobile Analytics Market Outlook, By Healthcare and Life Sciences (2022-2030) ($MN)
  • Table 26 Global Mobile Analytics Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2022-2030) ($MN)
  • Table 27 Global Mobile Analytics Market Outlook, By Media and Entertainment (2022-2030) ($MN)
  • Table 28 Global Mobile Analytics Market Outlook, By Travel and Hospitality (2022-2030) ($MN)
  • Table 29 Global Mobile Analytics Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.