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市场调查报告书
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1686228

家庭护理包装：市场占有率分析、行业趋势和统计、2025-2030 年成长预测

Home Care Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 110 Pages | 商品交期: 2-3个工作天内

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简介目录

预计 2025 年家庭护理包装市场规模为 372.9 亿美元，到 2030 年将达到 485.5 亿美元，预测期内（2025-2030 年）的复合年增长率为 5.42%。

家庭护理包装-市场-IMG1

家庭护理包装市场包括为清洁和卫生目的而设计的产品。包装极为重要，因为安全性、功能性和易用性是关键因素。由于都市化的加速、生活水准的提高以及人们对整体健康和福祉的认识的不断提高，全球对家庭护理产品的需求正在增长。

主要亮点

  • 由于价格实惠、易于使用和储存的紧凑型包装越来越受到人们的欢迎，市场正在不断扩大。消费者偏好向软质包装的重大转变以及对面向消费者的包装生产的日益关注正在推动市场成长。
  • 低成本、易于使用和储存等包装趋势继续成为市场上的主要消费趋势。小包装尺寸可以为消费者提供可负担的价格，已成为品牌所有者在市场中获得竞争优势的更受欢迎的选择。
  • 由于人们健康和卫生意识的增强，家庭护理包装解决方案市场正在迅速扩张，而全球疫情进一步加速了这一进程。随着消费者将健康和安全放在首位，对创新高效的家庭护理包装解决方案的需求日益增加。
  • 健康意识的增强、生活水准的提高和人均收入的增加在印度等新兴经济体尤为明显。例如，根据国家统计局 (NSO) 的数据，2022-23 年印度的人均净国民收入（以现价计算）为 172,000 印度卢比。这比2014-15年的人均收入增加了近100％。这些因素正在推动家庭护理行业的成长。
  • 此外，家居护理品牌正致力于透过展示其优势来赢得消费者，例如使用不影响功效的天然配方，同时在包装上清晰易懂地传达永续性讯息。
  • 原材料价格的波动给包装製造商带来了成本和供应方面的挑战。塑胶包装行业所有塑胶材料的价格都在上涨，这是由多种因素造成的。成本上涨幅度巨大且范围广泛，影响原材料、劳动力、配送和能源。

居家照护包装市场趋势

塑胶的柔韧性、强度和耐用性使其成为包装的理想选择

  • 塑胶在所有主要包装类型的广泛使用塑造了塑胶市场。这种材料的柔韧性、强度和耐用性使其适合包装行业中的许多液体、乳霜和粉末产品。与市场上其他材料相比，塑胶具有高度的柔韧性，可以模製成任何形状。零售业的需求不断增长、双收入家庭的增加以及对宝特瓶的需求不断增加是塑胶产品成长的主要驱动力。
  • 除了其优越的特性之外，防篡改瓶盖和封口等技术创新越来越受欢迎，为品牌所有者带来了显着的附加价值。这就是为什么塑胶被广泛应用于各种产品的原因。根据美国人口普查局的数据，华盛顿州个人洗衣服务销售额为 2,933,820,000 美元，预计到 2024 年将达到 2,990,890,000 美元。洗衣服务的兴起预计将推动家庭护理市场的发展。
  • 此外，由于便利性和永续性问题，消费者对软质塑胶塑胶包装的偏好逐渐超过硬质塑胶包装。软质塑胶包装比同类的硬质塑胶包装重量轻 80%，且价格更便宜。
  • 製造商正在开发含有较少原生材料且具有更高水平消费后回收材料 (PCR) 和工业后回收材料 (PIR) 的包装。儘管人们非常重视消费后回收实践，但许多供应商仍然透过在生产过程中回收和再研磨废弃物获得了成功。此外，该公司正在探索生质塑胶和生物基塑胶树脂以改善其碳足迹。
  • 包装技术的进步在塑造家庭护理包装的未来方面发挥关键作用。不断创新提高了包装解决方案的性能，从而为家庭护理产品提供了更大的保护、便利性和永续性。这些改进使得家庭护理包装成为各种产品和用途的理想选择。

亚太地区引领居家照护包装市场需求

  • 由于人口增长、对家庭护理产品的新需求以及生活方式的改变，预计亚太地区将引领市场。受零售额高成长的推动，该地区的市场发展预计主要在印度和中国等新兴市场。消费品销售额的成长和消费者支出的增加是推动市场发展的关键因素。
  • 厕所清洁剂主要供应印度的都市区和半都市区市场。 「清洁印度」等政府措施是促进厕所清洁剂市场发展的关键因素。在该地区经营的家庭护理品牌正专注于推出新产品，作为其扩张的一部分。例如，2023 年 3 月，Reliance Retail FMCG 宣布推出一系列家用产品，包括盥洗用品和地板清洁剂。
  • 亚太地区家庭护理包装市场竞争激烈。成熟的包装公司和新兴企业正在投资研发，为市场带来创新、永续且经济高效的包装解决方案。这种竞争格局正在推动产业的技术进步和成本降低。
  • 此外，都市化带来的经济成长也增加了对居家照护服务的需求。新兴经济体消费者的卫生和环保意识不断增强，加上生活条件改善，使得他们愿意在奢侈服务上花费更多，从而进一步增加了对家庭护理产品的需求。
  • 新冠疫情对居家照护包装产业产生了好坏参半的影响，这种影响最初出现在最先遭遇疫情的国家，例如中国和韩国。此外，食品、保健产品和电子商务运输包装的需求激增，而工业、奢侈品和一些B2B运输包装市场的需求则下降。

居家照护包装产业概况

家庭护理包装市场相当分散，有几家大型企业。从市场占有率来看，目前市场处于半整合状态，少数大型企业占据主导地位。这些拥有较大市场份额的大公司正致力于扩大海外基本客群。这些公司正在利用策略合作措施来增加市场占有率和盈利。

  • 2024 年 2 月，家居护理产品供应商 Constantia Flexibles 签署协议，收购包装製造商 Aluflexpack 约 57% 的股份。此次收购标誌着 Constantia Flexibles 在其细分市场中加强铝箔包装影响力迈出了重要一步。透过此次收购，我们将扩大在土耳其和波兰的地理覆盖范围，并扩展到东南亚国家。
  • 2023 年 10 月 Silgan Dispensing 是一家全球性公司，为香水、个人护理、医疗保健以及家居和花园市场设计、开发和销售高度工程化的泵和喷雾器，该公司宣布推出 Replay，这是一种采用该公司专利的 LifeCycle 技术的全塑胶补充系统。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 购买者/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • 产业价值链分析

第五章 市场动态

  • 市场驱动因素
    • 产品创新、差异化与品牌
    • 人均收入的增加将对购买力产生正面影响
  • 市场限制
    • 原物料价格波动

第六章 市场细分

  • 按材质
    • 塑胶
    • 纸
    • 金属
    • 玻璃
  • 按类型
    • 瓶子和容器
    • 金属罐
    • 纸箱和纸板
    • 袋子和包包
    • 其他类型
  • 按产品
    • 洗碗
    • 杀虫剂
    • 衣物洗护
    • 化妆品
    • 抛光
    • 空气护理
    • 其他产品
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第七章 竞争格局

  • 公司简介
    • Amcor PLC
    • Ball Corporation
    • RPC Group
    • Winpak Ltd
    • Aptar Group Inc.
    • Sonoco Products Company
    • Silgan Holdings
    • Constantia Flexibles Group GmbH
    • DS Smith PLC
    • Can-Pack SA
    • ProAmpac LLC

第八章投资分析

第九章：市场的未来

简介目录
Product Code: 50830

The Home Care Packaging Market size is estimated at USD 37.29 billion in 2025, and is expected to reach USD 48.55 billion by 2030, at a CAGR of 5.42% during the forecast period (2025-2030).

Home Care Packaging - Market - IMG1

The home care packaging market comprises products designed for cleaning and hygiene purposes. Packaging is vital, as safety, functionality, and ease of use are key factors. The need for home care products is increasing globally due to rapid urbanization, rising living standards, and growing awareness about overall health and well-being.

Key Highlights

  • The market is growing due to the rising adoption of compact packages that are affordable and easy to use and store. There is a significant shift in consumer preferences toward flexible packaging, and the focus is increasingly on consumer-oriented packaging production, boosting the market's growth.
  • Packaging trends, such as low cost and ease of use and storage, have stayed the major consumer trends in the market. Small pack sizes, offering affordability to the entire consumer base, emerged as more favorable alternatives among the brand owners to gain a competitive edge in the market.
  • The market for homecare packaging solutions is expanding rapidly due to improved awareness of health and hygiene, further accelerated by the global pandemic. Consumers prioritize their well-being and safety, so the need for innovative and efficient homecare packaging solutions is growing.
  • Increasing health awareness, improving living standards, and raising the per capita income, especially in emerging countries such as India. For instance, India's per capita net national income (at current prices) for 2022-23 stands at INR 172,000, according to the National Statistical Office (NSO). This marks an almost 100% increase from the per capita income in 2014-15. Such factors drive the growth of the home care industry.
  • Moreover, home care brands focus on winning over consumers by demonstrating their strengths, such as using naturally derived formulas that do not compromise efficacy while keeping on-pack sustainability messages clear and easy to understand.
  • Fluctuation in raw material prices has challenged the packaging manufacturers regarding costs and supply. The plastic packaging industry has been witnessing a surge in the prices of all plastic materials, which has been attributed to several factors. Cost inflation was significant and broad-based, affecting raw materials, labor, distribution, and energy.

Home Care Packaging Market Trends

Flexibility, Strength, and Durability of Plastic Make it Ideal for Packaging

  • The broad usage of plastic through all main packaging types creates a plastic market. The material's flexibility, strength, and durability make it suitable for packaging many liquids, cream, and powder products in the industry. Compared to other materials available in the market, plastic remains highly flexible and can be molded into any shape. Growth in demand from the retail sector, increasing dual-income households, and rising demand for PET bottles are the major drivers for plastic products.
  • Apart from its favorable properties, innovations like tamper-evidence caps and closures are gaining popularity, leading to a crucial value add for the brand owners. This has driven the use of plastics across a variety of products. According to the US Census Bureau, the revenue of personal and laundry services in Washington was USD 2,933.82 million and is expected to reach USD 2,990.89 million in 2024. An increase in laundry services is expected to leverage the homecare market.
  • Moreover, there is a gradual shift in customer preference toward adopting flexible plastic packaging over its rigid counterpart because of convenience and sustainability issues. Flexible plastic packaging materials are 80% lighter in weight than their equivalent rigid plastic materials and are cheaper.
  • Manufacturers are developing packaging that contains less virgin material and higher levels of post-consumer recycling (PCR) or post-industrial recycling (PIR). Although significant emphasis has been placed on consumer recycling practices, many vendors have found success by collecting and regrinding waste material throughout manufacturing. Moreover, companies are exploring bioplastics and bio-derived plastic resins to improve their carbon footprint.
  • Advancements in packaging technology are playing a crucial role in shaping the future of homecare packaging. Continual innovations are improving the performance of packaging solutions, resulting in better protection, convenience, and sustainability of home care products. These enhancements are making homecare packaging desirable for various products and applications.

Asia-Pacific is Leading in Demand in the Homecare Packaging Market

  • Asia-Pacific is forecast to lead the market due to the increasing population, new demand for home care products, and changing lifestyles. Growth in this region is expected mainly in the developing markets, such as India and China, due to high retail sales growth. Higher sales growth percentage of consumer goods and rising consumer expenditures are the key factors boosting the market.
  • Toilet cleaners primarily cater to the urban and semi-urban markets in India. Government initiatives like Swach Bharath' are significant enablers for the toilet cleaners market. Home care brands operating in the region are focused on introducing new products as part of their business expansion. For instance, in March 2023, Reliance Retail's FMCG announced the launch of a home products range that includes toiletries and floor cleaners.
  • The Asia-Pacific homecare packaging market is experiencing increasing levels of competition. Established packaging companies and new players are investing in research and development to bring innovative, sustainable, and cost-effective packaging solutions to the market. This competitive landscape is driving technological advancements and cost reductions within the industry.
  • Additionally, urbanization-related economic growth has increased the need for home care services. The rising relationship of consumers in emerging economies toward hygiene and the environment and an improvement in living conditions allow them to spend more on upscale services, which further increases the need for home care products.
  • The impact of the COVID-19 pandemic on the home care packaging industry was mixed with the pattern initially playing out in countries such as China and South Korea, which were the first to confront the pandemic. Demand also rose sharply for packaging for groceries, healthcare products, and e-commerce transportation while the demand from the industrial, luxury, and some B2B-transport packaging markets reduced.

Home Care Packaging Industry Overview

The home care packaging market is moderately fragmented and has several major players. In terms of market share, few of the major players currently dominate, and the market is semi-consolidated. These major players with a prominent share of the market are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market share and profitability.

  • February 2024: Constantia Flexibles, a company that offers home care products, signed a contract to acquire approximately 57% of the shares of the packaging producer Aluflexpack. This acquisition is a sizable step in Constantia Flexibles' foil packaging presence across market segments. The acquisition gives access to an extended geographical footprint in Turkey and Poland and expands to Southeast European countries.
  • October 2023: Silgan Dispensing, a global company in the design, development, and distribution of highly engineered pumps and sprayers in the fragrance, personal care, healthcare, and home and garden markets, announced the launch of Replay, an all-plastic refill system using the company's patented LifeCycle Technology.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Product Innovation, Differentiation, and Branding
    • 5.1.2 Rising Per Capita Income Positively Impacting Purchase Power
  • 5.2 Market Restraints
    • 5.2.1 Fluctuations in Raw Material Prices

6 MARKET SEGMENTATION

  • 6.1 By Material
    • 6.1.1 Plastic
    • 6.1.2 Paper
    • 6.1.3 Metal
    • 6.1.4 Glass
  • 6.2 By Type
    • 6.2.1 Bottles and Containers
    • 6.2.2 Metal Cans
    • 6.2.3 Cartons and Corrugated Box
    • 6.2.4 Pouches and Bags
    • 6.2.5 Other Types
  • 6.3 By Products
    • 6.3.1 Dishwashing
    • 6.3.2 Insecticides
    • 6.3.3 Laundry Care
    • 6.3.4 Toiletries
    • 6.3.5 Polishes
    • 6.3.6 Air Care
    • 6.3.7 Other Products
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia-Pacific
    • 6.4.4 Latin America
    • 6.4.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Amcor PLC
    • 7.1.2 Ball Corporation
    • 7.1.3 RPC Group
    • 7.1.4 Winpak Ltd
    • 7.1.5 Aptar Group Inc.
    • 7.1.6 Sonoco Products Company
    • 7.1.7 Silgan Holdings
    • 7.1.8 Constantia Flexibles Group GmbH
    • 7.1.9 DS Smith PLC
    • 7.1.10 Can-Pack SA
    • 7.1.11 ProAmpac LLC

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET