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全球健康零食市场 - 2023-2030Global Healthy Snacks Market - 2023-2030 |
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全球健康零食市场规模在2022年达到882亿美元,预计到2030年将达到1,416亿美元。在2023-2030年的预测期内,该市场的复合年增长率为6.1%。
健康零食是指能够提供必需营养、低不健康添加剂或低热量,并具有一系列健康益处的食品。这些零食支持均衡饮食,有助于整体健康。消费者对植物性零食和无麸质零食的需求增加,这有助于提高对健康零食的需求。
在全球范围内,消费者正在寻找富含蛋白质的健康零食。在预测期内,天然成分健康零食供应的增加有助于促进市场增长。
市场中的主要关键参与者专注于营养零食和功能零食产品的推出,以扩大其业务。例如,2022年12月12日,Lil'Goodness在市场上推出了以迪士尼和漫威为灵感的产品。作为该产品的一部分,该公司在包装上使用了一些知名的迪斯尼和漫威卡通人物,并推出了多种益生巧克力和挤压零食产品。
此外,马里科还于2022年11月2日推出了一款美味的早餐大豆零食。随着Saffola Soya Bhurji的推出,该产品的推出有助于扩大公司的植物蛋白产品组合。这是一款富含蛋白质的美味小吃,烹饪时间较短。该产品有多种Magic Masala口味。
人们越来越意识到食物选择对身心健康的影响,这促使他们寻找更健康的替代品,包括零食。随着人们对营养及其对身体影响的了解越来越多,他们积极寻找符合其健康目标的零食。保持健康体重、控制慢性疾病、提高能量水平、支持免疫功能和增强整体活力的愿望推动了对健康零食的需求。
COVID-19影响分析包括COVID前情景、COVID情景和COVID后情景,以及价格动态(包括大流行期间和之后的价格变化,并与COVID前情景进行比较)、供求关系(由于贸易限制、封锁和后续问题导致的供求变化)、政府倡议(政府机构为振兴市场、部门或行业而采取的倡议)和制造商战略倡议(制造商为缓解COVID问题而采取的措施将在此进行介绍)。
人工智能工具可以分析社交媒体数据、在线评论和消费者行为,从而洞察市场趋势、偏好和情绪。这些信息有助于企业了解消费者的偏好,并为健康零食制定有针对性的营销活动。
人工智能驱动的聊天机器人和虚拟助理还可提供个性化推荐,并与消费者互动,以提升他们的零食体验。计算机视觉和机器学习等人工智能技术可用于零食生产设施的质量控制和食品安全监控。
这些系统可以实时检测缺陷、异常和潜在污染物,确保生产出安全优质的零食。
俄罗斯和乌克兰战争带来了挑战,但也为这些地区以外的健康零食公司带来了新的出口机会。随着贸易动态的变化,其他国家的公司可能会探索扩大其在俄罗斯或乌克兰市场的业务。这可能导致竞争加剧,并引入新的健康零食选择。
健康零食公司可能需要调整其采购战略和供应链物流,以缓解潜在的贸易中断。他们可能会寻找替代供应商或开拓新市场,以确保原料和成品的稳定供应。这些调整会影响生产成本,并可能影响健康零食的定价。
The Global Healthy Snacks Market reached US$ 88.2 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 141.6 billion by 2030. The market is growing at a CAGR of 6.1% during the forecast period 2023-2030.
Healthy snacks are food items that provide essential nutrients, are low in unhealthy additives or excessive calories, and offer a range of health benefits. These snacks support a balanced diet and contribute to overall well-being. Increase in the consumer's demand for plant-based snacks and gluten-free snacks, which helps to increase demand of healthy snack options.
Globally, consumers are looking for protein-rich snacks for their health benefits. Increasing the availability of healthy snacks with natural ingredients helps boost market growth over the forecast period.
Major key players in the market focusing on Nutritious snacks and Functional snacks product launches to expand their business. For instance, on December 12, 2022, Lil'Goodness launched Disney, Marvel-inspired products in the market. With some of the well-known Disney and Marvel characters on the packaging, the company is releasing a variety of prebiotic chocolates and extruded snack items as part of this offering.
Also, on November 2, 2022, Marico launched a yummy soya snack for breakfast. This product launch helps to expand companies' plant-based protein portfolio with the launch of Saffola Soya Bhurji. It is a protein-rich and delicious snack that takes less time to cook. It is launched in versatile Magic Masala flavor.
People are becoming more conscious of the impact of their food choices on their physical and mental health, leading them to seek out healthier alternatives, including snacks. As individuals become more educated about nutrition and its effects on their bodies, they actively seek snacks that align with their health goals. The demand of healthy snacks is fueled by a desire to maintain a healthy weight, manage chronic conditions, boost energy levels, support immune function, and enhance overall vitality.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
AI tools can analyze social media data, online reviews, and consumer behavior to gain insights into market trends, preferences, and sentiments. This information helps companies understand consumer preferences and develop targeted marketing campaigns for healthy snacks.
AI-powered chatbots and virtual assistants also provide personalized recommendations and engage with consumers to enhance their snacking experience. AI technologies, such as computer vision and machine learning, can be utilized for quality control and food safety monitoring in snack production facilities.
These systems can detect defects, anomalies, and potential contaminants in real time, ensuring the production of safe and high-quality snacks.
Russia and Ukraine wars create challenges; they can also lead to new export opportunities for healthy snack companies outside these regions. As trade dynamics change, companies from other countries may explore expanding their Russian or Ukrainian market presence. This could result in increased competition and the introduction of new healthy snack options.
Healthy snack companies may need to adjust their sourcing strategies and supply chain logistics to mitigate potential trade disruptions. They may seek alternative suppliers or explore new markets to ensure a consistent supply of ingredients and finished products. These adjustments can impact production costs and potentially influence the pricing of healthy snacks.
The global healthy snacks market is segmented based on product, distribution channel, and region.
In 2022, the cereal and granola bars segment had the highest revenue share in the healthy snacks market. An increase in product launches by the major key players helps to boost the demand of cereal and granola bars. For instance, in February 2022, Magic Spoon expanded their portfolio by launching new limited-edition bars.
They are available in two types Cocoa Peanut Butter and Cookies & Cream. These are made with better ingredients, one gram of sugar, four grams of net carbs, and are free of gluten and grains and Magic Spoon's Cereal Bars have 10 grams of protein.
In 2022, North America held the largest market share in the healthy snacks market due to increased consumer demand for low-sugar and low-fat snacks. An increase in investment and research and development activities by major key players helps to boost market growth.
Also, increasing product launches by major key players help boost the market growth. For instance, in March 2022, Boulder Canyon & Good Health launched new snacks in the market named as Jalapeno flavored Potato Chips and White Cheddar ABC Bites!. Both snacks are High-fiber snacks.
The major global players include: Kind LLC, B&G Foods Inc., Hormel food corporation, Mondelez International, General Mills Inc., Tyson food Inc., The Kellogg Company, PepsiCo Inc., Nestle S.A, Unilever Plc.
The Global Healthy Snacks Market Report Would Provide Approximately 53 Tables, 51 Figures And 102 pages.
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