行动分析市场规模、份额和成长分析（按产品、应用、公司规模和地区划分）—产业预测（2026-2033 年）

预计到 2024 年，行动分析市场规模将达到 80.1 亿美元，到 2025 年将成长至 95.5 亿美元，到 2033 年将成长至 391.9 亿美元，在预测期（2026-2033 年）内，复合年增长率为 19.3%。

全球行动分析市场正经历显着成长，这主要得益于企业对客户偏好洞察的需求以及智慧型手机普及率的不断提高。随着行动装置使用量的增加，企业正利用行动分析来改善客户体验并实施个人化行销策略。行动广告的成长和巨量资料技术的融合进一步推动了这一扩张。分析行动平台上的客户行为能够帮助企业优化行销宣传活动并改善决策。然而，隐私问题以及对行动分析价值认知不足等挑战可能会阻碍市场成长。儘管如此，创新解决方案的采用和即时数据分析的融合有望促进个人化消费者体验的提升，从而为市场发展创造巨大机会。

行动分析市场驱动因素

全球行动分析市场的主要驱动力是行动装置在不同人群和地区的普及率和使用率呈指数级增长。随着消费者越来越依赖智慧型手机和平板电脑进行沟通、购物和娱乐，企业不得不利用行动分析来深入了解使用者行为、参与度和偏好。这种数据驱动的方法使企业能够优化其行动应用程式和行销策略，从而改善用户体验并提高客户忠诚度。此外，将人工智慧和机器学习等先进技术整合到行动分析工具中，也推动了更高阶数据分析解决方案的需求。

行动分析市场限制因素

全球行动分析市场的主要限制因素之一是人们对资料隐私和安全日益增长的担忧。由于行动应用程式会收集大量用户数据，因此诸如 GDPR 和 CCPA 等严格法规对企业提出了严苛的合规要求。这可能导致营运成本增加、资料管理复杂化，并因不合规而引发法律风险。此外，大众对资料滥用的日益关注加剧了消费者的不信任感，也促使企业实施强而有力的隐私权保护措施。这种环境可能会阻碍行动分析解决方案的普及，并限制其在各行业的潜在成长。

行动分析市场趋势

行动分析市场正日益倾向于整合机器学习和人工智慧，这反映了一个关键趋势，即提升数据洞察的深度和有效性。透过利用先进的分析技术，企业能够透过分析大规模资料集并发现隐藏模式来预测使用者行为并优化目标策略。这种由人工智慧驱动的自动化技术的应用，有助于在行动分析平台中实现敏捷决策，使企业能够更有效地客製化内容并即时优化行销宣传活动。随着企业努力保持竞争优势，这些技术进步正将行动分析转变为企业成长和创新的关键工具。

目录

介绍

• 调查目标
• 定义
• 市场覆盖范围

调查方法

• 资讯收集
• 二手和一手资讯来源
• 市场规模预测
• 市场假设与限制

执行摘要

前景
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场动态
  • 司机
  • 机会
  • 抑制因素
  • 任务
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 价值链分析
• 技术分析
• 专利分析
• 定价分析
• 用例分析
• 监管分析

按产品分類的行动分析市场

• 解决方案
• 服务

按应用分類的行动分析市场

• 行动广告和行销分析
• 目标定位和行为分析
• 应用效能分析
• 其他的

按行业分類的行动分析市场

• BFSI
• 零售与电子商务
• 卫生保健
• 政府
• 旅游与饭店
• 资讯科技/通讯
• 媒体娱乐
• 其他的

按公司规模分類的行动分析市场

• 大公司
• 小型企业

按地区分類的行动分析市场

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • GCC
  • 南非
  • 其他中东和非洲地区

竞争格局

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市占率（2025 年）

主要企业简介

• Google LLC
• Adobe Systems Incorporated
• IBM Corporation
• Salesforce.com, Inc.
• Oracle Corporation
• Microsoft Corporation
• Amazon Web Services（AWS）
• SAP SE
• Flurry Analytics（Verizon Media）
• Mixpanel, Inc.
• Localytics（Upland Software）
• CleverTap
• Amplitude, Inc.
• AppsFlyer
• Kochava, Inc.
• Branch Metrics, Inc.
• Adjust GmbH
• Airship
• Data.ai
• Contentsquare

Mobile Analytics Market size was valued at USD 8.01 Billion in 2024 and is poised to grow from USD 9.55 Billion in 2025 to USD 39.19 Billion by 2033, growing at a CAGR of 19.3% during the forecast period (2026-2033).

The global mobile analytics market is experiencing significant growth driven by the demand for actionable insights into customer preferences and the increasing penetration of smartphones. As mobile usage rises, businesses are leveraging mobile analytics to enhance customer experiences and implement personalized marketing strategies. The expansion is further propelled by the growth of mobile advertising and the integration of big data technologies. By analyzing customer behavior on mobile platforms, companies can refine marketing campaigns and improve decision-making. However, challenges such as privacy concerns and a lack of awareness regarding mobile analytics' value could impede growth. Nevertheless, the introduction of innovative solutions and the integration of real-time data analysis are anticipated to create substantial opportunities, fostering tailored consumer experiences and driving the market forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mobile Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mobile Analytics Market Segments Analysis

Global Mobile Analytics Market is segmented by Offering, Application, Industry vertical, Enterprise Size, and region. Based on Offering, the market is segmented into Solution, and Service. Based on Application, the market is segmented into Mobile advertisement and marketing analytics, Targeting and Behavioral analytics, Application performance analytics, and Others. Based on Industry Vertical, the market is segmented into BFSI,Retail & E-commerce, Healthcare, Government, Travel & Hospitality, IT & Telecom, Media & Entertainment, and Others. Based on Enterprise size, the market is segmented into Large Enterprises, and SMEs. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Mobile Analytics Market

A key market driver for the Global Mobile Analytics Market is the exponential growth in mobile device adoption and usage across various demographics and geographies. As consumers increasingly rely on smartphones and tablets for communication, shopping, and entertainment, businesses are compelled to leverage mobile analytics to gain insights into user behavior, engagement, and preferences. This data-driven approach enables companies to optimize their mobile applications and marketing strategies, enhancing user experience and driving customer loyalty. Furthermore, the integration of advanced technologies like artificial intelligence and machine learning into mobile analytics tools is also contributing to the demand for more sophisticated data analysis solutions.

Restraints in the Mobile Analytics Market

One significant market restraint for the global mobile analytics market is the growing concerns around data privacy and security. As mobile applications increasingly collect vast amounts of user data, stringent regulations, such as GDPR and CCPA, impose stringent compliance requirements on businesses. This can lead to increased operational costs, complexities in data management, and potential legal ramifications for non-compliance. Additionally, the public's heightened awareness of data misuse fosters distrust among consumers, challenging companies to implement robust privacy measures. This environment may inhibit the adoption of mobile analytics solutions, limiting their potential growth within various industries.

Market Trends of the Mobile Analytics Market

The mobile analytics market is increasingly leaning towards the integration of machine learning and artificial intelligence, reflecting a significant trend that enhances the depth and efficacy of data insights. By leveraging advanced analytics techniques, businesses gain the ability to predict user behaviors and optimize targeting strategies through the analysis of large data sets and the discovery of hidden patterns. This incorporation of AI-driven automation fosters agile decision-making in mobile analytics platforms, allowing companies to tailor content more effectively and refine marketing campaigns in real-time. As organizations strive to maintain a competitive edge, such technological advancements are transforming mobile analytics into a pivotal tool for growth and innovation.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree of Competition
• Top Investment Pockets
• Ecosystem of the Market
• Value Chain Analysis
• Technology Analysis
• Patent Analysis
• Pricing Analysis
• Case Study Analysis
• Regulatory Analysis

Mobile Analytics Market, By Offering

• Market Overview
• Solution
• Service

Mobile Analytics Market, By Application

• Market Overview
• Mobile advertisement and marketing analytics
• Targeting and Behavioral analytics
• Application performance analytics
• Others

Mobile Analytics Market, By Industry Vertical

• Market Overview
• BFSI
• Retail & E-commerce
• Healthcare
• Government
• Travel & Hospitality
• IT & Telecom
• Media & Entertainment
• Others

Mobile Analytics Market, By Enterprise size

• Market Overview
• Large Enterprises
• SMEs

Mobile Analytics Market Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2025

Key Company Profiles

• Google LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Systems Incorporated
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce.com, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (AWS)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flurry Analytics (Verizon Media)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mixpanel, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Localytics (Upland Software)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CleverTap
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amplitude, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AppsFlyer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kochava, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Branch Metrics, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adjust GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airship
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Data.ai
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Contentsquare
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments