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1512665

全球益生菌软糖市场 - 2024-2031

Global Probiotics Gummies Market - 2024-2031

出版日期: 2024年07月10日 | 出版商:

DataM Intelligence | 英文 235 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

2023年，全球益生菌软糖市场规模达到2,510万美元，预计2031年将达到4,060万美元，2024-2031年预测期间复合年增长率为7.1%。

在全球范围内，预防性健康和保健已成为更广泛的趋势，消费者寻求自然和整体的方法来保持健康。消费者越来越意识到益生菌如何支持消化健康、免疫功能和整体健康，导致益生菌产品的需求增加。更高的偏好促进了益生菌软糖在全球对消化健康和免疫支持的普及。

与胶囊或片剂等传统补充剂形式相比，软糖因其更好的口味、咀嚼形式和易于食用而受到许多消费者（包括儿童和成人）的青睐。益生菌软糖为传统补充剂提供了一个方便且有吸引力的替代品。益生菌菌株、输送系统以及维生素、矿物质和益生元等添加成分的不断创新提高了益生菌软糖的有效性和吸引力。

北美主导全球益生菌软糖市场。北美益生菌消费量的增加有利于市场成长。根据国际食品资讯理事会 2022 年 4 月进行的食品与健康调查，约 33% 的美国受访者努力在饮食中添加益生菌，其中 60% 的受访者希望每天都这样做。

动力学

新的和创新的产品发布

随着注重健康的消费者对益生菌软糖的需求不断增长，製造商也加速了创新和新产品的推出。许多创新的益生菌软糖都添加了维生素和矿物质等附加功能成分，进一步增强了其促进健康的特性。这些组合具有协同效益，可满足特定的健康需求，例如免疫系统支持和营养吸收。

无糖产品的推出，正为市场开拓更好的市场空间。例如，2022 年 1 月，专门生产消化和免疫健康产品的 PanTheryx 公司在其针对儿童和成人的 TruBiotics 系列中推出了两种无糖益生菌软糖产品。 TruBiotics 推出第一批软糖系列，其中含有枯草桿菌 DE111，可支持肠道和免疫，并辅以维生素 C 或 D。

益生菌的使用不断增加

益生菌被认为是维持肠道健康和增强免疫功能的天然解决方案，符合健康趋势。消费者越来越意识到益生菌对消化健康和免疫健康的潜在益处。随着越来越多的人熟悉益生菌及其在促进健康方面的作用，全球对益生菌补充剂的需求正在增加。

与胶囊或粉末等传统形式相比，益生菌软糖提供了一种方便、愉快的益生菌消费方式。这吸引了优先考虑易用性和宜人口味的消费者，尤其是吞嚥药片有困难的消费者。益生菌软糖凭藉其口味和健康益处的双重吸引力，顺应了这一趋势并增加了消费。

益生菌软糖价格高昂

与胶囊或粉末等传统益生菌补充剂相比，益生菌软糖的价格更高。较高的价格归因于所使用的成分、设备价格，甚至所使用的包装。软糖配方通常包含糖、香料和色素以改善味道和外观。添加这些成分是为了使软糖更加可口并且对消费者更有吸引力。

生产软糖需要专门的设备和技术，例如成型和干燥过程。对专业机械和熟练劳动力的投资增加了整体生产费用。与这些因素相关的较高生产成本导致益生菌软糖的零售价格较高，消费者可能会发现与胶囊或粉末相比，软糖的价格更便宜，尤其是在价格敏感度较高的市场。

Globally, there is a broader trend towards preventive health and wellness, with consumers seeking natural and holistic approaches to maintaining health. Consumers are becoming more aware of how probiotics can support digestive health, immune function and overall well-being, leading to higher demand for probiotic products. The higher preference boosts the popularity of probiotic gummies for digestive health and immunity support worldwide.

Gummies are preferred by many consumers, including children and adults, due to their better taste, chewable format and ease of consumption compared to traditional supplement forms like capsules or tablets. Probiotic gummies offer a convenient and appealing alternative to traditional supplements. Continuous innovation in probiotic strains, delivery systems, and added ingredients like vitamins, minerals, and prebiotics boost the effectiveness and appeal of probiotic gummies.

North America dominates the global probiotics gummies market. The higher probiotic consumption in North America favours market growth. According to the Food and Health Survey conducted by the International Food Information Council in April 2022, around 33% of respondents in United States make an effort to include probiotics in their diets, with 60% aiming to do so daily.

Dynamics

New and Innovative Product Launches

With the rising demand for probiotic gummies among health-conscious consumers, manufacturers also speed up their innovative and new product introductions. Many innovative probiotic gummies are fortified with additional functional ingredients like vitamins and minerals, which further enhance their health-promoting properties. These combinations offer synergistic benefits and cater to specific health needs such as immune system support and nutrient absorption.

The launch of sugar-free products is developing a better market scope for the market. For instance, in January 2022, PanTheryx, a company specializing in digestive and immune health products, introduced two sugar-free probiotic gummy products to its TruBiotics line for children and adults. TruBiotics is launching its first line of gummies, featuring B. subtilis DE111 for gut and immune support, complemented by vitamin C or D.

Rising Use of Probiotics

Probiotics are perceived as natural solutions to maintain gut health and enhance immune function, aligning with wellness trends. There's a heightened awareness among consumers regarding the potential benefits of probiotics for digestive health and immunity health. As more people become familiar with probiotics and their role in promoting better health, the demand for probiotic supplements is increasing globally.

Probiotic gummies offer a convenient and enjoyable way to consume probiotics compared to traditional forms like capsules or powders. This appeals to consumers who prioritize ease of use and pleasant taste, especially for those who may have difficulty swallowing pills. Probiotic gummies, with their dual appeal of taste and health benefits, capitalize on the trend and experience increased consumption.

High Price of Probiotic Gummies

Probiotic gummies are of a higher price compared to traditional probiotic supplements like capsules or powders. The higher price is attributed to the ingredients used, equipment price and even the packaging used for them. Gummy formulations typically include sugars, flavors, and colors to improve taste and appearance. These ingredients are added to make the gummies more palatable and appealing to consumers.

Producing gummies requires specialized equipment and techniques such as molding and drying processes. The investment in specialized machinery and skilled labor adds to the overall production expenses. The higher production costs associated with these factors contribute to the higher retail price of probiotic gummies, which consumers may find gummies less affordable compared to capsules or powders, especially in markets where price sensitivity is high.

Segment Analysis

The global probiotics gummies market is segmented based on strain, flavor, target, distribution channel, age group and region.

Significant Role of Probiotics in Promoting Digestive Health

The global probiotics gummies market is segmented based on target into digestive health and immunity support. The digestive health segment dominates the global market. Probiotics are widely recognized for their role in promoting digestive health. They help maintain a healthy balance of gut microbiota, which is crucial for digestion and nutrient absorption.

Digestive disorders and discomforts are common worldwide, affecting a large portion of the population. According to the International Foundation for Gastrointestinal Disorders, the worldwide estimation of IBS is reported to be 5-10% of the population. Probiotic supplements are commonly used to support digestive health.

Individuals experiencing digestive issues such as bloating, gas, diarrhea, constipation, or irritable bowel syndrome often turn to probiotic supplements to alleviate symptoms and improve overall gut function. Probiotic gummies offer a convenient and palatable way to address these issues, appealing to consumers seeking natural solutions for digestive wellness.

Geographical Penetration

High Consumption of Probiotics in North America

North America dominates the global probiotics gummies market. The region's large health-conscious population seeks natural solutions for health maintenance. Probiotics are recognized for their potential benefits to digestive health, immune function, and overall well-being, aligning with consumer preferences for preventive healthcare, driving probiotics consumption in this region.

In a 2021 survey conducted by the International Food Information Council, findings indicated that 51% of Americans incorporate probiotics into their diets to promote gut health, 33% use them to bolster immune function, 38% integrate probiotics for overall health and wellness purposes, and 13% reported consuming probiotics to support emotional well-being. There is a growing preference for convenient and enjoyable supplement formats like gummies, which has driven demand in the region.

Competitive Landscape

The major global players in the market include SWISSE INDIA, GlobalBees Brands Pvt. Ltd., Nutrazee, Velbiom Probiotics, Church & Dwight Co., Inc., Lifeable, Goli Nutrition Inc, Jamieson Vitamins, Nordic Naturals and Nature's Bounty.

COVID-19 Impact Analysis

The COVID-19 pandemic had a moderate impact on the probiotics gummies. The pandemic disrupted global supply chains, impacting the availability and distribution of raw materials and finished products. Manufacturers faced challenges in sourcing ingredients, production delays, and logistics issues, which affected product availability and market growth. Manufacturing facilities faced operational challenges due to health and safety protocols, workforce disruptions, and fluctuations in demand.

COVID-19 prompted a heightened focus on health and well-being globally. Consumers became more conscious of preventive health measures, including dietary supplements like probiotics gummies, to support overall wellness and potentially improve resilience against infections. Probiotic gummies, known for their immune-supporting properties, saw a surge in popularity as consumers looking out for products that could potentially enhance their immune systems.

By Strain

Single Strain
Multi-Strain

By Flavor

Citrus
Fruit
Mixed Flavor

By Target

Digestive Health
Immune Support

By Distribution Channel

Pharmacies
Specialty Stores
E-Commerce

By Age Group

Children
Adults

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In March 2023, Nutrazee, a Hyderabad-based startup renowned for its innovative vegan supplements and gummy vitamins, introduced its latest offering: Nutrazee Probiotic Gummies for Digestive & Immune Health. This new addition to their product lineup is specially formulated to promote digestive and immune health, catering to both children and adults alike.
In January 2022, PanTheryx, a company specializing in digestive and immune health products, introduced two sugar-free probiotic gummy products to its TruBiotics line for children and adults. TruBiotics is launching its first line of gummies, featuring B. subtilis DE111 for gut and immune support, complemented by vitamin C or D.

Why Purchase the Report?

To visualize the global probiotics gummies market segmentation based on strain, flavor, target, distribution channel, age group and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of probiotics gummies market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global probiotics gummies market report would provide approximately 78

tables, 69 figures and 235 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Flavor
3.3. Snippet by Target
3.4. Snippet by Distribution Channel
3.5. Snippet by Age Group
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. New and Innovative Product Launches
  - 4.1.1.2. Rising Use of Probiotics
- 4.1.2. Restraints
  - 4.1.2.1. High Price of Probiotic Gummies
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Strain

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Strain
- 7.1.2. Market Attractiveness Index, By Strain
7.2. Single Strain
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Multi-Strain

8. By Flavor

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 8.1.2. Market Attractiveness Index, By Flavor
8.2. Citrus
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Fruit
8.4. Mixed Flavor

9. By Target

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target
- 9.1.2. Market Attractiveness Index, By Target
9.2. Digestive Health
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Immune Support

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Pharmacies
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Specialty Stores
10.4. E-Commerce

11. By Age Group

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 11.1.2. Market Attractiveness Index, By Age Group
11.2. Children
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Adults

12. By Region

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2. Market Attractiveness Index, By Region
12.2. North America
- 12.2.1. Introduction
- 12.2.2. Key Region-Specific Dynamics
- 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Strain
- 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target
- 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.8.1. U.S.
  - 12.2.8.2. Canada
  - 12.2.8.3. Mexico
12.3. Europe
- 12.3.1. Introduction
- 12.3.2. Key Region-Specific Dynamics
- 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Strain
- 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target
- 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.8.1. Germany
  - 12.3.8.2. U.K.
  - 12.3.8.3. France
  - 12.3.8.4. Italy
  - 12.3.8.5. Spain
  - 12.3.8.6. Rest of Europe
12.4. South America
- 12.4.1. Introduction
- 12.4.2. Key Region-Specific Dynamics
- 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Strain
- 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target
- 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.8.1. Brazil
  - 12.4.8.2. Argentina
  - 12.4.8.3. Rest of South America
12.5. Asia-Pacific
- 12.5.1. Introduction
- 12.5.2. Key Region-Specific Dynamics
- 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Strain
- 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target
- 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1. China
  - 12.5.8.2. India
  - 12.5.8.3. Japan
  - 12.5.8.4. Australia
  - 12.5.8.5. Rest of Asia-Pacific
12.6. Middle East and Africa
- 12.6.1. Introduction
- 12.6.2. Key Region-Specific Dynamics
- 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Strain
- 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target
- 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group

13. Competitive Landscape

13.1. Competitive Scenario
13.2. Market Positioning/Share Analysis
13.3. Mergers and Acquisitions Analysis

14. Company Profiles

14.1. SWISSE INDIA
- 14.1.1. Company Overview
- 14.1.2. Product Portfolio and Description
- 14.1.3. Financial Overview
- 14.1.4. Key Developments
14.2. GlobalBees Brands Pvt. Ltd.
14.3. Nutrazee
14.4. Velbiom Probiotics
14.5. Church & Dwight Co., Inc.
14.6. Lifeable
14.7. Goli Nutrition Inc
14.8. Jamieson Vitamins
14.9. Nordic Naturals
14.10. Nature's Bounty

LIST NOT EXHAUSTIVE