行动分析市场规模、份额、成长分析，按产品、按应用、按公司规模、按地区 - 行业预测，2024-2031 年

2022 年全球行动分析市场规模约为 56.3 亿美元，高于 2023 年的 67.1 亿美元，预测期内（2024-2031 年）复合年增长率为 19.3%，到 2031 年预计将达到 27.5 美元十亿。

在智慧型手机的普及以及对消费者偏好的可操作洞察的需求不断增长的推动下，行动分析市场正在经历显着的快速成长。该领域涵盖了应用程式和行动网站等行动平台产生的资料的测量和评估，并重点关注应用程式安装、用户保留、装置类型和地理属性等各种指标。随着企业利用行动分析来提高用户参与度并优化应用程式效能，巨量资料技术的进步和行动广告策略的兴起进一步加速了成长。然而，隐私问题日益严重以及人们普遍缺乏对行动分析潜在优势的认识等挑战在一定程度上限制了市场的成长。儘管存在这些障碍，前景仍然光明，随着越来越多的公司进入该领域并提供针对用户和企业不断变化的需求的创新分析解决方案，预计将进一步扩大。行动分析越来越多地融入行销策略，这表明公司开始认识到其在推动以用户为中心的决策方面的价值，最终导致消费者在行动环境中采用，这将导致对他们的行为有更丰富的了解。

目录

介绍

• 研究目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 二手资料来源和主要资料来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 价值链分析
• 技术分析
• 专利分析
• 价格分析
• 案例研究分析
• 监管分析

行动分析市场：依产品分类

• 市场概况
• 解决方案
• 服务

行动分析市场：依应用分类

• 市场概况
• 行动广告和行销分析
• 目标定位和行为分析
• 应用效能分析
• 其他的

行动分析市场：依产业分类

• 市场概况
• BFSI
• 零售/电子商务
• 卫生保健
• 政府
• 旅游/酒店业
• 资讯科技和通讯
• 媒体与娱乐
• 其他的

行动分析市场：依公司规模划分

• 市场概况
• 大公司
• 小型企业

行动分析市场：按地区

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• Google LLC
• Adobe Systems Incorporated
• IBM Corporation
• Salesforce.com, Inc.
• Oracle Corporation
• Microsoft Corporation
• Amazon Web Services（AWS）
• SAP SE
• Flurry Analytics（Verizon Media）
• Mixpanel, Inc.
• Localytics（Upland Software）
• CleverTap
• Amplitude, Inc.
• AppsFlyer
• Kochava, Inc.
• Branch Metrics, Inc.
• Adjust GmbH
• Airship
• Data.ai
• Contentsquare

Global Mobile Analytics Market size was valued at around USD 5.63 billion in 2022 and is expected to rise from USD 6.71 billion in 2023 to reach a value of USD 27.5 billion by 2031, at a CAGR of 19.3% over the forecast period (2024-2031).

The mobile analytics market is witnessing a significant surge, propelled by the widespread adoption of smartphones and the increasing demand for actionable insights into consumer preferences. This discipline encompasses the measurement and evaluation of data generated by mobile platforms, such as apps and mobile websites, focusing on a variety of metrics including app installs, user retention, device types, and geographic demographics. As businesses leverage mobile analytics to enhance user engagement and optimize app performance, the growth is further fueled by advancements in big data technologies and a rise in mobile advertising strategies. However, challenges such as heightened privacy concerns and a general lack of awareness regarding the potential advantages of mobile analytics have somewhat restrained market growth. Despite these obstacles, the outlook remains positive, with expectations of further expansion as more companies enter the sector, offering innovative analytics solutions tailored to the evolving needs of users and businesses alike. The increasing integration of mobile analytics into marketing strategies suggests that organizations are beginning to recognize its value in driving user-centric decisions, ultimately leading to a richer understanding of consumer behavior in the mobile landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile Analytics Market Segmental Analysis

Global Mobile Analytics Market is segmented by Offering, Application, Industry vertical, Enterprise Size, and region. Based on Offering, the market is segmented into Solution, and Service. Based on Application, the market is segmented into Mobile advertisement and marketing analytics, Targeting and Behavioral analytics, Application performance analytics, and Others. Based on Industry Vertical, the market is segmented into BFSI, Retail & E-commerce, Healthcare, Government, Travel & Hospitality, IT & Telecom, Media & Entertainment, and Others. Based on Enterprise size, the market is segmented into Large Enterprises, and SMEs. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Mobile Analytics Market

The explosive expansion of the internet has significantly transformed consumer purchasing behavior, driving the Global Mobile Analytics market forward. As more consumers migrate to online shopping through websites and mobile applications, retailers are harnessing the power of mobile analytics to gain invaluable insights into customer preferences and buying patterns. This trend is amplified by the simultaneous rise in smartphone adoption and internet accessibility, compelling retailers to optimize their marketing strategies and improve user experiences. Consequently, the demand for advanced mobile analytics solutions is surging, enabling businesses to analyze vast amounts of data, personalize offerings, and ultimately enhance sales performance in an increasingly competitive digital landscape.

Restraints in the Global Mobile Analytics Market

The Global Mobile Analytics market is likely to experience restrained growth owing to escalating security and privacy concerns surrounding cloud-based solutions. Issues such as data loss, breaches, unforeseen crises, and vulnerabilities in applications present significant threats that undermine consumer trust. Cyber-attacks further exacerbate these risks, prompting companies to hesitate in adopting mobile analytics solutions. Although cloud-based security services offer some relief through mechanisms like authorization management, access control, data aggregation, and robust encryption techniques, the persistent fear of data compromise remains a significant barrier. As organizations prioritize safeguarding sensitive information, the adoption rate of mobile analytics technologies may be hindered, impacting overall market growth.

Market Trends of the Global Mobile Analytics Market

The Global Mobile Analytics market is experiencing a significant trend toward the integration of advertising and marketing analytics, with organizations increasingly leveraging data to understand user acquisition and retention patterns. This sophisticated analysis allows businesses to gain insights into conversion rates, enabling them to make rapid, informed decisions. As mobile advertising and marketing analytics provide a consolidated view of campaign performance while simplifying complex data sets, companies are becoming more adept at optimizing their strategies. This evolution highlights the growing importance of data-driven decision-making in enhancing customer engagement, ultimately driving market growth and competitiveness in the mobile analytics arena.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree of Competition
• Top Investment Pockets
• Ecosystem of the Market
• Value Chain Analysis
• Technology Analysis
• Patent Analysis
• Pricing Analysis
• Case Study Analysis
• Regulatory Analysis

Mobile Analytics Market, By Offering

• Market Overview
• Solution
• Service

Mobile Analytics Market, By Application

• Market Overview
• Mobile advertisement and marketing analytics
• Targeting and Behavioral analytics
• Application performance analytics
• Others

Mobile Analytics Market, By Industry Vertical

• Market Overview
• BFSI
• Retail & E-commerce
• Healthcare
• Government
• Travel & Hospitality
• IT & Telecom
• Media & Entertainment
• Others

Mobile Analytics Market, By Enterprise size

• Market Overview
• Large Enterprises
• SMEs

Mobile Analytics Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Google LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Systems Incorporated
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce.com, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (AWS)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flurry Analytics (Verizon Media)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mixpanel, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Localytics (Upland Software)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CleverTap
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amplitude, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AppsFlyer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kochava, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Branch Metrics, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adjust GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airship
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Data.ai
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Contentsquare
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments