市场调查报告书
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全球快速消费品包装市场 - 2023-2030Global FMCG Packaging Market - 2023-2030 |
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全球快速消费品包装市场2022年达到8,052亿美元,预估至2030年将达1,1705亿美元,2023-2030年预测期间复合年增长率为4.8%。
在消费者对更永续、更环保的包装选择的需求的推动下,快速消费品包装市场正在经历显着的成长和创新。联合利华推出了世界上第一个纸基洗衣粉瓶。它的原型由可持续来源的纸浆製成,旨在在废纸流中回收。此外,联合利华也正在探索护髮产品的纸质包装,展示其减少塑胶废物的承诺。
雀巢的 Smarties 品牌已将其全球所有产品的包装转变为可回收纸质包装。它改变了所需的适应机械和严格的测试,以确保包装符合必要的品质和安全标准。雀巢也正在为其 Vittel 瓶装水品牌探索纸质包装,强调在向纸质过渡期间保持产品品质的重要性。
根据 Worldpanel 的《亚洲脉搏》报告,亚太地区的快速消费品 (FMCG) 行业在 2022 年第四季度表现出强劲增长,儘管面临通膨挑战,但价值仍增长了 3.1%。其成长主要由家庭照护和饮料领域推动,分别成长5.7%和4.6%,进一步扩大了快速消费品包装市场。
永续发展趋势正在显着增加快速消费品包装市场。如今,消费者越来越意识到环境问题,他们正在积极推广采用永续包装的产品。因为他们喜欢对环境影响较小且易于回收或生物降解的包装材料。因此,快速消费品品牌面临着采用永续包装解决方案来满足消费者喜好的压力。
各国政府和监管机构正在采取措施减少塑胶废物并促进永续发展。例如,欧盟已禁止使用某些一次性塑料,一些国家也禁止在某些行业使用一次性包装。快速消费品企业正在认识到透过将永续包装纳入其供应链来抢占未来立法的重要性。永续包装已成为快速消费品产业的关键差异化因素。采用永续包装的品牌可以将其作为行销点来吸引具有生态意识的客户。
帝亚吉欧 (Diageo) 为其尊尼获加 (Johnnie Walker) 苏格兰威士忌品牌推出了一款 100% 无塑胶纸质烈酒瓶。这款创新的瓶子完全由可持续来源的木材製成,并采用树脂内衬而不是塑胶。该倡议符合帝亚吉欧对永续包装和减少塑胶使用的承诺。宝洁公司为指定的 Old Spice 和 Secret 系列推出了无塑胶滚珠除臭剂包装。包装由 90% 再生纸製成,并通过森林管理委员会认证。宝洁公司计划将这种永续包装的使用扩展到更多产品线。
在新技术进步和智慧包装技术创新的推动下,快速消费品包装产业正在经历显着的成长和创新。智慧包装技术透过提供有关产品新鲜度、有效期限和储存条件的即时资讯来确保快速消费品的安全。嵌入包装中的感测器可以监测环境因素,减少腐败和浪费,并确保消费者收到安全新鲜的产品。
Digimarc Corporation 和 Sealed Air 联手透过智慧包装将产品数位化引入各个市场,包括食品蛋白质、电子商务履行、工业和消费品。其合作伙伴关係旨在帮助品牌透过满足消费者对真实性、永续性和个人化体验的需求来提高其包装的价值。它还透过阐明产品的供应链历程来提供营运效益。
环境问题,特别是与一次性塑胶禁令相关的问题,正在对快速消费品包装市场产生负面影响。政府在全球范围内禁止各种塑胶产品,导致涉及这些产品的製造、供应、储存和行销的企业倒闭,影响了快速消费品产业。印度的快速消费品产业规模庞大,面临着在遵守塑胶禁令的同时确保包装安全和成本效益的挑战。
然而,随着环保意识的增强和塑胶使用的禁令,快速消费品公司面临着寻找替代包装解决方案的压力。儘管政府建议使用竹吸管和黄麻袋等替代品,但快速消费品公司转向永续包装材料仍然是一项挑战。儘管面临这些挑战,生产商的意识不断增强,并且正在努力开发快速消费品领域塑胶包装的创意且价格实惠的替代品。
Global FMCG Packaging Market reached US$ 805.2 billion in 2022 and is expected to reach US$ 1170.5 billion by 2030, growing with a CAGR of 4.8% during the forecast period 2023-2030.
The FMCG packaging market is experiencing significant growth and innovation, driven by consumer demand for more sustainable and eco-friendly packaging options. Unilever has introduced a world-first paper-based laundry detergent bottle. Its prototype is made from sustainably sourced pulp and is designed to be recycled in the paper waste stream. In addition, Unilever is also exploring paper-based packaging for haircare products, demonstrating their commitment to reducing plastic waste.
Nestle's Smarties brand has transitioned to recyclable paper packaging for all its products globally. It shifts required adapting machinery and rigorous testing to ensure the packaging met the necessary quality and safety standards. Nestle is also exploring paper packaging for its Vittel bottled water brand, emphasizing the importance of maintaining product quality during the transition to paper.
The Asia-Pacific's Fast-Moving Consumer Goods (FMCG) sector demonstrated robust growth in the fourth quarter of 2022, registering a 3.1% increase in value despite inflationary challenges, according to Worldpanel's Asia Pulse report. Its growth was primarily driven by the home care and beverages segments, which expanded by 5.7% and 4.6%, respectively, which further expanding the market for FMCG packaging.
The trend towards sustainability is significantly increasing the market for FMCG packaging. Consumers these days are increasingly aware of environmental issues and they are actively promoting products with sustainable packaging. As they prefer packaging materials that have a lower environmental impact and are easily recyclable or biodegradable. As a result, FMCG brands are under pressure to adopt sustainable packaging solutions to fulfill consumer preferences.
Governments and regulatory bodies are implementing measures to reduce plastic waste and promote sustainability. EU, for example, has banned selected single-use plastics and some countries have prohibited single-use packaging in certain sectors. FMCG businesses are recognizing the importance of pre-empting future legislation by incorporating sustainable packaging into their supply chains. Sustainable packaging has become a key differentiator in the FMCG industry. Brands that adopt sustainable packaging can use it as a marketing point to attract eco-conscious customers.
Diageo has introduced a 100% plastic-free paper-based spirits bottle for its Johnnie Walker scotch whisky brand. The innovative bottle is made entirely from sustainably sourced wood and is resin-lined instead of using plastic. The initiative aligns with Diageo's commitment to sustainable packaging and reducing plastic use. P&G has introduced plastic-free roll-on deodorant packaging for select Old Spice and Secret lines. The packaging is made from 90% recycled paper and certified by the Forest Stewardship Council. P&G plans to extend the use of this sustainable packaging across more product lines.
The FMCG packaging industry is experiencing significant growth and innovation driven by new technology advancements and innovations in smart packaging technologies. Smart packaging technologies are being used to ensure the safety of FMCGs by providing real-time information about product freshness, expiration dates and storage conditions. Sensors embedded in packaging can monitor environmental factors, reducing spoilage and waste and ensuring consumers receive safe and fresh products.
Digimarc Corporation and Sealed Air have joined forces to introduce product digitization to various markets, including food proteins, e-commerce fulfillment, industrials and consumer goods, through smart packaging. Its partnership aims to enable brands to enhance the value of their packaging by meeting consumer demands for authenticity, sustainability and personalized experiences. It also provides operational benefits by shedding light on a product's supply chain journey.
Environmental concerns, particularly related to the ban on single-use plastics, are negatively impacting the FMCG packaging market. The government's globally putting ban on various plastic products which has led to the closure of businesses involved in the manufacturing, supply, storage and marketing of these goods, affecting the FMCG sector. The FMCG sector in India is significant in terms of size and it faces the challenge of ensuring the safety and cost-effectiveness of packaging while complying with the plastic ban.
However, with increasing environmental awareness and the ban on plastic use, FMCG companies are under pressure to find alternative packaging solutions. While the government has suggested substitutes like bamboo straws and jute bags, it remains a challenge for FMCG companies to transition to sustainable packaging materials. Despite these challenges, there is a growing awareness among producers and efforts are being made to develop creative and affordable alternatives to plastic packaging in the FMCG sector.
The global FMCG packaging market is segmented based on type, material, end-user and region.
Plastic material holds the largest segment in the FMCG packaging market, any FMCG products, including packaged foods, beverages, personal care products, cleaning products and over-the-counter drugs, are delivered in single-use plastic packaging. Plastic packaging offers functional benefits such as health and safety, product protection and preservation. It also provides marketing advantages by helping products stand out on shelves and online.
Some of the largest FMCG companies, including Nestle, Proctor and Gamble, PepsiCo, Unilever, AB-InBev, The Coca-Cola Company and L'Oreal, rely significantly on plastic packaging for their products. In alignment with the national agenda on plastic waste management, many FMCG companies are aggressively working on adopting 100 percent biodegradable plastic for packaging certain products. It highlights the industry's commitment to finding more sustainable packaging solutions.
Asia-Pacific is expected to be the fastest-growing region in the FMCG packaging market, with various trends and growth patterns across different countries within the region. Health and wellness have become significant trends in the FMCG industry. Consumers in the Asia-Pacific are increasingly proactive about health and wellness. Vietnam recorded an impressive 8% GDP growth in 2022, despite inflation pressures and expectations of further increases in 2023.
Furthermore, notable trends include the rapid rebound of consumer FMCG purchases in major Chinese cities, with opportunities expected to arise in lower-tier cities in Q2 of 2023. As per Kantar Worldpanel's Asia Pulse report, Taiwan experienced a 20% surge in online FMCG sales, led by health supplements and facial skincare. India witnessed strong growth in the beverages sector, along with categories such as chocolates, soft drinks and ready-to-eat mixes. South Korea's mature digital infrastructure contributed to online FMCG sales capturing a 35% share of the total market value.
The major global players in the market include: Amcor plc, Ball Corporation, Tetra Pak, Mondi Group, Sealed Air Corporation, Smurfit Kappa Group, Sonoco Products Company, Huhtamaki, Constantia Flexibles and WestRock Company.
The COVID-19 pandemic had a significant impact on the FMCG packaging market, as the pandemic accelerated the shift towards e-commerce and home delivery as consumers sought safer and more convenient shopping options. Lockdowns prompted a surge in online sales and many consumers adopted new shopping habits, including online grocery shopping. As because of pandemic, the FMCG packaging industry saw an increase in demand for packaging suitable for e-commerce and home delivery.
Furthermore, with the rise of e-commerce, there was a need for packaging that can protect products during transit and maintain product quality. It had led to changes in packaging design to ensure that products arrived in good condition when ordered online. Additionally, packaging played a role in reassuring consumers about product safety and hygiene during the pandemic. The pandemic heightened consumer awareness of environmental issues, including the increase in packaging waste generated by online shopping.
The Russia-Ukraine war has had a significant impact on the FMCG packaging industry, leading to several disruptions. The FMCG industry was already dealing with financial challenges due to the second wave of the pandemic. Companies were witnessing margin and cost reductions to meet the rising demand for FMCG products, particularly in health and hygiene categories. The war has brought back the possibility of a financial slump, impacting the industry's recovery. Prices of FMCG products have increased, affecting daily consumers who rely on these products for daily use. The increase in crude oil prices has further contributed to higher prices in various FMCG-related commodities.
Pouches & Sachets
Stick Packs
Bags & Sacks
Foils & Films
Boxes & Cartons
Trays
Tubes
Containers & Jars
Bottles
Cans
Blisters
The global FMCG packaging market report would provide approximately 61 tables, 61 figures and 210 Pages.
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