市场调查报告书
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1512668
全球消化优势益生菌软糖市场 - 2024-2031Global Digestive Advantage Probiotic Gummies Market - 2024-2031 |
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概述
全球消化优势益生菌软糖市场在 2023 年达到 1,810 万美元,预计到 2031 年将达到 2,820 万美元,2024-2031 年预测期间复合年增长率为 6.5%。
Digestive Advantage 益生菌软糖市场是更广泛的消化健康补充剂领域中一个蓬勃发展的领域,为消费者提供了一种方便、愉快的方式来支持他们的肠道健康。随着人们越来越认识到消化健康的重要性以及益生菌在维持健康微生物群中的作用,近年来对益生菌软糖的需求激增。
这些咀嚼补充剂采用以其消化益处而闻名的活细菌菌株配製而成,受到各个年龄层的欢迎,尤其是那些寻求易于使用的消化不适和免疫支持解决方案的人群。推动消化优势益生菌软糖市场成长的主要趋势包括对便利性和预防性医疗保健解决方案的需求不断增长。消费者越来越青睐能够无缝融入日常生活的补充剂形式,这使得益生菌软糖成为一个有吸引力的选择。
多菌株益生菌软糖在消化优势益生菌软糖市场中占超过25.54%的份额。同样,北美在消化优势益生菌软糖市场上占据主导地位,占据了超过 1/3 的最大市场份额。该市场的推动因素包括消费者肠道健康意识的增强、人口老化、消化系统疾病的流行以及 COVID-19 大流行期间对免疫支持的需求。
动力学
提高消化健康意识
人们对消化健康的认识不断增强,是推动全球消化优势益生菌软糖市场成长的重要驱动力。随着越来越多的消费者意识到维持健康消化系统的重要性,他们正在积极寻找能够支持肠道健康的产品。益生菌补充剂,例如消化益生菌软糖,由于其便利性和公认的健康益处而广受欢迎。
国际食品资讯理事会 (IFIC) 基金会进行的一项调查发现,70% 的消费者认为肠道健康很重要,其中 90% 的消费者将益生菌与健康益处联繫在一起。这种日益增长的意识促使消费者寻找益生菌产品,包括软糖,作为将有益细菌融入日常生活的简单而愉快的方式。
2023 年 4 月,Centrum 宣布在印度推出了一系列新的高科技补充剂,以美味的软糖形式提供多种功效——「Benefit Blends」。 Haleon 印度次大陆维生素和矿物质补充剂负责人Garima Gupta 在与Financial Express.com 的互动中表示,新的Benefit Blends 系列包含五种变体,即Centrum 免疫防御软糖、Centrum 睡眠和刷新软糖、Centrum消化平衡软糖适合成人,以及 Centrum Kids Immune Fuel 和 Centrum Kids Growth Fuel 适合儿童。
便利性因素在推动消化益生菌软糖的需求方面也发挥着至关重要的作用。与胶囊或片剂形式的传统益生菌补充剂不同,软糖提供了一种美味且易于服用的选择,特别适合吞嚥药片有困难的儿童和成人。这种可近性促进了益生菌软糖在寻求改善消化健康的消费者中的广泛采用。
对便捷补充形式的需求不断增长
对方便补充剂形式的需求不断增长是推动全球消化优势益生菌软糖市场扩张的关键驱动力。这一趋势的基础是不断变化的消费者生活方式和偏好,人们越来越倾向于无缝融入日常生活的产品。益生菌软糖以其易于食用和令人愉悦的口味而闻名,已成为注重健康的消费者的首选,这些消费者希望在不吞嚥药片或混合粉末的不便的情况下增强消化系统健康。
包括益生菌在内的软糖补充剂的吸引力在于其无与伦比的便利性和适口性。许多人,特别是儿童和老年人,发现吞嚥药片具有挑战性,因此倾向于更令人愉悦的剂型。益生菌软糖提供了一个诱人的解决方案,提供了一种可咀嚼且美味的替代品,能够引起广大消费者的共鸣。此外,益生菌软糖的便携性和随身携带的便利性赢得了忙碌人士的极大青睐,他们希望轻鬆地将支持健康的做法融入到繁忙的日程中。
益生菌补充剂的成本高昂
益生菌补充剂的高成本对市场的成长构成了显着的限制。由于专业的生产流程、严格的品质控制措施以及含有活菌株等因素,益生菌补充剂(包括软糖)的价格通常比其他膳食补充剂高。这种高定价可能会阻止对价格敏感的消费者购买益生菌软糖,从而阻碍市场渗透并限製成长机会。
平均而言,由于特定菌株的采购和培养、严格的品质保证流程以及专业输送系统的采用等多种因素,包括软糖在内的益生菌补充剂的价格高于标准膳食补充剂。虽然确切的定价取决于品牌声誉和配方复杂性等因素,但益生菌软糖通常在每瓶 20 至 40 美元之间,优质品牌的价格甚至更高。
此外,益生菌作为一种特殊产品类别的观念进一步强化了其溢价。虽然有些消费者可能愿意为具有独特健康益处或卓越品质的产品支付溢价,但其他消费者可能会因较高的成本而望而却步。注重预算的个人,特别是在价格敏感的市场中,可能会选择更实惠的替代品或完全放弃购买益生菌。
Overview
Global Digestive Advantage Probiotic Gummies Market reached US$ 18.1 million in 2023 and is expected to reach US$ 28.2 million by 2031, growing with a CAGR of 6.5% during the forecast period 2024-2031.
The Digestive Advantage Probiotic Gummies Market is a thriving segment within the broader landscape of digestive health supplements, offering consumers a convenient and enjoyable way to support their gut health. With increasing awareness of the importance of digestive wellness and the role of probiotics in maintaining a healthy microbiome, demand for probiotic gummies has surged in recent years.
These chewable supplements, formulated with live bacteria strains known for their digestive benefits, have gained popularity among individuals of all ages, especially those seeking easy-to-use solutions for digestive discomfort and immune support. Key trends driving the growth of the digestive advantage probiotic gummies market include the rising demand for convenience and preventive healthcare solutions. Consumers are gravitating towards supplement formats that seamlessly integrate into their daily routines, making probiotic gummies an appealing option.
The multi-strain probiotic gummies segment in digestive advantage probiotic gummies market accounts over 25.54% share. Similarly, North America dominates the digestive advantage probiotic gummies market, capturing the largest market share of over 1/3rd. The market is driven by factors such as increasing consumer awareness of gut health, the aging population, the prevalence of digestive disorders, and the demand for immune support amid the COVID-19 pandemic.
Dynamics
Increasing Awareness of Digestive Health
The increasing awareness of digestive health is a significant driver propelling the growth of the global digestive advantage probiotic gummies market. As more consumers become aware of the importance of maintaining a healthy digestive system, they are actively seeking out products that can support their gut health. Probiotic supplements, such as digestive advantage probiotic gummies, have gained popularity due to their convenience and perceived health benefits.
A survey conducted by the International Food Information Council (IFIC) Foundation found that 70% of consumers consider gut health to be important, and 90% of them associate probiotics with a health benefit. This growing awareness is driving consumers to seek out probiotic products, including gummies, as an easy and enjoyable way to incorporate beneficial bacteria into their daily routine.
In April 2023, Centrum announced that it has now expanded into a new line of high science supplements for varied benefits in a flavourful gummy format - 'Benefit Blends' in India. In an interaction with Financial Express.com, Garima Gupta, Vitamins & Mineral Supplements Lead, Indian Subcontinent at Haleon said that the new range of Benefit Blends comprises of five variants namely Centrum Immune Defence Gummy, Centrum Sleep and Refresh Gummy, Centrum Digestive Balance Gummy for adults and Centrum Kids Immune Fuel, and Centrum Kids Growth Fuel for kids.
The convenience factor also plays a crucial role in driving the demand for digestive advantage probiotic gummies. Unlike traditional probiotic supplements in capsule or tablet form, gummies offer a tasty and easy-to-administer option, particularly appealing to children and adults who have difficulty swallowing pills. This accessibility has contributed to the widespread adoption of probiotic gummies among consumers looking to improve their digestive health.
Rising Demand for Convenient Supplement Formats
The rising demand for convenient supplement formats is a pivotal driver propelling the expansion of the global digestive advantage probiotic gummies market. This trend is underpinned by evolving consumer lifestyles and preferences, with individuals increasingly gravitating towards products that seamlessly integrate into their daily routines. Probiotic gummies, renowned for their ease of consumption and delightful taste, have emerged as a favored choice among health-conscious consumers seeking to bolster their digestive health without the inconvenience of swallowing pills or mixing powders.
The allure of gummy supplements, including probiotics, lies in their unparalleled convenience and palatability. Many individuals, particularly children and older adults, find swallowing pills challenging, thus gravitating towards more enjoyable dosage forms. Probiotic gummies provide an enticing solution, offering a chewable and flavorsome alternative that resonates with a broad spectrum of consumers. Furthermore, the portability and on-the-go convenience of probiotic gummies have garnered immense favor among busy individuals seeking to effortlessly integrate health-supporting practices into their hectic schedules.
High Cost of Probiotic Supplements
The high cost associated with probiotic supplements poses a notable restraint on the growth of the market. Probiotic supplements, including gummies, are often priced at a premium compared to other dietary supplements due to factors such as specialized production processes, stringent quality control measures, and the inclusion of live bacteria strains. This elevated pricing can dissuade price-sensitive consumers from purchasing probiotic gummies, thereby impeding market penetration and constraining growth opportunities.
On average, probiotic supplements, including gummies, are priced higher than standard dietary supplements due to various factors such as the sourcing and cultivation of specific bacterial strains, rigorous quality assurance processes, and the incorporation of specialized delivery systems. While exact pricing varies depending on factors like brand reputation and formulation complexity, probiotic gummies typically range from $20 to $40 per bottle, with premium brands commanding even higher prices.
Moreover, the perception of probiotics as a specialized product category further reinforces their premium pricing. While some consumers may be willing to pay a premium for products offering unique health benefits or superior quality, others may be deterred by the higher cost. Budget-conscious individuals, particularly in price-sensitive markets, may opt for more affordable alternatives or forego purchasing probiotics altogether.
The global digestive advantage probiotic gummies market is segmented based on additive type, species, functionality, distribution channel, form and region.
The Surging Demand for Digestive Health Function
The demand for Multi-Strain Probiotic Gummies in the Digestive Advantage Probiotic Gummies Market is driven by several factors, reflecting consumer preferences and health-conscious behavior. Multi-strain probiotics are formulations that contain a combination of different bacterial strains, each with unique health benefits, offering a comprehensive approach to digestive health support.
In March 2023, Nutrazee, India-based startup, known for its innovative vegan supplements and gummy vitamin products, has announced the launch of its newest product - Nutrazee Probiotic Gummies for Digestive & Immune Health. The latest addition to the company's product line is specifically formulated to support digestive and immune health and is suitable for both children and adults.
Nutrazee Probiotic Gummies contain a patented and clinically validated probiotic strain of Bacillus Coagulans. This powerful strain of probiotics has been shown to have several health benefits, such as reducing the symptoms of Irritable Bowel Syndrome (IBS) in children. The probiotics help alleviate common symptoms associated with IBS such as abdominal discomfort, bloating, and straining at stool, while also helping to improve stool consistency.
A Growing Hub for Digestive Advantage Probiotic Gummies Market Amid Rising Health Consciousness and Demand in North America
The demand for digestive advantage probiotic gummies in North America is fueled by several factors, making it a prominent market for digestive health supplements. North America has witnessed a significant rise in health-conscious consumer behavior, with individuals increasingly prioritizing preventive healthcare and seeking out products that support digestive wellness. Probiotic gummies have gained traction in the region due to their convenience, effectiveness, and palatability, driving demand among a diverse demographic.
One of the primary drivers of demand for probiotic gummies in North America is the region's aging population. With a growing number of older adults seeking solutions to support digestive health and manage age-related gastrointestinal issues, there is a heightened demand for convenient and effective probiotic supplements. Probiotic gummies offer an appealing option for this demographic, providing a tasty and easy-to-administer format that aligns with their preferences and lifestyle.
Furthermore, the prevalence of digestive disorders such as irritable bowel syndrome (IBS), bloating, and indigestion has spurred demand for probiotic supplements in North America. According to the International Foundation for Gastrointestinal Disorders (IFFGD), IBS affects an estimated 10-15% of the population in the United States alone, driving the need for products that can alleviate symptoms and promote digestive comfort. Probiotic gummies, formulated with specific bacterial strains targeted at digestive health, are well-suited to address these concerns, contributing to their growing popularity in the region.
The COVID-19 pandemic has had a profound impact on the Global Digestive Advantage Probiotic Gummies Market, both positively and negatively. On the positive side, the heightened awareness of health and wellness during the pandemic led to a surge in demand for immune-boosting products, including probiotic supplements. Consumers became more proactive about their health, seeking products that could enhance their digestive and overall well-being, which benefited the probiotic gummies market.
The increased focus on preventive health care and the convenience of gummy supplements contributed to their popularity during the pandemic. However, the pandemic also presented significant challenges, particularly in the supply chain and production processes. Lockdowns, travel restrictions, and workforce limitations disrupted manufacturing operations and caused delays in the supply of raw materials. Many companies faced difficulties in maintaining production levels and meeting the heightened demand.
Additionally, economic uncertainties and reduced disposable incomes in many regions affected consumer spending power, impacting sales of non-essential health supplements. Despite these hurdles, the market has shown resilience, with companies adapting by enhancing their online presence and distribution channels to reach health-conscious consumers more effectively.
The Russia-Ukraine war has had significant repercussions on global supply chains, impacting various markets, including the Global Digestive Advantage Probiotic Gummies Market. The conflict has disrupted transportation routes and logistics networks, leading to delays and increased costs in the procurement of raw materials essential for manufacturing probiotic gummies. Additionally, the war has created economic instability and uncertainty, which has affected consumer spending patterns and priorities.
Markets in Eastern Europe, which are closer to the conflict zone, have experienced more pronounced disruptions, affecting both production and distribution of health supplements, including probiotics. Moreover, the geopolitical tensions have led to sanctions and trade restrictions, further complicating international trade and cross-border transactions.
Companies in the probiotic gummies market have had to navigate these challenges by seeking alternative supply sources, adjusting their supply chain strategies, and sometimes passing on increased costs to consumers. The overall economic impact of the war has also resulted in fluctuating currency values, which can influence the pricing and profitability of exported products. These factors combined have created a challenging environment for the probiotic gummies market, necessitating agility and resilience from manufacturers and distributors.
The major global players in the market include Schiff Vitamins, Nature's Way, Garden of Life, Renew Life, OLLY, Nordic Naturals, Rainbow Light, Culturelle, Vitafusion and SmartyPants Vitamins among others.
The global digestive advantage probiotic gummies market report would provide approximately 78 tables, 73 figures, and 219 Pages.
Target Audience 2024
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