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市场调查报告书
商品编码
1539305

行动分析市场:全球产业分析，规模，占有率，成长，趋势，预测，2024年～2031年

Mobile Analytics Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2031
出版日期: | 出版商: Persistence Market Research | 英文 300 Pages | 商品交期: 2-5个工作天内

价格
简介目录

Persistence Market Research最近发布了一份关于全球行动分析市场的综合报告。该报告对关键市场动态进行了深入分析，包括驱动因素、新兴趋势、机会和课题，提供对市场前景的深入了解。

主要的洞察

  • 行动分析市场规模（2024 年）：78.079 亿美元
  • 预测市场规模（2031 年）：197.131 亿美元
  • 全球市场成长率（2024-2031 年复合年增长率）：10.8%

行动分析市场 - 报告范围：

行动分析是指从行动平台收集、分析和解释资料以优化使用者体验和业务绩效的过程。这些分析解决方案对于了解使用者行为、参与度指标、应用程式效能以及使企业能够做出数据驱动的决策至关重要。行动分析工具广泛应用于零售、金融和娱乐等各个领域，以推动用户获取、保留和货币化策略。智慧型手机的普及、对个人化用户体验的日益重视以及分析技术的进步推动了市场成长。

推动市场成长的因素：

全球行动分析市场由多个关键因素推动，例如行动装置使用量的快速成长以及对即时数据分析以提高用户参与度的需求不断增长。此外，行动商务的兴起以及了解使用者行为对于有针对性的行销日益重要也对市场扩张做出了重大贡献。此外，人工智慧 (AI) 和机器学习 (ML) 的进步正在实现更先进的分析功能，进一步推动行动分析解决方案的采用。从大量数据中即时提供可行见解的能力是市场成长的关键驱动力。

市场限制因素：

儘管行动分析市场潜力巨大，但它仍面临资料隐私问题和管理大量行动资料的复杂性等课题。对资料收集和使用的监管限制可能会限制资料分析的范围，特别是随着对使用者隐私的日益关注。此外，将行动分析与现有 IT 基础架构整合并确保跨多个平台的资料准确性可能是一项重大课题。应对这些课题需要强大的资料治理框架和能够处理复杂资料环境的高阶分析解决方案。

市场机会：

由于技术进步和行动优先策略的重要性日益增加，行动分析市场提供了巨大的成长机会。人工智慧和机器学习与行动分析的集合成为预测分析、用户细分和个人化行销创造了新的可能性。 5G 技术的日益普及以及行动装置越来越多地使用各种服务正在扩大市场潜力。投资创新行动分析解决方案、专注于改善用户体验并开发可扩展且灵活的分析平台的公司将能够利用这些新的商机。

本报告解决的关键问题

  • 推动全球行动分析市场成长的关键因素有哪些？
  • 哪些产业和应用程式正在引领行动分析解决方案的采用？
  • 技术进步如何改变行动分析市场的竞争格局？
  • 谁是行动分析市场的主要参与者？ 他们采取哪些策略来保持竞争力？
  • 全球行动分析市场的新趋势和未来前景是什么？

目录

第1章 摘要整理

第2章 市场概要

  • 市场范围/分类
  • 市场定义/范围/限制

第3章 主要市场趋势

  • 影响市场的主要趋势
  • 主要的成功因素

第4章 COVID-19大流行病危机的影响分析

  • COVID-19大流行病危机的对市场的影响
  • COVID发生前的市场成长(2020年以前)
  • COVID-19流行后的对市场的影响(2020年以后)
  • 復苏情境(短期·中期·长期)

第5章 市场结构分析

  • 市场分析:各企业层级
  • 市场集中
  • 主要企业的市场占有率分析
  • 市场影响分析

第6章 全球行动分析市场需求(金额，一百万美元)分析

  • 过去的市场金额(一百万美元)分析，2019年～2023年
  • 现在及未来市场金额(一百万美元)预测，2024年～2031年
    • 与前一年同期比较成长趋势分析
    • 绝对额的机会分析

第7章 市场背景

  • 宏观经济要素
  • 预测要素 - 相关性及影响
  • 价值链
  • 市场动态

第8章 全球行动分析市场分析:各解决方案

  • 简介/主要调查结果
  • 过去的市场规模(一百万美元)的分析:各解决方案，2019年～2023年
  • 现在及未来市场规模(一百万美元)和分析与预测:各解决方案，2024年～2031年
    • 应用效能分析
    • 行动行销/广告分析
    • App内分析
  • 市场魅力分析:各解决方案

第9章 全球行动分析市场分析:各部署类型

  • 简介/主要调查结果
  • 过去的市场规模(一百万美元)的分析:各部署类型，2019年～2023年
  • 现在及未来市场规模(一百万美元)的分析与预测:各部署类型，2024年～2031年
    • 内部部署
    • 云端
  • 市场魅力分析:各部署类型

第10章 全球行动分析市场分析:各业界

  • 简介/主要调查结果
  • 过去的市场规模(一百万美元)的分析:各业界，2019年～2023年
  • 现在及未来市场规模(一百万美元)的分析与预测:各业界，2024年～2031年
    • BFSI
    • 运输·物流
    • 电子商务·零售
    • 饭店
    • 媒体·娱乐
    • 医疗保健
    • 其他
  • 市场魅力分析:各业界

第11章 全球行动分析市场分析:各地区

  • 简介/主要调查结果
  • 过去的市场规模(一百万美元)与分析:各地区，2019年～2023年
  • 目前市场规模(一百万美元)和分析与预测:各地区，2024年～2031年
    • 北美
    • 南美
    • 欧洲
    • 东亚
    • 南亚·太平洋
    • 中东·非洲
  • 市场魅力分析:各地区

第12章 北美的行动分析市场分析

第13章 南美的行动分析市场分析

第14章 欧洲的行动分析市场分析

第15章 东亚的行动分析市场分析

第16章 南亚·太平洋的行动分析市场分析

第17章 中东·非洲的行动分析市场分析

第18章 各主要国家的行动分析市场分析

  • 美国
  • 加拿大
  • 墨西哥
  • 巴西
  • 德国
  • 义大利
  • 法国
  • 英国
  • 西班牙
  • 荷比卢三国
  • 俄罗斯
  • 中国
  • 日本
  • 韩国
  • 印度
  • ASEAN
  • 澳洲·纽西兰
  • GCC各国
  • 土耳其
  • 南非
  • 北非

第19章 竞争分析

  • 竞争仪表板
  • 竞争的主要策略
  • 竞争的详细资讯
    • Microsoft Corporation
    • Adobe Systems Incorporated.
    • International Business Machine Corporation
    • Webtrends, Inc.
    • Yahoo！Inc.(Flurry Analytics)
    • Amazon Web Services Inc.
    • Tune, Inc.
    • Google, Inc.
    • Mixpanel, Inc.
    • Localytics Company

第20章 所使用的前提条件与缩写

第21章 调查手法

简介目录
Product Code: PMRREP9143

Persistence Market Research has recently unveiled a comprehensive report on the global Mobile Analytics Market. This report provides an in-depth analysis of critical market dynamics, including driving factors, emerging trends, opportunities, and challenges, offering a detailed understanding of the market landscape.

Key Insights:

  • Mobile Analytics Market Size (2024E): USD 7807.9 Mn
  • Projected Market Value (2031F): USD 19,713.1 Mn
  • Global Market Growth Rate (CAGR 2024 to 2031): 10.8%

Mobile Analytics Market - Report Scope:

Mobile analytics refers to the process of collecting, analyzing, and interpreting data from mobile platforms to optimize user experience and business performance. These analytics solutions are crucial for understanding user behavior, engagement metrics, and app performance, enabling businesses to make data-driven decisions. Mobile analytics tools are widely adopted across various sectors, including retail, finance, and entertainment, to drive user acquisition, retention, and monetization strategies. The market's growth is fueled by the proliferation of smartphones, the increasing emphasis on personalized user experiences, and advancements in analytics technologies.

Market Growth Drivers:

The global Mobile Analytics Market is driven by several key factors, including the rapid growth of mobile device usage and the increasing need for real-time data analysis to enhance user engagement. The rise of mobile commerce and the growing importance of understanding user behavior for targeted marketing are also significant contributors to market expansion. Additionally, advancements in artificial intelligence (AI) and machine learning (ML) are enabling more sophisticated analytics capabilities, further propelling the adoption of mobile analytics solutions. The ability to provide actionable insights from large volumes of data in real time is a critical driver of market growth.

Market Restraints:

Despite its potential, the Mobile Analytics Market faces challenges such as data privacy concerns and the complexity of managing vast amounts of mobile data. Regulatory restrictions on data collection and usage, particularly with the increasing focus on user privacy, can limit the extent of data analytics. Moreover, integrating mobile analytics with existing IT infrastructure and ensuring data accuracy across multiple platforms can pose significant challenges. Addressing these issues requires robust data governance frameworks and advanced analytics solutions capable of handling complex data environments.

Market Opportunities:

The Mobile Analytics Market presents significant growth opportunities driven by technological advancements and the rising importance of mobile-first strategies. The integration of AI and ML with mobile analytics is creating new possibilities for predictive analytics, user segmentation, and personalized marketing. The growing adoption of 5G technology and the increasing use of mobile devices for various services are expanding the market potential. Companies that invest in innovative mobile analytics solutions, focus on enhancing user experiences, and develop scalable and flexible analytics platforms are well-positioned to capitalize on these emerging opportunities.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the Mobile Analytics Market globally?
  • Which sectors and applications are leading the adoption of mobile analytics solutions?
  • How are technological advancements reshaping the competitive landscape of the Mobile Analytics Market?
  • Who are the key players in the Mobile Analytics Market, and what strategies are they employing to stay competitive?
  • What are the emerging trends and future prospects in the global Mobile Analytics Market?

Competitive Intelligence and Business Strategy:

Leading players in the global Mobile Analytics Market, such as Google, Adobe, and Oracle, are focusing on innovation, technological advancements, and strategic collaborations to gain a competitive edge. These companies invest heavily in research and development to create advanced analytics solutions that offer enhanced data accuracy, real-time processing, and seamless integration with mobile platforms. Strategic partnerships with telecom providers, app developers, and digital marketing firms facilitate market access and drive solution adoption. Emphasizing user-centric approaches, strong data protection measures, and innovative analytics capabilities are key strategies for maintaining market leadership in the dynamic Mobile Analytics Market landscape.

Key Companies Profiled:

  • Microsoft Corporation
  • Adobe Systems Incorporated.
  • International Business Machine Corporation
  • Webtrends, Inc.
  • Yahoo! Inc. (Flurry Analytics)
  • Amazon Web Services Inc.
  • Tune, Inc.
  • Google, Inc.
  • Mixpanel, Inc.
  • Localytics Company

Mobile Analytics Market: Segmentation

Solution

  • Application Performance Analytics
  • Mobile Marketing/Advertising Analytics
  • In-app Analytics

Deployment Type

  • On-premise
  • Cloud

Industry

  • BFSI
  • Transportation & Logistics
  • e-Commerce & Retail
  • Hospitality
  • Media & Entertainment
  • Healthcare

Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Market Outlook
  • 1.2. Demand Side Trends
  • 1.3. Supply Side Trends
  • 1.4. Analysis and Recommendations

2. Market Overview

  • 2.1. Market Coverage / Taxonomy
  • 2.2. Market Definition / Scope / Limitations

3. Key Market Trends

  • 3.1. Key Trends Impacting Market
  • 3.2. Key Success Factors

4. COVID-19 Pandemic Crisis Impact Analysis

  • 4.1. Impact of COVID-19 Pandemic Crisis on Market
  • 4.2. Pre-COVID Outbreak Market Growth (Before 2020)
  • 4.3. Post-COVID Outbreak Market Impact (2020 and beyond)
  • 4.4. Recovery Scenario (Short Term/Mid Term/Long Term)

5. Market Structure Analysis

  • 5.1. Market Analysis by Tier of Companies
  • 5.2. Market Concentration
  • 5.3. Market Share Analysis of Top Players
  • 5.4. Market Presence Analysis
    • 5.4.1. Regional footprint by Players
    • 5.4.2. Product footprint by Players
    • 5.4.3. Channel footprint by Players

6. Global Mobile Analytics Market Demand (in Value in US$ Mn) Analysis 2019-2023 and Forecast, 2024-2031

  • 6.1. Historical Market Value (US$ Mn) Analysis, 2019-2023
  • 6.2. Current and Future Market Value (US$ Mn) Projections, 2024-2031
    • 6.2.1. Y-o-Y Growth Trend Analysis
    • 6.2.2. Absolute $ Opportunity Analysis

7. Market Background

  • 7.1. Macro-Economic Factors
    • 7.1.1. Global GDP Growth Outlook
    • 7.1.2. Global ICT Spending Outlook
  • 7.2. Forecast Factors - Relevance & Impact
  • 7.3. Value Chain
  • 7.4. Market Dynamics
    • 7.4.1. Drivers
    • 7.4.2. Restraints
    • 7.4.3. Opportunities

8. Global Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031, by Solution

  • 8.1. Introduction / Key Findings
  • 8.2. Historical Market Size (US$ Mn) Analysis By Solution, 2019-2023
  • 8.3. Current and Future Market Size (US$ Mn) and Analysis and Forecast By Solution, 2024-2031
    • 8.3.1. Application Performance Analytics
    • 8.3.2. Mobile Marketing/Advertising Analytics
    • 8.3.3. In App Analytics
  • 8.4. Market Attractiveness Analysis By Solution

9. Global Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031, by Deployment Type

  • 9.1. Introduction / Key Findings
  • 9.2. Historical Market Size (US$ Mn) Analysis By Deployment Type, 2019-2023
  • 9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Deployment Type, 2024-2031
    • 9.3.1. On-premise
    • 9.3.2. Cloud
  • 9.4. Market Attractiveness Analysis By Deployment Type

10. Global Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031, by Industry Type

  • 10.1. Introduction / Key Findings
  • 10.2. Historical Market Size (US$ Mn) Analysis By Industry, 2019-2023
  • 10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Industry, 2024-2031
    • 10.3.1. BFSI
    • 10.3.2. Transportation & Logistics
    • 10.3.3. E-Commerce & Retail
    • 10.3.4. Hospitality
    • 10.3.5. Media & Entertainment
    • 10.3.6. Healthcare
    • 10.3.7. Others
  • 10.4. Market Attractiveness Analysis By Industry

11. Global Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031, by Region

  • 11.1. Introduction / Key Findings
  • 11.2. Historical Market Size (US$ Mn) and Analysis By Region, 2019-2023
  • 11.3. Current Market Size (US$ Mn) and Analysis and Forecast By Region, 2024-2031
    • 11.3.1. North America
    • 11.3.2. Latin America
    • 11.3.3. Europe
    • 11.3.4. East Asia
    • 11.3.5. South Asia & Pacific
    • 11.3.6. Middle East & Africa
  • 11.4. Market Attractiveness Analysis By Region

12. North America Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031

  • 12.1. Introduction
  • 12.2. Historical Market Size (US$ Mn) and Trend Analysis By Market Taxonomy, 2019-2023
  • 12.3. Market Size (US$ Mn) and Forecast By Market Taxonomy, 2024-2031
    • 12.3.1. By Solution
    • 12.3.2. By Deployment Type
    • 12.3.3. By Industry
    • 12.3.4. By Country
      • 12.3.4.1. U.S.
      • 12.3.4.2. Canada
  • 12.4. Market Attractiveness Analysis
    • 12.4.1. By Solution
    • 12.4.2. By Deployment Type
    • 12.4.3. By Industry
    • 12.4.4. By Country
  • 12.5. Market Trends
  • 12.6. Key Market Participants - Intensity Mapping

13. Latin America Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031

  • 13.1. Introduction
  • 13.2. Historical Market Size (US$ Mn) and Trend Analysis By Market Taxonomy, 2019-2023
  • 13.3. Market Size (US$ Mn) and Forecast By Market Taxonomy, 2024-2031
    • 13.3.1. By Solution
    • 13.3.2. By Deployment Type
    • 13.3.3. By Industry
    • 13.3.4. By Country
      • 13.3.4.1. Brazil
      • 13.3.4.2. Mexico
      • 13.3.4.3. Rest of Latin America
  • 13.4. Market Attractiveness Analysis
    • 13.4.1. By Solution
    • 13.4.2. By Deployment Type
    • 13.4.3. By Industry
    • 13.4.4. By Country
  • 13.5. Market Trends
  • 13.6. Key Market Participants - Intensity Mapping

14. Europe Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031

  • 14.1. Introduction
  • 14.2. Historical Market Size (US$ Mn) and Trend Analysis By Market Taxonomy, 2019-2023
  • 14.3. Market Size (US$ Mn) and Forecast By Market Taxonomy, 2024-2031
    • 14.3.1. By Solution
    • 14.3.2. By Deployment Type
    • 14.3.3. By Industry
    • 14.3.4. By Country
      • 14.3.4.1. Germany
      • 14.3.4.2. Italy
      • 14.3.4.3. France
      • 14.3.4.4. U.K.
      • 14.3.4.5. Spain
      • 14.3.4.6. BENELUX
      • 14.3.4.7. Russia
      • 14.3.4.8. Rest of Europe
  • 14.4. Market Attractiveness Analysis
    • 14.4.1. By Solution
    • 14.4.2. By Deployment Type
    • 14.4.3. By Industry
    • 14.4.4. By Country
  • 14.5. Market Trends
  • 14.6. Key Market Participants - Intensity Mapping

15. East Asia Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031

  • 15.1. Introduction
  • 15.2. Historical Market Size (US$ Mn) and Trend Analysis By Market Taxonomy, 2019-2023
  • 15.3. Market Size (US$ Mn) and Forecast By Market Taxonomy, 2024-2031
    • 15.3.1. By Solution
    • 15.3.2. By Deployment Type
    • 15.3.3. By Industry
    • 15.3.4. By Country
      • 15.3.4.1. China
      • 15.3.4.2. Japan
      • 15.3.4.3. South Korea
  • 15.4. Market Attractiveness Analysis
    • 15.4.1. By Solution
    • 15.4.2. By Deployment Type
    • 15.4.3. By Industry
    • 15.4.4. By Country
  • 15.5. Market Trends
  • 15.6. Key Market Participants - Intensity Mapping

16. South Asia & Pacific Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031

  • 16.1. Introduction
  • 16.2. Historical Market Size (US$ Mn) and Trend Analysis By Market Taxonomy, 2019-2023
  • 16.3. Market Size (US$ Mn) and Forecast By Market Taxonomy, 2024-2031
    • 16.3.1. By Solution
    • 16.3.2. By Deployment Type
    • 16.3.3. By Industry
    • 16.3.4. By Country
      • 16.3.4.1. India
      • 16.3.4.2. Thailand
      • 16.3.4.3. Indonesia
      • 16.3.4.4. Malaysia
      • 16.3.4.5. Oceania
      • 16.3.4.6. Rest of South Asia & Pacific
  • 16.4. Market Attractiveness Analysis
    • 16.4.1. By Solution
    • 16.4.2. By Deployment Type
    • 16.4.3. By Industry
    • 16.4.4. By Country
  • 16.5. Market Trends
  • 16.6. Key Market Participants - Intensity Mapping

17. Middle East and Africa Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031

  • 17.1. Introduction
  • 17.2. Historical Market Size (US$ Mn) and Trend Analysis By Market Taxonomy, 2019-2023
  • 17.3. Market Size (US$ Mn) and Forecast By Market Taxonomy, 2024-2031
    • 17.3.1. By Solution
    • 17.3.2. By Deployment Type
    • 17.3.3. By Industry
    • 17.3.4. By Country
      • 17.3.4.1. GCC Countries
      • 17.3.4.2. Turkey
      • 17.3.4.3. Northern Africa
      • 17.3.4.4. South Africa
      • 17.3.4.5. Rest of Middle East and Africa
  • 17.4. Market Attractiveness Analysis
    • 17.4.1. By Solution
    • 17.4.2. By Deployment Type
    • 17.4.3. By Industry
    • 17.4.4. By Country
  • 17.5. Market Trends
  • 17.6. Key Market Participants - Intensity Mapping

18. Key Countries Analysis- Mobile Analytics Market

  • 18.1. U.S. Mobile Analytics Market Analysis
    • 18.1.1. By Solution
    • 18.1.2. By Deployment Type
    • 18.1.3. By Industry
  • 18.2. Canada Mobile Analytics Market Analysis
    • 18.2.1. By Solution
    • 18.2.2. By Deployment Type
    • 18.2.3. By Industry
  • 18.3. Mexico Mobile Analytics Market Analysis
    • 18.3.1. By Solution
    • 18.3.2. By Deployment Type
    • 18.3.3. By Industry
  • 18.4. Brazil Mobile Analytics Market Analysis
    • 18.4.1. By Solution
    • 18.4.2. By Deployment Type
    • 18.4.3. By Industry
  • 18.5. Germany Mobile Analytics Market Analysis
    • 18.5.1. By Solution
    • 18.5.2. By Deployment Type
    • 18.5.3. By Industry
  • 18.6. Italy Mobile Analytics Market Analysis
    • 18.6.1. By Solution
    • 18.6.2. By Deployment Type
    • 18.6.3. By Industry
  • 18.7. France Mobile Analytics Market Analysis
    • 18.7.1. By Solution
    • 18.7.2. By Deployment Type
    • 18.7.3. By Industry
  • 18.8. U.K. Mobile Analytics Market Analysis
    • 18.8.1. By Solution
    • 18.8.2. By Deployment Type
    • 18.8.3. By Industry
  • 18.9. Spain Mobile Analytics Market Analysis
    • 18.9.1. By Solution
    • 18.9.2. By Deployment Type
    • 18.9.3. By Industry
  • 18.10. BENELUX Mobile Analytics Market Analysis
    • 18.10.1. By Solution
    • 18.10.2. By Deployment Type
    • 18.10.3. By Industry
  • 18.11. Russia Mobile Analytics Market Analysis
    • 18.11.1. By Solution
    • 18.11.2. By Deployment Type
    • 18.11.3. By Industry
  • 18.12. China Mobile Analytics Market Analysis
    • 18.12.1. By Solution
    • 18.12.2. By Deployment Type
    • 18.12.3. By Industry
  • 18.13. Japan Mobile Analytics Market Analysis
    • 18.13.1. By Solution
    • 18.13.2. By Deployment Type
    • 18.13.3. By Industry
  • 18.14. South Korea Mobile Analytics Market Analysis
    • 18.14.1. By Solution
    • 18.14.2. By Deployment Type
    • 18.14.3. By Industry
  • 18.15. India Mobile Analytics Market Analysis
    • 18.15.1. By Solution
    • 18.15.2. By Deployment Type
    • 18.15.3. By Industry
  • 18.16. ASEAN Mobile Analytics Market Analysis
    • 18.16.1. By Solution
    • 18.16.2. By Deployment Type
    • 18.16.3. By Industry
  • 18.17. Australia and New Zealand Mobile Analytics Market Analysis
    • 18.17.1. By Solution
    • 18.17.2. By Deployment Type
    • 18.17.3. By Industry
  • 18.18. GCC Countries Mobile Analytics Market Analysis
    • 18.18.1. By Solution
    • 18.18.2. By Deployment Type
    • 18.18.3. By Industry
  • 18.19. Turkey Mobile Analytics Market Analysis
    • 18.19.1. By Solution
    • 18.19.2. By Deployment Type
    • 18.19.3. By Industry
  • 18.20. South Africa Mobile Analytics Market Analysis
    • 18.20.1. By Solution
    • 18.20.2. By Deployment Type
    • 18.20.3. By Industry
  • 18.21. North Africa Mobile Analytics Market Analysis
    • 18.21.1. By Solution
    • 18.21.2. By Deployment Type
    • 18.21.3. By Industry

19. Competition Analysis

  • 19.1. Competition Dashboard
  • 19.2. Key Strategies, by Competitors
  • 19.3. Competition Deep Dive
    • 19.3.1. Microsoft Corporation
      • 19.3.1.1. Business Overview
      • 19.3.1.2. Product & Service Portfolio
      • 19.3.1.3. Key Financial Outlook (Business Segment/Region)
      • 19.3.1.4. Key Market Developments
      • 19.3.1.5. Strategy Overview
        • 19.3.1.5.1. Product Strategy
        • 19.3.1.5.2. Business Strategy
    • 19.3.2. Adobe Systems Incorporated.
      • 19.3.2.1. Business Overview
      • 19.3.2.2. Product & Service Portfolio
      • 19.3.2.3. Key Financial Outlook (Business Segment/Region)
      • 19.3.2.4. Key Market Developments
      • 19.3.2.5. Strategy Overview
        • 19.3.2.5.1. Product Strategy
        • 19.3.2.5.2. Business Strategy
    • 19.3.3. International Business Machine Corporation
      • 19.3.3.1. Business Overview
      • 19.3.3.2. Product & Service Portfolio
      • 19.3.3.3. Key Financial Outlook (Business Segment/Region)
      • 19.3.3.4. Key Market Developments
      • 19.3.3.5. Strategy Overview
        • 19.3.3.5.1. Product Strategy
        • 19.3.3.5.2. Business Strategy
    • 19.3.4. Webtrends, Inc.
      • 19.3.4.1. Business Overview
      • 19.3.4.2. Product & Service Portfolio
      • 19.3.4.3. Key Financial Outlook (Business Segment/Region)
      • 19.3.4.4. Key Market Developments
      • 19.3.4.5. Strategy Overview
        • 19.3.4.5.1. Product Strategy
        • 19.3.4.5.2. Business Strategy
    • 19.3.5. Yahoo! Inc. (Flurry Analytics)
      • 19.3.5.1. Business Overview
      • 19.3.5.2. Product & Service Portfolio
      • 19.3.5.3. Key Financial Outlook (Business Segment/Region)
      • 19.3.5.4. Key Market Developments
      • 19.3.5.5. Strategy Overview
        • 19.3.5.5.1. Product Strategy
        • 19.3.5.5.2. Business Strategy
    • 19.3.6. Amazon Web Services Inc.
      • 19.3.6.1. Business Overview
      • 19.3.6.2. Product & Service Portfolio
      • 19.3.6.3. Key Financial Outlook (Business Segment/Region)
      • 19.3.6.4. Key Market Developments
      • 19.3.6.5. Strategy Overview
        • 19.3.6.5.1. Product Strategy
        • 19.3.6.5.2. Business Strategy
    • 19.3.7. Tune, Inc.
      • 19.3.7.1. Business Overview
      • 19.3.7.2. Product & Service Portfolio
      • 19.3.7.3. Key Financial Outlook (Business Segment/Region)
      • 19.3.7.4. Key Market Developments
      • 19.3.7.5. Strategy Overview
        • 19.3.7.5.1. Product Strategy
        • 19.3.7.5.2. Business Strategy
    • 19.3.8. Google, Inc.
      • 19.3.8.1. Business Overview
      • 19.3.8.2. Product & Service Portfolio
      • 19.3.8.3. Key Financial Outlook (Business Segment/Region)
      • 19.3.8.4. Key Market Developments
      • 19.3.8.5. Strategy Overview
        • 19.3.8.5.1. Product Strategy
        • 19.3.8.5.2. Business Strategy
    • 19.3.9. Mixpanel, Inc.
      • 19.3.9.1. Business Overview
      • 19.3.9.2. Product & Service Portfolio
      • 19.3.9.3. Key Financial Outlook (Business Segment/Region)
      • 19.3.9.4. Key Market Developments
      • 19.3.9.5. Strategy Overview
        • 19.3.9.5.1. Product Strategy
        • 19.3.9.5.2. Business Strategy
    • 19.3.10. Localytics Company
      • 19.3.10.1. Business Overview
      • 19.3.10.2. Product & Service Portfolio
      • 19.3.10.3. Key Financial Outlook (Business Segment/Region)
      • 19.3.10.4. Key Market Developments
      • 19.3.10.5. Strategy Overview
        • 19.3.10.5.1. Product Strategy
        • 19.3.10.5.2. Business Strategy

20. Assumptions and Acronyms Used

21. Research Methodology