首页 > 市场调查报告书 > 食物/饮料

热饮

市场调查报告书

商品编码

1325297

全球硬茶市场 - 2023-2030

Global Hard Tea Market - 2023-2030

出版日期: 2023年08月04日 | 出版商:

DataM Intelligence | 英文 122 Pages | 商品交期: 约2个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

市场概况

全球硬茶市场在 2022 年达到 21 亿美元，预计到 2030 年将达到 87 亿美元，2023-2030 年预测期间复合年增长率为 19.5%。

酒茶是一种风味多样的酒精饮料，具有茶酒的特点。硬茶通常酒精含量较低。茶味酒产品种类丰富，包括茶酒、茶硬苹果酒、茶精酿啤酒、茶烈酒、茶鸡尾酒、硬茶等，都融入了茶的味道。茶和酒精饮料。

植物混合茶是各种植物成分的混合物，例如香草、花卉、水果和香料，它们结合在一起创造出独特而美味的茶汤。由于消费者对即饮饮料的需求不断增加，全球硬茶的需求增加。

市场动态

硬茶创新产品推出的增加有助于推动预测期内的市场增长

市场上的主要参与者专注于硬茶新产品的推出。各种品牌和口味的硬茶供应量的增加有助于推动火灾期间的市场增长。有效的营销，特别是通过社交媒体，在提高浓茶的知名度和吸引力方面发挥了关键作用。有影响力的人和品牌大使帮助向他们的粉丝，尤其是年轻人传播这种饮料的信息。

年轻一代，尤其是千禧一代和 Z 世代，推动了对浓茶的需求。这些人群经常寻求新的体验，而浓茶为他们提供了一种时尚且令人兴奋的选择。该行业的主要参与者推出了新的硬饮料产品，有助于推动市场增长。例如，2023年1月17日，Bojangles在市场上推出了含酒精的硬甜茶。该新产品由与阿巴拉契亚山啤酒厂合作的公司生产。

硬茶的健康益处推动市场增长

与其他酒精饮料相比，硬茶的热量普遍较低。想要在享用酒精饮料的同时控制卡路里摄入量的消费者发现硬茶是一个不错的选择。一些复杂的茶采用天然成分和真正的茶提取物製成，受到那些喜欢不含人工添加剂或高糖饮料的人的欢迎，他们知道花草茶是什么样的，例如洋甘菊或薄荷茶作为助消化剂。当添加到硬茶中时，这些成分提供了简单的饮食益处。

洋甘菊和熏衣草等花草茶因其镇静和减轻压力的特性而被广泛使用。含有这些成分的硬茶可能会吸引寻求放鬆和缓解压力的消费者。与传统酒相比，浓茶的酒精含量通常较低，这对于那些喜欢少喝酒的人来说是一个重要的选择。一些硬茶含有丰富的抗氧化剂，对健康有益。这些健康益处有助于促进预测期内的市场增长。

政府对硬茶的严格监管阻碍了市场增长

政府经常对饮酒量设定具体限制。硬茶成分必须遵守这些限制，这可能会限制产品的生产和加工。在某些地区，某些饮料中允许的酒精含量可能低于浓茶的理想酒精含量。政府对酒精（包括硬茶）规定了某些标籤要求。

这些规则可能要求显示特定的警告消息、酒精百分比 (ABV) 和其他包装信息。不遵守这些规定可能会增加製造成本并影响产品的视觉吸引力。一般来说，酒精饮料（包括硬茶）的分销需要特殊的许可证和许可证。获得此许可证可能是一个耗时且昂贵的过程，特别是对于小型製造商或新进入市场的製造商而言。政府经常对酒精饮料的销售和广告实施严格的规定，包括限制在特定年龄范围或季节内推广品牌。

COVID-19 影响

COVID-19 大流行对全球硬茶市场产生了重大影响。 COVID-19 导致全球供应链中断，包括硬茶饮料行业。行动限制、封锁和社交距离措施影响了硬茶等酒精饮料的生产、分销和运输。这导致了延误、可用性降低和成本增加。许多国家实施了严格的封锁措施，包括关闭酒吧、餐馆和其他接待场所。这些关闭大大减少了酒精饮料的内部消费需求。结果，销售额下降，该行业的企业面临财务挑战。

Market Overview

Global Hard Tea Market reached US$ 2.1 billion in 2022 and is expected to reach US$ 8.7 billion by 2030 growing with a CAGR of 19.5% during the forecast period 2023-2030.

Alcoholic tea is a type of alcoholic beverage with various flavors and has caracteristics of tea with alcohol. Hard tea typically has lower alcohol content. Tea-flavored alcoholic beverages offers wide range of products, including tea-infused alcohol, tea-infused hard cider, tea-infused craft beer, tea-infused spirits, tea-infused cocktails, and hard tea all of these are infsed with taste of tea and into alcoholic beverage.

Botanical tea blends are the mixture of various plant based ingredients such as herbs, flowers, fruits, and spices that are combined to create unique and flavorful tea infusions. Increase in the demand of hard tea globally due to the increasing consumers demand for the ready to drink beverages.

Market Dynamics

Increase in the Innovative Product Launches of Hard Tea Helps to Boost Market Growth Over the Forecast Period

Major key players in the market focusing on the new product launches of the hard tea. Increase in the availability of hard tea in various brands and flavors helps to boost market growth over the firecast period. Effective marketing, especially through social media, played a key role in increasing the visibility and appeal of strong tea. Influencers and brand ambassadors help spread the word about this drink to their fans, especially among younger people.

Younger generations, especially millennials and Gen Z, have driven demand for strong teas. These demographic groups are often looking for new experiences, and strong tea provided them with a trendy and exciting alternative. Major key players in the industry launched new hard drinks products which helps to drive market growth. For instance, on January, 17, 2023, Bojangles launched alcohol-infused hard sweet tea in the market. The new product is manufactured with by company with the partnership with Appalachian Mountain Brewery.

Health Benefits of Hard Tea Driving the Growth of the Market

Compared to other alcoholic beverages, hard tea was generally low in calories. Consumers who want to control their calorie intake while enjoying alcoholic beverages have found hard tea to be a good choice. Brewed with natural ingredients and real tea extracts, some of the complex teas were a hit with those who prefer drinks that are free of artificial additives or high in sugar They know what an herbal tea looks like as chamomile or peppermint as a digestive. When added to hard tea, these ingredients offered simple dietary benefits.

Herbal teas such as chamomile and lavender were commonly used for their calming and stress reducing properties. Hard teas with these ingredients may have appealed to consumers looking for relaxation and stress relief. Strong tea generally contained less alcohol compared to traditional liquor, making it a important option for those who prefer to drink less alcohol. Some hard teas are rich source of antioxidants which are good for the health. These health benefits helps to boost market growth over the forecast period.

Strict Government Regulations on the Hard Tea Hampers Market Growth

Governments often set specific limits on the amount of alcohol that can be consumed. Hard tea ingredients must comply with these restrictions, which may limit the production and processing of the products. In some areas, the alcohol levels allowed in certain beverages may be lower than what is considered ideal for strong teas. Governments mandate certain labeling requirements for alcohol, including hard teas.

These rules may require specific warning messages, alcohol percentage (ABV), and other packaging information to be displayed. Failure to comply with these regulations can increase manufacturing costs and affect the visual appeal of the product. Generally, the distribution of alcoholic beverages, including hard teas, requires special licenses and permits. Obtaining this license can be a time-consuming and expensive process, especially for small manufacturers or those new to the market. Governments often impose strict regulations on the sale and advertising of alcoholic beverages, including restrictions on the promotion of brands within a certain age range or season.

COVID-19 Impact

The COVID-19 pandemic had a significant impact on the hard tea market globally. COVID-19 led to disruptions in global supply chains, including in the hard tea beverage industry. Restrictions on movement, lockdowns, and social distancing measures affected the production, distribution, and transportation of alcoholic beverages like hard tea. This resulted in delays, reduced availability, and increased costs. Many countries implemented strict lockdown measures that included the closure of bars, restaurants, and other hospitality establishments. These closures significantly reduced the demand for on-premise consumption of alcoholic beverages. As a result, sales declined, and businesses in the sector faced financial challenges.

Segment Analysis

The global hard tea market is segmented based on abv %, flavor, distribution channel, and region.

Increase in the Comsumers Demand for the 2-5% ABV Hard Tea Drives Segment Growth.

the global hard tea market by food ABV % has been segmented by 2-5% ABV, and More than 5.1% ABV.

The 2-5% ABVs strike a balance between providing outstanding alcohol and retaining the flavor and character of the tea. This alcohol level can accentuate tea flavors while still providing a refreshing and sociable aspect of hard tea beverage drinking. Consumers are increasingly looking for lower-alcohol beverages to enjoy a sociable drink without getting too drunk. The 2-5% ABV of hard tea allows for a more immersive drinking experience, making it suitable for social gatherings and events where individuals enjoy drinking 2-5% ABV tea.

Containing 5% ABV it can be an attractive alternative to traditional alcoholic beverages such as vodka or whiskey. For individuals who prefer a lighter wine option or are looking for a fresher and lighter option, hard tea with 2-5% ABV is appropriate. Health-conscious drinkers generally seek out low-calorie beverages and alcoholic beverages.

Geographical Analysis

North America Region Held the Largest Share in Hard Tea Market.

The North America hard tea markets were driven by various factors, such as change in consumer priorities, product innovation, and rapid growth of the beverage. Increase in the availability of the various flavors of hard teas such as fruit-infused, herbal, and botanical options helps to boost sales of the hard tea in the region. Increased distribution in retail stores, bars and restaurants across North America has made it possible for consumers to find hard teas.

Major key players in the region launched new products of the hard teas in the market that also helps to boost regional growth over the forecast period. For instance, on June 05, 2023, Jiant, a california based beverage company launched high ABV Hard Teas in the market. It is available in the four different brands such as peach iced tea, mixed berry, kiwi strawberry, and half & half. It is available in the variety 12 pack.

Competitive Landscape

The major global players include Boston Beer Company, Two Chicks Cocktails, Cisco Brewers, Blue Point Brewing Company, Molson Coors, Loverboy Inc, Nude Beverage, Bold Rock Hard Cider, White Claw Hard Seltzer, and 100 Thieves Organizations.

Why Purchase the Report?

To visualize the global hard tea market segmentation based on ABV %, flavor, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of Hard Tea market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global hard tea market report would provide approximately 61 tables, 58 figures and 122 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by ABV %
3.2. Snippet by Flavor
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increase in the Innovative Product Launches of Hard Tea Helps to Boost Market Growth Over the Forecast Period
  - 4.1.1.2. Health Benefits of Hard Tea Driving the Growth of the Market
- 4.1.2. Restraints
  - 4.1.2.1. Strict Government Regulations on the Hard Tea Hampers Market Growth
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By ABV %

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV %
- 7.1.2. Market Attractiveness Index, By ABV %
7.2. 2-5% ABV *
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. More than 5.1% ABV

8. By Flavor

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 8.1.2. Market Attractiveness Index, By Flavor
8.2. Lemon *
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Raspberry
8.4. Peach
8.5. Orange
8.6. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarket/ Hypermarket *
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Online
9.4. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV %
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV %
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The U.K.
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV %
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV %
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV %
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Boston Beer Company*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Two Chicks Cocktails
12.3. Cisco Brewers
12.4. Blue Point Brewing Company
12.5. Molson Coors
12.6. Loverboy Inc
12.7. Nude Beverage
12.8. Bold Rock Hard Cider
12.9. White Claw Hard Seltzer
12.10. 100 Thieves Organizations

LIST NOT EXHAUSTIVE